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Latina SmallBiz Expo Pitch Competition winner

Gain the ABC of business at the 2018 Latina SmallBiz Expo & Pitch Competition

The 2018 Latina SmallBiz Expo & Pitch your Business to the Media Competition pre-registration is now open!

Have you heard of the ABC of business? Do you want to gain..

  • ACCESS to new customers and contracts,
  • BRAND and promote your business, and
  • CONNECT with influencers and decision-makers?

Then get ready for a great treat this year! We have been working on it for the last two months and we are ready to launch a fantastic series of events to promote the 4th annual 2018 Latina SmallBiz and Pitch your Business Competition throughout the Tri-State area!

PRE-REGISTER HERE TO GET ADDITIONAL INFORMATION ABOUT THE 2018 LATINA SMALLBIZ EXPO AND PITCH YOUR BUSINESS TO THE MEDIA COMPETITION

 

2018, a year of growth for Latinas in Business Inc.

This year, LatinasinBusiness. us has become Latinas in Business Inc. and we are working at obtaining its non-profit status. We are more committed than ever to our mission and we are launching the 2018 Latina SmallBiz Expo Pre-event Marketing Campaign that will help promote the event in different cities and counties around the reach area.

2018 Latina SmallBiz Expo

Rafael Mata, Director, Hudson County Office of Business Opportunity

The excitement doesn’t stop there! We have received the support of the Hudson County Office of Business Opportunity, which will be co-hosting our Latina SmallBiz Expo and Pitch Competition on November 8.

“Hudson County Office of Business Opportunity is proud to partner with Latinas in Business Inc. to help fulfill our mission of empowering women and minority-owned businesses,” said Rafael Mata, Director of the HCOBO.

Kudos to Rafael for taking such a big step in the right direction, offering us guidance, advice and a home for our event this year!

We also count with the usual partnership of our Media Sponsor Univision 41. Gracias mi angel, Angel Vazquez Rivera, Director of Outreach and Community Development at Univision 41, who is always ready to extend a hand when needed. They will be providing promotion and presence at the event.

What’s new at the 2018 Latina SmallBiz Expo?

  1. The Pitch your Business to the Media Competition has officially opened on July 1st and it will open nationally! So get ready to  compete with all sorts of Latina entrepreneurs and also from all industries and states!
  2. Our Promotional Pre-event Campaign will include a series of planned networking events and also workshops for entrepreneurs. Latinas and any other small business owners can attend and learn, network and find information for a successful participation at the November 8 event. If you have an idea for an event in your city or town, please lets us know at hello@latinasinbusiness.us/
  3. To reward all participants of the Pitch your Business to the Media Competition, we will host a Make-Over Day, a fantastic mini-event to take place on October 30! A day of pampering for all participants and selection of the 10 finalists! Participants will get a hair and make-up transformation, and also receive gifts and prizes galore! Vendors and sponsors are welcomed for an opportunity to see these Latina entrepreneurs blossom!
  4. We have added an Entrepreneur Empowerment Lunch with workshops in breakout rooms during the 2018 Latina SmallBiz Expo. Renown experts in entrepreneurial topics will be conducting workshops for you to learn and succeed as a small business owner. Everybody is invited to participate in these workshops!

So are you getting excited already?

Angel Vazquez, Univision 41 Media Jurors

Angel Vazquez Rivera, Director of Outreach and Community Engagement, Univision 41

This year, we are ahead of the game and we want to get out there and let the world now that Latinas are here to stay, to expand and to succeed! Get ready to receive plenty information about everything that is happening and how to register for the Pitch Competition. This will be our best year ever for the Latina SmallBiz Expo and Pitch your Business to the Media Competition

To participate or inquiry for sponsor or vendor opportunities, please contact Susana@latinasinbusiness.us/ or 848 238 6090.

