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YouTube, visual branding

Lights, camera, action! Key strategies every Youtube newbie needs to know

In 2021, more than 2.3 billion unique users go to YouTube‘s site each month, consuming more than 1 billion hours of video each day. Additionally, 90 percent of people say they discover new brands or products via YouTube. For businesses, this means YouTube is a prime advertising arena and a crucial platform to utilize for branding. 

In our visually driven digital age, video and images are what sells. Potential customers are drawn in by enticing and eye-catching visuals. With the widespread use of smartphones, online videos are easily available at the swipe of a finger.

Society is “moving towards images and video; this is how we want to digest information,” said Toronto coach Matthew Hunt of Small Business Online Coach.

Online videos can also be a more economical form of advertising, giving businesses a great alternative to expensive television commercials. “Web videos reduce the amount of capital that a business needs so that they can create their own commercials, infomercials and other such videos,” Garret Silva wrote in Web Video Mastery.

As a global platform, YouTube draws in audiences from over 100 countries and is available in 80 languages. Currently, 62% of businesses are already using YouTube to post video content. Video content is a great way to increase engagement and develop a relationship with your company’s target audience. Web videos grant companies the opportunity to form an emotional connection with their audience and further encourage brand loyalty as well. 

Entrepreneurs who wish to do more than just keep up with the competition should begin to incorporate online video as part of their marketing strategy. YouTube content can take a variety of forms, from short, information based videos, to advertisements, or longer lectures, web seminars, and series. 

3 Key strategies to get started on YouTube

  1. Have a niche.

“To achieve success on YouTube you must have a niche,” media entrepreneur Jamal Edwards wrote in the Telegraph. The young entrepreneur, who grew up in London and now heads SBTV, is multimillionaire.

Regardless of the product or service being sold, the content should target a specific segment of the online universe.

Latina in Business’s YouTube channel is an extension of our editorial platform. Our niche is minority women entrepreneurs and business owners. We post content such as webcast interviews with Latinx leaders, virtual workshops, and conversations with industry professionals on various topics surrounding business, diversity and inclusion, and entrepreneurship. 

 Instead of trying to reach all audiences, focus your content on one audience. By focusing on a niche, you can target its marketing, maximize brand awareness and achieve more success.

  1. Be memorable.

Entrepreneurs should create video content that is memorable and distinctive as compared with the millions of other clips uploaded daily. Consider that 400 hours of video content is uploaded to YouTube every minute, according to YouTube. With that volume being shared on the Internet, an entrepreneur must figure out how to best resonate with the online community.

Attractive thumbnails are another component that will draw viewers in and keep coming back. Be consistent with your visual brand so that viewers will be able to recognize your content from the rest.

You might be interested: 3 Latest video trends successful businesses use to engage their audiences

  1. Don’t bet the farm on one platform.

It is no secret that YouTube is the most popular name in the world of video platforms. But along with YouTube, other platforms carry video, including Instagram, TikTok, Twitter and Vimeo as well as Facebook.

Entrepreneurs should avoid shaping a video strategy focused solely on one platform. Failing to develop a plan involving other platforms puts the entrepreneur at risk if the primary platform fails or changes its business model to the entrepreneurs’ detriment. Consider utilizing other platforms to post varied video content.

Sites like Instagram and Twitter are great for posting shorter clips. Instagram also offers the option of livestreaming, which is great for longer content and engaging in the moment with your audience. Facebook is a good place to reach older audiences and share longer videos, such as reposting past livestreams or information based videos. Vimeo’s user-base is known for its more creative-driven content. Many students and filmmakers utilize this platform to share their short films and creative projects. If your brand is focused on producing creative and experimental visual content or you aim to reach these audiences, this might be a good platform to use. 

Finally, TikTok is the newest and most popular among young, Gen Z audiences. Teens use the platform to create short-form, entertaining content, similar to what Vine used to be before the app shut down. It may be harder to reach audiences on TikTok, but if your brand is young, fresh and targets this demographic, TikTok could be the perfect platform for your brand.

Popular English ESL YouTuber launches innovative new language learning app 

From the popular ESL YouTuber, Maximiliano Lobos comes an innovative new language learning app that harnesses pronunciation recognition technology to help students get results and reach their language learning goals. 

The life-changing gift of language learning 

ESL teacher, Maximiliano Lobos

Maximiliano Lobos, YouTuber, ESL instructor, and creator of 123 Inglés. (Photo via curso123ingles)

Popular among the Hispanic community on YouTube, Maximiliano Lobos is an English as a Second Language (ESL) teacher who has been teaching English for free on his channel for 13 years. 

He began his channel “undostresingles”  in 2008 at the age of 22 as a simple, amateur experiment. However, over the years this side project gradually grew and gained a space among Hispanics in the United States, who seek a free and quick way to improve their English. Now, his channel has over 550,000 subscribers and has broadcasted more than 80 million lessons. 

For many, Maximiliano’s free lessons have been a life-changing gift. Under his videos, one can find hundreds of testimonials in the comments from grateful viewers who have been able to learn English as a second language thanks to Maximiliano’s lessons. One such testimonial is that of Wilder Andrade, a former Colombian military man who managed to reach the United States with a contract in hand to work for a security company, all thanks to his good level of English-speaking. 

Wilder writes: “Maximiliano’s classes on YouTube literally changed my life, and I can say that I owe it mainly to him.” 

Making dreams come true through collaboration 

After years of teaching on his channel, Maximiliano is now expanding his “classroom” with his first mobile application. He says this new app will be a “total innovation” as it incorporates various advanced functions such as pronunciation recognition technology to better help students reach their goals. 

language learning app,

123 Inglés, the innovative new language learning app by ESL YouTuber, Maximiliano Lobos.

“It is a dream come true to launch this application after all these years,” he says. “During this time of pandemic I took advantage of it to make the app.” 

The app came about through an unexpected collaboration. Maximiliano tells that one day, while at his house, a former YouTube student who turned out to be a programmer called him and offered to develop the app. “He said, ‘Teacher, let’s make an app; you put your classes, and I program the app.’ So we became partners,” relates this YouTuber. And the rest is history. 

You might be interested: Innovative attitude: the 7 keys to becoming an innovative entrepreneur

Now, the app is ready to launch with 90 video classes where grammar is taught, as well as vocabulary, practice and pronunciation. There are also a variety of fun activities and exercises such as crossword puzzles, complete the sentence exercises, order the sentence, discover pairs, true and false, and exercises with voice recognition technology that tell students if their pronunciation is correct.

The app delivers the first 10 classes at no cost. It’s called “123 Inglés” and it’s available for download on the App Store and Play Store by clicking here.