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Latina Millennial Vicky Llerena shares digital marketing unorthodox tips for success

Digital marketing expert, CEO and Co-founder of Social Vibes Media Vicky Llerena found her journey as a Millennial Latina entrepreneur after feeling bored and unhappy with her corporate job. Her company, Social Vibes Media is a digital marketing agency focused on helping small businesses increase their brand presence and teaches entrepreneurs how to get online customers with unorthodox tips for success.

digital marketing

Vicky Llerena, co-founder and CEO of Social Vibes Media

“I’m a millennial,” she says, “so my idea of highly successful habits might seem quite unorthodox to some.” As for the unexpected, Vicky has some of her own tips for success that perhaps may seem a little unusual.

The highly subjective, ambiguous term “success” can be interpreted in many ways. Vicky’s interpretation is this: take care of the mind, the body, and the soul.

Here are her 4 habits for success:

1. Always take breaks. I can’t seem to sit still. I fidget and toss and turn. My legs itch, my head begins to twitch, and I feel uneasy if I sit for too long. This is the problem I had working in corporate. I almost felt forced to sit still. When I ventured into my business, I felt an ease in taking breaks. Step away from your laptop for 15 min, walk outside, and allow your muscles to relax.

2. Connect with others. I often found that the most interesting conversations happened during the most unexpected situations: on a train ride, at a coffee shop, in line at supermarket, etc. We love to connect with others; it’s part of our inherent human nature. Allow yourself to genuinely connect with strangers (of course, with precautions) because some of these folks might be potential prospects, business partners, or angel investors.

3. Mindful Meditation. Mediate when you are alone or even while typing on your laptop. Writing has been a therapeutic process for me as well. Allow your thoughts to flow in a stream of consciousness style (think James Joyce). Pray or mindful meditation reminds us that there is more to life than a lucrative business plan.

4. Hustle hard

Practicing these four habits will help enrich the mind, body, and soul, and when one is centered and content– both physically, mentally, and spiritually– success is sure to follow.

Entrepreneurial fever

Vicky Llerena, a Millennial Latina digital marketing expert

She began her business after many years working in the corporate world. But how does one suddenly decide to quit their stable corporate job to start their own business?

For Vicky it all started with an itch.

She would sit fidgeting restlessly at her desk. This was the first symptom of what she called “entrepreneurial fever.” Her corporate eight-to-five job just wasn’t satisfying her anymore. She craved more.

“I desired for work that created value in my life,” Vicky shares. She did not know exactly what she wanted to do yet, but she knew corporate was no longer the place for her.

At the time she worked for PRN, a corporate wire distribution service. There she learned about multimedia marketing and how technology worked to connect people to a company’s message. She moved up the corporate ladder from entering journalist information into a database to creating user guides and manuals as part of the editorial team. Loving the world of marketing and helping others build their brands, Vicky began to formulate an idea to start her own marketing agency.

Then one day the fever just took over.

“I told myself, ‘I really want to do this on my own. I think I could help friends and family that have small businesses.’ So, I saved for about a year and then quit my corporate job to launch Social Vibes Media!”

Learning the hard way 

digital marketing

winner of the Withum CPA Entrepreneurial #StrengthStory, Vicky Llerena of @SocialVibes

When Vicky began her venture the first thing she did was open up a business credit card.

“This was one of the biggest mistakes I made as a small business owner,” she says. She did not yet have the customer base to support herself and so quickly she accumulated debt and had to borrow money from her savings.

“You need to first bootstrap while you get your first few customers and start generating revenue,” Vicky explains. “Then, when you’re more confident, you can apply for a loan or borrow money or open up a credit card.”

Another issue she struggled with at the start was utilizing her resources. When the company began, they decided to start and in-house team of videographers, which meant spending money on very expensive equipment– from cameras and tripods to laptops and software. These purchases only added to her debt.

These first mistakes however have taught her a great deal about managing cash flow and being resourceful. She has learned to cut overhead expenses such as tools, software, and equipment, by outsourcing or working in partnership with another company that already has the resources.

“We quickly learned that there was a pool of really good freelance videographers, photographers, and directors that you can work with that have their own equipment, editing tools, and software.”

Art of business and digital marketing

Collaborating and seeking help from other professionals is all a part of the art of business. To be successful in business one must connect with and learn from others. From working in partnerships to saving money on resources to problem solving with a mentor, business is all about team work.

Vicky has found her mentors to be invaluable wells of wisdom and support. She urges aspiring entrepreneurs to develop mentors in their lives and to absorb as much information as possible from them.

“I can attribute mentorship to my growth and success,” she says. “My mentors have helped me develop habits, open resources, and create strategies that otherwise would be difficult to figure out.”

Mentors can be life long friends, professional colleagues, or even the author of a book you really enjoy.

