Ted Cruz

Ted Cruz behavior damages the Latino brand and leadership

Ted Cruz, Senator for Texas, continues to damage the Latino brand.  In light of the assault by extreme individuals to the Senate yesterday during the affirmation of the Electoral College vote,  I remembered an article I wrote in October 2013 –a version of which follows– that is appropriate still today. Although is not a political publication, we still believe it is in our best interest as a community to discuss matters of branding and leadership.

Ted Cruz

Ted Cruz meets with President Trump and First Lady in El Paso, TX Aug. 7, 2019. (Photo credit: Wikipedia)

A personal brand is an asset that needs to be cherished and promoted. We, as professionals, business owners, leaders and influencers in our communities know this concept very well. There are certain values that, as Latinos, we all treasure and recognize as important such as personalism, respect, loyalty and a sense of community.

Despite our differences, based on country of origin, degrees of acculturation or even political views, when one member of the pack is attacked, then we react as a whole. We have earned our reputation of a hard-working community with no little pain and we would not accept otherwise.

So when the disturbing behavior of a U.S. Senator of Latino origin, beyond his political position and party, generates the type of damage that Senator Ted Cruz causes to the Hispanic people of this country, it is worth to analyze his position under the lens of a cultural approach.

A comment made to me in a conversation about the government shutdown put me over the edge, not politically but culturally. “One of your people,” said the person in question. It really hit home.

Is Ted Cruz one of “my people?”

Cultural characteristics of a Latino leader

As a community, Latinos have made incredible advances in economic and political power.  We represent the largest minority in the country at almost 55 million Hispanics and expected to reach 106 million by 2050 with a buying power projected to 1.5 trillion for 2015. The Latino vote also defined the last presidential elections of Republican President Bush and Democrat President Obama.  Moreover, those who dare to oppose the Latino community interests and concerns are politically doomed, and great efforts are being made by certain candidates to schmooze the Latino voter.

Ted Cruz position on immigration.

Ted Cruz position on immigration.

The need to increase leadership among members of the Latino community is, however, a matter of constant action and concern for Latino leaders from all walks of life and across the country. One particular concern is related to the lack of political representation of Latinos in federal, state and local governments.

So when “one of our own” reaches a position of power, it is desirable that he or she portrays the values that are close to our community’s heart.

What are those values that make us who we are as a people? What are those characteristics that unite us and project us to the leadership positions we deserve while making important contributions to the American society?

Latinos treasure and build interpersonal relationships around personalismo, respect, loyalty and leadership, with a high level of collectivism based on a deep care and concern for family and community.

True Latino leaders practice personalismo as a value that enhances the importance of the other person over the task at hand. Putting personal ambition over the interest of the community is an undesirable trait seen as self-centered and individualistic. The individual that practices such behavior is rejected as an outcast – un avivado or ventajero, someone who takes advantage of the rest to his own benefit.

Latinos also interact with others with this collectivist worldview that puts the interest of others over the interest of self, especially maintaining closeness and dependency with family members, which influences the way Latinos make decisions and perceive and respond to external stimulus.

Differences might be discussed among the members of a family but the young and inexperienced are never to stand up to their elders out of respect and loyalty. The same sense of fidelity towards family and friends is translated into the work environment, with respect for their work hierarchy chain or positions of authority.

Ted Cruz position on the American Healthcare Act (ACA).

Ted Cruz position on the American Healthcare Act (ACA).

Individuals who break from the pack are seen as deranged or defiant – locos, irrespetuosos or insolentes, someone who believes, in his or her immaturity, they know better than the collective wisdom of the pack.

Finally, true Latino leaders would look after their community, never building obstacles to impede the achievement of the common good. Based on Christian principles of charity and compassion, they would never refrain from offering aid and assistance to those that suffer or have unfulfilled needs, as we “see Jesus Christ in each other.”

For those who derail from the Christian principles of the faith to avoid finding solutions for ongoing social problems are deemed to face the wrath of God.

“Depart from me, you accursed, into the eternal fire prepared for the devil and his angels. For I was hungry and you gave me no food, I was thirsty and you gave me no drink, a stranger and you gave me no welcome, naked and you gave me no clothing, ill and in prison, and you did not care for me.” Then they will answer and say, “Lord, when did we see you hungry or thirsty or a stranger or naked or ill or in prison, and not minister to your needs?” He will answer them, “Amen, I say to you, what you did not do for one of these least ones, you did not do for me.” And these will go off to eternal punishment, but the righteous to eternal life. (Matt. 25:41-45)

A version of this article was written for VOXXI on October 2013.