You might be interested: Latina SmallBiz Expo Pitch Competition winners at Univision 41

 

Co-hosted by Hudson County Office of Business Opportunity and Media Sponsor Univision 41

latino market growth

1.7 Trillion US Latino market growth, opportunity and challenge for banking industry

The explosion of the Latino market growth is no news for the 59 million strong – and growing –Latinos living in the USA. However, in an exclusive interview for LatinasinBusiness.us with Jessica K Asencio, President of the Latino Networks Coalition, we discussed this “cannot-be-missed” opportunity, which continues to be a challenge for companies that are still hovering on this potential without taking radical action.

latino market growth

LNC Executive Board select members & speakers: (left to right) Patricia Pacheco Baez (Bank of America Director), Roberto Ruiz (Univision EVP & event sponsor), Jessica Toonkel (Reuters News Correspondent), Carlos Hernandez (J.P. Morgan Head of Global Banking & lead host sponsor), Rosa Ramos-Kwok (Bank of America MD), Don Perez (LNC Executive Board Member & Program Leader), Lili Gil-Valletta (CulturIntel CEO & Co-founder), Henry Agusti (Bank of America Head of Digital Banking), Jessica K. Asencio (LNC Board Founder & LNC Univision Program Steering Committee Co-lead), Flavio Cosenza (Chase Bank Executive Director of Marketing) (Credits: Courtesy LNC)

If Latinos residing in the US were a country, their 2015 GPD of $2.13 trillion would represent the 7thlargest economy in the world, larger than the GDP of India, Italy, Brazil or Canada. The community represents a potent force for marketing innovation and growth as was demonstrated at the Latino Networks Coalition (LNC) & Univision “Banking on Latinos for Growth: Breaking the Code” forum recently hosted at JPMorgan Chase in New York City.

Jessica K Asencio, LNC Executive Board Chair and Founder, and Vice President, Corporate & Investment Bank CAO at JPMorgan Chase.

“The program was designed together with LNC Coalition partners to help our partners and members gain a deeper understanding of the $1.7 Trillion Hispanic/Latino growth opportunity for financial institutions, including busting common myths and misperceptions,” said Jessica K Asencio, LNC Executive Board Chair and Founder, and Vice President, Corporate & Investment Bank CAO at JPMorgan Chase.

“The information shared at the forum also helps us take control of the narrative around Latinos, debunking the negative press that represents them as not affluent and /or uneducated,” Jessica continued. “Quite the opposite, if America’s corporations are to strengthen their market position, leaders must become Latino/Hispanic Ambassadors, embracing Latino/Hispanic cultural values and learning to lead more authentically with speed and agility. Authentic leadership directly impacts businesses and leaders now become ‘extended brand assets’ for the businesses they serve,” Asencio explained.

Latino market growth: Spanglish is the new black 

The wealth of information gathered by Univision and other LNC partners –including CulturIntel and the Latino Donor Collaborative–creates a unique prospect to access a Latino/Hispanic market research think tank, and a powerful networking platform to expand collaboration and help build relationships to broaden partners’ reach.

Cultural Intelligence research

Market and cultural intelligence research played an instrumental role in “Banking on Latinos for Growth: Breaking the Code

“We shared best practices to focus on an optimal model to target the growing Hispanic/Latino market so they have real access to capital, investment strategies and structured solutions linked to ESG (Environmental, Social, and Governance) factors,” Jessica continued. “Through our program, attendees gained actionable insights on the similarities and differences between Hispanic/Latino and non-Hispanic/Latino drivers and barriers to using financials services.”

latino market growth

Speaker at this event was Roberto Ruiz, EVP Research, Insights & Analytics – Univision Communications Inc. and event sponsor.

This acquired knowledge will help participants create a winning strategy in business, marketing, and the national and regional footprint cross-markets to capture the Latinos/Hispanic consumer’s imagination.“Companies need new metrics and insights about Latinos leveraging A/I analytics, and best practices in promoting investment strategies targeted to Latino businesses and consumers in order to break the code to maximize Latino’s global impact in today’s marketplace,” said Jessica.

“In other words, we need to know the Latino/Hispanic Market in depth in order to convert cultural intelligence and market research into customer engagement without which, companies will certainly fail in following the growth economic trends in the US economy,” Jessica stated.

A challenge and an opportunity for Latino leaders

The LNC EB Chair believes today’s global market demands more from the workforce an all too often, leaders have sacrificed their own identities in the rush of business necessity and corporate demands.

“Latinos/Hispanics are now eager to reclaim their personal identities recognizing that, as leaders, our responsibility is to influence innovation and opportunity to capitalize on Latino/Hispanic market growth and create momentum for full representation of our community in the US economy,” she asserted.

 

(L to R) Henry Agusti, EVP Digital Banking Executive- Bank of America; Head of Banking & LNC Executive Sponsor-JP Morgan Chase; and Rosa Ramos Kwok, Managing Director of Consumer & Shared Services- Bank of America​.

