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Rosario B. Casas shares how the pandemic has accelerated technology and tech trends to keep an eye on

Since the pandemic, businesses have been forced to adapt to the “new normal,” causing a huge rise in tech advancement, tech trends, and reliance on digital tools to thrive. 

Women-in-tech leader Rosario B. Casas is building a community for the digital transformation and business growth of Hispanic entrepreneurs. (Photo courtesy Rosario B. Casas)

During Latina in Business’ March virtual panel, “Latina Small Business Post-Covid: Recovery Resources and Trends,” panelists discussed how the pandemic has shifted our relationship with technology. Now more than ever, businesses are relying on digital tools to connect with customers, grow, and thrive. 

Rosario B. Casas, award-winning women-in-tech advocate and co-founder of Business Creative Partners, BCPartnersTech, shared some insights on recent tech trends that have emerged since the pandemic. 

The pandemic fueled huge leaps in tech advancement

Speaking with panel moderator, Pilar Avila, Latinas in Business executive board member and founder of Renovad Experiential Retreats, Rosario shared some insights into the world of tech. In our increasingly fast paced world, tech is always changing and growing. However the pandemic caused an even greater push to the pace of change. 

Rosario B Casas, Colombian born serial entrepreneur, Co-Founder of Business Creative Partners (BCPartnersTech), and award-winning women-in-tech advocate.

Rosario B. Casas 12:30 

Since the pandemic has started, we finally realized that the world is not going back to where we were before. It means that the pace of change will be increasing, like double every year. I mean, many technologies, and in the use of technology, the world advanced like 10 years, during the pandemic. It means companies finally understood that they can’t fuel their companies or can’t plan their companies without the use of technology to be more efficient. But with all this, and in every industry, if you see, we realize that sustainable energy is important. Finally, we get that point. And of course, many industries will need to update their sensors, their installations, everything. And with that, what comes is basically that training and education and learning is not anymore, an alternative, it’s a must. It is not possible to think that I will keep being myself with what I know today for the next years to come. 

Rosario emphasizes that going forward, as tech advancement continues, adaptation and lifelong learning will be a must, not just for individuals, but companies and organizations as well. For businesses to thrive, post-pandemic, and keep up with evolving tech trends they will need to start adapting and learning side-by-side with the changing technologies. 

Rosario B. Casas 14:30

It means acquiring new skills every day to be updated….And also upscaling, it means if I already know how to do this, how I’m jumping into the next level of training. And with that, I am sure that events like this are not only becoming part of that lifelong learning educational system in formal educational system, but of course, that people with kids and people with adults at their homes will fill that gap that they need to bridge with training and education in new ways that we were not imagining before.

Pilar Avila  15:19  

Amazing. So the growth trend, and the possibilities that technology and digital applications bring is not only about one sector of the economy or one function, it really goes across every function of business. But this topic of training and lifelong learning, has been absolutely transformed during the pandemic, thanks to the accessibility of technology. 

You might be interested: Innovative attitude: the 7 keys to becoming an innovative entrepreneur

Three key tech trends business owners and entrepreneurs should tap into

Pilar Avila 24:20

I want to hear a little bit more about how you know on the ground, you’re helping companies really coming to the digital age, and what are the trends, maybe certain applications beyond the workforce engagement that you might be observing that we need to be aware of and tapping? 

Rosario B. Casas  24:40  

Well, yes, sure. Thank you. When the pandemic started, and we started with my husband, seeing small businesses closing, we decided to create a program, a 10 weeks program for small business owners in order to help them acquire not only digital skills but also a digital mindset. And well Susana [Baumann] is one of our coaches, and we have 65 phenomenal mentors. But the idea is to create a community of Hispanic business owners both in the US and Latin America because also if small businesses are closing any of both geographies we are having huge issues….We need these businesses to keep thriving, growing. And of course, their leadership is growing in the new digital era. 

Where I see the three key [tech] trends: Ecommerce, for sure and E-services is a must. The second is, all the touchless economy, how we can grow the services and the systems without or avoiding the risk of touching and cleaning and acquiring or assuming all that cost that it implies. And Google has amazing tools for where technology companies can build things there. And the last thing that I think is Productivity and Personal Life, for sure, is a trend. We need business owners to learn how to be productive, how to use technology to make their life easier, how to automate processes, right. And basically, these three trends are where we are trying and helping business owners to acquire skills.

