With Christie and Piera from Latino Mom Bloggers

Hispanicize 2015 reaching new heights in Latino events (photo gallery)

Welcome to Miami

Finally I arrived at Newark airport on Saturday night at around 8pm, despite my fear of cancellations after the Northeast snow storm on Friday. It was over, now back to reality.

During the week I did not have a lot of opportunity to think about the event itself; you just live it, inhale it, and enjoy it as much as you can. Needless to say, now that it has come to an end, tiredness sinks in and voila, you start recalling.

First, kudos to the Hispanicize 2015 team for a very professionally run conference! Managing an event this large and this long, moving people, hosting celebrities, finding venues, and having a Latino event running on time and on schedule for a week? That is almost a Superhero achievement!

I guess you need a grandiose mind –in a good sense- to imagine and then make such an experience tangible for hundreds of people who only attend the event to be pampered and indulged. Every little detail was taking care of, from device chargers to great food and fantastic entertainment, every day, all week.

Starting with the venue, the Intercontinental Hotel in Miami, the place was not only large and comfortable enough but also serviced with excellence. (How did they perfectly cook those fillet mignons for at least 500 people, all served at the same time?)

Intercontinental Hotel rooftop

Intercontinental Hotel rooftop

Sound, lights, technology, all worked seamlessly every time. You expect something to go wrong and that would be perfectly OK in such a large event but al least in what I was able to see or hear –I couldn’t clone myself to be in every session or every show-, I did not hear major complaints. And if problems were encountered or mistakes were made, a casual observer like me was left totally unaware.

Sessions and panel discussions deserve a separate paragraph. Although most sessions were well attended, I found that content was uneven and there was no way to know ahead of time. Maybe making attendees aware that discussion would be generic or for newbie bloggers could help –but I’m not sure if such warning is possible.

Discussions around monetization and working with brands, for instance, were pretty generic and lacked specificity. For new bloggers who are just starting, I would have preferred a little more guidance. Yes, you could pick something here and there but guidance to devise a strategy on working with agencies or brands would have been really helpful. After all, attendees were paying a lot of money to acquire solid knowledge, so brands should really make an effort to openly discuss those strategies.

Looking for Latinas in business, I attended a few panels and I found some discussions really interesting, such as the Public Roundtable with the Nation’s Most Powerful Latina Journalists moderated by Mercedes Soler, News anchor, CNN en español. They spoke about their trajectory as women and as Latinas in media, and how they broke glass ceiling and became a media professional in their own right. A very inspiring session of some of my favorite media Latinas –Maria Elena Salinas, Co-anchor, Noticiero Univision, Shirley Vazquez, Latina magazine Executive Editor, Cynthia Hudson, Sr VP CNN en español, and the friendly Myriam Marquez, Ex Editor at El Nuevo Herald, with whom I shared lunch right before the panel. Kudos to these magnificent ladies who opened doors for all of the rest!

Hispanicize 2015 Latina Journalist panel 2

Hispanicize 2015 Latina Journalist panel

Another excellent panel was the Uncap Your Happiness (presented by Coca-Cola) with Sonja Lyubormisky, University of California, Maria Celeste, Telemundo, Nataly Arias, Colombian National Team, Alba Adamo, Group Director of Hispanic Markets at Coca-Cola, and the extraordinary Nelly Galan, from The Adelante Movement. They all brought an insight of what it means to be happy and how each person can become the true maker of their own happiness.

My favorite time of each day? Latinnovators awards was a special moment when the conference stopped to play tribute to the big ones, those who have made it through hard work and persistence. If there is a value our Latino community should never leave behind is the care for others. We are a caring community, and the words of wisdom from Don Francisco, Arturo Guzman or Ciurana talking about their total commitment with their careers and their communities was not only inspiring but bello, muy bello!

Regrets? So sorry I missed Lori Ruff @loriruff, the Chief Brand Evangelist for and LinkedIn Diva. I was really looking forward to meeting her!

Thanks for MacDonalds Cruise @MeEncanta

Thanks for MacDonalds Cruise @MeEncanta

A shout out to all my fabulous Latina Twitter friends who I finally met in person –they looked so familiar I swear it seemed I have known them forever: Elianne Ramos, the incredible and laureate @ergeekgoddess; Lynn Ponder, @ponderful –who won three, yes, three TECLA Awards–; Melanie La Bloguera, @melaniegonzalez; Elaine de Valle, @newschica, who won TECLA with Political Cortadito –and with whom we share some journalistic history–;  Cathy Cano-Murillo, @craftychica; Liza Monet Morales, @xoxoLiza; and Jeannette Kaplun, @jeannettekaplun.

The incredible Latina Mom Bloggers, @latinamombloggers, Piera Jolly, CEO and co-founder of Latina Mom Bloggers Network;  Cristy Clavijo-Kish and her twin daughters; and Angela Sustaita-Ruiz announced their new venture, DiMe Media Inc. to conduct customized digital campaigns and expand the relationship between bloggers and brands.

In my view, Hispanicize has raised the bar for every Latino event from now on; I would even dare to say, for every event period. It has reached the levels of excellence that all of us should aspire to achieve in our every day activity. Many generations of Latinos have worked very hard to get here, and Hispanicize is another proof that Latinos  we deserve the place we have earned on the national stage.

Click on any picture to see the photo gallery!


Hispanicize 2015 influencers

Exciting Hispanicize 2015 welcomes!

