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2020 Latinas In Business highlights and most read articles 

Our 2020 Latinas in Business Highlights and Most Read Articles are here!

This year has been unpredictable from start to finish. At first glance, we may think 2020 was all bad, but looking back at our 2020 highlights and most read articles, it’s hard not to see how much we’ve still managed to accomplish amidst all the chaos and uncertainty. We have been challenged this year and we have all struggled, but the Latinas in Business community has risen to the challenges and come together to uplift and support each other. Through collaborative initiatives and virtual events, our community has innovated and adapted to the unexpected changes brought on by 2020. 

Each year we strive to set the bar higher and this year was no different here at Latinas in Business Inc. We are so blessed and honored to have such an amazing community to readers, supporters, and collaborators. We thank you so much! Gracias! 

Now, here are the 2020 Latinas in Business highlights and most read articles on LatinasinBusiness.us, our dedicated editorial platform that promotes and empowers Latinas and other minority women entrepreneurs.

2020 Latinas in Business most read articles 

Latina Leader of March, Sara Pena (Photo courtesy Sara Pena)

In March we honored community leader and advocate, Sara Peña, as Latina Leader of the Month. As a Newark native working toward community empowerment, Sara strives to empower Latinos, especially the youth, through advocacy, legislature, and mentorship. She is currently the Director of the Center for Hispanic Policy, Research and Development in the NJ Department of State, as well as the founder of the  Boys to Leaders Foundation. Sara was also previously President of  LUPE Fund -Latinas United for Political Empowerment– whose focus is to educate, empower, and engage Latinas to promote leadership and civic service. 

Through her community leadership and service work, Sara helped to improve the quality of life and the empowerment of the New Jersey’s Hispanic community. We can’t wait to see what she will do next! 

Isahias Stanback, StedFast, and Jackeline Sansone, Branch Manager, Investors Bank at 2019 Latina SmallBiz Expo.

In May, Latinas in Business shared a step-by-step guide to help you through the PPP sole proprietor application process

For sole proprietors and micro-businesses -also known as solo-preneurs-, the SBA subsidies and loans this year have been a frustrating experience. And these programs have been designed with large employers in mind, making it all the more difficult for small businesses and sole proprietors to navigate the application process. 

But Latinas in Business had you covered with a list of resources, explanations, and step-by-step instructions on how to get the best results with your PPP application. 

Check out this reader-favorite article for more tips and resources for your next application process.

(L to R) Maria de los Angeles Corral, Education for Excellence; Alicia Garcia, Reuters; Charles Neugebauer, Univision; Jessica K Asencio, LNC; Susana G Baumann and Tathiana Carrasco, Latinas in Business Inc. (Photo Latinas in Business Inc.)

In July we said goodbye to a beloved Latina leader, Jessica K. Asencio. Friends, family, and colleagues came together to honor and remember Jessica and her legacy with loving words and fond memories of the fearless leader. 

Born in Ecuador and raised in Brooklyn, NYC, Jessica dedicated her life to supporting Latino-Hispanic causes and uplifting their voices in the workplace. Jessica became a D&I leader, and was recognized as a Diversity Champion at JPMorgan Chase. She also founded the Latino Networks Coalition (LNC), originally inaugurated in 2010 by JPMorgan Chase, Deloitte and Thomson Reuters. The coalition was launched with additional partners including American Express, Bank of America, Citibank, Credit Suisse and The New York Times.

Throughout her entire career Jessica strove to support and uplift others. She was remembered by many for her hard work, kindness, enthusiasm, and love. 

“She was a leader who led by example with optimism, strength, devotion, and focus,” says Alicia Garcia, friend, and Latino Networks Coalition’s Leader.

“Her desire to elevate the power of our community in numbers combined with her ability to create consensus and bring us together as leaders will forever be remembered,” says Lili Gil Valletta, CEO & Co-Founder of CIEN+.

“She built a legacy on relationships,” says Jonathan Wunderlich, Dream Project Development Director. “I only hope I can follow in her footsteps and continue to listen, to care, and build from there.”

