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YouTube, visual branding

Lights, camera, action! Key strategies every Youtube newbie needs to know

In 2021, more than 2.3 billion unique users go to YouTube‘s site each month, consuming more than 1 billion hours of video each day. Additionally, 90 percent of people say they discover new brands or products via YouTube. For businesses, this means YouTube is a prime advertising arena and a crucial platform to utilize for branding. 

In our visually driven digital age, video and images are what sells. Potential customers are drawn in by enticing and eye-catching visuals. With the widespread use of smartphones, online videos are easily available at the swipe of a finger.

Society is “moving towards images and video; this is how we want to digest information,” said Toronto coach Matthew Hunt of Small Business Online Coach.

Online videos can also be a more economical form of advertising, giving businesses a great alternative to expensive television commercials. “Web videos reduce the amount of capital that a business needs so that they can create their own commercials, infomercials and other such videos,” Garret Silva wrote in Web Video Mastery.

As a global platform, YouTube draws in audiences from over 100 countries and is available in 80 languages. Currently, 62% of businesses are already using YouTube to post video content. Video content is a great way to increase engagement and develop a relationship with your company’s target audience. Web videos grant companies the opportunity to form an emotional connection with their audience and further encourage brand loyalty as well. 

Entrepreneurs who wish to do more than just keep up with the competition should begin to incorporate online video as part of their marketing strategy. YouTube content can take a variety of forms, from short, information based videos, to advertisements, or longer lectures, web seminars, and series. 

3 Key strategies to get started on YouTube

  1. Have a niche.

“To achieve success on YouTube you must have a niche,” media entrepreneur Jamal Edwards wrote in the Telegraph. The young entrepreneur, who grew up in London and now heads SBTV, is multimillionaire.

Regardless of the product or service being sold, the content should target a specific segment of the online universe.

Latina in Business’s YouTube channel is an extension of our editorial platform. Our niche is minority women entrepreneurs and business owners. We post content such as webcast interviews with Latinx leaders, virtual workshops, and conversations with industry professionals on various topics surrounding business, diversity and inclusion, and entrepreneurship. 

 Instead of trying to reach all audiences, focus your content on one audience. By focusing on a niche, you can target its marketing, maximize brand awareness and achieve more success.

  1. Be memorable.

Entrepreneurs should create video content that is memorable and distinctive as compared with the millions of other clips uploaded daily. Consider that 400 hours of video content is uploaded to YouTube every minute, according to YouTube. With that volume being shared on the Internet, an entrepreneur must figure out how to best resonate with the online community.

Attractive thumbnails are another component that will draw viewers in and keep coming back. Be consistent with your visual brand so that viewers will be able to recognize your content from the rest.

You might be interested: 3 Latest video trends successful businesses use to engage their audiences

  1. Don’t bet the farm on one platform.

It is no secret that YouTube is the most popular name in the world of video platforms. But along with YouTube, other platforms carry video, including Instagram, TikTok, Twitter and Vimeo as well as Facebook.

Entrepreneurs should avoid shaping a video strategy focused solely on one platform. Failing to develop a plan involving other platforms puts the entrepreneur at risk if the primary platform fails or changes its business model to the entrepreneurs’ detriment. Consider utilizing other platforms to post varied video content.

Sites like Instagram and Twitter are great for posting shorter clips. Instagram also offers the option of livestreaming, which is great for longer content and engaging in the moment with your audience. Facebook is a good place to reach older audiences and share longer videos, such as reposting past livestreams or information based videos. Vimeo’s user-base is known for its more creative-driven content. Many students and filmmakers utilize this platform to share their short films and creative projects. If your brand is focused on producing creative and experimental visual content or you aim to reach these audiences, this might be a good platform to use. 

Finally, TikTok is the newest and most popular among young, Gen Z audiences. Teens use the platform to create short-form, entertaining content, similar to what Vine used to be before the app shut down. It may be harder to reach audiences on TikTok, but if your brand is young, fresh and targets this demographic, TikTok could be the perfect platform for your brand.

How Touchland’s vegan cruelty-free hand sanitizer is making sanitzing cool and trendy

Hand sanitizer has become an everyday necessity around the world since the spread of Covid-19 began.

When most of us think of hand sanitizer we usually imagine a pump of goopy, harsh smelling stuff. It leaves our hands sticky, and then dries out our skin, all while engulfing us in a strong alcohol fragrance. How fun! (Not).

But Touchland is a brand that has set out to change all of this. Founded by Andrea Lisbona, Touchland is a beauty brand that has rev-invented the hand sanitizer experience by combining sleek, functional packaging with non-sticky, moisturizing, cruelty-free formulas and amazing scents.

Touchland’s Watermelon Power Mist (Photo credit courtesy of Touchland)

Re-inventing the hand sanitizer

Touchland Founder, Andrea Lisbona (Courtesy of Touchland)

It all started in 2014 in Barcelona, Spain. Inspired by innovators such as Steve Jobs and Emily Weiss, Andrea set out to revolutionize the commoditized industry of hand sanitizers.

At 24 years old, she began distributing hand sanitizer solutions for various brands to better understand the market. From this she learned the problems and opportunities in the industry so that she could ultimately improve everything from the inside.

