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Adriana pavon fashion designer

Mexican roots inspired Adriana Pavon, fashion designer and indigenous rights advocate

Adriana Pavon profile 3_FotorAdriana Pavon is the new breed of Latina entrepreneur who is fast setting the trend for others in this country and the world. A woman of many unique talents, Adriana is not only a stylist extraordinaire but also a fashion designer with a strong passion for her Mexican roots.

Adriana is the creator of Mexico Culture & Pride (Mexico Cultura y Orgullo), an initiative inspired by traditional Mexican textiles and fashion accessories designs that employs artisans and crafters from indigenous cultures around the country.

Mexico Culture & Pride’s first project is a Frida Kahlo-inspired collection that is planned to be exhibited in major international markets.

“This is a project of love for our communities and culture and preserves the heritage for our future generations.  We are currently working on our fair trade commerce certification and on a new collection that will be sold at high-end stores in Paris and Japan,” she announced in an exclusive interview with LatinasinBusiness.us.

So how did success come to fashion designer Adriana Pavon?

Adriana’s beginnings are humble. Born into a family of garment workers in Mexico City, she grew up in Los Angeles, CA. Adriana states that even when she was young, she always played around with fabrics and tried to make fancy garments.

Adriana Pavon fashion designer 3“At the time I was not thinking of becoming a designer but there was just something that attracted me to mixing colors and textures,” she said.Adriana Pavon fashion designer

As she grew older, Adriana began to see the different trends in L.A. in the arts, culture, and ultimately fashion. While she was making a name for herself, her work began to attract the attention of other fashion designers.

After she moved to Detroit, she saw the potential in the local fashion designers community and started traveling the country to look for resources and venues willing to help her feature Detroit designers nationally.

In an interview with WNYC, she said, “The creative outpouring in this city is amazing. I could choose San Francisco or L.A. but I live in Detroit by choice because there isn’t another place where you could come up with an idea and have such a large community ready to share and collaborate with you.” In 2010, Adriana’s fashion line won the Fashion in Detroit Local Designer Award.

Adriana Pavon fashion designer 2

Mexico awaited bigger adventures

She was soon consulting for other businesses and it was on one trip to Mexico that her eyes opened to a bigger adventure in life. She had always been captivated with the local Mexican design industry run by indigenous artisans who used natural fabrics to create intricate and vibrant designs.

But she also observed that the older textile traditions in Mexico were rapidly dying, mainly due to the globalization of textiles and the use of synthetic materials.

Adriana Pavon profile with Frida

Adriana Pavon with Frida Kahlo’s mural (courtesy of Adriana Pavon)

Further, Adriana also noted that her people had no say in what happened to their productions, which were frequently sold all over the continental USA and even Europe.

“While working with the indigenous artisans, I was surprised to know that they become the victims of plagiarism. The indigenous textile traditions that have been a historical part of Mexican culture are being sold across Europe without any compensation for their intellectual work or that of their communities,” she explained.

Adriana felt passionate about these injustices. She wanted to help locals become innovative and yet receive credit and money for their work.

The Mexico Culture and Pride initiative

Adriana Pavon with artesans

Adriana Pavon with Oaxacan artisans

Adriana has always been fiercely proud of her Mexican roots and she desperately wanted to help revive its cultural traditions and the arts. She was impressed by the work ethics of Mexican artisans and soon was heavily invested in the project. She even sacrificed her lifestyle so that her project would come to fruition.

You might be interested: Pulitzer Prize winner Natalie Diaz weaves together Latina and Indigenous identity in poetry collection 

Adriana Pavon fashion designer

Adriana Pavon and her Mexico Culture & Pride team

To help boost the Mexican design industry, she recruited top-notch professionals in many related sectors to help Mexican locals thrive and show their talents on a global arena. Some of the clients who helped her were “Project Runway Latin America” and “Mexico’s Next Top Model.”

Mexico Culture and Pride displayToday, Adriana is admired as a leader among the local artisans who revere her work ethic and consider her a role model as a female entrepreneur. For years she dreamed of rejuvenating the culture and preserving the artistic talents of her Latino counterparts, who had no voice.

“This is a very personal achievement to me,” she said. “Currently I have satellite offices in NYC, LA, Detroit, Mexico City, and Oaxaca, Mexico. We are selling our products exclusively through distributors who apply on our website,” Adriana explained.