Through the 10-week incubator program, Brookly2Bogota, which is currently running in both New York and Colombia, business owners and entrepreneurs gain access to tools, mentors, networking, and training to accelerate the growth of their company in the new digital world post-COVID and carry out the digital transformation they require while acquiring knowledge and skills related to design thinking and agile methodologies.

The program is currently on its second cohort. For more information visit: brooklyn2bogota.mn.co/ 

National Conversation with Latina Leaders, Latina Small Business Post-Covid Recovery,

Announcing speakers for must-attend National Conversation with Latina Leaders event

Announcing nationally recognized speakers for the “Latina Small Business Post-Covid Recovery: Resources and Trends” virtual event, to discuss what’s next for Latinas and other minority owned small businesses who have experienced extreme hardship during the Post-Covid economic crisis. 

Latinas in Business Inc. announces an extraordinary group of speakers from around the country for their second virtual National Conversation with Latina Leaders event titled “Latina Small Business Post-Covid: Recovery Resources and Trends”. 

National Conversation with Latina Leaders, Latina Small Business Post-Covid Recovery,

Join us for our second virtual National Conversation with Latina Leaders event,“Latina Small Business Post-Covid: Recovery Resources and Trends.”

The event takes place Friday, March 19 from 12:00 pm to 2:00 pm EST – 9:00 am to 11:00 am PST on Zoom and live-streamed on Facebook. For free registration to this event visit https://latina-small-business-recovery.eventbrite.com. The event is open to all entrepreneurs regardless of gender, race or ethnicity. 

The President and CEO of Latinas in Business Inc, Susana G Bauman states, “After this very challenging year, it is important to regroup and think strategically about how to recover and take charge of our businesses. I am very grateful for the response of these amazing Latina business leaders that will provide the knowledge and resources needed for businesses not only to survive, but to excel.”

Panel 1. Funding and Resources for Latina Small Business Recovery

Guest speaker: Jennifer Garcia

From CA, Jennifer Garcia, Interim CEO at Latino Business Action (LBAN). LBAN’s mission is to strengthen the United States by empowering Latino business owners to grow. Under her leadership, she oversaw four successful cohorts of the Stanford Latino Entrepreneurship Initiative Education (SLEI-Ed) Scaling Program empowering nearly 300 Latino and Latina entrepreneurs to complete this prestigious program. 

Guest speaker: Wendy Garcia

From NY, Wendy Garcia, Chief Diversity Officer at the Office of the NYC Comptroller Scott Stringer, is another confirmed panelist. Wendy Garcia is responsible for increasing contracting opportunities for Women and Minority-owned Business Enterprises (MWBEs) and managing diversity related projects across all bureaus of the agency. 

Guest speaker: Christina Fuentes

From NJ, Christina Fuentes, Managing Director – Community Development within the Community Development Division at the New Jersey Economic Development Authority (NJEDA). Christina is responsible for developing, coordinating, and managing initiatives that support community development,  such as incentives and loans along with brownfield redevelopment, historic preservation, and small business services including traditional financing, technical assistance, partnering with Community Development Financial Institutions Fund’s (CDFI)  and COVID-19 recovery programs.

Panel 2.  Trends Impacting Growth in Post-COVID “New Normal”

Guest speaker: Rosario B Casas

From Bogota-Colombia, Rosario B Casas, a Colombian born serial entrepreneur and award-winning women-in-tech advocate has been confirmed as one of the panelists for the event. She is the Co-founder of XR Americas, a NYC headquartered software company, using spatial computing for workforce skills development, as well as the Co-Founder of Business Creative Partners (BCPartnersTech) leading digital adoption and transformation for Hispanic owned businesses. Additionally, she is self-admittedly obsessed with finding more women and Hispanics using technology to solve key global challenges.

Guest speaker: Ivelisse Rodriguez Simon

From NY, Ivelisse Rodriguez Simon, the Managing Partner of Avante Capital, is currently responsible for identifying, executing, and managing investment opportunities. Ivelisse is a longtime advocate and champion for women, minorities, and the underserved and underrepresented. She holds leadership roles in several local and national non-profit organizations and even launched a philanthropic organization called We Will with her two sisters, to support and empower underserved women and minorities in the areas of healthcare, education, and financial literacy. 