The Latino Networks Coalition (LNC) is comprised of Latino business resource groups across top Fortune 500 U.S. companies. The LNC, established by JPMorgan Chase, Deloitte and Thomson Reuters, aims at helping increase opportunities for Latinos and Hispanics inside and outside the corporate environment.

Latino market growth

Susana G Baumann (L) and Tathiana Carrasco (R), Latinas in Business Inc. with Roberto Yanez (C), GM, Univision 41.

The coalition passionately supports its businesses and growth objectives by creating an environment that recognizes and embraces cultural diversity, while building new opportunities for leadership and professional development through active involvement in and awareness of the communities it serves.

Thanks to all for this successful event

“Our event showcased what our Latino Networks Coalition can achieve together —capturing the spirit of leadership, teamwork and partnership at its best! Given our current socio-political environment we need to stand together to promote leading research, our global economic value, collective strength to capitalize on opportunities and continue our legacy,” Jessica stated.

Charles Neugebauer​, Director, Business Development at Univision Communications Inc. and co-organizer and sponsor of the event, also stated, “We clearly achieved our goal of elevating the conversation about the significant impact that Latinos are having on our economy, their growing contribution to business in the financial sector, and their overall financial viability”.

LNC Executive Sponsor and event host sponsor was Carlos M. Hernandez, J.P. Morgan Head of Global Banking, joined by LNC event sponsor from Univision Roberto Ruiz, EVP of Research, Insights & Analytics. The LNC and Univision Steering Committee Forum was led by Jessica K. Asencio, LNC Founder and Executive Board Chair, and Charles Neugebauer, Director of Partnerships & Business Development at Univision Communications Inc. and LNC Executive Board Member.

Latino market growth

(L to R) Maria de los Angeles Corral, Education for Excellence; Alicia Garcia, Reuters; Charles Neugebauer, Univision; Jessica J Asencio, LNC; Susana G Baumann and Tathiana Carrasco, Latinas in Business Inc.

Special thanks to LNC leading sponsors including JPMorgan Chase Latino Executive Forum, Don Perez and Flavio Cosenza. Special acknowledgments to leading sponsors Univision Executive Coalition Roberto Yanez, GM, Charles Neugebauer, Juliana Gomez and leadership team; to Bank of America Executive HOLA Board Rosa Ramos-Kwok, Henry Agusti, Patricia Pacheco-Baez and HOLA team; Thomson Reuters leadership team Alicia Garcia and Jessica Toonkel; The Latino Donor Collaborative Board Marcos Torres, Ana Valdez; CulturIntel CIEN+ Lili Gil Valletta and team; HPNG Ali Curi and Adele Farina; and Citrin Cooperman Alex Reyes.

Special acknowledgments to our LNC and Univision Steering Committee and LNC Executive Board Alberto Flores, Hedda Bonaparte, Will Robalino, Dora Abreu, Roberto Peralta, Christian Narvaez, Beth Marmolejos and strategic partners. A world of thanks to Sandra Vazquez, our JPMC Executive Event Management team and all our volunteers.

“The spirit of excellence and passion at our forum was extraordinary and it was a resounding success because of all of you. We had +400 guests and we raised the bar once again. Every detail was a masterpiece — from the run of show, to inspiring speakers leading to the beautiful reception to cap-off an exceptional program,” Jessica concluded.

Latino market growth

Banking on Latinos for Growth – LNC Executive Board members & speakers: (left to right) Patricia Pacheco Baez (Bank of America Director), Roberto Peralta (Societe Generale Head of Institutional Client Relations, Roberto Ruiz (Univision EVP & event sponsor), Jessica Toonkel (Reuters News Correspondent), Alicia Garcia (LNC Executive Board Co-Chair), Christian Narvaez (Societe Generale Vamos Latino Network), Rosa Ramos-Kwok (Bank of America MD), Carlos Hernandez (J.P. Morgan Head of Global Banking & lead host sponsor), Juliana Gomez (Univision Director), Jessica K. Asencio (LNC Board Founder & LNC Univision Program Steering Committee Co-lead), Lili Gil-Valletta (CulturIntel CEO & Co-founder), Henry Agusti (Bank of America Head of Digital Banking), Don Perez (LNC Executive Board Member & Program Leader), Alex Reyes (Citrin Cooperman Partner), Flavio Cosenza (Chase Bank Executive Director of Marketing), Charles Neugebauer (LNC Univision Program Steering Committee Co-lead) (Credits: Courtesy LCN)

For additional information: Banking on Latinos for Growth

Please share with hashtag: #Bankingonlatinosforgrowth

is a proud strategic media partner of the Latino Networks Coalition

Latina SmallBiz Expo Pitch Competition winners

Latina SmallBiz Expo Pitch Competition winners at Univision 41

The Latina SmallBiz Expo Pitch Competition winners visited Univision 41 studios to be interviewed by Katiria Soto, presenter of “Contigo en la Comunidad,” a weekly program that showcases the pulse of the Latino community in the Northeast.