As far advice for the younger generation who wants to follow in her footsteps, Adriana advises listening to their heart. “Bringing out what is in your heart helps you stay unique and develop your own brand. You will find more satisfaction in your own inspiration than in that of others,” she told LIBizus.

For those of you interested in Adriana Pavon’s designs and fabrics, you can visit her at Mexico Culture & Pride, where she is now announcing her exclusive getaways.

 

Designer Samantha Telfair, thrives with her collection at NYFW

Samantha Telfair to present collection set to defy expectations during New York Fashion Week hosted by Fashion Designers of Latin America

Puerto Rican, Bronx born and raised, Samantha Telfair has earned the reputation as an energetic, exciting and strong leader in the fashion industry with over 10 years of experience.

theMERGER is Sam’s luxury contemporary brand. With it, she merges Uptown and Downtown NYC energy into chic ready-to-wear pieces. Her collection will come to life during the Fashion Designers of Latin America showcase during New York Fashion Week LIVE on September 8, 2021at 8 pm at Lavan 541 NYC.

Samantha Telfair

Samantha Telfair, founder of theMERGER. (Image via LatinxNewswire)

Her collection, theMERGER. State of Mind, is “inspired by the good times, the bad times, and the times we feel ourselves falling face first into this thing called life.” Through it, Sam details the not-so smooth voyage she’s faced. Her designs weave together to tell the story of where she is and where she comes from, creating a collection of empowerment which can only be described as a New York State of Mind.

“theMERGER. State of Mind collection embodies the energy of my hometown. It personifies the dual nature of the city; romantic but gritty, high-fashion with a city-slicker edge,” says Sam.

“This featured collection is more than designs down a runway,” she continues, “It’s my homecoming parade! It’s my tribute to the city that raised and shaped me. I’ve come a long way from my days on the 6, Just like the song DeJa Vu: If it wasn’t for the Bronx…”

theMERGER

themerger.nyc We’re O U T S I D E 🗽
#themergerstateofmind

Right from the beginning, Sam was high-profile. Early in her career she began as a wardrobe stylist dressing celebrities for red carpet appearances, editorial photo shoots, media appearances and music videos before making the shift from stylist to designer. However, it was her former husband, an NBA player who was convicted of gun possession, that had dragged her name through the media. Still, Sam did not let this define her and she continued to push through with her career, establishing herself as a major designer with pieces being worn by Ciara (Self Magazine), Josephine Skriver (Sports Illustrated Swimsuit), Julia Michaels and Angela Simmons. This soon led Sam and theMERGER to global recognition, and a front row seat at the FDLA show at NYFW.

You might be interested: Rosita Hurtado shares how she transformed a childhood passion into a successful design export

The Fall schedule for SS/2022 FDLA shows will take place during NYFW at its new location, Lavan541, an iconic, exceptional and luxury event venue, located in the heart of Chelsea at 541 W 25th St, New York, NY 10001. 

NYFW, New York Fashion Week, FDLA

FDLA New York Fashion Week agenda. (Photo courtesy of FDLA)

The fashion festivities will kick off with a virtual press conference taking place on Tuesday September 7th at 6:00 pm followed by an up-close in-person showcase featuring the best of Latin-American Fashion Designers, including Sam representing Puerto Rico and FDLA honorary president Agatha Ruiz de La Prada and special guest Custo Barcelona.

For ticket/show information: fdla.co/access 

Press: fdla.co/press

Rosita Hurtado

Rosita Hurtado shares how she transformed a childhood passion into a successful design export

Rosita Hurtado is a fashion designer and entrepreneur who’s known for creating the fashion brand Rosita Hurtado and Rosita Hurtado Bridal. She is also the founder of Rosita Hurtado Menswear, Ixoye, Rosita Hurtado Shoes, and the perfume La Rose by Rosita Hurtado.

An accomplished designer with a career spanning 37 years, her work has been featured across the globe at events such as New York Fashion Week, Miami Fashion Week, and Los Angeles Fashion Week, and more and worn by stars such as  Eva Longoria, Lucia Mendez, Lupita Ferrer, Gloria Trevi, and Ximena Duque. 

As a Latina designer and part of Fashion Designers of Latin America (FDLA), Rosita’s work draws inspiration from her cultural roots and heritage, blending Latin American tradition with modern fashion. 