Sister-duo, Lissa and Melissa, Co-founders of Ella’s Eve Cosmetics showing off their liquid lipsticks (Photo courtesy Melissa Polanco).

We ended the summer regaining confidence with Ella’s Eve Cosmetics. Owned by Latina sister-duo, Melissa and Lissa, Ella’s Eve Cosmetics is a new beauty brand that is building a community around self-confidence, authenticity, and empowerment. 

Originally a hobby, the sisters soon found a passion for makeup while watching YouTube tutorials and following their favorite influencers on social media. Then, when they began doing their own research into the makeup industry, they soon found that there were not many Latina owned makeup brands. Additionally they noticed many viewed makeup as “fake” or an inauthentic “mask.” This motivated the sisters to launch their own brand, with a focus on being real, authentic, and confident by using makeup to help people highlight their natural beauty not hide it. 

“Confidence comes from being real, the makeup only enhances the beauty that was already there.”

Libro Magico Amarillo personalized Spanish books for children.

Finally, in fall we learned how these adorable and fun personalized Spanish books for children by Libro Magico Amarillo are helping parents raise bilingual children

Founded by Maria Victoria Sanchez, Libro Magico Amarillo is a publishing company that creates personalized Spanish children’s books. Her books offer a mix of adventures and educational content that keep children engaged and reading longer, all while playing and having fun. These books also serve as a tool for parents raising bilingual children, helping them foster a love and appreciation of Hispanic language and culture in their children. 

With many options to choose from, these personalized books also make great gifts for the children in your life! 

2020 Regain Our Latino Power highlights 

In October, Latinas In Business hosted the Regain Our Latino Power virtual event where important Latinx issues were discussed in the weeks leading up to the 2020 Presidential Election. 

Regain our Latino Power, Thanksgiving

Some key topics included: discussion about Latinxs essential workers, Latinxs and the economy, Immigration Reform, Deportations and Incarceration of Latino Children. 

We were also honored to have award-winning journalist and author, Maria Elena Salinas as guest and Keynote Speaker. 

The multi-day event took place over the two last Fridays of October, leading up to the November 3rd election. Throughout the two days we welcomed guest speakers: Alana Cueto, Amy Hinojosa, Rev. Carmen Hernandez, Attorney Cesar Martin Estela, Gabriela Chavez-Lopez, Maria Santiago-Valentín, and many more

You might be interested: 12 Latina leaders honored in 2020

Oldies but goodies: These past articles made a come-back this year 

These articles made a comeback this year, piquing the interest of our readers. 

Photo by Ross Parmly on Unsplash

In the year of COVID-19 and travel restrictions, many of our Latinas In Business readers were interested in learning the 6 Benefits of top management diversity in the hospitality and tourism industry. With 8 million people employed in the travel and tourism industry and 1.2 million of those jobs linked directly and supported with international tourists, many hospitality and tourism workers were left unemployed this year due to COVID-19, travel bans, and border control. With travel and tourism at an all-time-low, it’s no wonder our readers were interested in how the industry might be affected. 

Readers were also curious about the 8 Top dating sites for business and professional women. Perhaps another COVID-19 inspired read as many were forced to turn their social lives to the virtual realm during lockdown. Due to social distancing, our social lives have also suffered and the dating scene has most definitely not been the same. It’s no wonder readers were interested in the best dating sites to connect with others while still staying safe social distancing during the pandemic. 

In Workplace, a popular article this year was 3 Common mistakes companies make in understanding assimilation in the workplace. As the Black Lives Matter movement brought the issues of racism and diversity to the forefront of national conversation, more and more companies were called out for issues regarding racism in the workplace. An unfortunately persistent issue, many companies still do not prioritize diversity and inclusion in their hiring process, resulting in a marked absence of people of color in leadership positions. Our article on the assimilation in the workplace touches on some of the common mistakes companies make when approaching the issue of diversity and inclusion and how companies can better approach this important matter.  

