Full Speakers’ Lineup for Latinas & Success at the 4th National Conversation with Latina Leaders

Latinas in Business Inc. announces full speakers’ lineup for the 4th National Conversation with Latina Leaders titled, “Latinas & Success: What It Takes to Make It in America.”

The event, sponsored by Valley Bank Women in Business and Investors Bank, will explore if the American Dream is still possible for Latinas and other minority women entrepreneurs, with national speakers and influencers sharing the obstacles and barriers they overcame to get to the top.

The virtual event will be held on Friday, March 25 from 12:00 pm to 2:00 pm EST – 9:00 am to 11:00 am PST on Zoom and will be live-streamed on Facebook. For free registration to this event visit The event is open to all regardless of gender, race, or ethnicity. 

National Conversation with Latina Leaders

First Panel: Latinas & Success: How to Overcome Being a Latina, a Woman and [an Immigrant] to Achieve Success to discuss the struggles female founders have to endure to achieve success. Speakers include actor Sandy Tejada and Carmen Mercedes Baez (Chef Yala). The panel moderator is Dr. Ginny A. Baro, Author, Coach and Founder of Executive Bound. 

Second Panel: Latinas in Male-Dominated Industries: Who’s the Boss? Male-dominated industries and occupations are particularly vulnerable to reinforcing harmful stereotypes and creating unfavorable environments that make it even more difficult for women to excel. Rosario B. Casas, Co-founder of VR Americas and Brooklyn2Bogota moderates this panel with Paola Santana, Founder and CEO of Social Glass, and Brittney Castro, Brand Ambassador and Founder of Financially Wise Inc. 

Third Panel: Funding Strategies to Achieve your Dream Business – Grants, Angel Investors, and Venture Capital, female founders discuss how they help other women-owned businesses access funding in a formerly male-dominated field. Speakers include Monika Mantilla, Co-founder of Altura Capital and Small Business Community Capital; Betty Francisco, CEO of the Boston Impact Initiative; and Susana Marino, Founder and President of the Northern Virginia Hispanic Chamber of Commerce. Maria del Pilar Avila, Founder and CEO of Interductus | Renovad will be moderating the panel.

Susana G Baumann, President, and CEO of Latinas in Business Inc said, “As Latina entrepreneurs, many of us have had unique hurdles we had to overcome in order to live out the American dream that so many aspire. We cannot stop fighting to help others overcome issues affecting Latina business owners today, and most importantly, achieve the success they deserve.”

Join Latinas in Business in bringing real solutions to America’s backbone, small businesses, and especially minority women and Latina-owned businesses, their talent, innovation, and their constant sense of purpose to support their communities. 

For registration please visit:

Yvette Bodden

Become an Awakened-Woman and your Best-Self with author Yvette Bodden

Yvette Bodden is the Founder and Author of Awakened-Woman, a digital platform designed to inspire and invigorate women. She is also the author of A Journey to Becoming the Best-Self. Her writing seeks to empower and encourage women searching for personal definitions of success to build strong communities through vulnerable and powerful storytelling. 

best self, awakened woman

From Yvette Boden’s website

Since its launch, Awakened Woman has amassed tens of thousands of followers, with a plethora of articles centered around celebrity profiles, relationships, love, abuse, motherhood, and Latino culture, infused with Yvette’s signature blend of pragmatism and compassion. 

Yvette symbolizes the strength of an empowered Latina woman and her passion for empowering others is endless. As a single mother based in New York City—a metropolis she credits for her open mind—, Yvette regularly channels her own growth experiences. She has contributed to outlets like SmartCoparent and that focus on personal crises.

Yvette is also a motivational speaker, channeling her own growth experiences to empower others. In 2021, she was named one of the “Bella Bosses We Admire” by Bella Magazine. 

Healing and becoming your best self post-divorce 

A Journey to Becoming the Best Self, divorce, marriage, post-divorce, Yvette Bodden

A Journey to Becoming the Best-Self by Yvette Bodden.

Yvette made her debut as an author in 2019 with her first book, A Journey to Becoming the Best-Self, published by Black Rose Writing. The book is described as “part memoir and part prescriptive fiction,” and was inspired by Yvette’s own post-divorce path from devastation to joy and received high praise from The U.S. Review of Books. 

“This is a book not just for women faced with divorce, but for anyone searching for meaning in their lives.” –Sublime Book Review

In A Journey to Becoming the Best-Self, Yvette weaves together her own personal narrative with practical advice to show other women how it is possible to find acceptance and joy after losing a marriage. 

“The word ‘divorce’ itself has a negative connotation, and rightly so. It can be one of the most painful life-changing events in anyone’s life. An emotionally crippling event for many women, initially it was nothing less than devastating for me. However, it has been the most significant growth experience in my life,” Yvette wrote. 

A Journey to Becoming the Best-Self is the story of how a woman comes out on the other side of pain much stronger and more beautiful.

You might be interested: What you should be reading and watching this Hispanic Heritage Month 

Her desire to share her own story and experiences in both her book and online platform is to show other women that they are not alone. 

