6 Latina financial experts you should be following on social media

Financial literacy is a crucial life skill that every person should have but is often overlooked. Many are not taught financial skills and Latinos traditionally are reluctant to discuss money matters.

Many of the Latina financial experts featured below all share similar origin stories of struggling with financial literacy and seeing their families struggle with money growing up. These Latinas turned their narratives around by becoming money savvy and breaking out of the limiting beliefs about Latinos and money that held them back before. 

Becoming financially aware and making conscious choices when it comes to spending and saving can make a huge difference for you and your family. This can mean saving enough for college funds, paying off student loans and credit card debt, and even retiring early!

These six Latina financial experts have the tips to help you succeed and become a money savvy woman too. Check out their stories and follow them on social media to reap the benefits of their knowledge and see those savings grow! 

6 Latina financial experts you should follow to improve your money smarts! 

Jully-Alma Taveras, creator of Investing Latinas. (Photo via Instagram)

Jully-Alma Taveras

Jully-Alma Taveras is the woman behind Investing Latina, a platform that encourages and supports other Latinas to grow their wealth and improve their financial smarts. The Plutus Award-winning bilingual personal finance expert shares money stories on her YouTube channel from the lens of a Dominican Republic-born immigrant living in New York that went from being a shopaholic to a smart spender and diligent investor. Her money philosophies have inspired thousands of women to live minimally and spend intentionally, so that they can invest more.

She has taught over 7,000 people how to invest through her investing workshops and shares money tips to her 42k+ followers on Instagram to help Latinas become more finance savvy.

Follow Jully-Alma on Instagram to learn more about investing strategies!

Jannese Torres-Rodriguez, creator of “Yo Quiero Dinero” podcast. (Photo source)

Jannese Torres-Rodriguez

Jannese Torres-Rodriguez, is a Latina thought leader, speaker, and content creator in the personal finance space. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites

She also runs the podcast Yo Quiero Dinero”, is a nationally acclaimed, award winning personal finance podcast that is listened to in over 130 countries. On her podcast and various platforms, Jannese helps to educate marginalized communities on topics such as financial literacy, investing, entrepreneurship, and building generational wealth. 

Through her own experiences, Jannese knows what it’s like to be overwhelmed by debt and disillusioned with traditional employment. This is why she has made it her mission to help others find financial freedom like she did. 

“My side hustles helped me pay off over $39,000 of student loans in 17 months, build generational wealth, walk away from traditional 9-5 employment decades early. I quit my job in 2021 after turning my side hustles into my main hustle!” she says. 

Today, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

Follow Jannese on social media and check out her podcast as well to learn more financial tips and tricks! 

Katia Chesnok, creator of Economikat. (photo source)

Katia Chesnok

Katia is a nationally recognized money and business expert, financial educator, entrepreneur, founder, and content creator of Economikat. She created her educational platform to provide Latinas and women of color with the necessary tools to start building wealth and succeeded in their businesses and finances.

Katia created her brand after working in corporate finance and noticing the low percentage of women, especially Latinas and WOC, within the field. At the time, Katia was living paycheck to paycheck and consumed by debt. She recalls how she worked in corporate finance but had never learned personal finance in school. She had no idea how important it was to start investing early, have an emergency fund, and more. After going on her own personal finance journey and learning everything she could to turn her finances around, now she shares her knowledge with other Latinas and WOC. 

“We all deserve to be wealthy. Women deserve to be wealthy. Women of color deserve to be wealthy. As a Latina and WOC myself, I also think that the Latinx, Black, and communities of color need access to financial literacy and entrepreneurship tools in order to build wealth for them and for the generations to come. My mission is that you learn something valuable, that guides you on your unique wealth-building journey.”

Follow Katia on Instagram and embark on your own wealth-building journey. 