Hispanicize 2015 influencers

Although this is the sixth year that Hispanicize Week convokes all major Latina and Latino bloggers, journalists, marketers, entertainers and techies, this is the most exciting year because will be there. We will be covering the event as well as keeping you posted on our Twitter @LIBizus and Facebook pages and our YouTube channel. Watch out, Miami, here we come!


As much as I have heard about the event curated by the Latina Mom Bloggers network, the re-imagined digital influencers’ platform of Hispanicize 2015 is the largest and most comprehensive yet ever assembled to empower multicultural vloggers, bloggers and other digital influencers.

A partnership between Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2100 most influential Latino media, communicators and entertainers over five days in Miami, Florida on March 16-20, 2015.

We are working on a media strategic partnership with Hispanicize Wire –you will see their feed really soon! –, and we are trying to tie up some information exchange and other perks with them. We have also been invited to participate at some panels –we’ll announce it if all happens and is confirmed.

“Our agenda, speakers and sponsors reflect a massive expansion that provides Latina digital influencers with exceptional professional development, networking opportunities with hundreds of multicultural-focused brands and agencies, VIP treatment, and entertainment that is unparalleled,” said Manny Ruiz (@papiblogger), founder and creative director of the sixth annual Hispanicize 2015.

Key highlights of the 2015 Latina Digital Influencers Showcase include:

The Launch of the Tecla Awards

Created to recognize excellence in Latino blogging, micro-blogging and social media/digital marketing, this national awards program kicks off Hispanicize 2015 on March 16. The red carpet awards gala and concert is expected to bring top digital influencers, brands, agencies and celebrities.

An Array of Sessions with Top Latina YouTubers, Instagrammers and Viners

Among this year’s top Latino YouTube, Facebook, Instagram and Vine superstars that will share their tips and tricks for social media success are @DulceCandy , LeJuan James, @SunKissAlba, Jorge Narvaez and more! DulceCandy will play a very special role as she will be the first ever Latina digital influencer to receive the prestigious Latinovator Award.

Deep Dives into Producing Quality Videos, Instagram, Vine and Podcasting

As part of this year’s advanced level sessions, the Latina Digital Influencers Showcase will feature practical, how-to content on producing and monetizing YouTube videos, Instagram, Vine, photography, podcasting and more! An engaging Instagram and Vine Tour of Miami will feature a $1,000 Instagram and Vine contest courtesy of a major brand!

Increased Presence of Multicultural Brands and Agencies

Hispanicize 2015 is widely considered the most indispensible event for U.S. Hispanic brands and agencies in the U.S.-Hispanic market and one of the biggest perks of the event has always been its ability to bring hundreds of these marketers together with the digital influencers they want to work with. This year’s growing roster of brand sponsors and non-sponsors will easily surpass last year’s record setting numbers.

400 Free, Full VIP Access Badges for Digital Influencers

In an unprecedented move one major sponsor will shortly reveal their role in providing 400 free, full-access passes to digital influencers who have been consistently active for more than nine months. Digital influencers can sign up in advance for these passes here. Latino Day

Kathy Cano-Murillo Crafty Chica blogger

Kathy Cano-Murillo Crafty Chica blogger

Hispanicize and Latina Mom Bloggers have partnered with and Kathy Cano-Murillo of Crafty Chica to curate a full day of the most practical and popular sessions produced for the conferences. In addition to presenting these sessions with their top trainers, will also offer digital influencers and other attendees four full days of one-on-one tech help at their Happiness Bar. Several sessions will also be hosted in Spanish.

VIP Treatment

Latina digital influencers have always been the pampered VIP guests of Hispanicize and this year is no different. Among the special programs planned for them are: the Digital Influencers Pre-Treat (March 16), the Digital Influencers Yacht Party (March 18) and the Closing Night Concert Bash in South Beach (March 20)!

Access to Hispanic Marketing, Entertainment, Journalist and Tech Entrepreneur sessions

One of the most popular aspects of the Hispanicize event is that Hispanicize lets everybody from multiple industries attend each other’s sessions, programs and event. This democratic form of super, multi-industry networking is a Hispanicize standard that greatly benefits digital influencers seeking their ROI for attending.

An Inspiring Speakers’ Roster

65 digital influencers in 25 sessions

Business Building and Monetization Workshops include

– What the Brands and Agencies Really Want and Need from Digital Influencers

– 50 Shades of Green: The Many Ways to Monetize Your Blogs, Vlogs and Social Media Channels

– Protect Your Work! A Legal Primer on Copyright Law for Digital Content Creators

– The Finance Side of Your Blog and How to Make Smart Tax Choices”

How-To Content Creation Workshops

Susana G Baumann from with Ramon De Leon at LATISM 2014

Susana G Baumann from with social media influencer Ramon De Leon at LATISM 2014

– Get Rolling with Your YouTube and Facebook Videos

– Clever Ways to Create Branded Stories

– Mastering Instagram: An Advanced Course

– Vine It Like a Rock Star!

– The Next Level to Pinterest

– An Introduction to Podcasting

Web Tech Sessions

In addition to four sessions, Hispanicize will host SEO and LinkedIn sessions with subject matter experts.

Meet the Viral Influencers Sessions

This year we will feature several with top viral influencers. Among those sessions will be:

– Meet the Viral Video Latinos of YouTube and Facebook

– Meet the Stars of Instagram Latino

– Meet the Nation’s Top Latino Viners

– Meet the Latina Fashion and Lifestyle Bloggers

– The Evolving Influence of Latina Mom Bloggers


Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).