Rosita Hurtado

Fashion designer and entrepreneur, Rosita Hurtado. (Photo courtesy Rosita Hurtado)

From homemade fashion shows to professional runways

For as long as she can remember, Rosita has lived in the world of fashion and design. Born in Santa Cruz, Bolivia, her early years were filled with fabric and sewing as she watched her seamstress aunts work at their shops. Her mother was also a natural designer, creating homemade clothes for Rosita. With these teachers in her life, Rosita grew up watching and learning the craft of sewing and design that would eventually become her life’s passion. 

“At seven years old I was making garments for my friends and putting on fashion shows on the patio at my home,” Rosita recounted. 

This passion for fashion and design that began in childhood has since taken her around the world. At the age of 18, Rosita had the opportunity to travel to Brazil where she studied design at Yocanda Atelier in Porto Alegre Brazil. Later, she continued her studies in Paris, France at the Dominique school, before moving to London, England to study industrial pattern making. Finally, Rosita completed her education at the Art Institute of Fort Lauderdale in Florida, USA.

Designs by Rosita Hurtado. (Photo source: IxoyeUSA)

Following her desire to create, Rosita went on to launch various professional clothing lines. Her collections have appeared internationally alongside accomplished designers such as Carolina Herrera, Oscar de la Renta, Donna Karan, Tommy Hillfiiger, Alexandre Mac Queen. As a seasoned designer with a career spanning nearly four decades, her work as appeared at Paris Pret a porte, Fashion Week of the Americas, Texvecal in Santiago de Chile, Puerto Rico Fashion Week, Ecua moda, Los Angeles Fashion Week, Bolivia Fashion Parade, New York Fashion Week and more. 

However, like most entrepreneurs who have found success, the road was not always easy. In her long career, Rosita has faced her share of challenges and obstacles but she has always persevered with a positive attitude overcoming anything in her way. As a young designer, she went from small business owner to successfully expanding to become a top business in Bolivia. Then she moved to the USA to start anew. Starting from zero in a new country where she knew nobody was an incredible challenge but also a crucial learning experience for the entrepreneur. She put in the work, began networking and promoting herself, doing interviews, anything she could to advance her business. Rosita’s love and passion for design fueled her with the perseverance to overcome her obstacles. 

Rosita Hurtado

Rosita shares her advice on overcoming career obstacles. (Photo courtesy Rosita Hurtado)

The lesson she learned, and that she hopes others will carry with them, is this: Know that nothing in life is easy, everything comes with sacrifice, but if you have a focus and drive and put in the work, you will get through anything and accomplish your goals. 

You might be interested: Fashion Designers of Latin America Returns to New York Fashion Week LIVE Shows

Weaving stories of Latin American culture into garments 

One goal that guides Rosita’s work, is showcasing the beauty of Latin America through her garments. Rosita’s designs often blend vibrant colors and fabrics to create pieces that tell a story. Her collection, Viva México, is one example of this, blending urban casual with Latin American culture. The line was inspired by some of Mexico’s most important figures and monuments, bringing culture, history, and tradition together in stunning garments. 

“It is an urban casual collection with a cultural purpose,” said Rosita describing the collection IxoyeUSA. “Inspired by four icons of Mexican history: Frida Kahlo, Maria Felix, Cantinflas and Juan Gabriel, and also in the architecture of Mexico.” 

The collection, which includes tops, skirts, accessories, and more, was first presented during Bolivian Fashion Week in the Dominican Republic and is now available throughout various shops in Acapulco, Cancun and Playa del Carmen, as well as online through IxoyeUSA.

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Viva Mexico, Angel de la Independencia skirt. (Photo source: IxoyeUSA)

“I created the Ixoye line, a casual urban fashion with cultural purpose which is being recognized worldwide for its originality, to show the world through the clothing Latin American culture,” said Rosita on FDLA.co.

Her recent 2021 collection, featured at New York Fashion Week, is another symbolic collection. Named “Arcoíris” –Rainbow in Spanish– the collection is the perfect symbol for the year following a global pandemic. Focusing on vibrant and sparkling garments featuring the main colors of the rainbow, Rosita described the collection as representing “hope and renewal.” 


As a seasoned designer, Rosita shares her advice with other young and aspiring women looking to venture into the vibrant world of fashion or longing to start their own venture. 