Finally, in Lifestyle readers were curious about which Latina celebrity is the smartest business woman. From Jennifer Lopez to Eva Longoria, Sofia Vergara, and Salma Hayek, who do you think is the best business woman? Check out our reader-favorite article to find out! 

Thank You! 

Looking back on our 2020 Latinas in Business highlights and most read articles reminds us of what an amazing and inspiring community we have here. Once again, we are so very grateful for all the support from sponsors, hosts, supporters, collaborators, and reades that allowed us to continue our mission to advocate for the economic empowerment of Latinas and other minority women entrepreneurs.

Thanks for your support and Happy Holidays for all from us! See you in the New Year!

Latinas in Business Inc. Team

12 latina leaders

12 Latina leaders honored in 2020

This past year has been challenging like no other but among the turbulent times, powerful Latinas rose up as inspirational leaders. As we look back on this year here at Latinas In Business, let us take a moment to honor and celebrate our Latina Leaders of 2020 and reflect on their inspirational journeys and the wisdom they have shared with us. 

Our 2020 Latina Leaders

Latina Leader of January: Judy Justin 

professional photography

Judy Justin, founder at Judy Justin Photography

In January,  U.S. Navy veteran, mother, and a professional photographer, Judy Justin taught us all about the power of confidence and the importance of our images in personal branding. What began as a hobby for Judy soon became her flourishing business, Judy Justin Photography. Judy shared how she was drawn to portrait photography especially, because it allows her to connect with her clients on a more personal level. Through that personal connection, her clients become more relaxed and confident during their sessions, and that confidence is key to creating the perfect image. 

For the fellow entrepreneurs, Judy suggested that we all especially take care of our images. Images are everything in branding. 

“A good set of professional portraits or pictures can say so much about you. It is sad when you see people in high positions -especially on social media- with pictures cropped from a wedding or social pictures, or worst yet, no picture at all! Your image is your first business card, and it speaks volumes about you and your business.” 

As we head into a new January, let us be mindful of our images and infuse them with confidence and authenticity. 

Latina Leader of February: Jacqueline Camacho 

Visionary social entrepreneur and Latina leader, Jacqueline Camacho.

In February, visionary social entrepreneur, Jacqueline Camacho taught us to be fearless and go for our dreams. Her life motto: “Taking off is optional, landing on your dreams is mandatory.” Leading by example, Jacqueline has soared for her own dreams and achieved so much in a short time. At only 36, she has founded two award-winning companies, established two nonprofit organizations, published sixteen books, created over ten products, and held dozens of events around the world. She also achieved her personal dream of becoming a sports airplane pilot! 

Jacqueline showed us all that anything is possible. Often referred to as a “dream catcher,” Jacqueline uses her strategies as a speaker, author, and entrepreneur to support thousands of women to live a life of significance. Additionally, she created the anthology book series,  Today’s Inspired Latina to share the success stories of Latinas and inspire hope and motivation “for anyone sitting on a dream and thinking it can’t come true.” 

Latina Leader of March: Sara Peña

community empowerment

Sara Pena, Director, Center for Hispanic Policy, Research and Development at NJ Department of State.

In March, professional and community, Sara Peña, shared with us the many lessons she has learned about community empowerment, self-empowerment, and success. As a Newark native and daughter of immigrant parents, she has strived in her career to empower Latinos, especially the youth, through advocacy, legislature, and mentorship. 

Currently she is the Director of the Center for Hispanic Policy, Research and Development in the NJ Department of State, as well as the founder of the Boys to Leaders Foundation. Through her work as a community leader, Sara has created opportunities for young Latinos and provided  leadership training, educational programs, and positive personal and professional development. 

