Introducing Latinas in Business Inc. Executive Board Members

In a simple virtual ceremony last Friday, five new Trustees were sworn in to Latinas in Business Inc. Executive Board. The 2020 Annual Executive Board Meeting welcomed member’s Beth Marmolejos, Pilar Avila, Danay Escanaverino, Adriane Medeiros, and Maria Santiago-Valentin into their new positions as Board Members. 

Present also was the Founder President and CEO, Susana G Baumann, and one of the Founder Board Members of the organization, Brenda Nava. Brenda now leaves the position of Treasurer to stay on the Board as a Committee Member and passes the torch of Treasurer on to Pilar Avila. 

Executive Board

Latinas in Business Inc. Executive Board Members

On the new Executive Board, Baumann said:

“I’m ecstatic that this group of unstoppable Latinas are coming in to strengthen and grow our organization at a national level. We are extremely grateful for their time and efforts, which are already bringing results in the crucial event we are launching this October 16 and October 23 to energize the Latino Vote. This was my vision for Latinas in Business, a group of young and determined Latinas who will take the torch, the symbol of our logo, and run with it. My legacy as a woman, mother, Latina and immigrant will remain in an organization by Latinas and for Latinas.” 

Introducing the LIB’s Executive Board 

Brenda Nava, Founder Executive Board

Brenda Nava, Founder Executive Board 

Brenda Nava is an avant-garde Hispanic entrepreneur who entered business at the age of 23. Currently the owner and founder of various businesses, including CEO at Daniela Events and CEO at Dafer Business Development Solutions.

With degrees in International Business, Accounting, Taxes and Business Development, Brenda is focused on sharing her experience and knowledge with her community. With several years of experience in the business field, she knows that education is an important foundation for the success of every entrepreneur and is committed to being an example and supporting the development of the community.

Beth Marmolejos, Programs and Events Coordinator & LIB Vice President 

Beth Marmolejos is a business leader, activist, and advocate who strives toward serving as an champion for change daily in both her personal and professional life. Beth serves on numerous boards that support and serve these communities. Some of her positions include  Madame Chair of the Passaic County Workforce Investment Board, Chair of the Passaic County Advocacy and Abilities Committee and Diversity & Inclusion Chair of the American Association of University Women – Greater Wayne Area, and President of the New Jersey Prospanica Chapter, formerly known as The National Society of Hispanics MBAs. 

Pilar Avila, Governance & Treasurer

Pilar Avila, Governance & Treasurer 

Pilar Avila is the founder and host of interDUCTUS, an organizational change management consulting practice, & Renovad, which provides experiential retreats to countries around the world. She is a passionate human striving for higher self-awareness, health, happiness, living free, eradicating judgment and lifting every living being with compassion. As a business and civic change leader, Pilar is strategic, innovative and results-oriented. She launched  interDUCTUS & Renovad after over 26 years providing leadership at institutions across private equity, hospitality, and nonprofit sectors. 


Danay Escanaverino, Marketing and Outreach

Danay Escanaverino, Marketing and Outreach

Danay Escanaverino is the CEO of LunaSol Media, a digital agency she has owned for 9 years to help brands connect with Hispanic consumers online. She is also the Founder of MiraClick, an affiliate network for Hispanic and Latino bloggers and creators to monetize their following with campaigns made for Latinos. She is passionate about marketing and technology and her goal is to  help Hispanic entrepreneurs expand their reach through her expertise and services and specifically expand the Hispanic market and unite and support Hispanic businesses. 

Adriane Medeiros, Trustee

Adriane Medeiros, Trustee 

Adriane Medeiros is a Financial Services Professional with New York Life Insurance Company and specializes in life insurance and retirement investment planning. She is a tremendous resource to our community, offering financial tips, seminars, and one-on-one appointments in financial and investment planning. Originally born in Brazil, she has lived in New Jersey for over 32 years and has a degree in Business with a minor in Economics and Finances, from Kean University in New Jersey. Adriane strives to help all her clients achieve a life of abundance and financial empowerment through investment planning so that they can support their families for generations to come.

classroom inclusion

Maria Santiago-Valentin, Trustee

Maria Santiago-Valentin, Trustee 

Maria Santiago-Valentin is a fierce activist, educator, and author who uses her platform to advocate for quality education, classroom inclusion, and environmental causes. A passionate, energetic and creative educator with over twenty-five years of experience in her field, she has taught in Puerto Rico, Connecticut, and New Jersey, and has been recognized for her achievements nationally and internationally. One of the founding members of CURE  — Community United for the Renaissance in Education– a bilingual parent advocacy group working to improve the educational system in New London, Connecticut, Maria has dedicated her life to making the pursuit of knowledge accessible to all. She is also the founder of the NJ Coalition for Climate Justice, an organization that works to bring together social justice movements with environmental movements.