The first step, she says, is knowing what you want. From a young age she knew she wanted to work with fabric and design like her aunts and mother. Find what’s calling out to you. Then, get an education in that field. Learn everything you can. Get practical hands-on experience as well. This is so important, especially in an industry such as fashion where there are so many avenues to pursue from designing to merchandising and event planning. Finally, follow your passion and love what you do. 

Fashion Designers of Latin America Returns to New York Fashion Week LIVE Shows

Fashion Designers of Latin America return to LIVE Shows at New York Fashion Week on September 2021. 

FDLA, New York Fashion Week,

Fashion Designers of Latin America return to LIVE shows in September at New York Fashion Week. (Photo courtesy of FDLA)

Fashion Designers of Latin America (FDLA) has announced the official schedule and participating fashion designers for the upcoming FDLA season during New York Fashion Week (NYFW) for its LIVE shows in September. The Fall schedule for SS/2022 FDLA shows will take place during NYFW at its new location, Lavan541, an iconic, exceptional and luxury event venue, located in the heart of Chelsea at 541 W 25th St, New York, NY 10001. The event is produced in adherence to New York State Health Guidelines.

FDLA honorary president, Agatha Ruiz de La Prada. (Photo courtesy of FDLA)

The fashion festivities will kick off with a virtual press conference taking place on Tuesday September 7th at 6:00 pm followed by an up-close in-person showcase featuring the best of Latin-American Fashion Designers with FDLA honorary president Agatha Ruiz de La Prada and special guest Custo Barcelona

FDLA

Fashion Designers of Latin America founder, Albania Rosario. (Photo courtesy of FDLA)

With current progress in the pace of vaccinations and the reopening of New York City, FDLA anticipates the week to feature a return to traditional in-person runway shows and a continuation of digital shows produced in adherence to New York State Health Guidelines. FDLA will require all participating staff, designers, models and all guests to be fully vaccinated.

“Anyone attending our shows will be asked to show proof of vaccination as we encourage and support the broader industry to follow suit and protect the wellbeing of our fashion community this season during the shows. We look forward to a strong coming back this fashion season and to celebrate the best of Latin American fashion in both physical and digital presentations,” said Albania Rosario, Founder at FDLA. 

You might be interested: Fashion shows must go on says Fashion Designers of Latin America Albania Rosario 

Dayana Leon FDLA. (Photo courtesy of FDLA)

FDLA is showcasing emergent designers Dante Luxury Footwear Mexico, Dayana Leon Venezuela Giannina Azar Dominican Republic, Glenkora Comte Ecuador, Indira & Isidro Mexico, Idol Jose Venezuela, Jose Ventura Dominican Republic, Leti Faviani Chile, Paris Rodriguez Colombia, Rosita Hurtado Bolivia, Samantha Telfair Puerto Rico, Yirko Sivirich Peru, Yas Gonzalez Cuba. Visit FDLA Designers to learn more.

New York Fashion Week, Fashion Designers of Latin America

FDLA New York Fashion Week agenda. (Photo courtesy of FDLA)

FDLA, New York Fashion Week 2021

FDLA announces digital shows and lineup for NY Fashion Week 2021

Fashion Designers of Latin America Announces Participating Designers for the FDLA Digital Shows at New York Fashion Week February 2021. 

FDLA, New York Fashion Week 2021

fashiondesignersoflatinamerica FDLA DIGITAL SEGUNDA VERSIÓN DIGITAL 2021. Febrero 15-17, 2021. NYFW FW/2021.

FDLA goes digital once more for NY FW2021

Fashion Designers of Latin America will be going digital for the second time at New York Fashion Week as lock-down endures. This past September, FDLA launched their first all digital show, turning to new innovative forms of media to bring their fashion shows to audiences across the world. Despite the pandemic, the show went on! The FDLA Shows during Fashion Week will continue its runway showcase once again through the FDLA Digital Platform.

Content that will appear on FDLA Digital site and all the platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The diversity of the initiative will be related to what designers are able to produce during the world crisis of COVID-19, and will also continue to reflect the new strain of branding, marketing, and communication that has taken hold during the pandemic. 

FDLA, New York Fashion Week 2021

fashiondesignersoflatinamerica FDLA DIGITAL SEGUNDA VERSIÓN DIGITAL 2021 Febrero 15-17, 2021. NYFW FW/2021.

Instagram lives, social media posts, zoom conferences, and direct-to-consumer e-tail have only become more integral to fashion brands during this lockdown period, showing that direct engagement with customers and fans is more essential than ever.