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Yanely Espinal, creator of MissBeHelpful. (Photo source)

Yanely Espinal

Yanely was born and raised in Brooklyn, New York and is one of the first in her family to graduate college. Still, despite two decades of school, she never had a class about making smart money decisions. Now, she’s on a mission to help young people learn about personal finance in a fun and engaging way through her platform MissBeHelpful

On her YouTube channel and social media she harnesses her teaching degree to teach followers about budgeting strategies, managing credit, saving and investing for retirement and more. 

From her own experiences, Yanely understands the challenges of first-generation immigrants and their children. For many Latinos and Hispanics, money matters are sensitive topics that are rarely discussed. Now, Yanely wants to help immigrants and their children build wealth and break the cultural beliefs and fears about money. 

Follow Yanely on social media to become part of the MissBeHelpful community and learn how to better manage your own finances. 


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Rita-Soledad Fernández Paulino, creator of Wealth Para Todos. (Photo source)

Rita-Soledad Fernández Paulino

Rita-Soledad Fernández Paulino is a former math teacher turned personal finance educator. In March of 2019, she started to develop her financial literacy by reading books, listening to podcasts, and watching YouTube videos while on sick leave from work. 

Soon after she created a small start-up called the “Puro Party Paulinos” aka her family of four. Within 19 months in her new role, Soledad used zero-based budgeting to pay off about $23k in student loan debt, saved a 6-month emergency fund, maxed out IRAs for her husband and herself, maxed out her husband’s 401k account, and created an early retirement plan.

Now shares her money saving tips, financial strategies, and more on her platform Wealth Para Todos, where she helps educate marginalized groups improve their financial literacy. She also offers one-on-one coaching and helps build financial plans so that anyone can become “work optional.” 

“Wealth Para Todos is here to remove barriers to financial security for BIPOC, womxn, and  LGBTQ+ folk through financial education,” she says. 

Follow Soledad on social media to start breaking those barriers!  

Delyanne Barros, creator of Delyanne the Money Coach. (Photo source)

Delyanne Barros

Delyanne Barros is a former attorney and first-generation immigrant. Before becoming a money coach and law editor, she represented undocumented immigrants, workers and women experiencing sexual harassment.

Meanwhile, she was living paycheck to paycheck, because like many millennials, she had a large amount of student loan debt. Through her struggles, she noticed that many people did not talk about financial hardships, especially living in expensive New York City. 

“Growing up poor and as a Brazilian-born immigrant, I believed that money was something extremely difficult to earn, manage, and grow. Thankfully, I got over that and started educating myself about financial independence and how I could become free from all the trappings of corporate life,” she says.

Now, she focuses on helping people learn how to invest their money wisely and build wealth. 

“Today, I’m debt-free and on track to retire by the time I’m 45. I quit my 14-year career as an employment attorney to run Delyanne the Money Coach LLC, a multi-six figure business.”

On her Instagram @delyannethemoneycoach she teaches “investors how to Slay the Stock Market™” and shares money tips and strategies. She is also the host of the CNN podcast, “Diversifying.”

Follow Delyanne on social media to learn how you too can “Slay the Stock Market™” and build better money habits. 

Do you have a money saving plan? Are you ready to improve your financial literacy and become financially secure? Share your journey with us, and don’t forget to follow these Latina financial experts for more money savvy tips!

money managing, budget

Hate budgeting? Key money managing habits to thrive in business and life 

Budgeting, budgeting, budgeting! We’ve all heard about the importance of budgeting before, but many still overlook this crucial money managing practice when it comes to their personal and business finances. 

money managing, budget

Key money managing habits to make your personal and business finances thrive. (Photo by Karolina Grabowska from Pexels)

Budgeting can look different depending on the area of focus. Your personal household budget vs your business budget will prioritize different things. However, at the core, there are also many similarities and the mechanics are the same. 

When you create a budget, you are planning your incoming and outgoing expenses. This core practice is the same for both personal and business budgets. 

Businesses and households that thrive know how to manage their money and keep their expenses in check. By implementing these money managing strategies into your life, you too can thrive and prosper in both business and life. 