Sara also shared with us her 5 best tips for self-empowerment and success: Understand Finances, Grow Personally, Build and Nurture Relationships, and Self-Care. You can read all about them and more in Sara’s feature article

Latina Leader of April:  Wendy Garcia

resources for women

Wendy Garcia, Chief Diversity Officer of the NYC Office of the Comptroller

In April, as the COVID pandemic hit, Latinas In Business hosted a Virtual Meeting: COVID-19: NY Resources for Minority and Women Small Businesses (Public and Private), to share financial assistance and other resources from federal, state, and City government, and the private sector. Here, guest speaker Wendy Garcia, Chief Diversity Officer from the Office of the New York City Comptroller Scott Stringer, provided crucial information on resources for minorities, women, and all small businesses impacted by COVID-19.

As Chief Diversity Officer, Wendy Garcia is responsible for increasing contracting opportunities for Women- and Minority-owned Business Enterprises (MWBEs) and managing the Comptroller Office’s internal supplier diversity initiative, as well as other diversity related projects across all bureaus of the agency. Ms. Garcia also leads the Comptroller’s Advisory Council on Economic Growth through Diversity and Inclusion – a group comprised of national, local, corporate, and government experts seeking to increase supplier diversity in the public and private sectors.

Latina Leader of May: Alicia Puig 

Alicia Puig, Co-founder of PxP Contemporary.

In May, Alicia Puig introduced us to the world of digital art galleries as the COVID pandemic kept us stuck at home. Alicia co-founded  PxP Contemporary with artist Ekaterina Popova. The platform was founded as a fully digital art gallery that connects collectors with high-quality, affordable artworks. Alicia and Ekaterina created PxP as a way to challenge the traditional art gallery model and make the process of buying art a more accessible, digital-friendly experience. And it came at the perfect time too! 

As we all became confined to our homes, the PxP gallery provided an escape from our boredom. The digital gallery, even in non-COVID times, is also a great way to make art more accessible to everyone. 

“It was a deliberate choice that we embraced being fully digital from the beginning, and I’m glad we did,” Alicia said. Additionally, PxP strived for inclusivity of all identities in the artists they represent. “Being a minority and understanding what it’s like to not have certain advantages helped Kat and I identify a gap in our industry and seek to address it via our gallery.” 

Looking back, we are so glad to have had PxP brighten our lockdown with beautiful, diverse art. 

Latina Leader of June: Albania Rosario

Albania Rosario, founder and CEO, Fashion Designers of Latin America.

In June, Albania showed us the power of innovation and adapting to our new post-COVID world. As more and more events were being canceled due to the pandemic, Albania and her team at Fashion Designers of Latin America (FDLA) were innovating and crafting new ways to bring their fashion show to New York Fashion Week. They decided to go virtual, creating a digital experience for audiences across the world. 

We were inspired by Albania’s perseverance during these tough times. Through FDLA, she helped support other struggling artists and designers, shining a spotlight on their stories and fundraising through her project “Las Caras Detrás De La Moda En Latino América.” The campaign features hundreds of video clips from designers across the globe telling their stories and testimonies about how the pandemic has affected their businesses and what they are doing to help.

“I strongly believe that every bad situation comes with a new opportunity but we must be ready to see it,” says Albania. “If we focus only on the negative, it will be impossible to find new opportunities. We have to face the obstacles that come across our path. This is what life is about.” 

Latina Leader of July: Jessica Asencio 

Jessica K Asencio

Jessica K Asencio (RIP) (Photo Courtesy of Jessica’s friends)

In July, we remembered and celebrated the life of Latina leader, Jessica Asencio.  Born in Ecuador and raised in Brooklyn, NYC, Jessica dedicated her life to supporting Latino-Hispanic causes and uplifting their voices in the workplace. Jessica became a D&I leader, and was recognized as a Diversity Champion at JPMorgan Chase.

She also served on the Global Adelante Board–JPMorgan Chase’s Latino/Hispanic Business Resource Group– and founded the Latino Networks Coalition (LNC), originally inaugurated in 2010 by JPMorgan Chase, Deloitte and Thomson Reuters. The coalition was launched with additional partners including American Express, Bank of America, Citibank, Credit Suisse and The New York Times.