Guest speaker: Lucy Pinto

From NY, Lucy Pinto, Grow with Google Program Manager, works to level the playing field for communities who face digital divides and barriers to resources needed to grow. She manages the Grow with Google Digital Coaches Program which delivers free digital skills training for U.S. Black & Latino small businesses. The program has trained over 60,000 businesses on digital tools. work on initiatives that invest in communities that are underrepresented online to untap their potential, help them succeed, and drive bottom line impact. 

“Although it is evident that throughout the United States, Latino entrepreneurs have encountered extreme difficulty, it is important to note that they have been extremely resilient and have adapted their businesses to navigate these ever-changing conditions,” Baumann continued. 

Join us and all our supporting organizations in bringing solutions to America’s backbone, small businesses, and especially minority women and Latina-owned businesses, their talent, innovation and their constant sense of purpose to support their communities. 

Click HERE for registration. You won’t want to miss this event! 

women-in-tech

Rosario B. Casas is closing digital divide for Hispanics with #Brooklyn2Bogota

Brooklyn2Bogota is a digital incubator for Hispanic business owners created by BCPartnersTech and led by women-in-tech advocate Rosario B. Casas and Felipe Andrés Forero Hauzeur. The program aims to help close the digital divide post-COVID for business owners and entrepreneurs by focusing on empowerment, digital transformation, and business growth through a variety of activities and mentor lectures. 

women-in-tech

Rosario at TEDxTalk. (Photo courtesy Rosario B. Casas)

Women-In-Tech advocate Rosario B. Casas 

Brooklyn2Bogota leaders Rosario B. Casas and husband Felipe Andrés Forero Hauzeur. (Photo courtesy Rosario B. Casas)

Award-winning women-in-tech advocate, Rosario B. Casas is Co-Founder of Business Creative Partners, BCPartnersTech, leading digital adoption and transformation for Hispanic owned businesses. She is a Colombian-born serial entrepreneur, now based in New-York, with over 8 years of practical experience in data and technology platforms and management roles.  

In addition to BCPartnersTech, Rosario is also Co-Founder and CEO of  XR Americas, a company dedicated to expanding the borders of immersive technologies –Virtual Reality, Augmented, Mixed– in industrial applications. Rosario is a Colombian entrepreneur based now in New York.

As a champion and enthusiastic advocate for women-in-technology, she is obsessed with finding more women and Hispanics using technology to solve key global challenges. To further encourage and support women-in-tech, Rosario has co-founded several strategic partnership models, serves as a member of the Big Data Advisory Board at Rutgers University, and has been a lecturer at TEDx, The World Summit on Innovation and Entrepreneurship , and The World Innovation Network TWIN Global, among others.

You might be interested: Venezuelan tech entrepreneur revolutionizes social storytelling with video-sharing app FlickPlay

How #Brooklyn2Bogota is empowering Hispanic business owners 

Brookly2Bogota is a community for digital transformation and business growth founded by Hispanic talent. Focusing on empowering business owners in the areas of Leadership, Products, and Growth the Digital Incubator Cohort offers valuable insights and guidance to participants through a series of lectures and discussions with mentors and experts as well as various activities and networking opportunities. 

digital incubator

Women-in-tech leader Rosario B. Casas is building a community for the digital transformation and business growth of Hispanic entrepreneurs. (Photo courtesy Rosario B. Casas)

The 8-week Incubation Program was initially created as a tool to help reduce the digital divide post-COVID and strengthen the knowledge of business owners and entrepreneurs, especially of Latino origin – both in the New York / New Jersey area and in Latin America.

The training program provides tools for participants to accelerate the growth of their company in the new digital world post-COVID and carry out the digital transformation they require while acquiring knowledge and skills related to design thinking and agile methodologies.

Focusing on the fundamental pillars of Leadership, Product, and Growth, the incubation process takes place over 8 uninterrupted weeks where entrepreneurs receive receive theoretical sessions and panels of specialized topics, dictated by carefully selected mentors for each area.