Creating a personal spending plan

Often, budgeting begins in response to a financial crisis, however, ideally, budgeting is proactive, not reactive. Instead of being about damage control, it can be about monthly progress and strategic financial planning. 

By creating a personal budget, you and your household can better plan your spending and save for future emergencies or unexpected expenses. 

Budgeting also includes planning for major purchases. By creating a plan for purchasing big-ticket items, there is less potential for financial surprise and unexpected costs down the line. 

Entrepreneur, international speaker, best-selling author, licensed CPA, and a Chartered Global Management Accountant, Sharon Lechter shares key budgeting tips on her blog. Below are her tips to establish a solid personal budget, or as she prefers to call it– a personal spending plan. 

A personal budget should include the following steps

    • Establish your objectives (financial, lifestyle, etc.)
    • List all of your income sources (wages, investments, spousal support etc.)
    • Identify and list all expense categories (housing, auto, groceries, etc), broken into fixed vs. variable
    • Assign amounts to each spending category
    • Allocate savings
    • Account for fluctuations or one-time events
    • Track your progress and make adjustments if necessary

Managing your business budget

Business budgeting follows the same basic principles as personal budgeting, with a few additions. An accurate business budget will help you ensure your business has enough revenue to stay in business and continue to grow, while also giving you an in-depth window into how the business is performing and what to anticipate in the future.

money managing, budgeting, personal and business finances

Photo by Tima Miroshnichenko from Pexels.

Again, Sharon shares her expertise, laying out the core components to include in a basic business budget

Your business budget should include the following:

    • Your sales and revenue
    • Fixed costs (such as rent) and variable costs (raw materials that vary in price)
    • Debt service
    • Account for fluctuations or one-time events
    • Track your progress and make adjustments if necessary

One major difference between business and personal budgets is that in a business budget, forecasting is more crucial. For most people, predicting one’s monthly income is usually simple as income is fairly consistent from month to month. However, in a business, one must pay closer attention to their revenue forecast to plan for the months ahead. 

In a previous post on Latinas in Business, financial service and leadership expert Jesse Torres advised that business owners should sit down to thoughtfully estimate expected cash inflows and outflows. 

“Factors that to consider include the sales cycle, terms and discounts provided to customers, industry delinquency rates, and other factors that may affect the timing of incoming cash.

Similarly, it is necessary to estimate expenses and other cash outlays. This includes the timing of the purchase of equipment, raw materials, and supplies. It also includes the schedule for payment of salaries, taxes, and other day-to-day expenses.”

Business owners can utilize financial resources from SCORE, a national nonprofit support group for small business owners. SCORE provides a free budget template that business owners can use to manage their cash flow.

You might be interested: Financial matters are women reluctant to talk about money?

Budgeting for Unexpected Costs

One area where budgeting really pays off is when you are faced with sudden, unexpected costs. Most of the time, even without budgeting, we tend to know what costs to expect month to month in both our personal and business finances. You know you need to cover your rent, gas, utilities for instance and probably have that money set aside. However, will you be prepared for an unexpected expense such as a car repair? 

The SCORE blog offers budgeting resources to anticipate these unexpected costs and allows you to set aside funds to tackle these challenges when they arise. Marketing Content Manager, Lauryn Johnson breaks down the differences for anticipating unexpected costs for both personal and business budgets: 

At home: Those who are prepared will have sudden expenses covered by a portion of their budget, usually money set aside specifically for “incidentals.” Others may cover these expenses with their “rainy-day” fund. Either way, those who budget and save will be more likely to successfully navigate an unexpected expense without going into debt. The less prepared may end up having to charge the unexpected expense on credit cards, loans, or other high risk methods. 

In business: For most business situations, costs should be considered either fixed or variable. Much like your regularly budgeted personal expenses, fixed costs have to be paid regardless of your profitability each month. Variable costs, however, are where you should have a little more flexibility.