Latina SmallBiz Expo Pitch Competition winners

At Univision 41 Contigo en la Comunidad (L to R) Katiria Soto, Susana G Baumann, Mary Dressendofer, Tania Molina

Susana G Baumann, LatinasinBusiness.us Editor-in-Chief; Mary Dressendofer, founder and CEO, Princess Plie and Friends and first place winner in the competition; and Tania Molina, founder and CEO, Villakuyaya, were guests at the popular program that airs on Sundays at 7:30 am on Unimas.

“As a Latina entrepreneur for over 20 years, I have experienced most obstacles and barriers that small business owners face when they decide to run with their dreams. Entrepreneurship is a lonely journey, especially if you are a ‘solopreneur,'” Baumann said. “The goal of LatinasinBusiness.us is to give Latina entrepreneurs the opportunity to tell their stories and gather in an event, the Latina SmallBiz Expo and Pitch Competition, which allows them to highlight their products, their services and their dreams. We also provide the chance for larger promotion and exposure while meeting important contacts that could help them grow their business and fulfill their dreams,” she added.

    You might be interested: The Latina SmallBiz Expo Pitch Competition winner takes $1000 Cash Prize

Latina SmallBiz Expo Pitch Competition winners

Susana with finalists during the winners’ announcement

 Get up and dance to the sound of Princess Plié and Friends

Mary Dressendofer, Princess Plie and Friends, during her “pitch” to the Media Panel.

This year’s Pitch Competition participants found a unique spotlight to tell their stories. First place was awarded to Princess Plié and Friends while second place was a tie between Villakuyaya and Around the Way Girl Inc. These are their stories:

Mary Dressendofer came up with the idea of Princess Plié and Friends as a way to take every child into a magical world in which they create adventures, explore dance and have lots of fun.

“Princess Plié is a magical princess that comes to life out of her Music Box. Each storybook contains a music CD and can be used in classrooms throughout many dance studios as part of the curriculum or just as a special treat. Princess Plié also has her new friends FiFi and Freddy the hippity hopping frogs,” Mary explained.

Mary’s dream is to create an animation with Princess Plié and friends, where children can get up off the couch, learn a different genre of dance in each episode and start dancing. “This will also allow children that cannot afford dance lessons an opportunity to learn in the comfort of their own home,” Mary added. You can support Mary’s dream by visiting her website  Princess Plie and Friends. 

Emeralds from Ecuador to inspire friendships worldwide

Tania Molina, Villakuyaya, during her “pitch” to the Media Panel.

Tania Molina found Villakuyaya, inspired by lessons taught years back about cooking and spices from her grandmother, her parents’ love and support, and a healthy Zen approach to business –through the practice of yoga. Through Villakuyaya, Tania creates her organic dark chocolate bars with a lot of love and awareness.  She chooses the finest “Arriba Nacional” cocoa beans, working with cocoa farmers from the Esmeralda’s region in the northern pacific coast, who practice sustainable agriculture with Organic and Fair Trade Certifications.

“The fundamental idea of Villakuyaya is to share with customers and friends a sensory experience that begins with the fruity flavors and floral aromas of our cocoa bean; a simple single chocolate bar can inspire friendships worldwide,” Tania explained. You can find her products at Villakuyaya.

Empower your community by claiming your Latina identity

Latina SmallBiz Expo Pitch Competition winners

Soley Berrios, ATW Girl Inc Board Member, during her “pitch” to the Media Panel.

In a second place tie, Soley Berrios, represented “Around the Way Girl, Inc.” a grassroots nonprofit organization that provides intentionally designed education-based programs for young women in underprivileged and marginalized communities. The founder and CEO, Maya Carr, claims her Black and Puerto Rican heritage as a way to empower women of color in a positive and powerful light.