The FDLA digital platform will also promote virtual showrooms, that will help connect brands with retailers, adding a business component to the week. 

“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture,” said FDLA CEO and founder, Albania Rosario. “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope, will be about sustainability, creativity, and products that you value, respect, cherish.”

FDLA FW2021 Lineup

The 2021 New York Fashion Week lineup for FDLA Digital Shows Designers will feature special guests:

Agatha Ruiz de La Prada and Custo Barcelona from Spain, & international guest designer Dorin Negrau from Romania.

Designer Agatha Ruiz de La Prada on runway at past FDLA show. (Photo courtesy Albania Rosario)

FDLA Digital FW2021 Participating Designers: 

Gianina Azar from Dominican Republic, Benito Fernandez from Argentina, Keyther Estevez from Dominican Republic, Yirko Sivirich from Peru, Leti Faviani from Chile, Indira & Isidro (Jewelry Collection) from Mexico, Prince Julio Cesar, Idol Jose, Dayana Leon, Carlos Sierra from Venezuela.

WATCH FDLA DIGITAL SHOWS IN TIME SQUARE! 

 Are you in NYC? If you are, stop by & watch some of our best FDLA Digital moments in one of the largest screens of Time Square during NYFW | This Monday and Tuesday February 15 & 16 | Staring at 12 noon.

Giant Time Square Billboard Located at 44 Street & Broadway Avenue. Time Square New York City.

For more information and to watch live, visit www.fdla.co

New York Fashion Week goes digital: FDLA announces virtual fashion shows

New York Fashion Week is going to look a bit different this year. As Covid-19 continues to keep us at home, the iconic fashion event is finding new, innovative ways to bring its runway shows to audiences.

Fashion Designers of Latin America (FDLA) president, Albania Rosario, announced that this fall, FDLA’s shows “are going to be held entirely digitally,” opening a new door to the world of runway shows.

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

NY Fashion Week goes digital

So what can we expect from a digital fashion week? Instagram lives, social media posts, zoom conferences, livestreams, and so much more.

It might seem daunting to convert a traditional fashion show into a digital experience. Many may even say it simply is not possible.

FDLA runway show (Photo courtesy Albania Rosario

“The idea of organizing fashion shows during global Covid-19 may seem impossible, but instead of giving up hope, the fashion industry is envisioning new ways to communicate in times of crisis.”

Especially in the age of technology and social media, fashion designers and show producers are now more equipped than ever to put on amazing and engaging digital shows.

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

The types of content that will appear on FDLA’s site and all platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The FDLA digital platform will also contain virtual showrooms that will help connect brands with retailers.

FDLA’s Fashion Week lineup

The online shows will take place during the previously scheduled dates for New York Fashion Week: from September 11 to 16, 2020. The lineup for FDLA digital shows will include special guests Agatha Ruiz de La Prada and Custo Barcelona from Spain. Also, joining the virtual movement for the first time, a FDLA international guest, Dorin Negrau from Romania.

Special guests Agatha Ruiz de La Prada (Photo courtesy Albania Rosario)

Other participating FDLA designers include: Gianina Azar from Dominican Republic, Benito Fernandez & Marianela Balbi from Argentina, Toribio & Donato from Costa Rica, Rosita Hurtado & Reyna Quispe from Bolivia, Leti Faviani from Chile, Astrid Carolina from Colombia, Idol Jose, Dayana Leon, Carlos Sierra & Prince Julio Cesar from Venezuela.

FDLA Digital will also launch the ‘FDLA Rising Star of Fashion Series’ featuring Yirko Sivirich from Peru.

You might be interested: Selina Ringel’s Film “39 Weeks” Captures the Reality of Pregnancy During Covid-19

Innovation for the future of fashion

Moving online will not stop the fashion world from spinning. New York Fashion Week is known around the globe as THE fashion event, and nothing will stop the show from going on.

(Photo courtesy Albania Rosario)

FDLA is wholeheartedly embracing the changes and taking this opportunity to innovate and evolve their platform to keep the show going.

“It is essential to look at the future and the opportunity to change, collaborate and innovate,” says Albania. “Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and products that you value, respect, cherish.”

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

This is only the beginning of a new era for fashion and runway shows. We’re so ready to experience digital fashion shows! Are you?