The thematic mentoring sessions between members of the Network of Mentors and the companies participating in our programs provide participants with expert knowledge and guidance as they move through the program. The cohort offers both private individual mentoring sessions and open conversations, many of which can be viewed here


Finally, the program provides participants with a private network that brings together the mentors and participants who complete the program. This network allows for further connection, collaboration, and exchange of ideas in the future and continued growth for entrepreneurs and business owners. 

Recently the program completed their first 8-week Digital Incubator Cohort. The first cohort provided 8 weekly closed live sessions and 23 open sessions, over 61 hours of live broadcast time, 93 individual thematic mentoring sessions, and approximately 110 hours of individual thematic mentoring. 

Applications for the second cohort are open now. See here to join.

strategic alliances

The Power of WE NYC and four Latina entrepreneurs building strategic alliances to succeed

The Power of WE NYC presented a panel “en español” leading to discuss the topic of “Building Strategic Alliances”(Construyendo Alianzas Estratégicas). WE NYC (Women Entrepreneurs NYC) is an initiative based out of the New York City Department of Small Business Servicesdedicated to helping women start and grow their businesses.

The Power of WE NYC Spanish Panel (L to R) Diana Franco, WE NYC; Susana G Baumann, Latinas in Business Inc.; Juanita Galvis, The Assemblage; Bisila Bokoko, BBES International; Sarah Valdovinos, Walden Green Energy; and Rosario B. Casas, VR Americas.  (Photo Credit: Afrikanspot.nyc)

“While there are almost 359,000 women entrepreneurs in NYC and women contribute approximately $50 Billion annually in revenue,” says WE NYC,  “according to our research, men own 1.5 times the number of businesses, have 3.5 times the number of employees, and generate 4.5 times the amount of revenue.”

strategic alliances

Diana Franco, Director, WE NYC (Photo Credit: Afrikanspot.nyc)

I was grateful for the opportunity to be invited as a panel moderator for this event, and to be able to meet with the WE NYC team led by Diana Franco, Director, Women Entrepreneurs NYC. In her remarks, Diana prompted the audience -mostly Spanish speaking entrepreneurs or to-be entrepreneurs- to think of strategic alliances and partnerships as ways of building and expanding their businesses rapidly and more effectively.

strategic alliances

Susana G Baumann, Founder, President and CEO, Latinas in Business Inc.

As explained on their event’s brief, “The WE NYC research conducted in 2015, found that 75% of the WE cited the lack of business networks as a challenge. Creating these networks will be especially helpful to obtain clients and build partnerships. There is no better approach to solving challenges than the famous saying ‘two heads are better than one,’ harnessing the strengths and abilities of others from different corners of the ecosystem is one of the most strategic ways for businesses to scale.”

How hard is it to be a Latina entrepreneur?

We know how difficult it is to be an entrepreneur … Moreover, when you carry what I call “the triple qualifier”: being a woman, an immigrant –or a descendant of immigrant parents or grandparents– and a Latina … working and struggling to sustain and grow your business.

We had the opportunity to listen and interact with a panel of women entrepreneurs who benefited from different types of strategic alliances and collaborations and with them facilitated the success of their respective companies.

Juanita Galvis: An enterprise based on collaborations
strategic alliances

Juanita Galvis, co-founder and Chief of Social Impact, The Assemblage. (Photo Credit: Afrikanspot.nyc)

Juanita Galvis is Co-Founder and Head of Social Impact of The Assemblage, spaces of co-participation designed specially to promote growth, creativity, and personal and business well-being. These spaces can be used for work, community building and even flexible stays and event production and promotion.

The vision of Juanita’s company describes the values ​​that sustain their model as: collaboration, innovation, relaxation, growth, balance and impact. In the topic of collaboration, for example, they mention the assembly or connection with other creatives, leaders and entrepreneurs to develop projects that inspire social change and disrupt the established order.

Juanita spoke about her biggest challenge, which is a to be part of a family business with her ex-husband. “We have created a different type of relationship between us,” she said, “personal and professional. We established certain rules and we defined our areas of expertise so decisions are made that way. It is not impossible,” she explained.