Implementing these budgeting money managing practices in both personal and business finances will help you thrive and prosper in all avenues of life. 

money habits

4 Money habits that help your family become wealthier

Financially speaking, what do some households do right? Why do some households tread water financially while others make progress? Does it come down to money habits?

money habits

Sometimes the difference starts there. A household that prioritizes paying itself first may end up in much better financial shape in the long run than other households.

Some families see themselves as savers, others as spenders. The spenders may enjoy affluence now, but they also may be setting themselves up for financial struggles down the road. The savers better position themselves for financial emergencies and the creation of wealth.

How does a family build up its savings? Well, money not spent can be money saved. That should be obvious, but some households take a long time to grasp this truth. In the psychology of spenders, money unspent is money unappreciated. Less spending means less fun.

Being a saver does not mean being a miser, however. It simply means dedicating a percentage of household income to future goals and needs rather than current wants.

You could argue that it is harder than ever for households to save consistently today; yet, it happens. As of May, U.S. households were saving 5.3% of their disposal personal income, up from 4.8% a year earlier.1

Keeping these money habits can help

  1. Budgeting is a great habit. What percentage of U.S. households maintain a budget? Pollsters really ought to ask that question more often. In 2013, Gallup posed that question to Americans and found that the answer was 32%. Only 39% of households earning more than $75,000 a year bothered to budget. (Another interesting factoid from that survey: just 30% of Americans had a long-run financial plan.)2 money habits family

 So often, budgeting begins in response to a financial crisis. Ideally, budgeting is proactive, not reactive. Instead of being about damage control, it can be about monthly progress.

 Budgeting also includes planning for major purchases. A household that creates a plan to buy a big-ticket item may approach that purchase with less ambiguity – and less potential for a financial surprise.

 2. Keeping consumer debt low is a good habit. A household that uses credit cards “like cash” may find itself living “on margin” – that is, living on the edge of financial instability. When people habitually use other people’s money to buy things, they run into three problems. One, they start carrying a great deal of revolving consumer debt, which may take years to eliminate. Two, they set themselves up to live paycheck to paycheck. Three, they hurt their potential to build equity. No one chooses to be poor, but living this way is as close to a “choice” as a household can make.

You might interested: Consumer debt, the small business trap

 3. Investing for retirement is a good habit. Speaking of equity, automatically contributing to employer-sponsored retirement accounts, IRAs, and other options that allow you a chance to grow your savings through equity investing are great habits to develop.

Smart households invest with diversification. They recognize that directing most of their invested assets into one or two investment classes heightens their exposure to risk. They invest in such a way that their portfolio includes both conservative and opportunistic investment vehicles.

Taxes and fees can eat into investment returns over time, so watchful families study what they can do to reduce those negatives and effectively improve portfolio yields.


You might interested: Understanding how your 401(k) plan protects your children

4. Long-term planning is a good habit. Many people invest with the goal of making money, but they never define what the money they make will be used to accomplish. Wise households consult with financial professionals to set long-range objectives – they want to accumulate X amount of dollars for retirement, for eldercare, for college educations. The very presence of such long-term goals reinforces their long-term commitment to saving and investing.

Every household would do well to adopt these money habits. They are vital for families that want more control over their money. When money issues threaten to control a family, a change in financial behavior is due.


Aquiles Larrea Jr. AIF® may be reached at 212-390-8918 Option 1 or


This material was prepared by MarketingPro, Inc., and does not necessarily represent the views of the presenting party, nor their affiliates. This information has been derived from sources believed to be accurate. Please note – investing involves risk, and past performance is no guarantee of future results. The publisher is not engaged in rendering legal, accounting or other professional services. If assistance is needed, the reader is advised to engage the services of a competent professional. This information should not be construed as investment, tax or legal advice and may not be relied on for the purpose of avoiding any Federal tax penalty. This is neither a solicitation nor recommendation to purchase or sell any investment or insurance product or service, and should not be relied upon as such. All indices are unmanaged and are not illustrative of any particular investment.



1 – [6/29/16]

2 – [6/3/13]


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