Jessica was remembered by friends, family, and colleagues as an extraordinary and passionate leader who left a lasting impact on everyone she met.

“Jessica Asencio was an incredible diversity and inclusion leader and a leader in Hispanic causes, but most importantly she was an incredible friend,” said Patricia Pacheco de Baez, Bank of America HOLA NY Executive Advisory Board Emeritus Chair.

“Jessica made everyone feel we were part of something bigger than ourselves, even before knowing what we were a part of,” said friend and colleague Frank D. Sanchez. 

“She was a leader who led by example with optimism, strength, devotion, and focus,” says Alicia Garcia, friend, and Latino Networks Coalition’s Leader.

Latina Leader of September: Beth Marmolejos

In September, Beth Marmolejos was a champion for change. As a business leader, activist and advocate, Beth made her 2020 a time for collaboration. Some of her personal highlights of 2020 included community driven projects such as co-founding the FLAG (Front Line Appreciation Group) of Greater Wayne and advocated for the opening of the 1st Inclusion Playground in Wayne, NJ. Later in the year, Beth also co-hosted Latina In Business’  first Virtual 2020 Women Entrepreneur Empowerment Summit which gathered national and international speakers for an inspirational event focused on promoting “The Power of Collaborations in a Post-COVID World.”  

“Collaborations are vital to achieve success and soar! ‘The Power of Collaboration’ created a nеw energy that I felt was ‘bіggеr than our individual efforts.’ We effесtіvеlу put together resources, energy, tаlеntѕ and gоаlѕ to раvеѕ thе wау for thе ѕuссеѕѕ that we had рlаnned tоgеthеr achieving unexpected benefits,” said Beth. 

Beth’s personal mottos for getting through this year has been #RiseUpTogether. Together, we are all more powerful and successful. 

Latina Leader of October: Maria Elena Salinas

Maria Elena Salinas

Maria Elena Salinas, award-winning journalist and speaker.

In October, Latinas In Business hosted the Regain Our Latino Power event and we were honored to have award-winning journalist Maria Elena Salinas as keynote speaker. The event brought together influential Latino leaders to discuss important topics such as Latinxs essential workers, Latinxs and the economy, Immigration Reform, Deportations and Incarceration of Latino Children.

In a career that spans nearly four decades, Salinas has interviewed world leaders and covered virtually every major national and international news event of our time. Her work has earned the top awards presented in broadcasting, including multiple Emmys, a Peabody, Gracie Awards, the Edward R. Murrow Award and the Walter Cronkite Award for Excellence in Television Political Journalism.

While at CBS News, Salinas has contributed to the network’s coverage of the 2020 election including primetime coverage of Super Tuesday and the Democratic and Republican national conventions. Salinas also anchored the poignant CBS News documentary “Pandemia: Latinos In Crisis,” an hour-long, sweeping look at the Latinx community, along with other communities of color, who continues to bear the brunt of the COVID-19 pandemic while fulfilling essential roles across the country.

Her tremendous drive, talent, and success is truly an inspiration to us all. 

Latina Leader of November: Maria Piastre

In November Maria Piastre reminded us that success is possible, even in traditionally male-dominated industries such as the metal industry. President of  Metallix Refining Inc. Maria said, “The only limits are the ones you set yourself.” 

When Maria first joined Metallix in 2006, she never thought she would one day be President. However, through perseverance and hard-work, she climbed the ladder and found herself in that very position today. Her story reminds us all that nothing is impossible. 

Throughout her early career, Maria’s tenacity for success and recognition became her armor against the many inequalities she would encounter. Later these inequalities would form the foundation for future campaigns and ultimately help her achieve her goals and dreams.

She shared with Latinas In Business, “As an immigrant to the US, I know only too well the challenges we all will encounter, especially for minority groups. The road will not always be smooth, and regardless of your cultural background, you should believe in yourself, your self-worth, your ability to succeed and that your qualities will always shine through to achieve rewards.” 