“Hand sanitizers have played a key role in staying healthy and on the go for decades, but this industry hadn’t seen advancements in innovation for 20 years,” says Andrea. “I was perplexed that no one considered improving the hand sanitizer industry for so many years and that it was only thought to meet its main function. We wanted to disrupt that and create a solution to make people’s lives happier and healthier!”

So Andrea began asking questions. She wondered: What would happen if besides meeting its function, people could use a product that they would love and that would make them want to sanitize all the time?

She wanted to improve everything about how we use hand sanitizer in our lives, from the formula to the packaging. Andrea envisioned a product that could become part of everyone’s daily self-care routines, a luxurious, pleasant, moisturizing cruelty-free formula. It would be something people wanted to wear all the time. And it would look fun too.

The Power Mist hand sanitizer (Photo credit courtesy of Touchland)

She found the answer to her questions in what would become Touchland’s star product: The Power Mist.

The Power Mist changed the game. Instead of delivering hand sanitizer in goopy, harsh-smelling pumps, the Power Mist brings its unique, hydrating cruelty-free formula via little puffs of delicious-smelling spray. It quickly became a hit.

Soon after testing the initial product, Andrea knew she would need significant infrastructure in order to grow Touchland to the level she hoped for, so in 2017 she partnered with Zobele, a global manufacturer, and soon Touchland’s Power Mist arrived to the US market.

Making it happen

The voyage over was not all smooth sailing, however. Breaking into the US market with her revolutionary hand sanitizer  was still difficult as first and like with most business ventures, there were challenges and obstacles to face.

“We faced challenges in every single possible area, from supply chain to financing to finding the right team. Being an entrepreneur is living constantly on a roller-coaster, one moment you are celebrating and the next you are facing a situation that can make you shut down your business,” says Andrea. “You have to be able to deal with the madness of not being ever in a safe spot.”

The Power Mist brings comfort and style to the world of hand sanitizers. (Photo credit courtesy of Touchland)

To other aspiring female entrepreneurs, Andrea says it’s important to have a “super strong reason why” you’re pursuing your venture. She says it should be something SO powerful that it doesn’t let you sleep at night. That’s what Touchland was for her.

“It’s like Steve Jobs said: ‘I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…You’ve got to have an idea or a problem or a wrong that you want to right that you’re passionate about otherwise you’re not going to have the perseverance to stick it through.'”

You might be interested: How to become an influencer and advance your business

Once you have that idea, that driving passion, she says, “Go for it. Make it happen.”

And don’t measure your success only in the victories. “Being successful sometimes is the result of failing many times,” says Andrea. “Fortunately, there are a lot of people in business looking to uplift and help each other. It’s important to find your tribe. Find collaboration over competition,” she says, specifically for minority business owners and entrepreneurs. “It will take time, but it is worth it!

The hand sanitizer that has taken over social media

With its sleek, modern aesthetic people can’t stop posing with their Power Mist. (Photo credit courtesy of Touchland)

Andrea has faced all the obstacles and challenges of getting her vision off the ground, and it has all been worth it.

What started as merely an idea, a question, nearly a decade ago, has now become a reality. How could she innovate the hand sanitizer to be more than just its function? How could she make hand sanitizer something people would want to incorporate into their daily beauty and self-care routines? In the back of her mind, the Power Mist was always there, and now it’s here for us all to enjoy.

The Power Mist is instantly an eye-catcher. Reminiscent of Apple’s iPhone designs, the sleek Instagram-friendly spray packaging and colorful aesthetic makes it look modern and luxurious–and it is!

As Touchland describes: The Power Mist pulverizer spray system ensures that the fast-evaporating formula is evenly distributed across your hands to kill 99.99% of harmful, illness-causing germs, while the naturally hydrating ingredients keep your skin feeling soft and moisturized all day long. No stickiness, no dry hands, no gross vodka smell. Vegan and cruelty-free.

What’s not to love? This generation loves bold aesthetics and are passionate about social causes, so a fun, trendy-looking cruelty-free product is right up their alley.

It’s no wonder the brand has become increasingly popular online among Instagram influencers and Gen-z kids on TikTok.

This is due largely to Touchland’s successful social media and digital marketing strategies. One look at Touchland’s Instagram page and you see a colorful array of aesthetically pleasing images displaying the Power Mist.

Since its launch, Andrea and her team have focused much of their marketing on social media engagement with their target audience and this has helped them exceed 2 million dollars in sales.

Andrea Lisbona posing with the KUB and Power Mist. (Courtesy of Touchland)

Currently they are busy executing the next phase of their business: the launch of a B2B product for high-traffic locations, retail distribution, and more.

In addition to the Power Mist, Touchland also supplies businesses with a commercial B2B unit, the KUB Hand Sanitizer Dispenser.

The KUB marries the best in technology with Touchland’s award-winning cruelty-free formula.

Touchland also dedicates 5% of their profits through their Touchlives initiative to send their sanitizing hygiene solutions to developing countries where there’s water scarcity. And most recently they have donated their hand sanitizers to front-line workers during the Covid-19 pandemic.

 

Lavender Power Mist (Photo credit courtesy of Touchland)

Mint Power Mist (Photo credit courtesy of Touchland)

Watermelon Power Mist (Photo credit courtesy of Touchland)

Vanilla Cinnamon Power Mist (Photo credit courtesy of Touchland)