Rosario B. Casas: Technology and strategic alliances
strategic alliances

Rosario B. Casas, Co-founder, VR Americas.  (Photo Credit: Afrikanspot.nyc)

Rosario B. Casas is Co-Founder and CEO of  VR Americas, a company dedicated to expanding the borders of immersive technologies –Virtual Reality, Augmented, Mixed– in industrial applications. Rosario is a Colombian entrepreneur based now in New York with more than 7 years of practical experience in data and technology platforms and management roles.

She is also an enthusiastic advocate for growth of Women in Technology (STEM), co-founder of several strategic partnership models, member of the Big Data Advisory Board at Rutgers University, and has been a lecturer at TEDx, The World Summit on Innovation and Entrepreneurship , and The World Innovation Network TWIN Global, among others.

In addition to its virtual reality products, perhaps the most well-known project of VR Americas was the Telemundo AR campaign for the 2018 World Cup. Through an application, fans of the world could follow and support their favorite teams and players, witness crucial moments of the championship, share it in networks and even play with their favorite effects.

Rosario explained how she started her virtual reality company with two partners that understood their roles. “One is a nerd like me,” she said,” the other one is our out-and-about person, who finds clients partners.”

As a company that needs to develop a portfolio of present customers and at the same time increase the capacity of their company with a vision to the future, they are constantly looking at who their potential clients are and who can benefit from the technology they offer. “Remember that you need to solve a problem, a ‘pain’ that your customers cannot resolve by themselves,” Rosario said.

strategic alliances

Sarah Valdovinos, Co-Founder, Walden Green Energy.  (Photo Credit: Afrikanspot.nyc)

Sarah Valdovinos: Access to strategic capital

Sarah Valdovinos is Co-Founder of Walden Green Energy, a company focused on renewable energy projects. In addition to her work at Walden, Sarah makes investments in companies that fight climate change, including solar energy distribution companies in Latin America, charging station networks for electric vehicles, and other sustainable technology companies.

Previously, Sarah worked 10 years in investment banking. She entered the field of energy over twenty years ago at Southern California Edison. Sarah is first generation of a Mexican family, and she has also been the first of her family to graduate from college.

Getting capital from investors is one of the most important obstacles for all small businesses, especially for minority-owned companies. Many do not have the family network and social relationships that can become initial or angel investors.

Sarah defined early on that she was interested in sustainable energy but saw that money was an issue to achieve her goals. “I decided to pursue an MBA and work for a few years in the financial industry, where I not only acquired the knowledge to build my own business with two partners, but also the contacts and relationships I needed to fund my projects,” she explained.

Most impressive is Walden Green Energy’s rapid growth. In just 7 years, they started the construction of two projects that produce 150 MW of solar energy. “To give you an idea, it powers about 50,000 to 60,000 families,” Sarah explained.

Bisila Bokoko: Alliances for international expansion
strategic alliances

Bisila Bokoko, Founder, BBES International. (Photo Credit: Afrikanspot.nyc)

Bisila Bokoko is an award-winning bilingual speaker, television personality and advisor to world leaders. Bisila is the founder of BBES International,a business development agency based in New York that represents, promotes and markets brands to reach the global market. She also serves as an advisor to emerging leaders, providing guidance on personal branding and leadership that prepares them to move to the world stage and share their experience at a global market.

Bisila has shared her professional experience and her inspiring journey with audiences around the world during her 18-year career, and has been a presenter in diverse places such as the United Nations Organization in Switzerland, a keynote speaker in the Dominican Republic and in South Africa.

Bisila presents her company as a passport to other markets and she introduces herself as the “ambassador” of the brands she represents. “An Ambassador, like in real life, is someone who represents your brand with total knowledge and expertise about your company and is completely embedded in your company’s vision and goals. It is someone who can speak intelligently and convincingly to global strategic partners and get them interested in your product,” she explained.

BBES International mostly represent Spanish brands that have entered international markets such as Europe, South Africa, Latin America and the United States. “Before I take a new client and develop an international marketing strategy, we evaluate the company to see if they are ready for the jump, and the markets that best fit their needs,” she shared.

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The audience then got to make questions to these fantastic Latina entrepreneurs who are rapidly growing their businesses and sharing their experiences. We thanked them for their time,  it was truly an extraordinary panel about strategic alliances, and we learned from their successes!

strategic alliances

Q&A Session after the Building Strategic Alliances panel – Dr Ginny A. Baro. (Photo Credit: Afrikanspot.nyc)