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How Instagram is helping Latina entrepreneurs survive the pandemic

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The pandemic put most brands into turmoil, if not out of business. It’s a dire situation for all businesses, but the minority-owned businesses bear the brunt. Despite this outlook, many Latina entrepreneurs weathered the crisis by pivoting their operations. These Latinas turned to Instagram to reach consumers and connect with others in the community. Get to know these three Latina-owned businesses that beat the odds via Instagram.
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Social media for small businesses, a must-do or die

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Social media for small businesses has become an imperative in today's competitive business world. Here are some tips from four experts in the field.