“I did not set out to be an author. The intention for writing this book and creating the AW platform has been to help women feel less alone, and hopeless while empowered to go after the life envisioned. I believe sharing our stories creates connection, helps heal and learn the lessons,” shared Yvette in an Instagram post. 

Yvette Bodden, Awakened Woman

womanawakened: #tbt #ᴛʙᴛ #giselleextravaganza 2019 Book Launch Party was incredibly special. (via Instagram) 

“ is a community built to inspire, empower and encourage you to live your best life. Hopefully, it will plant a seed in others to find their greatness, too.” 

Yvette Bodden’s debut novel A Journey to Becoming the Best Self is available for purchase on Amazon

Top 5 Secrets to become a successful entrepreneur

These five secrets are not new; however, they are a good reminder of what it takes to move forward on your entrepreneurship journey. Some may practice these actions on and off, while others will turn them into habits. It’s those that ingrain these actions into their life that more often than not become successful entrepreneurs.

Top 5 Secrets to becoming a successful entrepreneur (Photo created by cookie_studio on freepik)

Every entrepreneur hopes that their venture will be successful. Many times, entrepreneurs are taking a big risk, leaving behind corporate jobs or traditional careers all for a dream. At Latinas in Business, we are always sharing the stories of our fellow entrepreneurs and leaders in our community, and time and time again we see overlap and similarities in their successful journeys.

While some believe the toughest part of launching a new business is arriving at a great idea, more often than not the toughest part is actually acting on your dreams. So many of us are guilty of this: we dream up a great idea only to put it on a shelf “for later” and forget about it. Then, “later” we discover someone else has developed our idea, acting on it where we didn’t, and they are now successful for it.

Action is what makes a successful entrepreneur. Constant and consistent movement is what sets successful ventures apart from the others.

“It’s critical once you believe in an idea that you make the step to some form of action right away in order to start building momentum towards your goals,” Jon Gillespie-Brown wrote in So You Want to Be an Entrepreneur. Many new entrepreneurs “talk a good game but do not follow through.”

The importance of action is not just pertinent to a business launch. Owners of established businesses may also be stopped in their tracks in the face of challenges posed by regulations, advances in technology or the overall economy. A successful entrepreneur is someone who, regardless of the challenge, keeps moving though not always forward.

A successful entrepreneur know that success is not always a linear upward progression and understand that obstacles arise. Those who are ultimately successful do not become paralyzed by challenges but instead find a way around them. They don’t sit still. They keep moving. They adapt.

Entrepreneurs who are unable or unwilling to continue to move forward or backward or seek an alternative route are destined to doom. Without movement of some sort the entrepreneur’s venture gets stuck and eventually fails. If you’re determined to make your venture a success that stands apart from the rest, then take these actions and ingrain them into your business building process.

Top 5 actions that make a successful entrepreneur

  1. Set goals.

Set goals to put your plans into focus. (Photo by Jess Bailey Designs from Pexels)

Entrepreneurs who know what they want and have set a course are more likely to accomplish their objectives. Goals act as the homing device for an entrepreneurs’ actions. At times they may need to take a step back or sideways to continue to move forward. Like the North Star guiding navigators, goals help entrepreneurs create a new course after making adjustments.

  1. Don’t fear failure.

Often people are taught that failing is bad. Yet without failure few entrepreneurs would know the way to success. Failure can be a powerful teacher. It shows you what needs changing, where you need to adapt and improve. Entrepreneurs seldom get it right the first time. But having the ability to keep moving by making adjustments improves the odds of success.

  1. Take risks.

Shark Tank’s Robert Herjavec once wrote, “Accept that there is a chance you will fail to make the leap across a chasm, or the rock you are about to step on may crumble, but understand that the rewards outweigh the risks.”

Indeed there is truth to the saying “Nothing ventured, nothing gained.” Taking risks is the first step to making something happen. If you stay stagnant and still, nothing will change. Remember, success is achieved through action. 

  1. Don’t settle.

Some entrepreneurs may strike gold the first time out. Others require more time, energy and perhaps the alignment of some planets.

Don’t become discouraged. Keep moving. Evaluate your business plan and make necessary adjustments based on feedback and results. Sometimes moving past a large obstacle means going around it and not necessarily over it. If you want your venture to really be a success, don’t let yourself get stuck or settle for something that is only half of what you dreamed.

Seek a mentor to help you navigate the world of entrepreneurship. (Photo by Anna Shvets from Pexels)

  1. Seek a mentor.

The entrepreneurs who freeze and do nothing when they come to their “moment of truth” may do so because they don’t know what to do next. The best way to achieve success is to work with someone who has already been down the same road. Plenty can go wrong in business but the right mentor can help an entrepreneur navigate the pitfalls and keep moving forward, improving the odds for success. Joining a community of like-minded individuals and entrepreneurs is a great way of connecting with people who have been there before, and can guide you through your journey.

