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Rosario B. Casas shares how the pandemic has accelerated technology and tech trends to keep an eye on

Since the pandemic, businesses have been forced to adapt to the “new normal,” causing a huge rise in tech advancement, tech trends, and reliance on digital tools to thrive. 

Women-in-tech leader Rosario B. Casas is building a community for the digital transformation and business growth of Hispanic entrepreneurs. (Photo courtesy Rosario B. Casas)

During Latina in Business’ March virtual panel, “Latina Small Business Post-Covid: Recovery Resources and Trends,” panelists discussed how the pandemic has shifted our relationship with technology. Now more than ever, businesses are relying on digital tools to connect with customers, grow, and thrive. 

Rosario B. Casas, award-winning women-in-tech advocate and co-founder of Business Creative Partners, BCPartnersTech, shared some insights on recent tech trends that have emerged since the pandemic. 

The pandemic fueled huge leaps in tech advancement

Speaking with panel moderator, Pilar Avila, Latinas in Business executive board member and founder of Renovad Experiential Retreats, Rosario shared some insights into the world of tech. In our increasingly fast paced world, tech is always changing and growing. However the pandemic caused an even greater push to the pace of change. 

Rosario B Casas, Colombian born serial entrepreneur, Co-Founder of Business Creative Partners (BCPartnersTech), and award-winning women-in-tech advocate.

Rosario B. Casas 12:30 

Since the pandemic has started, we finally realized that the world is not going back to where we were before. It means that the pace of change will be increasing, like double every year. I mean, many technologies, and in the use of technology, the world advanced like 10 years, during the pandemic. It means companies finally understood that they can’t fuel their companies or can’t plan their companies without the use of technology to be more efficient. But with all this, and in every industry, if you see, we realize that sustainable energy is important. Finally, we get that point. And of course, many industries will need to update their sensors, their installations, everything. And with that, what comes is basically that training and education and learning is not anymore, an alternative, it’s a must. It is not possible to think that I will keep being myself with what I know today for the next years to come. 

Rosario emphasizes that going forward, as tech advancement continues, adaptation and lifelong learning will be a must, not just for individuals, but companies and organizations as well. For businesses to thrive, post-pandemic, and keep up with evolving tech trends they will need to start adapting and learning side-by-side with the changing technologies. 

Rosario B. Casas 14:30

It means acquiring new skills every day to be updated….And also upscaling, it means if I already know how to do this, how I’m jumping into the next level of training. And with that, I am sure that events like this are not only becoming part of that lifelong learning educational system in formal educational system, but of course, that people with kids and people with adults at their homes will fill that gap that they need to bridge with training and education in new ways that we were not imagining before.

Pilar Avila  15:19  

Amazing. So the growth trend, and the possibilities that technology and digital applications bring is not only about one sector of the economy or one function, it really goes across every function of business. But this topic of training and lifelong learning, has been absolutely transformed during the pandemic, thanks to the accessibility of technology. 

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Three key tech trends business owners and entrepreneurs should tap into

Pilar Avila 24:20

I want to hear a little bit more about how you know on the ground, you’re helping companies really coming to the digital age, and what are the trends, maybe certain applications beyond the workforce engagement that you might be observing that we need to be aware of and tapping? 

Rosario B. Casas  24:40  

Well, yes, sure. Thank you. When the pandemic started, and we started with my husband, seeing small businesses closing, we decided to create a program, a 10 weeks program for small business owners in order to help them acquire not only digital skills but also a digital mindset. And well Susana [Baumann] is one of our coaches, and we have 65 phenomenal mentors. But the idea is to create a community of Hispanic business owners both in the US and Latin America because also if small businesses are closing any of both geographies we are having huge issues….We need these businesses to keep thriving, growing. And of course, their leadership is growing in the new digital era. 

Where I see the three key [tech] trends: Ecommerce, for sure and E-services is a must. The second is, all the touchless economy, how we can grow the services and the systems without or avoiding the risk of touching and cleaning and acquiring or assuming all that cost that it implies. And Google has amazing tools for where technology companies can build things there. And the last thing that I think is Productivity and Personal Life, for sure, is a trend. We need business owners to learn how to be productive, how to use technology to make their life easier, how to automate processes, right. And basically, these three trends are where we are trying and helping business owners to acquire skills.

Through the 10-week incubator program, Brookly2Bogota, which is currently running in both New York and Colombia, business owners and entrepreneurs gain access to tools, mentors, networking, and training to accelerate the growth of their company in the new digital world post-COVID and carry out the digital transformation they require while acquiring knowledge and skills related to design thinking and agile methodologies.

The program is currently on its second cohort. For more information visit: brooklyn2bogota.mn.co/