Upcoming event: Regain Our Latino Power 

The main topic of discussion at the year’s Annual Executive Board Meeting was the upcoming virtual event: Regain Our Latino Power. The multi-day event will take place on the two upcoming Fridays: October 16th and October 23rd. 

With less than six weeks until the election, Regain Our Latino Power will focus on discussions about Latinxs essential workers, Latinxs and the economy, Immigration Reform, Deportations and Incarceration of Latino Children and more. The event will also feature guest speakers from Latina Leaders including Keynote Speaker, Maria Elena Salinas. 

We are calling YOU and all Latina leaders because these are URGENT TOPICS TO DISCUSS.

Register now for this FREE virtual event! 


Friday October 16, 2020 12pm to 2pm EST – 9am to 11am PST

  1. COVID-19 AND ESSENTIAL WORKERS: More protection for Latinxs frontline workers in factories and farms dying of COVID-19; more testing, sick-time leave and protection equipment.

Sign our petition to both Houses of Congress

  1. INCARCERATION OF UNDOCUMENTED CHILDREN: We demand the immediate freedom of ALL immigrant children held at deportation facilities where COVID-19 has been detected. They are victims of abuse and neglect; their lives are in our hands, and they are OUR children!

Sign our petition to both Houses of Congress

  1. FINANCIAL ASSISTANCE FOR FAMILIES: We request additional financial assistance for families who lost their jobs by no fault of their own; both parties are dragging their feet in approving funding to help families with essential needs.

Sign our petition to both Houses of Congress

Friday October 23, 2020 12pm to 2pm – 9am to 11am PST

  1. IMMIGRATION REFORM: Stop massive deportations that hurt regional economies and break immigrant families. Immigrants bring significant income and tax revenue to regional economies, while provide vital work that bring food and essential products to our homes and our tables

Sign our petition to both Houses of Congress

  1. SMALL BUSINESS FINANCIAL ASSISTANCE: Finally, we also request immediate forgiveness for small businesses who received PPP Loans of $150,000 or less. Latinas and other minority women entrepreneurs are closing their doors every day. They need OUR help!

Sign our petition to both Houses of Congress

6. WHAT’S NEXT FOR LATINOS IN THE USA? How will future generations of Latinxs live and succeed in this country? What is left of the AMERICAN DREAM?

regain our power

2020 Hispanic Heritage Month: Hermanas, time to regain our power

Dear hermanas, this 2020 Hispanic Heritage Month, it is time to regain our power!

As mothers, daughters, sisters, most of us carry the burden of our families, looking after our children, caregiving for our families and relatives, and making sure everyone has a roof over their head and food on their table. Now, we call you to step up and regain our power to take care for our Latinx community. Are you with us? 

Latinas in Business Inc. will be turning 6 years old. We launched our initiative in a time of HOPE, and CHANGE we could believe in. We knew we were GREATER TOGETHER because we were BETTING IN AMERICA.

Unfortunately, in the last four years, we have seen our American Dream vanished, our Latino community bullied, and now we are living the loss of our loved ones due to this horribly handled pandemic by the Federal Administration.

regain our power

Photo credit: Kalea Morgan Unsplash

As a non-profit organization, we do not proclaim or endorse any political candidate or party. However, we are calling YOU to regain our power, our Latino power. We are encouraging you to take the bull by the horns, to step up and to say enough is enough.

In many conversations, I hear people saying, “I hate politics,” or “I’m not into politics,” or even, “politics is dirty or corrupt.” All these statements might be true but when you do not want to get yourself involved in YOUR OWN AFFAIRS, in the everyday events that are affecting your life, your family and your future, then, AMIGA, we have a problem.

Politics is a word from Greek: Πολιτικά, politiká,  that meant ‘affairs of the cities’ -according to Wikipedia.  The Greeks used to get associated to make decisions in groups, and to define the power relations between individuals for distribution of resources and representation in society.

So, if you don’t get political, and take charge of making decisions about resources and representation,  how much power do YOU have left?

We have to talk “sin pelos en la lengua.” We cannot “dejar que nos pasen por encima” or “lavarnos las manos.” We have to “ponernos los pantalones” and to get into action YA to regain our power!

COVID-19 crisis “sin pelos en la lengua”

Tyson Foods installed protective plastic divisions between workers to prevent spread of coronavirus (Photo Courtesy Tyson Foods)

  1. Have you or someone in your family, relatives or friends have faced this terrible disease? Do you feel it was in your power to prevent or avoid that death or illness?