Border security undocumented immigrants

2016 Presidential candidates on economic impact of undocumented immigrants

At the moment, it is clear that some 2016 Presidential candidates are riding on anti-immigration sentiments to gain popularity. All running candidates have expressed their political positions regarding undocumented immigrants but something important is lacking in their views.

Border security undocumented immigrants

IO GRANDE CITY, TX – DECEMBER 07: A one-year-old from El Salvador clings to his mother after she turned themselves in to Border Patrol agents on December 7, 2015 near Rio Grande City, Texas. They had just illegally crossed the U.S.-Mexico border into Texas. The mother said she brought her son on the 24-day journey from El Salvador to escape violence in the Central American country. The number of migrant families and unaccompanied minors has again surged in recent months, even as the total number of illegal crossings nationwide has gone down over the previous year. (Photo by John Moore/Getty Images)

Although still a controversial issue, many economy experts have revealed that granting legal status to all undocumented immigrants as part of a comprehensive immigration reform and permitting them to legally work in the United States would increase local and state tax contributions by an estimated extra $2.1 billion a year.

The nationwide benefit would be an average increase of 8.6 percent in tax revenues. The most significant revenue gain of about 55 percent would be derived from personal income tax, due to both increased earnings and total compliance with the tax laws.

The reality of undocumented immigrants around the country

Founded in 1962 by Cesar Chavez, the United Farm Workers of America is the nation's first successful and largest farm workers union currently active in 10 states.

Founded in 1962 by Cesar Chavez, the United Farm Workers of America is the nation’s first successful and largest farm workers union currently active in 10 states.

Over the past few years, many states have started to offer undocumented immigrants access to schools, housing, health services, driving licenses and even jobs that Americans do not want. But the one persistent question that always comes up is “do these undocumented immigrants pay taxes in return for the social and other services they are provided by the US?” The data on this topic are confusing and it depends on what one reads and to whom one listens. However, the reality is that undocumented immigrants do pay billions of dollars in state and federal taxes each year. The other fact is that the US would benefit even more if many more undocumented immigrants were granted a pathway to citizenship.

State and Federal tax data indicate that about $11.6 billion were paid in 2013, with the lowest taxes in Montana ($2.2 million) where 4,000 undocumented immigrants reside to more than $3.1 billion in California, which is home to more than 3 million undocumented immigrants.

Like all Americans, they also pay sales and excise taxes when they pay for goods or buy services -such as gasoline, utilities, and clothing. Further these undocumented immigrants also pay property taxes. Current evidence indicates that at least 50 percent of these undocumented immigrant homeowners also file income tax returns using Individual Tax Identification Numbers (ITINs). However, there are countless more of them who never file income tax returns but still have their employers deduct taxes from their paychecks.

President Obama’s executive actions are not enough

Undocumented immigratns and President Obama

Thousands of undocumented immigrants are waiting for their time to become Americans. (

President Obama did undertake executive action in 2014 to grant relief to eligible individuals who came to the US as children and to eligible parents of children who are citizens or lawful permanent residents. However, this executive action is still under review by the US Supreme Court. To make matters worse, there are some presidential candidates who are vehemently anti-immigration and have vowed to rescind President Obama’s executive order if they get elected.

The exact number of undocumented immigrants in the USA is not known but at least 11 million of these individuals have contributed to taxes in the USA as of 2013. It is believed that there are perhaps at least 5-7 more million undocumented immigrants who make no contribution, partly because they live in fear of deportation if they were to divulge personal data to the tax authorities.

So where do the 2016 Presidential race candidates stand on immigration?

Overall it appears that both candidates running for the Democratic Party, Sanders and Clinton, have voiced similar positions on the issue of immigration and undocumented immigrants. But there are differences…


Secretary of State Hillary Clinton

Secretary of State Hillary Clinton has gone on record and said, “Of the people, the undocumented people living in our country, I do not want to see them deported. I want to see them on a path to citizenship.” Further, Clinton has called for an end to deportation raids of undocumented immigrants who have been fleeing violence in Central America. She has further stated, “Our immigration enforcement efforts should be humane and conducted in accordance with due process, and that is why I believe we must stop the raids happening in immigrant communities.”