Latina Leader of December: Mariela Dabbah

Mariela Dabbah, TEDx and International speaker, award-winning, best-selling author and go-to corporate authority for Fortune 500 companies. 

Finally, this month, TEDx and International speaker, award-winning, best-selling author, Mariela Dabbah, showed us that the fight for gender equality in the workplace is far from over. The pandemic unfortunately has had adverse effects on working women. Mariela shared some of these insights with us, speaking on how many women and minorities have been disproportionately impacted by COVID-19. 

Recent research shows women have been much more affected by the pandemic, with one in four considering downshifting their careers or leaving the workforce. 

“This is connected to the fact that women and particularly women with diverse backgrounds and with disabilities have less resources needed to support them at this time. Primarily, reasons include women tending to be the person in charge of childcare, but also, they generally make less than their male counterparts. When a decision needs to be made of who in the household will quit their job, it’s usually women,” said Mariela. 

Amid these statistics, Mariela and her team rose to help women struggling through this time.

“We launched the #InclusionIsNotOnPause initiative to remind everyone that we needed to keep our eyes on the gender-inclusion ball or we’d lose a lot of our hard-earned gains of the past few decades. This initiative provides a set of tactics that organizations can implement to openly show their support for inclusion of all its talent.”

As we enter the new year, let us all remember the lessons and wisdom we have learned from our Latina leaders and carry these insights into the new year. We can’t wait to see what more we will learn in 2021. Wishing you all a happy and healthy New Year! 

Latina leader Sara Peña impacts young lives through community empowerment

Sara Peña is a Newark native working toward community empowerment. She strives to empower Latinos, especially the youth, through advocacy, legislature, and mentorship. She is currently the Director of the Center for Hispanic Policy, Research and Development in the NJ Department of State, as well as the founder of the Boys to Leaders Foundation.

Community awareness 
community empowerment

Sara Pena, Director, Center for Hispanic Policy, Research and Development at NJ Department of State.

Born and raised in Newark, NJ, Sara has always had immense pride and passion for her community. As the daughter of immigrant parents, from Ecuadorian and Dominican descent, she witnessed first hand the hardships faced by immigrants. 

“I saw a lot of things that would frustrate me in regards to how my mother was treated just because she didn’t speak the language,” says Sara. 

As children, she and her sister would try to share as much information as possible with their parents, but the language and cultural barrier still made many things difficult. 

“Resources were limited and mentors were unheard of, at least to me,” Sara explains. 

Sara soon took on the “adult” role and with that came an awareness of the many complicated issues affecting her family and community. This awareness motivated her to make a change and become an advocate and leader for other Latinos. 

 

Community empowerment

After graduating from college, Sara returned to Newark to volunteer with various local organizations and focus her efforts on community empowerment. She soon began working with organizations like Leadership Newark, whose mission is to be a catalyst to engage, empower, connect and improve the network of community and civic leaders as they each commit to build, strengthen, and serve for the common good.

Sara Pena addressing a business audience (Photo courtesy Sara Pena)

Another amazing organization Sara became a part of and President was LUPE Fund -Latinas United for Political Empowerment. LUPE’s focus is to educate, empower, and engage Latinas to promote leadership and civic service. The organization also collaborates with other women’s and children’s organizations on issues of common interest, such as health and education, in order to advance the Latino community. 

Volunteering with these organizations exposed Sara to women who looked just like her in executive positions, having families and successful careers, and making a positive change within the community. But what really attracted Sara the most about these women was the advocacy work they do as leaders throughout the state. 

As President of LUPE, Sara supported multiple Latinas in both political sides to run for office in NJ (Photo courtesy Sara Pena)

“They worked tirelessly to ensure we had representation in the legislature and our voices would be heard,” says Sara. “My passion was policy work and I was able to explore more of it in the role of an executive  board member and later in 2017 become the President of the only Latina statewide organization in New Jersey! Here was this little girl from Newark NJ now leading one of the most powerful organizations for women in the state.” 

