networking on zoom

6 Tips for multicultural networking on Zoom in 2022 

How we define socializing “at work” and networking has changed drastically in the past two years since the COVID-19 pandemic began. Now, we’re all plugged into the digital realm. Most connections are made from our home offices over video rather than face-to-face. 

Since 2020, Zoom has become one of the fastest-growing apps of the pandemic. It is now the number one platform for businesses and professionals to connect and network, with meeting participants increasing by 2900 percent

While we may be used to it by now, many still find it challenging to successfully network on Zoom and other video conferencing platforms. Those who spent much of their professional career networking in person find that networking on Zoom is less personal, and connections feel superficial. It can also be more difficult to establish these connections in meetings and other virtual events when pressed by time. 

Networking on Zoom can add some barriers

Multicultural networking on Zoom is an additional challenge, adding in cultural differences, language barriers, and other factors complicated by virtual communication. Miscommunication and awkwardness are likely to occur online if individuals are not prepared. Some participants may feel left out or unwelcome in multicultural settings if they are in the minority or others do not include them in conversations. 

However, preparing for virtual multicultural networking on Zoom is not difficult. Below are some tips that will help you breeze through your next virtual meet-up and make those crucial connections!  

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6 Tips for multicultural networking on Zoom 

Variety is the spice of life, which extends to our networks and professional circles as well! We need diversity in our networks, and a good network will naturally be diverse so learning how to navigate multicultural spaces is essential. Navigating these spaces online creates an additional challenge, but fear not—with these tips, you’ll be connecting virtually like a pro in no time. 

  1. Moving past miscommunication – Miscommunication happens. Especially online, it’s practically a given that something will get lost or misinterpreted at some point. Add in cultural differences, language barriers, and varied communication styles, and it’s a recipe for disaster. Or not. As long as you go in knowing that miscommunication is likely to happen, you can better navigate the situation if / when it occurs. Instead of assuming the worst, focus on thinking positively and presenting yourself as open and understanding. Others will feel more comfortable around you if they know you are willing to take the time and effort to understand them and work through communication issues. 
  2. Keep an open mind and avoid stereotypes – Stereotypes are ingrained in our society. Often, we don’t even realize we judge others based on these preconceived notions. However, we each need to work to dismantle these ideas. When entering a multicultural setting, keep an open mind. Get to know people as individuals rather than make assumptions about what they might be like based on stereotypes. 
  3. Start small – If you feel overwhelmed by the idea of networking with large groups over Zoom, try participating in smaller virtual events first. Especially with a multicultural group, it may be better to engage with fewer people to get to know each other and minimize the potential for miscommunication and other obstacles that arise in larger groups.
  4. Prep before the meet-up – If you’re nervous about going in blind to a meet-up, see a guest list available. If so, you can use this list to familiarize yourself with the others who will be in attendance. You take a few minutes to read their LinkedIn profiles or visit their businesses’ sites and use that info to better connect with them once you meet virtually. Depending on the nature of the meeting, this additional background information could help you curate questions or spark relevant conversation topics. 
  5. Take the initiative – Be an active participant. Whether you’re a total introvert or extremely outgoing, people will be drawn to you if they see you actively participating and attempting to engage with others. You don’t have to be the loudest in the (virtual) room, but your engagement will be appreciated. The more you participate, the more familiar you will become with others. You’ll definitely be remembered. In multicultural settings, the conversation may flow to cultural topics and personal cultural experiences. Being an active and engaged participant in these conversations will show your commitment to cultural inclusivity. Your connections will be more substantial from your active participation. 
  6. Follow-up beyond the first meeting – After connecting on Zoom, follow up! Since many feel rushed or disconnected in virtual meetings, adding cross-platform communication can help to solidify the tentative connections you’ve made. Follow them on social media, send them a personalized LinkedIn note or email, comment and share their content and continue to build that relationship beyond Zoom!lift-to-the-top

Now that you have some ideas on how to go about multicultural networking on Zoom, get more ideas on how to network during LIVE events with Latino bicultural audiences. Sign up for our newsletter and download our FREE e-booklet, “10 Steps to Happy Networking with Latino Bicultural Audiences”! 


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remote recruitment

5 Remote recruitment tips proven to actually work

Adapting to a remote working set up is true not only for regular office tasks, but for the recruitment process as well. Here are some tips to consider for your remote recruitment strategy, from improving online initiatives to creating structured interview questions.

remote recruitment

(Photo Credit Visuals UFK- Unsplash)

Amidst the ongoing health crisis, frontline companies are hiring new employees while others are in the process of integrating remote practices into their hiring systems, according to An article on Sifted. Follow these proven tips to ensure the best talent will spot your company instead of you searching through thousands of potential candidates.

1. Focus on your online presence

Remote recruiting places the importance firmly on having a strong online presence. After all, this will be how people find your company—and an eye-catching profile makes it easier to attract top talent. You can start by improving your employee branding, just like our writer and career coach Daniela McVicker has previously discussed. Employees can help you generate a lot of online traction, whether it’s by writing reviews on job sites like GlassDoor, or sharing company content on social media platforms like LinkedIn.

2. Have an SEO strategy in place

In line with boosting your online presence, it’s also worth improving your company’s SEO strategy. Marketing experts Ayima underscore the importance of SEO in ensuring your company stays at the top of the search results, while providing you with valuable insights into how effective your posts are. It is certainly not limited to retail companies and blogs, as it can be applied to your recruitment process too—especially with The Undercover Recruiter noting how 30% of all Google searches are job-related. Aside from helping you find talent for niche skills around the world, it can also build brand value and establish company credibility.

3. Allow technology to help you create a shortlist

Shortlisting candidates is one of the most time-consuming parts of a recruiter’s job. And if your listing has managed to attract a lot of attention, it’s going to take you days (if not weeks) to sort through all those résumés. Recruiter Rebecca Skilbeck encourages you to use AI-powered tools like XOR and PredictiveHire to help you process applications, so you can focus on engaging your shortlisted candidates instead. Plus, a machine is less biased when it comes to profiles, which can even the playing field for all applicants.

remote recruitment

(Photo Credit:

4. Conduct a structured interview

Video interviews are harder to conduct than you think. For one, their voice isn’t as clear as listening in person. Plus, it’s difficult to gauge someone’s facial expressions and body language online. Therefore, you’ll be basing your assessment on their interview answers more than anything else. This is why it’s ideal to practice your questions and prepare them beforehand. Having a set list of questions will not only guide your conversation, it will also allow you to freestyle and veer off as you see fit. Since this is an anxious time for everyone, structured interviews can go a long way in easing the process as well.

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5. Adopt collaborative hiring practices

You might think a candidate is the best fit for the job—but their potential coworkers may not feel the same way. Remote work is heavily dependent on one’s ability to collaborate, making team rapport an essential criteria in the hiring progress. Business experts on Medium suggest involving the team that is going to be directly working with the new hire in the deliberation. This can help you choose not only the most talented candidate for the position, but also the one who fits in the best.

Whether it’s finding new talent to make the remote transition more bearable, or recruiting for the sake of filling out an empty position, knowing how to recruit talent remotely will put your business miles ahead of the curve. Plus, once this turbulent time passes, remote recruiting is still something that can help you gain access to top talent who may be far from your physical location. So, nailing down this process as early as now can only be beneficial.