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2015 LatinasinBusiness.us Best Business Award

Announcing: 2015 LatinasinBusiness.us Best Business Award!

2015 LatinasinBusiness.us Best Business Award

Want to make $100 in 30 seconds? In celebration of our first anniversary coming up on 2015 Hispanic Heritage Month, LatinasinBusiness.us is launching a fantastic promotional opportunity*! Give us your 30-second elevator pitch video  and participate in the 2015 LatinasinBusiness.us Best Business Award!

An elevator pitch is a brief, persuasive speech that you can use to spark interest in your business or organization, and the promotional tool that can land you a $100 gift card!

Pay attention to these dates:

  1. From September 15 to October 5: Go to our LatinasinBusiness.us Facebook Fan Page , Like us and post your video with your 30-second elevator pitch telling us about your business, project, idea or product. Make it memorable, interesting and succinct! Explain our readers what makes your “pitch” unique and win!
  2. From October 6 to October 12: Invite your friends to Like our Facebook Fan Page and vote for your video.
  3. On October 13: We will announce the 5 (five) finalists according to popular vote on our Facebook Fan Page.
  4. On October 15: 3 (three) winners in first, second and third place will be announced on our Facebook Fan Page.

The 2015 LatinasInBusiness.us Best Business Award (first place) will receive a $100 gift card. Second and third places will receive a $25 gift card. In addition, all 5 finalists will receive a FREE promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on LatinasinBusiness.us. All five feature articles will be promoted on our social media channels!

In addition, all entries will participate in an opportunity to win a FREE promotional feature article with your picture, video and a description of your products or services (a $1200 value) on LatinasinBusiness.us.

 

Promotion opens from September 15 to October 15. Video entries will be voted between October 6 and October 12th on LatinasinBusiness.us FB page. Five finalists will be announced on October 13th. Three awardees will be announced on October 15th in first, second and third place. Decision will be made by members of the Editorial Board of LatinasinBusiness.us. Award in first place will receive a $100 gift card as incentive. Second and third finalists will receive a $25 gift card incentive. In addition, all 5 finalists will receive a promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on our digital platform LatinasinBusiness.us. *This promotional opportunity is only for Latinas or Hispanic female small business owners or entrepreneurs hiring 25 employees or less.

EVERYBODY WINS! All participants will qualify for an opportunity to receive a FREE promotional feature article on LIBizus with your picture, video and a description of your products or services.

Don’t miss this opportunity to promote your business for free (limited time offer!). For additional questions, please email Susana@latinasinbusiness.us/

 

Here some tips to create your elevator pitch

Adapted from Creating your Elevator Pitch By Keith Jackson and the Mind Tools Team

Key Points

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It needs to be succinct but memorable, while conveying important information.

To craft a great pitch, follow these steps:

  1. Identify your goal.
  2. Explain what you do.
  3. Communicate your USP (unique selling proposition).
  4. Engage with a question.
  5. Put it all together.
  6. Practice.

Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.

It can take some time to get your pitch right. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in a conversation.

Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.

  1. Identify Your Goal: Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

  1. Explain What You Do: Start your pitch by describing what your organization does.

Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first; after all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.

Example: Imagine that you’re creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, “My company writes mobile device applications for other businesses.” But that’s not very memorable!

A better explanation would be, “My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers.”

That’s much more interesting, and shows the value that you provide to these organizations.

  1. Communicate Your USP: Your elevator pitch also needs to communicate your unique selling proposition or USP.

Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.

Example: To highlight what makes your company unique, you could say, “We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app.”

  1. Engage with a Question: After you communicate your USP, you need to engage your audience.

To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.

Example: You might ask “So, how does your organization handle the training of new people?”

woman with gift card

  1. Put it all Together: When you’ve completed each section of your pitch, put it all together.

Then, read it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person’s interest, or monopolizing the conversation.

Then, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

Example: Here’s how your pitch could come together:

“My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.

“So, how does your organization handle the training of new people?”

  1. Practice: Like anything else, practice makes perfect.

Remember, how you say it is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you’re aware of your body language   as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural.

As you get used to delivering your pitch, it’s fine to vary it a little – the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!