“I had a desire to educate myself on true Puerto Rican history, the African Diaspora, and local level politics. I knew, at that moment that women from underserved communities, “the ghetto,” “the projects” were truly intelligent, kind, empowered women. Once I had that understanding, I made it my duty to empower young women with tools for personal and professional success because greatness belonged to us. I began my community service projects in the Spring of 2011, and ATWG, Inc. was birthed in 2013,” Maya asserted. You can support their mission at ATWGirl, Inc.

You can be among the next Latina SmallBiz Expo Pitch Competition winners!

Do you have a small business? Do you have a story to tell and dreams to achieve? Then you can be the next r! participant at the Latina SmallBiz Expo and Pitch Competition. Contact Susana@latinasinbusiness.us/ to promote your business and your story, and connect with real opportunities for success.

A version of this article will be published in the January/February edition of Abasto Magazine. 

Media Jurors ready for Pitch Competition at 2017 Latina SmallBiz Expo

Six Media Jurors will help LatinasinBusiness.us create a Star for One Night at the Pitch your Business to the Media Competition, to take place this coming November 9 from 4:00pm to 9:00pm. Ten brave Latina entrepreneurs are competing to grab the 2017 LatinasinBusiness.us Best Business Award and the grand prize of $1000 in cash at the NJIT Campus Center Atrium, 150 Bleeker St. in Newark NJ.

Proceeds for the General Admission tickets will be donated to Puerto Rico and Mexico Disaster Relief through the Hispanic Federation.

Media Jurors

2017 Latina SmallBiz Expo and Pitch Competition Media Jurors

“Every year we invite a number of relevant media personalities to help us decide which Latina entrepreneur participating at our Pitch your Business to the Media Competition deserves to be crowned as the Best Business of that year,” said Susana G Baumann, Editor-in-Chief, LatinasinBusiness.us and organizer of the event. “This year, we are honored to have six outstanding Jurors coming from radio, television, print and digital press, and social media,” she added.

Media Jurors will listen to a “pitch” –a short presentation to create interest in a story and to find out if that media is willing to use it for a feature article or an interview. They will choose a winner based on a criteria decided by LatinasinBusiness.us and their own judgment as a media professional and entrepreneur.

A diverse background of Media Jurors to create a Star for One Night

“One of the goals of this contest is to help Latina small businesses promote their products or services in front of media, something that rarely happens because there is never enough budget to buy media space when you are a micro-entrepreneur. I know this very well because I was a small business owner for over 20 year,” Baumann explained.

The participating Media Jurors at this year Pitch Competition come from a diverse background and media outlets:

  1. Angel Vazquez joined Univision New York team in 2016 as Director of Communications and Community Empowerment for WXTV Univision 41 & WFUT UNIMAS 68.

    Angel Vazquez, Univision 41 Media Jurors

    Angel Vazquez, Univision 41

A Puerto Rican by birth and a New Yorker by choice, Angel began his media career working as Sales & Marketing Manager for the disappeared newspaper “Noticias del Mundo”. After the closing of that publication, he became part of “HOY” team as Events Manager. In 2007 ImpreMedia, owner of El Diario La Prensa, bought “HOY” and Vazquez started working as Marketing Director for El Diario La Prensa.

Since his beginning in El Diario, Angel has given his unconditional support, both professional and personal to this task. “When you come to New York, your heart is painted in many colors and we become part of each Latin American country,” says Angel.

  1. A North Carolina native, Laura Calhoun Borton is the Trade Show Specialist and Business Development at Abasto Magazine.

    Laura Calhoun Boro, Abasto Magazine Media Jurors

    Laura Calhoun Borton, Abasto Magazine

Laura has grown up in the Hispanic food industry. Upon graduating from Appalachian State University with a degree in public health, Laura took a job at her family’s Hispanic food distribution company, La Tortillería. Five months into her new job she was introduced to Maria Hernandez, a local Mexican woman who made and sold a traditional Mexican corn bread called “Pan de Elote” to support her family.

A few months after meeting Maria, Laura quit her job at La Tortillería to partner with her and help grow the small business. Once they successfully develop the product and distribution network, Laura decided to pursue other opportunities. She was offered a job at Abasto Magazine at the beginning of 2017. Her advice: “Don’t be afraid to try or start over. Be thankful for new opportunities, even if they aren’t ones you were planning on”.

  1. Kenton Clarke, is the founder & CEO of Omnikal (formerly DiversityBusiness Inc.), the Nation’s largest, inclusive business organization, built to empower all entrepreneurs and small to medium sized businesses through “a powerful social B2B platform” that fuels real growth & success.