Earlier this year Vicky got to meet one of her favorite authors that she had been “obsessing” over. Chris Voss, author of Never Split the Difference, reached out to her after she posted an Instagram picture of her favorite books she had recently read, which included his own.

“He’s a master at the art of negotiation,” she says. “The art of business and sales has everything to do with psychological strategies.”

The two met up for coffee in NYC and Vicky eagerly picked his sales negotiation skills like a sponge that day.

One truly never knows who will end up being a mentor, so it’s important to always be listening, reading, learning, and connecting with new people. Sometimes the best guidance is the most unexpected.

With over ten years of experience in her field, Vicky has worked at Univision and PRNewswire and with organizations such as Rising Tide Capital, Statewide Hispanic Chamber of Commerce of NJ, Fownders, Latinas In Business Inc. and Small Business Development Center.

She has been featured in NJBiz, Huffington Post, CEO Blog Nation, and many other media outlets. Some of her awards and recognition include: the 2017 Top 25 Brand Builder presented by Leading Women Entrepreneurs, the 2017 Withum CPA Strength Story Entrepreneur Award, 2017 Lead Hudson County Recognition, and in 2016 she was recognized by NJBiz as a growing woman and minority marketing agency.

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2016 LatinasinBusiness.us Best Business Awards on Facebook LIVE!

TOMORROW! Watch our event on Facebook LIVE starting at 7:00 pm! The big day is finally here! We have been sold out for almost 2 weeks but you  can still watch the whole event on our LatinasinBusiness.us Facebook page starting at 7:00 pm.

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2016 LatinasinBusiness.us Best Business Award and Media Networking Event
When: November 29th – 6:00 pm to 9:00 pm
Where: Son Cubano 40-4 Riverwalk Pl, West New York, NJ 070936:00 to 7:00 Registration
6:45 to 7:00 Welcome / Opening remarks by Susana G Baumann

7:00 -7 :30  Speakers Panel:  Latina, Speak Up! How to Pitch your Story to the Media

Media Panelists:

Vicky Llerena

Vicky Llerena

Vicky Llerena

Vicky Llerena is Social Vibes Media’s host, content creator, and public relations strategist. No amateur to the media industry, Vicky brings with her over eight years of experience having worked at Univision WXTV-41, Hudson Media Group, and PRNewswire. She works with clients to manage all their media communications needs. Aside from managing SVM, Vicky is also an adjunct professor at Saint Peter’s University, New Jersey City Institute of Technology and Hudson County Community College. Vicky is a proud member of the New York Journalism Press Club.

 

Sylvia Jauregui 

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Sylvia Jauregui

A career journalist whose education and experience brought her to New Jersey from her native Ecuador, Ms. Jáuregui is founder partner and co-owner of Jersey Bound Latino, a bilingual magazine in New Jersey specifically aimed at the region’s Latino audience. Its distribution statewide is 100,000 copies per issue.
Ms. Jáuregui’s current project, Jersey Bound Latino Magazine (JBL), is a print and online platform that celebrates the narratives of Latino talent, leadership and life that might otherwise remain hidden through lack of exposure in the mainstream media. Ms. Jáuregui believes that “if we do not tell our story, then our story will be told through someone else’s lens.” Ms. Jáuregui is an active member of the National Association Hispanic Journalists (NAHJ) and is Vice President of the New Jersey Chapter.

 

Angel Antonio Vazquez Rivera

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Angel Vazquez Rivera

Angel Vazquez Rivera is the Director, Communications and Community Empowerment at Univision Communications Inc. in the Greater New York area. Angel is a strategically driven marketing professional with an interest in both the planning and implementation aspects of brand building, promotions and sales. Before Univision, Angel worked for ImpreMedia, developing and implementing marketing plans and projects for new and existing products using multimedia and multiplatform capabilities available within the ImpreMedia network.

 

Lili Gil Valletta

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Lili Gil Valetta

Lili is an award-winning entrepreneur, World Economic Forum Young Global Leader and TV media contributor. She is the cofounder and President of XL Alliance, the place where companies come to unlock the power of today’s multicultural market. She also the creator of Dreamers Ventures, a platform that selects, mentors and launches products created by Latinos to sell on Television. In 2015 she launched CulturIntel™, a proprietary big data methodology that maps the consumer insights and their decision journey across cultural segments.


7:30 to 8:00 LatinasinBusiness.us announces its Pitch your Business competition

READ ABOUT the Six (6) participants who registered for this session who will have an opportunity to pitch their business to the media strategists and experts present at the event.

8:15 to 9:00 LatinasinBusiness.us announces its 2016 Best Business Awards / Final Ceremony

Join us for our Annual Best Business Awards and Best Business Pitch Winner Award!

Watch our event on Facebook LIVE at 7:00 pm! LatinasinBusiness.us Facebook page

 THANKS TO ALL OUR SPONSORS FOR THEIR SUPPORT!