 

Modern Day Latinas have a story to tell on Merrick Park

Aymee Zubizarreta

Aymee Zubizarreta, creator of Merrick Park TV

Merrick Park banner

What do a female divorced doctor, a female engineer and vice-president of an automotive company and a Colombian immigrant mother involved in a traditional marriage have in common? They all live in “Merrick Park”, the new cyber upscale barrio of the acculturated Latina, a destination that is changing the way television depicts Hispanic women.

The new series will be aired on October 21st at Merrick Park TV, an endeavor of former Fortune 500 corporate executive Aymee V. Zubizarreta, CEO of plana zubizarretA group and the creator of the new series “Merrick Park TV.”

“When you think of Hollywood celebrities, you know they live in Beverly Hills; when you think of powerful or rich Americans, they have a place in Park Avenue in New York City. Where do powerful and successful Latinas have their place? Now they do at Merrick Park,” Aymee explained.

According to this accomplished Cuban-American entrepreneur, the idea and message behind the new series aims at changing the traditional image of Latinas in TV series and movies into who they really are: accomplished professionals, well-educated career driven and family oriented women having big dreams, facing and overcoming their challenges and most importantly, thriving on their own in a bicultural and bilingual world.

“The characters are in many ways autobiographic,” explains Aymee, “They reflect on different periods of my life in which I had to face great challenges, or assume corporate roles while building and sustaining a family. Many of us go through the same hurdles and we manage to come through carried by our inner strength, and with the support of our Latina friends’ sisterhood,” she said.

Merrick Park TV feminine cast Lainnet Borrego, Maria Elena Sanchez and Stephie Torres

Merrick Park TV feminine cast Lainnet Borrego, Maria Elena Sanchez and Stephie Torres

Television had a great influence in Aymee’s life since childhood. She saw the small screen as an opportunity to understand the lives of other people in different situations and how they faced diverse circumstances. “I always gravitated toward strong female characters such as the soap actresses Heather Locklear in ‘Melrose Park’ or Joan Collins in ‘Dynasty’ or even Lynda Carter, the popular ‘Wonder Woman.’ I found that those women were inspirational and had a voice, a way of showing to the rest of us in a fictional way that it is OK to face challenges and become empowered by our actions and by our goals,” she shared.

Her main source of inspiration though was the Red Shoe Movement, a platform for personal motivation and engagement, and global grassroots movement born out of the book Find Your Inner Red Shoes by Mariela Dabbah. The book redefines the leadership movement model and offers tools for those who would like to take full advantage of their professional potential.

“We had the 60s and 70s feminist movement in this country but it was not inclusive of ‘all’ women and Latinas were for sure not in the picture,” Aymee said. “Television is an educational tool that allows millions of women to see themselves reflected in fictional characters but unfortunately, most TV content is created or produced by Americans with a pronounced stigma for Latina roles. We have been humiliated so much and so many times!” Aymee said. “For instance, let’s take ‘Devious Maids’ or ‘Orange is the New Black.’ Even if there are good intentions of bringing Hispanic women into these roles, did they have to be maids or women in jail? I have nothing against being a maid, it is a very honorable job and I feel for those incarcerated but millions of Latinas in this country have other occupations, jobs and professions that are not depicted on TV,” she said.

#Modern Day Latinas

#Modern Day Latinas

The idea of Merrick Park TV is to represent all types of Latinas at different levels of acculturation whose problems and triumphs can be seen as a different and positive message to millions of struggling women who are either Latin American immigrants or of Hispanic background. “But also it is an educational tool for millions of Americans who need to see who we really are,” Aymee said.

Another important message of the series is to encourage Latinas to help and support each other. “I lived the sadness of being criticized by my own Hispanas colleagues. Jealousy and envy are spoiled little girls’ shortcomings,” Aymee believes, “while grownup self-confident women know their value and are not afraid of helping others become successful,” she said.

“We encourage you to wear your red heels to work on October 21st to celebrate Latina Empowerment Day and show your support for #ModernDayLatinas like us. Please help us ‘Spread The Word’ by sharing our vision with your friends, colleagues and classmates at our Twitter party later that evening at 7:00 pm EST and show your picture wearing them. We are Modern Day Latinas and we have many stories to tell,” she concluded.

 

Did you like this story? Would you like to be featured on LatinasInBusiness.us with a FREE PROMO? Contact Susana@latinasinbusiness.us/ and tell me about your business, products or cause! (Limited time offer.)

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