Hillary Clint Women’s History Month Celebrating women in a Presidential campaign year

The former first lady, Senator and Secretary of State also defended her border security record stating she voted numerous times “to spend money to build a barrier to try to prevent illegal immigrants from coming in. And I do think you have to control your borders,” having to later apologize for her use of the term “illegal.” She has also stated that deporting the children, many of whom are seeking asylum, would send a “responsible message” that would deter Central American families from sending their children to the United States.


Vermont Senator Bernie Sanders

Senator Sanders’ views on the issues of illegal immigration have also been on the side of comprehensive immigration reform. “We don’t need a wall and we don’t need barbwire. We need to fix our broken criminal justice system…we need to take 11 million undocumented people out of the shadows, out of fear, and we need to provide them with legal protection, and we need to provide them with a path toward citizenship.”

Mr. Sanders, a Vermont independent running in the Democratic primary, said he would grant a blanket stay without threat of deportation to nearly 9 million undocumented immigrants who have been at least five years in the country. He promised that within his first 100 days as president he would expand President Obama’s executive actions.


Republican candidates agreement on undocumented immigrants

If there is a topic in which all the Republican candidates have a similar position, this topic is strong opposing views to comprehensive immigration reform.


Texas Senator Ted Cruz

Senator Ted Cruz, the son of immigrants himself, recently stated, “What you do is, you enforce the law…” Cruz has also been very vocal about deportation and enforcing border patrol. On Jan 28, 2016, at the primary presidential debate he further stated that, “Listen, we can solve immigration. I have a detailed immigration plan designed with Iowa’s own Congressman Steve King and Jeff Sessions, and…We have the tools in federal law to do this now. We can build the fence. We can triple the border patrol. We can end sanctuary cities by cutting off…funding to them. We can end welfare for those here illegally. If I am elected president… we will secure the border…and we will end the illegal immigration.”

ted-cruz-obamacare undocumented immigrants Ted Cruz comments damage the Latino brand and leadership

Ohio Governor John Kasich

Ohio Governor John Kasich, another Republican running for the Presidency, has very similar beliefs as Cruz. At the presidential debate in February he said, Look, the situation is, we need to finish the border. And we can have a guest worker program, where people can come in and out in an orderly way. And then for the 11.5 million that are here, if they have not committed a crime since they’ve been here, I believe they ought to pay some back taxes, pay a fine, never get on the path to citizenship, but get legalization. .And we’ve got to get this done. And I will tell you this, within the first 100 days that I am president, I will put that proposal to the Congress.”


Donald Trump

And finally there is Donald Trump, whose entire campaign has been riding on forcing “illegal” immigrants back home and building a wall. His rhetoric on immigration and other minorities have often resulted in violent clashes at his campaign rallies. Just a few weeks ago, Trump went on to say, “I have a very hardline position, we have a country or we don’t have a country. People that have come into our country illegally, they have to go. They have to come back in through a legal process. I want a strong border. I do want a wall. I know how to build.”

"You are fired!" the famous imprint of Presidential hopeful Donald Trump Hispanic values: Why there will never be a “Latino Donald Trump”

He has further stated that, “We’re talking about security. We’re not talking about religion. People are pouring across the southern border. As far as other people like in the migration, where they’re going, tens of thousands of people having cell phones with ISIS flags on them? They’re not coming to this country. And if I’m president and if Obama has brought some to this country, they are leaving. They’re going.”

When facts don’t count to sustain a political position

The topic of immigration and undocumented immigrants has created a major division in the country. Republican candidates’ anti-immigrant sentiment and bigotry do not to give any credit to immigrants who have spent most of their lives working and raising children in this country and, as shown by the numbers, benefited the country. They want them all out.

Democratic candidates feel we need to reform the immigration system and accept all those who are already here giving them a new lease on life. But do they, really? And if they do, can they?

Any definitive reform in the status of undocumented immigrants will have to wait until the elections are over later this year, and even further depending on the new President and his or her election promises. Once again, undocumented immigrants and their voting families are being played with promises that never seem to be fulfilled. And that is a tragedy for thousands of waiting families.

However, the real tragedy is that none of the Presidential candidates has based their positions on the economic impact of undocumented immigrants in the USA, a fact that has been easily demonstrated many times.

Undocumented immigrants local and state tax contributions by state. Source: