How Touchland’s vegan cruelty-free hand sanitizer is making sanitzing cool and trendy

Hand sanitizer has become an everyday necessity around the world since the spread of Covid-19 began.

When most of us think of hand sanitizer we usually imagine a pump of goopy, harsh smelling stuff. It leaves our hands sticky, and then dries out our skin, all while engulfing us in a strong alcohol fragrance. How fun! (Not).

But Touchland is a brand that has set out to change all of this. Founded by Andrea Lisbona, Touchland is a beauty brand that has rev-invented the hand sanitizer experience by combining sleek, functional packaging with non-sticky, moisturizing, cruelty-free formulas and amazing scents.

Touchland’s Watermelon Power Mist (Photo credit courtesy of Touchland)

Re-inventing the hand sanitizer

Touchland Founder, Andrea Lisbona (Courtesy of Touchland)

It all started in 2014 in Barcelona, Spain. Inspired by innovators such as Steve Jobs and Emily Weiss, Andrea set out to revolutionize the commoditized industry of hand sanitizers.

At 24 years old, she began distributing hand sanitizer solutions for various brands to better understand the market. From this she learned the problems and opportunities in the industry so that she could ultimately improve everything from the inside.

“Hand sanitizers have played a key role in staying healthy and on the go for decades, but this industry hadn’t seen advancements in innovation for 20 years,” says Andrea. “I was perplexed that no one considered improving the hand sanitizer industry for so many years and that it was only thought to meet its main function. We wanted to disrupt that and create a solution to make people’s lives happier and healthier!”

So Andrea began asking questions. She wondered: What would happen if besides meeting its function, people could use a product that they would love and that would make them want to sanitize all the time?

She wanted to improve everything about how we use hand sanitizer in our lives, from the formula to the packaging. Andrea envisioned a product that could become part of everyone’s daily self-care routines, a luxurious, pleasant, moisturizing cruelty-free formula. It would be something people wanted to wear all the time. And it would look fun too.

The Power Mist hand sanitizer (Photo credit courtesy of Touchland)

She found the answer to her questions in what would become Touchland’s star product: The Power Mist.

The Power Mist changed the game. Instead of delivering hand sanitizer in goopy, harsh-smelling pumps, the Power Mist brings its unique, hydrating cruelty-free formula via little puffs of delicious-smelling spray. It quickly became a hit.

Soon after testing the initial product, Andrea knew she would need significant infrastructure in order to grow Touchland to the level she hoped for, so in 2017 she partnered with Zobele, a global manufacturer, and soon Touchland’s Power Mist arrived to the US market.

Making it happen

The voyage over was not all smooth sailing, however. Breaking into the US market with her revolutionary hand sanitizer  was still difficult as first and like with most business ventures, there were challenges and obstacles to face.

“We faced challenges in every single possible area, from supply chain to financing to finding the right team. Being an entrepreneur is living constantly on a roller-coaster, one moment you are celebrating and the next you are facing a situation that can make you shut down your business,” says Andrea. “You have to be able to deal with the madness of not being ever in a safe spot.”

The Power Mist brings comfort and style to the world of hand sanitizers. (Photo credit courtesy of Touchland)

To other aspiring female entrepreneurs, Andrea says it’s important to have a “super strong reason why” you’re pursuing your venture. She says it should be something SO powerful that it doesn’t let you sleep at night. That’s what Touchland was for her.

“It’s like Steve Jobs said: ‘I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…You’ve got to have an idea or a problem or a wrong that you want to right that you’re passionate about otherwise you’re not going to have the perseverance to stick it through.'”

You might be interested: How to become an influencer and advance your business

Once you have that idea, that driving passion, she says, “Go for it. Make it happen.”

And don’t measure your success only in the victories. “Being successful sometimes is the result of failing many times,” says Andrea. “Fortunately, there are a lot of people in business looking to uplift and help each other. It’s important to find your tribe. Find collaboration over competition,” she says, specifically for minority business owners and entrepreneurs. “It will take time, but it is worth it!

The hand sanitizer that has taken over social media

With its sleek, modern aesthetic people can’t stop posing with their Power Mist. (Photo credit courtesy of Touchland)

Andrea has faced all the obstacles and challenges of getting her vision off the ground, and it has all been worth it.

What started as merely an idea, a question, nearly a decade ago, has now become a reality. How could she innovate the hand sanitizer to be more than just its function? How could she make hand sanitizer something people would want to incorporate into their daily beauty and self-care routines? In the back of her mind, the Power Mist was always there, and now it’s here for us all to enjoy.

The Power Mist is instantly an eye-catcher. Reminiscent of Apple’s iPhone designs, the sleek Instagram-friendly spray packaging and colorful aesthetic makes it look modern and luxurious–and it is!

As Touchland describes: The Power Mist pulverizer spray system ensures that the fast-evaporating formula is evenly distributed across your hands to kill 99.99% of harmful, illness-causing germs, while the naturally hydrating ingredients keep your skin feeling soft and moisturized all day long. No stickiness, no dry hands, no gross vodka smell. Vegan and cruelty-free.

What’s not to love? This generation loves bold aesthetics and are passionate about social causes, so a fun, trendy-looking cruelty-free product is right up their alley.

It’s no wonder the brand has become increasingly popular online among Instagram influencers and Gen-z kids on TikTok.

This is due largely to Touchland’s successful social media and digital marketing strategies. One look at Touchland’s Instagram page and you see a colorful array of aesthetically pleasing images displaying the Power Mist.

Since its launch, Andrea and her team have focused much of their marketing on social media engagement with their target audience and this has helped them exceed 2 million dollars in sales.

Andrea Lisbona posing with the KUB and Power Mist. (Courtesy of Touchland)

Currently they are busy executing the next phase of their business: the launch of a B2B product for high-traffic locations, retail distribution, and more.

In addition to the Power Mist, Touchland also supplies businesses with a commercial B2B unit, the KUB Hand Sanitizer Dispenser.

The KUB marries the best in technology with Touchland’s award-winning cruelty-free formula.

Touchland also dedicates 5% of their profits through their Touchlives initiative to send their sanitizing hygiene solutions to developing countries where there’s water scarcity. And most recently they have donated their hand sanitizers to front-line workers during the Covid-19 pandemic.


Lavender Power Mist (Photo credit courtesy of Touchland)

Mint Power Mist (Photo credit courtesy of Touchland)

Watermelon Power Mist (Photo credit courtesy of Touchland)

Vanilla Cinnamon Power Mist (Photo credit courtesy of Touchland)

personal brand

5 Social media pitfalls that can get you fired

Are you aware that social media pitfalls can make you unemployable or get you fired? There was a time, not so long ago, when hiring decisions were made on the basis of a resume, an interview and a few references. Now, employers are using social media to get to the nitty-gritty about your thoughts, beliefs, values, political views and anything else you willingly put out there. Do you think you are still employable?


social media pitfalls

Social media is your resume. What’s on it?

Social media and employment are now very much connected. According to, 60% of employers use social networking sites to research job candidates and 49% of employers found information that caused them not to hire a candidate. Your odds of getting an interview are reduced when an employer finds any of the following social media pitfalls on your social media pages:

  • Provocative or inappropriate photographs, videos or information
  • Information about drinking or using drugs
  • Discriminatory comments related to race, religion, gender, etc.
  • Bad-mouthing of previous company or fellow employee
  • Poor communication skills

HubShout’s Social Media Conduct survey found that many American workers fall into these social media pitfalls that are a turn-off to employers—but, 34% are not worried about employers seeing the posts because they believe their social media accounts are private.

About those privacy settings

Plenty of evidence disputes the notion of online privacy. Even if you’re confident that no employer will find you on social media, consider this: The survey found that 41% of employers say they are less likely to interview a candidate if they are unable to find information about that person online.

Your best bet is to create social media profiles that reinforce the qualities of the awesome person that you describe in your resume and interviews. It’s even OK to brag a little! According to the survey, this is what employers want to see on your social media profiles:

social media pitfalls

Does it pass the grandma test?

Scott Kleinberg, Chicago Tribune

Scott Kleinberg, nationally syndicated columnist

Scott Kleinberg, nationally syndicated columnist and the former social media editor at the Chicago Tribune, came up with a good rule of thumb for posting on social media. He calls it the “Social Media Grandma Theory”—If you wouldn’t feel comfortable saying something to your grandmother, you should think twice about saying it on social media.

And do keep in mind that this applies to sharing other people’s posts. You share it, you own it.

 Fired because of social media pitfalls

When all goes well, you get hired! Your employer may advise you of the company’s social media policy, but don’t count on it. If there is no social media policy, refer back to the “Grandma Theory,” especially as you begin to friend and connect with colleagues.

The social media/employment connection does not end when you’re hired. Joking around at the office is not the same thing as posting something that could be construed as offensive. That post, unlike the spoken word, lives on forever. Employers have fired people because of some post in the realm of these social media pitfalls . They’re allowed!

 The Social Media Conduct survey found that 41 percent of Americans believe that getting fired because of a social media post is an infringement of First Amendment rights. It’s media pitfalls

The First Amendment “does not protect speakers against private individuals or organizations, such as private employers…the First Amendment restrains only the government.”

Make the best of it

Your social media friends and connections could someday be in a position to hire you, help you get a job, or give you a reference. For that reason alone, it’s best to keep things civil. Now that we know that employers are using social media to make hiring and firing decisions, it’s even more important to resist the urge to be provocative and irreverent on social media. Read more about social media and employment in HubShout’s Social Media Conduct eBook.


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new book REACH!

Lorraine C Ladish new book REACH!, a story of triumph over hard circumstances

Lorraine C Ladish profile 2

Lorraine is the Founder and CEO of


Lorraine C Ladish is the prolific bilingual author of 17 books, writer, editor, speaker and social media maven. She recently launched her new book REACH!, an story of triumph over hard circumstances that inspires women going through difficult times.

In her own words, “Lorraine found herself separated from her husband, unemployed, broke and in debt with two young daughters in tow. Just days from being homeless, she was forced to sell her family heirlooms to pay the rent and had to apply for welfare and accept charity from friends and acquaintances.”

Sign up now to our weekly newsletter and you will receive a free Kindle copy of REACH!, from successful author Lorraine C Ladish!


Inspiring women by sharing her own story in her new book REACH!

In her new book REACH!, Lorraine tells her story in harrowing detail, and how, at the age of fifty and with a $500 investment, she launched Viva Fifty!, an online magazine that celebrates bicultural women 50+, which became profitable within a year and is now her whole source of income.

Told in a friendly, conversational tone, her new book REACH! is a journey shared with those going through a difficult time in their lives and are in need of inspiration, as well as for anyone starting a digital business.

An accomplished business woman, fabulous mother and advanced yoga practitioner

Lorraine is the Founder and CEO of Viva Fifty! a bilingual community that inspires women of a certain age and celebrates the ups and downs that go hand and hand with aging gracefully.

new book REACH!

Lorraine C Ladish advanced yoga practitioner

Lorraine and I met for the first time at Hispanicize 2015, after a period in which we had developed an e-friendship. She kindly accepted to be a Madrina in our Editorial Board and has contributed to our pages and supported social media channels.

She is now writing for NBCNews, Huffpost, AARP, Babycenter and She is a advanced yoga practitioner and lives in beautiful Sarasota, FL with “my quirky blended family” she says. You can keep in touch with her on Twitter, Facebook or Instagram.


An exclusive interview with Lorraine C Ladish

  1. Tell us about you and how did you come to discover writing was your passion and also your path to success.

I was born into a family of writers, so I thought it was normal to write for fun. My father wanted me to be a Marine Biologist because he believed that there was no money in writing. But I became a writer anyway and I wouldn´t change it for anything else. Success is what you say it is, and for me it´s being able to make a full-time living doing what I love. That is inspiring women through my books, blog posts, and social media. In that sense, I am successful. My path to success was always riddled with challenges, from financial strife to personal obstacles such as divorce and its aftermath. But if I have one quality, that is grit. Nobody can ever honestly say about me that I don´t try to find solutions to life´s problems. We all encounter obstacles, it´s how we handle them that makes the difference. So far I´ve published 17 books with traditional publishers and REACH! is my first self-published book. It will soon be available in Spanish as ¡EMPRENDE! It is the story of how I lost it all the year of the recession in the U.S. and how I rebuilt my career and took it from print writer and journalist to the online world.

  1. You have become a social media influencer in the Latino and women’s markets. When did you realize social media was the way to go about in your business?

When I started writing for six years ago and I noticed that the page views of my website would go up when I

new book REACH!

Lorraine with daughters Chloe (L) and Alexia (R)

tweeted posts. I then read everything I could about social media, and created my own systems to make it work for me while serving an audience. Now many of the opportunities I get writing and creating online content are because of my social media reach and engagement. I am on almost every relevant social media platform that exists today. I´m not as active on all of them and I spend more time on the ones I love the most, like Twitter, Facebook, Instagram and Snapchat. Oh, and Periscope! I just love the way social media can connect us with likeminded people who often live far away from us and whom we´d never meet otherwise.

  1. Every successful person has people in their lives that have been influential or played a mentorship role. Who are those people in yours?

So many, it would be hard to say. From my father I learned work ethics and persistence, from my grandfather, to be a free thinker. From my husband who is also a writer, grit. And from many female digital entrepreneurs, I learned to harness my strong points and ask for help when I need it. There are women who are busier than I am if that is even possible, who are always there to answer a question or look over a contract or to just listen to my latest good news. The best part is that I know that there are other women for whom I play that role too. Mentors come and go, but they change us forever.

  1. If you could change one thing you have done in your life, what would that be?

    Lorraine C Ladish new book REACH!

    Lorraine C Ladish’s new book REACH!

I would go back and give one of the editors who considered my first book 24 years ago the time they requested to read the manuscript. I was 29 and filled with angst. I wanted the book to be published so badly that I accepted an offer before knowing what all the other publishers considering it had to say. When they told me they wanted to publish it I had already signed with someone else. I will never know whether I made the right decision. But I learned from it and never made that mistake again! I am much more patient now.

Less than a month ago, I decided it was time to launch a new project. I turned my static website into a site with a blog. It’s been my business-card author site for over 24 years. It was time to give it some content!
I had not been so excited since I launched my publication two years ago — or since I published my new book REACH! from single mom on welfare to digital entrepreneur.




Joanna Renteria profile pic

Joanna Renteria, Social Media Specialist, Brand Strategist and Influencer

Joanna Renteria profile pic

Joanna Renteria, Social Media Specialist, Brand Strategist, Influencer

Joanna Renteria is a first generation Mexican-American born and raised in California. With a passion for journalism and the Latino community, she initiated her career in broadcast journalism, gaining experience as a story-teller and content creator at Univision San Francisco, C7 in Jalisco, México and MundoFOX in Los Angeles.

In 2014, Joanna received her M.A. in Mass Communication from the California State University of Northridge where she focused her research and thesis on the transition of television outlets and audiences to digital.

With a personal blog ( aiming a peak of nearly 900,000 visits one day, Joanna quickly realized the importance of connecting with the new generation not only digitally but socially. 

Upon completion of her graduate studies, she has worked as a social media consultant and strategist for brands, helping them build relationships with their audiences in the most prominent social media platforms that benefit their products. A hopeless writer, she also freelances from time to time, blogs occasionally, and tweets daily. 


Twitter: @Joanna_Renteria






Blogging for money Define your Product

Blogging for money: Find your product and who you are in social media

Blogging for money Define your Product

You have been blogging for 2-3 years now and you are starting to feel the itch: Is this ever going to happen for me? Are you the top social media influencer you want to be? Is your phone ringing off the hook –yeah, outdated expression – because brands want you to represent them? In the end, are you making the money that helps to build the life you dreamt for yourself –and those you care about?

If any of your answers to these questions is NO, then you can start reading. We spoke about having an approach to build a business with your blogging ability instead of just blogging as a hobby or a way to express your passion.

Are you blogging for money or as a hobby? Let us know how we can help!

You can read:  Your blog a hobby or a business: Action plan to blogging for money


Let’s be clear: The first ingredient to be successful in social media is to have and show the passion

Influencers vs brand ambassadors - Courtesy of Zuberance and Convince & Convert

Influencers vs brand ambassadors – Courtesy of Zuberance and Convince & Convert

for the “thing” you do. I started for one main reason: to leave my legacy as a Latina business owner to thousands of Latinas who are just at the gate, or struggling with their businesses, and help them avoid the obstacles, barriers and problems I encountered during my 25 years of being in the USA.

When I talk to someone just starting their business, or someone who is thinking of a business idea, so many suggestions come to mind that then –and only then- I realize I have come a long way.

It is not necessary that your passion make you money; however, if you want your passion to become your full-time activity and, unless you have won the lottery or belong to a wealthy family –yeah, I didn’t think so–, then you would like to have that income that rewards your passion coming in steadily. After all, we live in a society that leverages success with economic value. It is up to you to define what that equation means to you… but that is another story.

For now, let’s keep the focus on the topic today: defining who you are by defining your product.

If you are writing a blog, your first idea of product is your writing, right?

Well, let think a little: a product is, by definition, a tangible or intangible “thing” manufactured or refined for sale, meaning, someone has a need you are fulfilling with that “product.” So here are your options:

  1. What do you write about?

Writing about your morning, your dog, or the way rain is making you feel can be your passion but… yes, there’s always a but: if you want to make money out of it, then you need to “refine” the product. Maybe your “thing” is to write fiction –a novel, an essay, poetry or any other intangible that fulfills the intellectual or artistic pulse of your audience. Your task it then not only to become the best at what you do but also find someone who believes your product will make them money, and become your publisher. And voila, now you are a fiction writer and you defined your product.

  1. Is your knowledge your product?

You have been writing about a bunch of topics: lifestyle, fashion, education, Latino culture, makeup, a little here, a little there, bringing in followers, maybe local people who know you or your writing, but you are really aiming at having brands contact and hire you to represent them or speak on their behalf. However, is your writing really catering to someone’s need? The only way to find your niche is to become an expert at certain products you love and write about.
Stick to your point but… yes, again… with a strategy. Your expertise is your passion and your passion becomes your expertise. Is it makeup? Then aim at the products you really, really like! That eye shadow, or this moisturizer. Concentrate on a line of products, become a true expert and tell it like it is –followers or fans do not want to be lied to, they prefer the truth as the rest of us, mortals. Even brands like to hear about things they want to improve –if said in a friendly, expertly way.

Ted Rubin

Ted Rubin, social media guru, father of the concept Return on Relationships

Product reviewers can make a nice living by concentrating on a line of product or a series of related products. Cars, technology, shoes, knock-off purses, the devil is in the details: the more you know, the more you will become the sought-after expert in that particular type of product line. You have now become an “influencer,” as your opinion counts towards that knowledge people are looking for.
Build a relationship between the products you prefer and the brands that manufacture them, while building trust among your customers. Open yourself to questions and pledge to always tell the truth –even if that is not glamorous; become their best adviser/social media friend. As Ted Rubin says, success is now all about Return on Relationships (ROR).

  1. What is a brand you cannot live without?

You are a recent mom and you have discovered that only certain brand of products work for your baby’s sensitive skin; or your child has special needs and you want to tell the world about an organization that has helped you through these tough times. Any place you go, any person you talk to knows about your passion for that particular brand. You have now become a “brand ambassador” without even knowing it.
While influencers are people whose opinion count towards the knowledge or expertise they have about a certain product, service or line of products, brand ambassadors are those who engage customers and turn them into potential customers. Some people are both influencers and brand ambassadors, or go from one to the other, however, you can have influence over your target audience who follow you for your opinion but not necessarily buy the brands you suggest. Keep that in mind when you approach a brand.

Lorraine C. Ladish at Hispana Leadership Institute Conference in Dallas, TX

Lorraine C. Ladish, top Latina influencer, at Hispana Leadership Institute Conference in Dallas, TX

  1. Do you have tangible products to sell?
    What about selling your own product? Do you have a talent for the arts and crafts? Do you manufacture something of your invention? Or can turn some product you buy wholesale into a retail business?
    Many small businesses have started on E-Bay and many people just make a nice extra income by re-selling products on the side. Blogging about your product, your art, your interest can help you tremendously to turn those followers into buyers. Blog about the use and duration of the product, how you found the product and decided to manufacture or sell it. Tell stories about your family, friends or acquaintances and their experiences using the products. People not only like to know who you are but also get ideas on the products you build or sell that might help them make a decision about their own needs.
    We used to go to the store for shoes and have someone fit our shoes, tell us about the quality of the leather, have a nice, personal conversation about the shoes and how that color or this shape will go with this or that outfit. Have this same type of conversation with your customers online. In a world where everything tends to be impersonal, having a friend talking frankly about their needs and how to cater to them can go a long way.


Kathy Cano Murillo_summer_2009_crafty_chica1

Kathy Cano-Murillo,

Keep thinking how to define your product, the basic starting point to then delineate your elevator pitch, and the rest of your business. Tangible or intangible, knowledge or expertise, you product needs to take your potential customer’s pain away. Defining your product would also help you know your role in the social media world, and devise a strategy to get there. We’ll talk about writing your elevator pitch next time.

Let me know if this article was helpful! We will keep posting on the blogging for money topic, just let us know what your questions or concerns are!