Due to COVID-19, 194,000 people have died in the US and other 6.5 million people have become ill with the virus, without knowing the long-term consequences of the disease. Following misleading information from the Federal Government, the disdain of many made the virus a political flag, and little or no resources were offered, especially in minority communities. As usual, inequality takes its toll in our “hermanas” y “hermanos.”

“For low-paid employees whose work is rarely if ever glorified — the people who clean the floors, do the laundry, serve fast food, pick the crops, work in the meat plants — having the jobs that keep America running has come with a heavy price. By the odd calculus wrought by the viral outbreak, they have been deemed “essential.” And that means being a target. Along with blacks, Latinos have borne the brunt of the COVID-19 pandemic in California and other parts of the United States, becoming infected and dying at disproportionately high rates relative to their share of the population. Health experts say one of the main reasons Latinos are especially vulnerable to COVID-19 is because many work in low-paying jobs that require them to leave home and interact with the public,” said the LATimes.

Sign this petition to both Houses of Congress: Protect Latinos and other Minority Essential Workers Dying from COVID-19.”


You might be interested: Poultry farms and Latino workers at the forefront of COVID-19


regain our power

Photo credit: Dan Burton – Unsplash

  1. Have you lost your job and you are waiting for financial help from the Federal Government? Is it in your power to find a new job and restart your life? Do you have the power to turn the table around and provide for your children?

Since the pandemic began, 69 million people are facing poverty, hunger and despair, a situation that couldn’t have been prevented such as other countries did. If you are one of them, you lost your job, or you are facing eviction, or simply do not know how to feed and sustain your family. Moreover, many people have lost their health insurance due to the loss of jobs.

According to Reuters, the largest increases of jobs shed were seen among Asians and Latinos. In the beginning, both Whites and African Americans saw their rates rise at the same pace as the national rate, although the unemployment rate now for blacks – at 6.7% – is 65% higher than for whites at 4%.

The leisure and hospitality sector -a sector where many Hispanics work- shed 459,000 jobs – 65% of all the positions lost in March. The largest share of that came at restaurants and bars, which slashed 417,000 jobs.

Sign this petition to both Houses of Congress: “Request additional financial assistance for families who lost their jobs by no fault of their own”



Photo credit: Nitish Meena-unsplash

  1. Has any member of your family have been deported? Are you a DREAMER holding your breath to know if your life will be able to continue in this country?

In addition to hundreds of thousands broken families, the economic costs to American society from mass deportations are in disproportion to the economic benefits that Latinos bring to the US economy.  While direct costs to taxpayers is about $70 billion in enforcement agents, detention facilities, immigration judges and transportation,  the Center for American Progress estimates that approximately $4.7 trillion is lost in economic productivity,  nearly a trillion dollars in lost tax revenue over the next decade, while the conservative American Action Forum calculates some $2.6 trillion in lower GDP over 10 years, according to Unidos US.

The increase in apprehensions has come as a growing number of migrants seek asylum. The demographic profile of those crossing the border has changed, too: People traveling in families, not single adults, accounted for the majority of those apprehended last year (56%). And most of those apprehended were from El Salvador, Guatemala and Honduras, countries that have struggled with violence and a lack of economic opportunities.

Sign this petition to both Houses of Congress: “Stop massive deportations that hurt the regional economies and break immigrant families that are looking for asylum from violence and lack of economic opportunities.”


children in detention, regain our power

Demonstration in Elizabeth NJ (Photo credit Chris Boese -unsplash)

  1. Do you think it is fair to have our Latino children in cages, although it is known that being held in detention can be traumatic for children, putting them at risk of long-term physical and emotional damage? Do you feel you have the power to prevent or help these children find a happy return to their families of origin?

Last year, the government reported there were 69,550 migrant children held in government custody, enough infants, toddlers, kids and teens to overflow the typical NFL stadium. Over all, about 2,500 immigrants in ICE detention have tested positive for the virus.

A spike in detention of migrant children crossing the U.S. southern border and separated from their families is threatening to overwhelm the systems set up to care for them. It has also reinvigorated debate over the detention of minors.

The Trump administration has called the influx of asylum seekers—both adults and minors—a “national security threat.” Critics, including many in Congress, say the administration’s response is exacerbating a humanitarian crisis in Central America, breaking U.S. law, and violating international human rights norms, according to The Council on Foreign Relations.