    Kenton Clarke, Omnikal Media Jurors

    Kenton Clarke, Omnikal

He started out in the streets of Bridgeport, CT, collecting trash alongside his father and grandfather, some of the city’s first African-American business owners. “Those early days in the trash business taught me the value of hard work and discipline. I spent my early years getting my hands dirty, while other kids were learning to keep theirs, clean,” Clarke said.

He founded Computer Consulting International Inc., which became one of the largest privately held IT consulting firms in the Northeast. He then went on to develop a strategy for helping connect companies who were interested in working with minority-owned businesses. Diversitybusiness.com became the place every media outlet, from Forbes to CNBC, would consider for their facts and figures, and it even won several awards for its content and design.

  1. Vicky Llerena, a Millennial entrepreneur and social media guru, is at the helm of Social Vibes Media, a media communications and content creation company located in the New York metro area.

    Vicky Llerena, Social Vibes Media Media Jurors

    Vicky Llerena, Social Vibes Media

Vicky is Social Vibe Media’s host, content creator, and public relations strategist. No amateur to the media industry, Vicky brings with her over eight years of experience having worked at Univision WXTV-41, Hudson Media Group, and PRNewswire. She works with clients to manage all their media communications needs.

Vicky Llerena founded Social Vibes Media at the age of 28. “Entrepreneurship at that age,” she said, “is not for everyone. Every millennial at some point wants to try to become an entrepreneur thinking it looks like they can achieve an overnight success but I worry that younger generations may develop the wrong idea,” she said.

She does not want to discourage Millennials from seeking entrepreneurial opportunities; she just has a piece of advice based on her experience. “Save for an entire year, reduce costs as much as possible, partner with others, subcontractors and freelancers who can complement your services and join organizations such as your local chamber of commerce or industry associations,” she recommended.

  1. Juan Guillen, a veteran media personality, is the founder and CEO of DigiTech Enterprises Corp., a multi-platform media company that connects with the acculturated Hispanic community, under the brand, LatinTRENDS.

    Juan Guillen, LatinTRENDS

    Juan Guillen, LatinTRENDS

LatinTRENDS mission is “To unmask the struggles and showcase the triumphs, beauty, and rich diversity of the Hispanic culture, and make everyday life simpler, entertaining and inspirational,” he said. “We are committed to listening to the needs of our audience and connecting them with content and brands that will help alleviate their challenges and obtain their dreams.”

Driven by his entrepreneurial spirit, he postponed his studies to open the first of his business ventures at the age of 18. He has owned, grown, operated and sold various businesses in retail, concessions service, real estate and management sectors.

A serial entrepreneur whose passion is entrepreneurship, he enjoys teaching about the entrepreneurial mindset and how this “way-of-being-way-of-thinking” can catapult entrepreneurs and non-entrepreneurs to unlimited heights. His other passion is inspiring people who feel stuck to see the possibilities they have and confidently take action to get what they want out of life.

6. Bert Baron is currently the morning show host on 1450 WCTC in New Jersey, heard weekdays from 6 to 9 AM.

Bert Baron, Media Jurors

Bert Baron, 1450 WCTC

A recent inductee to the New Jersey Broadcasters Association Radio Hall Of Fame, he is the host of “Jersey Central with Bert Baron”, the show that provides an interesting daily look at “all things Jersey”. From politics to pop culture, to newsmakers and entertainment, Bert covers it all each day.

Bert met Susana G Baumann at a networking event in Perth Amboy and he immediately felt compelled to participate as a Media Juror for the Pitch Competition. “It is not frequent to see this type of event around New Jersey and I felt I could bring a different perspective to the competition,” he told LatinasinBusiness.us

Join us to celebrate the economic power of Latinas small businesses in the Northeast

Please join the Latina SmallBiz Expo and Pitch Competition this November 9 from 4:00pm to 9:00pm when ten brave Latina entrepreneurs will compete for the 2017 LatinasinBusiness.us Best Business Award and the grand prize of $1000 in cash at the NJIT Campus Center Atrium, 150 Bleeker St. in Newark NJ.

Proceeds for the General Admission tickets will be donated to Puerto Rico and Mexico Disaster Relief through the Hispanic Federation. For registration, please visit: http://latinasbizexpo.eventbrite.com/

 

 

Joe Torres, Tiempo, interviewing Susama G Baumann, LatinasinBusiness.us and Pitch Competittion participant Liz Santiago, CeleBritAy

10 Pitch participants representing 3 states and DC at Latina SmallBiz Expo

At the Latina SmallBiz Expo, 10 Latina entrepreneurs will be under the spotlight representing the states of New Jersey, New York and Texas, and one representing an organization based in Washington DC. The are stepping up on November 9 at the NJIT Campus Center Atrium in Newark NJ to promote their products and services to the most relevant media in the region, and will compete for an opportunity to win this year’s LatinasinBusiness.us Best Business Award.

Joe Torres, Tiempo, interviewing Susama G Baumann, LatinasinBusiness.us and Pitch Competittion participant Liz Santiago, CeleBritAy

Joe Torres, Tiempo, interviewing Susana G Baumann, LatinasinBusiness.us and Pitch Competition participant Liz Santiago, CeleBritAy

Two additional participants have been added to the competition, MEejie Chaparro Traverso, founder & CEO MEej™LLC (New Jersey) and Soley Berrios, Board Secretary of ATWGirl, Inc. (Washington DC).

Latina Smallbiz Expo

MEejie Chaparro Traverso, Founder & CEO MEej™LLC

The previously registered participants at the Latina SmallBiz Expo Pitch Competition are Janny Perez, founder and CEO of MiLegaSi (New York); Elizabeth “Liz” Santiago, founder and CEO, CeleBritAy (New York); Mary Dressendorfer, Co-founder, Princess Plie and Friends (New Jersey); Tania Molina, founder and CEO, Villakuyaya (New Jersey); Karla Jimenez, founder,  Caidos del Cielo Bakery; Isabel Ayala, founder, IsaBeauty Aromatherapy (New Jersey); Ivette Mayo, founder and CEO, Yo Soy Expressions (Texas); and Brenda Nava, founder, Brendallan’s Tax and Accounting Services (New Jersey).

“We are overwhelmed and humbled by the response we had this year from Pitch participants, sponsors, supporters and the general public, as well as the support of media in the region. The Pitch your Business to the Media Competition has become a signature event that attracts strong and established Latina small businesses beyond our home state, reaching out to our followers around the country,” Baumann said. “In addition to the support of NJIT as Hosting Sponsor, and Univision as Media Sponsor, we are grateful to all media that have given us space to promote the event,” she added.

Media partners that has promoted the event includes Univision 41(NY/NJ), Abasto Magazine (national), Latin Trends (NY); Americano Newspaper (NJ); WCTC- AM radio; WABC-TV Tiempo with Joe Torres, Nuestra Gente Magazine, Red Shoe Movement, and NegociosNow (Chicago).

Latina SmallBiz Expo Soley Berrios, Board Secretary, ATWGirl Inc.

Soley Berrios, Board Secretary, ATWGirl Inc.

In addition, Baumann continued to plead the general public to support the event as proceeds from tickets purchased under the denomination LSBEPuertoRico General Admission will be fully donated to Puerto Rico and Mexico Disaster Relief through the Latino Networks Coalition and the Hispanic Federation. “By donating our General Admission tickets, we try to bring relief to our brothers and sisters of Puerto Rico and Mexico who are suffering as result of natural disasters. With your $10 contribution, you will be supporting not only your favorite Latina entrepreneur but also families and relatives of Latinos in the United States who are still suffering the consequences of climate change disasters,” Baumann said.

The event will take place at the NJIT Campus Center Atrium, 150 Bleeker St, Newark, NJ 07102, on November 9 from 4:00pm to 9:00pm. Free parking will be available for all attendees at 154 Summit Street. Volunteers from the ERG “Juntos” at First Data Corporation have offered their time and presence to help move the public swiftly from the NJIT parking deck to the event.

Latina SmallBiz Expo Nuestra Gente Magazine

Nuestra Gente Magazine

She also announced that the exhibitor’s floor has been sold out as of Friday October 27, two weeks in advance of the event. “Our gratitude to our sponsors is immense because without them, this event would not be possible. Please visit our sponsors and supporters including Presenting Sponsor Bank of America; Latina Leadership Sponsor MassMutual TriState; Sprint; New York Life Insurance Co New Jersey; MSK LLP; Horizon BlueCross BlueShield; PNC Bank; Intelligent Resource Group; Moët Chandon, First Data Corporation, and our Product Sponsor Freshie Feminine Care,” Baumann requested.

For information and to register please visit Latina SmallBiz Expo ( https://latinasbizexpo.eventbrite.com/)

 

2017 Latina SmallBiz Expo & Pitch Competition hosted at NJIT

LatinasinBusiness.us announces the 2017 Latina SmallBiz Expo and Pitch Competition hosted by New Jersey Institute of Technology (NJIT) in Newark NJ and Media Partner Univision 41

logo latina expo pitch competition

pitch competition

 

 

 

 

 

LatinasinBusiness.us, the national digital platform that advocates for the economic empowerment of the Latina working woman, has announced their 2017 Latina SmallBiz Expo and Pitch your Business to the Media Competition, an annual event that showcases the power and driving market force of Latina-owned small businesses in the Northeast. 

NJIT Campus Center Atrium Exterior (Courtesy of NJIT) pitch competition

NJIT Campus Center Atrium Exterior (Courtesy of NJIT)

LatinasinBusiness.us, the national digital platform that advocates for the economic empowerment of the Latina working woman, announced their 2017 Latina Small Biz Expo and Pitch your Business to the Media Competition. The event will take place at the New Jersey Institute of Technology (NJIT) Campus Center Atrium in Newark, NJ on November 9, 2017. Main Media Partner for this event is Univision 41.

Susana pitch competition

Susana G Baumann, Editor in Chief, LatinasinBusiness.us

“After two successful years of conducting our Pitch your Business to the Media Competition, we have added the Latina SmallBiz Expo to this annual event. We want to celebrate and showcase the power of Latina small businesses in the region, the driving force of many markets such as beauty, retail, clothing, telephone services, food and beverage, financial services and many more,” said Susana G Baumann, Editor-in-Chief, LatinasinBusiness.us.

Hosting this event will be the New Jersey Institute of Technology’s Enterprise Development Center (EDC), a high-tech and life science business development center on the campus of New Jersey Institute of Technology (NJIT). As an “innovation cluster” and focal point of global cooperation, the EDC boasts an ecosystem of ninety (90) seed, start-up, and expansion companies developing next-generation technologies and products across multiple industry verticals. 

The EDC ecosystem mirrors the diverse student and faculty body of NJIT with more than 2 out of 5 company CEOs being of color and nearly a quarter being women-owned. These companies have generated annual revenues of $110M, created over 800 jobs, and stimulated deal flow into the investor funding community via the NJIT Highlanders Angel Network (NJITHAN).

Jerry Creighton Sr., executive director of the NJIT/NJII pitch competition

Jerry Creighton Sr., executive director of the NJIT/NJII (Courtesy NJIT)

“We are excited to partner with LatinasinBusiness.us in support of the Latina SmallBiz Expo & Pitch your Business Competition. We share a common mission of empowering entrepreneurs and promoting opportunity, job creation, and economic growth in our communities,” said Jerry Creighton, Sr., executive director of the EDC. “The Expo and Pitch Competition, coupled with our contributing breakout sessions, will be an impactful learning opportunity for all attendees. We are very pleased to participate and welcome Latinas, the fastest growing business community in the nation, to our campus.”

Latinos represent 19 percent of the population in New Jersey and New York states. “In New Jersey alone, Latinos as a group make up the fastest-growing segment of the state’s population. They also contribute an estimated $46B in purchasing power to the state’s economy and own an estimated 36 percent of all small businesses,” Baumann said. “Similarly, New York Latinos’ purchasing power stands at estimated $90B and growing. Half of New York’s over 300,000 Latino-owned businesses are owned by Hispanic females, compared to 36 percent in the nation,” she added.

“We are extremely grateful to count with the support of NJIT as Hosting Sponsor and Univision as Media Sponsor because they recognize the relevance and potential of this community in the region,” Baumann said.

The event will take place at the NJIT Campus Center Atrium, 150 Bleeker St, Newark, NJ 07102, on November 9 from 4:00pm to 9:00pm. Free parking will be available for all attendees.

For information and to register or to participate in the Pitch your Business to the Media Competition, please visit Latina SmallBiz Expo ( https://latinasbizexpo.eventbrite.com/)

For sponsorship and promotional opportunities, please contact Susana@latinasinbusiness.us/.

NJIT Campus Center Atrium Interior (Courtesy NJIT) pitch competition

NJIT Campus Center Atrium Interior (Courtesy NJIT)