Having other women as role models and mentors propelled Sara forward on her own journey. One of her biggest struggles early on was simply believing in herself. 

“Others believed and saw something in me that not even I could see,” she says. 

Once she began to surround herself with these like-minded individuals, she began to see just how much potential was within herself. 

“I knew if I wanted to make a change it started with me and everything else would fall into place.” 

Youth mentorship 

As a community leader, Sara’s mission to improve the quality of life and the empowerment of the state’s Hispanic community. One major way in which she has been doing this is through her organization the Boys to Leaders Foundation

Launched in 2013, the Boys to Leaders Foundation empowers and motivates young men by providing leadership training, educational programs, and positive personal and professional development. 

Sara was inspired to create the foundation for her son, Anthony. 

“I saw there was a lack of positive role models that looked like him and as a single mother it was very difficult for me,” she says. 

Knowing first hand the importance and impact of role models and mentors, Sara felt it was an imperative need within the community. 

“It is our job to provide opportunities and guidance to the next generation of leaders,” says Sara. “Mentorship changes lives. We must offer them hope, expose them to bigger and greater things outside of what they are used to. Allow our young people to have choices!” 

Through the organization, Sara has been able to see first hand the amazing impact of mentorship and opportunities. A few years after the launch of the organization, Sara was approached by a young man who was then in his senior year of college. He told Sara that if it had not been for the conference he attended in 2014, he would never have known he could apply to Rutgers Newark, join the Honors Society, and travel abroad to study. The conversation went on for about a half-hour and the two decided to continue meeting at least once a year to see how he was doing. 

“He was so grateful and couldn’t stop thanking me for starting the organization,” says Sara, remembering the moment. “Every so often I get these beautiful reminders that the blood, sweat, and tears I have put into this organization is certainly worth it.” 

The organization continues to impact young lives through its various programs and events. Their various partners include: Big Brothers Big Sisters of Essex, Hudson and Union Counties, AspiraNJ in Newark, Newark Public Schools, New Jersey Garden State Scholars Program and many more. 

 This year the foundation is hosting their 8th Annual Latino Youth Leadership Conference in partnership with Dr. Diane Hill from Rutgers University –Newark Campus. Additionally they conduct various events throughout the year to educate the parents and youth on topics that are important to them such as Immigration and Financial Aid Workshops. 

“We bring families together so they understand the important role they have in a young man’s life,” says Sara. 

Sara’s goal now is to expand the work of the foundation statewide. 

community empowerment

Members of LUPE – Latinas United for Political Empowerment (Photo courtesy of Sara Pena)

You might be interested: Pitch competitor Tennille Ortiz empowers youth through cake design
Self-empowerment  

Throughout Sara’s years as a professional and community leader, she has learned many lessons about self-empowerment and success. For other Latinas who are looking to start a business or make a career change, she offers 5 tips to live by: 

Be fearless 

Overcoming your fears and getting started is noble, but the true tests of a fearless entrepreneur will be constant, from initiating a conversation at a networking event, severing ties with a partner who is causing harm to the venture, and perhaps failing. One who can fail miserably and not be scared to dust themselves off and try again and again until they are successful is truly fearless. This also applies to starting a career or restarting your next career change.

 Understand finances

Sara Pena has received multiple awards for her community empowerment service (Photo Courtesy of Sara Pena)

Learn how to make your money work for you. Get a coach! Attend a financial literacy workshop 

Grow Personally

Know your strengths and weaknesses and know who to put where in order to make your business a success. You should always seek out ways that work best for you to grow in different areas of one’s life. Whether it is personal or professional development in the end, it all comes full circle. 

Build and Nurture Relationships/Partnerships

All types! (May also come in handy when you are looking for babysitters)

 Self Care

Love Yourself most of all! If you can’t look at yourself in the mirror and be happy with what you see, how can you market yourself/product into the success it should be. Stay healthy, exercise, yoga, mediate…..make the time. Put on a little lip gloss/red lipstick!

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”

― Maya Angelou