Sign this petition to both Houses of Congress: “Free ALL children held in detention centers or deportation hotels who are victims of abuse and negligence.”


business closed, regain our power

Photo credit: Kelly Sikkema-unsplash

  1. Are you at risk of losing your business? Do you feel empowered to prevent or avoid the closure of your business? Do you think you have enough tools and resources, and financial support to survive a situation that is out of control, and could have been prevented?

Hispanic immigrant business owners face significant exposure from the coronavirus-induced economic downturn. They accounted for 51% of all Hispanic-owned businesses in 2016, shares similar to the percentages of Hispanics who are immigrants. They are now closing their businesses at a staggering rate.

Historically, there are racial and gender inequalities in business ownership. Nationally, people of color represent about 40% of the population, but only 20% of the nation’s 5.6 million business owners with employees. The U.S. could have millions more businesses if women and minorities became entrepreneurs at the same rate as white men.

Now, with the COVID-19 crisis, millions of “missing businesses,” are facing a massive potential disruption and some risk permanent closure. However, for the Federal Administration and Congress, there is not the same urgency to address COVID-19’s impact on minority-owned small businesses. It has already been established and built up over decades that these business DON’T COUNT, reflected in the lack of access to capital and resources.  However, it is also established that closing these disparities would result in the creation of millions of new small businesses and bridge the gap in unemployment and the economy.

You might be interested: NJ Sen Menendez pushes bipartisan Paycheck Protection Small Business Forgiveness Act

US Senator Menendez, who proposed a bi-partisan legislation for automatic forgiveness of small businesses’ PPP Loans said, ““Struggling Small businesses in New Jersey that received PPP loans to stay alive during the pandemic should not face a mountain of paperwork and a complex, time-consuming, costly, bureaucratic process just to find out whether or not they have to pay it back.” And he continued, “We need small businesses to succeed. We need to allow them to focus their limited resources on keeping their business open, hiring and serving their communities. That‘s why I’ve introduced bipartisan legislation to forgive all PPP loans of $150,000 or less. This legislation covers some of our smallest, most vulnerable neighborhood businesses and they deserve the financial help we promised.”

Sign this petition to both Houses of Congress: “Request immediate forgiveness for small businesses who received PPP Loans of $150,000 or less, and are suffering the most in this pandemic and economic crisis.”

regain our power

Photo credit: Rachael Henning-unsplash

“No dejemos que nos pasen por encima.” We need to regain our power!

When was the last time you felt you had any power in making a decision about your future, your job, your income, your health, your immigration status, or any other important matter to you, your family and your community?

Personally, I feel that every part of my life that is important to me depends more and more on my own actions, loading on my own shoulders if I succeed or fail, and having the constant doubt if I can do enough for my family and my community.

This is what the American Dream has become for Latinos and many others in this country, an enormous propaganda machine that constantly tells YOU that you are a failure if you don’t provide for your family, that YOU have to be self-made and self-sufficient or you are a loser, and that you are a criminal or a rapist if you came to this country to find better opportunities.

But where are those opportunities if you don’t have the power to make your own decisions, being constantly harassed and discriminated?

“No podemos lavarnos las manos,” we need to regain our power.

What can YOU do to regain your power?
  1. Sign these petitions to both Houses of Congress: Latinos and other minority families are many of the essential workers that have been hit the most with the pandemic. Increase protection to these essential workers that are dying at a higher rate than any other population.
  2. Get counted on the Census! Every person in this country needs to be counted, documented or undocumented. Your immigration status IS NOT INCLUDED in the information requested.
  3. Apply for citizenship immediately! If you have a “green card,” you are not safe until you are a citizen in this country. Thousands of immigrants were deported for minor traffic violations and misconducts.
  4. If you are a citizen, REGISTER TO VOTE NOW!


What would you call a person who doesn’t care about their family, their well-being, or their community?  If YOU care about your future, and YOU still believe this country can provide you and your family with security and opportunities, then YOU must act now!

As mothers, daughters, sisters, most of us carry the burden of our families, looking after our children, caregiving for our families and relatives, and making sure everyone has a roof over their head and food on their table. Now, we call you to step up to take care for our Latinx community and regain our Latino power.

Let our Senators know that Latinos are waiting for answers to their concerns: financial help, jobs, protection for our children, healthcare, an immigration process that makes sense, and the right to live in freedom and in safety.

Our lives are not a political game that can be played to gain votes for the election. Our lives are real, and our needs are many. So, let’s regain our power! “A ponerse los pantalones” and stand up for what we want and what we need!

Hermanas: Yes, we can!   Sí se puede!

You might be interested: Why Latino economic power is greater than political representation