Posts

branding

Developing your unique brand identity in 2021

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Creating a brand may seem simple, but to truly be successful it needs its own identity that sets it apart from others. Developing a successful brand identity is the first step to building a successful business.
entrepreneur skills

Beyond COVID-19: Prepare your entrepreneur skills for the survival of the fittest

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Understanding how your entrepreneur skills need to change in a dynamic global world cannot be more essential than at this time of COVID-19. Even if you have a job, you should consider these changes in your professional skills for a changing world.

5 Steps to build an employee branding strategy

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If you want to build a remarkable employee branding strategy but don’t know where to start, here is a short guide for you.
brand strategist

Brand Strategist Vicky Ayala uses storytelling to build clients' personal brands

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Vicky Ayala, a Latina brand strategist and visual storyteller, believes one major component for building a brand is confidence. "When you are confident, your voice exudes strength and conviction which helps with conveying authority..."
personal brand

Your personal brand, an asset or a liability for your business?

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Is your personal brand a benefit to your business or it carries a load of negative reputation? The way people perceive you -customers, professionals you deal with on a regular basis, potential partners or investors ad more- can make or break your business!
personal branding

5 Steps to create a personal brand and become a SME

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As a frequent presenter on matters related to marketing and…