This article was originally published in 2015. It has been updated for relevancy. 

imposter syndrome

Feeling like a fraud? It’s the imposter syndrome talking

Do you often feel like a fraud in the workplace? Are you convinced that you’re actually not as qualified or skilled as your co-workers and peers? Do you dismiss or downplay your achievements and criticize any praise you receive? If this sounds like you, then you might have the dreaded imposter syndrome. 

imposter syndrome

Are you suffering from imposter syndrome? (Photo by Elisa Ventur on Unsplash)

You may have heard the term imposter syndrome in the workplace before but are unsure what it really means and if it applies to what you’re experiencing. Imposter syndrome is a phenomenon where successful people doubt their competence. It is characterized by a sense of inadequacy, the inability to internalize achievements, downplaying accomplishments, a self-critical inner voice, a reluctance to ask for help, and the fear of being “found out” or being exposed as inexperienced or untalented. Many who suffer from imposter syndrome have a tendency to explain away their accomplishments as being attributed to luck or good timing, downplaying their own role in the achievement. 

The term “imposter syndrome” was first described in the late 1970s by researchers Pauline Clance and Suzanne Ime, then referring to a pattern of inadequacy observed among female graduate students. In this original study, successful women reported feelings of “intellectual phoniness,” as if they “lucked out,” or tricked someone into believing they were smart and qualified. 

In the years since this research, further studies have confirmed that imposter syndrome in the workplace and academic environments is more common than you may think. In 2014, a study found that imposter syndrome was the top fear of executives around the world. Additionally, it’s reported that 70% of people experience imposter syndrome at some point in their career. 

The unfortunate irony is that the further you advance in your career, the more likely you’ll feel like a fraud. And dealing with imposter syndrome long-term can end up affecting your productivity and performance, giving fuel to those negative thoughts. Many who suffer with imposter syndrome end up turning down new opportunities out of fear of failure and they can fail to start or finish projects because they dread the negative feedback they believe they will receive. Some people will even avoid getting feedback all together or begin to doubt and second guess their decisions on projects. Others may also begin to overwork themselves to the point of burnout in an effort to “prove” their worth. 

None of these outcomes are good, so what can you do to silence that negative voice in your head and overcome imposter syndrome in the workplace? The key is to rewire your mind. 

You might be interested: Capable women suffer the impostor Syndrome, are you one of them?

imposter syndrome

It’s time to silence the imposter in your head. (Photo by Icons8 Team on Unsplash)

5 Tips to overcome imposter syndrome in the workplace 

It’s all in your head. No, literally. When it comes to dealing with imposter syndrome, mindset is everything. If you’re going to silence that negative little voice in your head, you need to start learning new ways to think and speak to yourself. If another voice is talking, then there’s no room for that negative one to get a word in, right?

Figure out what’s making you doubt – The first step to overcoming imposter syndrome is to figure out what’s making you doubt yourself. Is it new responsibilities? A promotion? A new, unfamiliar task or project? Once you identify the thing that’s making you doubt, you can begin to rethink your beliefs surrounding the topic. If you think your new promotion was undeserved or the result of luck, start listing your skills and rationalize all the different reasons you’re the right person for the job. 

Reframe your story – Following the previous tip, once you start thinking about your skills, you can begin to reframe your story. Pay attention to the language you use to describe yourself, your journey, and accomplishments. Switch out negative or doubtful words for positive ones. Spend some time to sit down and write out your story. How did you get to where you are today? Pretend you’re writing the bio to a memoir or resume. Let all your achievements shine and build up your self confidence. 

Seek outside reassurance – If you’re struggling to think positively about yourself and your skills, seek outside reassurance. Build a network and community of trusted individuals who know you personally and can vouch for your accomplishments. When you’re feeling down, sometimes it’s easy to get caught up in that negative voice in your head. To bring you out of that gloomy mindset, it can help to just talk to someone else. Air out your feelings and remember you’re not alone. So many people struggle with imposter syndrome. My confiding in someone else, they can help you identify those negative, irrational feelings and reassure you of your strengths and skills. 

Keep track of your accomplishments – Again, mindset is everything. When you get caught up in the negative spiral, all your accomplishments or successes become shadowed by doubt. It may be helpful in these moments to have a list or “bank” of your accomplishments handy to reel you in and bring you back out of that doubtful mentality. Some people create vision boards of their goals and keep track of their accomplishments and wins–both big and small. Celebrating your successes is a great way to remind yourself that you are skilled and capable. Others keep lists of their skills and accomplishments nearby to remind themselves that they are not a fraud. You can even keep a journal or document where you note positive feedback you have received from your boss, clients, or coworkers. 

Build up your knowledge – Lastly, the best way to tune out the imposter’s voice of doubt is to build up your knowledge. The more you know about your field or industry, the more of an expert you become. If you’re feeling inadequate or unworthy of your success, keep learning! You can’t be a fraud or imposter if you’re an expert. 

Imposter syndrome doesn’t have to rule your life. It’s time to tune out that negative voice in your head and be proud of your successes and achievements. You got this!