Promoting your blog is one of those subtle arts that it can be hard to get to grips with. You have plenty of amazing content ideas, the words flow effortlessly onto the page, but you haven’t got a clue how to get more people to read them. Sound familiar?
Well, not to worry, because we have 8 proven ways by which you can use the power of social media to direct more and more people to your posts. Not only are they great ways to turn all eyes in your direction, but they’re also 100% free! What could be better than that?
Don’t forget about the power of cross-posting
Cross-posting is the first thing that we need to talk about, and with good reason. It’s no use being on half a dozen different channels if you only update them sporadically. The beauty of cross-posting is that it allows you to post the same content to multiple channels at the same time.
Of course, you’re going to want to tweak the format to suit the individual platforms, but that’ll only take a few minutes a week on your part. This strategy is ideal if you want to be able to create a constant stream of hype that gets people excited about what you’re going to post next.
Post your blog with an attractive image so that it catches the eye
You can have as many powerful social media marketing tools as you like, but if you’re not posting eye-catching visual content then you’re doing your blog a disservice. The important thing to note here is that whilst it needs to catch the eye, your content also needs to relate directly to what’s written in your blog.
You might get more traffic from amazing natural photos, but if you’re writing about recruitment or something else unrelated, people are just going to be confused and go elsewhere.
Share your blog to relevant Facebook groups
Facebook is still the king of social media, but the mistake so many people make is creating a page for their blog, and then only posting to it. The problem with this is, if no one is reading your blog, no one will be looking for you on Facebook.
What you need to do instead, is to link to your blog in posts you leave in relevant groups. Plenty of people will be doing
similar things, so you’re going to have to be creative, imaginative, and persistent if you want to stand out from the crowd. Over time you’ll start getting people to hop over to your blog, and before you know it there’ll be an avalanche of new traffic.
If your blog is business orientated, it needs to be posted to LinkedIn
Ask the best online paper writing service, the best accountancy firm, or the best management consultancy where they post their blogs, and they’ll tell you they focus on LinkedIn. This is because it’s the perfect forum for blogs that are aimed at professionals and executives. The other channels may well be enticing, and you’ll still get a few hits through them, but LinkedIn is where you need to be for this kind of content.
Tweet a question on Twitter, and link to your blog as the answer
One of the easiest ways to attract an audience is to tweet a thought-provoking question, and then immediately link to your blog as the source of the answers. This is great because it creates a real impetus to click the link, and it’s also a proven way to stand out from the thousands of other tweets people will see on any given day.
Find 3 trending hashtags that you can jump on
If there was one piece of advice that every blog promoter should be given before they start posting, it’s to go easy on the
hashtags. You might think that adding a dozen of them to the bottom of every post maximizes your chances of being seen. Unfortunately, all it’s really
doing is making your posts look like spam. Something you certainly need to avoid if you want to position yourself as a distributor of high-quality readable content.
The secret is to find 3 trending hashtags that you can jump on that are relevant to what you have to say. This will allow you to strike the perfect balance between search, and relevance.
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Tweet excerpts of upcoming blogs to build interest and anticipation
Building anticipation is a major part of holding a captive audience. The great thing about tweeting a teaser from an upcoming blog is that it allows you to get some hype behind your next post. That way you’re not just trying to get people to read what’s already out there. You’re also getting them excited about what you have in the pipeline.
Keep the teasers short, thought-provoking, and intriguing. If you can create something that people will retweet so they can see what their friends have to say, then you’ll truly be onto something.
Be creative, don’t just say ‘read my blog’
No list of clever ways to promote blogs would be complete without a few words on the importance of creativity. There are so many people on social media these days that you need to be able to do things differently if you want your voice to be heard.
It’s not about being provocative or posting clickbait, but rather about framing your message in new and original ways. Once you can do that, your posts will stand out a mile when browsers are scrolling down their feeds. Over time you’ll home in on a unique style that represents you and what you have to say, and you’ll find that your readership grows exponentially as a result.