Alexita Bridgeman educates Latino families and business owners on the importance of life insurance post-COVID19

As we’ve seen throughout COVID-19 pandemic stories, many families were not prepared for this virus. Financial devastation and unexpected deaths have left many at a great loss and has emphasized the importance of things like life insurance and financial literacy, and savings. 

Alexita Bridgeman, Statewide Insurance Solutions insurance broker agent and financial literacy education coordinator. (Photo credit from 1Click Imaging)

Alexita Bridgeman is working to help inform and educate individuals on the importance of these topics through her work as an insurance broker agent and financial literacy education coordinator. 

How Alexita found her calling helping others as a Latina insurance agent 

Alexita was born in New Jersey to Peruvian immigrant parents who settled in Pennsylvania after living in Los Angeles, California and became a single mom at an early age. To provide for her family she went to college and worked real estate part-time, selling homes. Later, she got a license for insurance with the goal to work only when the banks were open, allowing more time for her family and volunteer work in the community and local prison on the weekends.  

She first started working in the Poconos, Pennsylvania a 1.5 hour ride from NY, then when Obamacare came into effect 2010, she became an agent. 

“My obstacle at the time was not being able to clone myself. The laws had changed regarding medical insurance and it was difficult to gather all information needed. Insurance is not an easy subject in English let alone Spanish. The service was in demand but it allowed me to introduce other insurance products to protect families financially. I had to sacrifice late nights in order to have weekends with my family and do what I love.”

Now, as an agent at Statewide Insurance Solutions LLC, Alexita works to assist Spanish-speaking families and business owners through the process of enrolling in health plans and other insurance products. 

Education is power, “ignorance is expensive”

Located in the heart of Easton, Pennsylvania, Statewide Insurance Solutions is just a short walk from Philipsburg, New Jersey and historical tourist attractions like the Delaware River and Crayola Factory. With Easton being home to many South and Central Americans as well as Caribbean Latinos, the Spanish-speaking insurance agency caters to the local Latino population, offering solutions for home and business. 

Alexita hosts free classes online with no pressure to buy, just to inform and educate because “ignorance is expensive.” (Photo credit from 1Click Imaging)

During the past year of COVID-19, Alexita and her agency have worked hard to provide life insurance for families and general liability insurance for new businesses starting up from home. 

“The demand for home remodelers and general contractors rose and protection for small businesses became available. Online access for business startups such as roofing, carpentry, and landscapers has always been the center of the Spanish speaking community along with restaurants and barbershops,” says Alexita. 

“Covid and other health issues have fired up the importance of life insurance, a very “un-sexy” topic for Latinos,” she says. To combat the ignorance and stigma surrounding health insurance, Alexita hosts free classes online with no pressure to buy, just to inform and educate because “ignorance is expensive,” she says. 

You might be interested: Tips to improve your financial smarts this National Financial Literacy Month 

“Just because one does not speak English, it doesn’t mean that they are not intelligent. Middle income America, in any language, is unaware of the options that are available to protect their family and protect their business reputation. People do business with those they like and trust. In my world if both do not align that means I must work harder on myself so I can sleep and know that I gave my best!” 

life insurance

7 Ways to protect your family, business, and reputation. (Photo credit from 1Click Imaging)

“Dale con ganas,” Give it your all! 

As a Latina professional, Alexita’s strengths lie in her ability to connect, network, and educate  the Hispanic community. She has been able to leverage social media to reach others and provide educational resources to Spanish-speaking families and business owners who need them most. 

“I am a proud host of free dinner classes,  lunch and learn workshops that teach about money protection, homebuying, credit counseling and tax savings programs. When people come to me for help I feel honored that they trust me to help in their family or business goals and with protecting their financial household,” she says. 

Alexita’s advice to other Latina and minority women is: “Dale con ganas,” give it your all! 

“When you take the risk, your gifts will bless others,” says Alexita. “It will all be returned to you in one way or another. Blessings are not always monetary.”

So if you have an idea, business venture, or dream, then take the risk and go for it. Your efforts will be rewarded in time.

Adriane Medeiros shares investment planning strategies for financial empowerment and tips for success

We are proud to introduce and welcome our newest LIB Executive Board Member, Adriane Medeiros. Adriane is a Financial Services Professional with New York Life Insurance Company and specializes in life insurance and retirement investment planning. She is a great resource to our community, offering financial tips, seminars, and one-on-one appointments in financial and investment planning.

financial planning

Adriane Medeiros, Financial Services Professional and LIB Executive Board Member (Photo courtesy Adriane Medeiros)

Originally born in Brazil, she has lived in New Jersey for over 32 years and has a degree in Business with a minor in Economics and Finances, from Kean University in New Jersey.

Transforming lives through investment planning

Adriane has always had a passion for business and finances. In the early days of her career she worked for the Latino market of an investment banking company. However, after the 2009 recession, she decided to reinvent herself and pursue a career as a Registered Financial Professional.

As a Financial Professional, she works directly with individuals and small business owners and takes great pride in getting to know her clients personally one-on-one.

“I want to hear my client’s life story. Every client has a unique set of circumstances,” says Adriane, “and my approach is to learn as much as possible about my client’s financial concerns, so I can help them achieve their goals, and even transform their lives.”

This individualized approach enables Adriane to offer customized recommendations for insurance and financial products that help her clients achieve financial peace of mind.

“The most rewarding part of my career is being able to create lifelong relationships with my clients that are based on trust, service, and integrity!” she says.

Adriane with LIB founder, Susana G. Baumann (Photo courtesy Adriane Medeiros)

Trust and integrity are especially important in a field like finances. Adriane says one of the biggest obstacles she faces in her industry is that the Latino community in general does not trust financial institutions.

“Past experiences can be the reason for this distrust, and as a Latina myself, I understand the struggles that immigrants face, especially regarding financial planning” she says. “But unfortunately, when it is passed from generation to generation, it prevents Latinos from embracing opportunities to create and transfer wealth with something as affordable as life insurance.”

Adriane has seen business owners lose a lifetime of hard work and sacrifice due to lack of information and financial planning. Witnessing these hardships within the Latino community has further motivated her to help Latinos achieve financial empowerment and break the cycles of poverty and violence that are still present in Latino communities.

“My Latino clientele is very diversified, from undocumented, non-English speaking first generation immigrants, to highly educated professionals, but regardless of their background or net worth – It is my promise to treat them with respect and integrity. We work hard, and we all deserve to be a part of the American Dream.”

Life Insurance: Protecting loved ones when we are no longer here

In communities where financial and investment planning is not always the top priority, many may not think to consider a future without them in it when making plans or investments. Few want to think about such a subject as death, but it is a reality and life insurance is one key tool and investment planning strategy many can use to ensure their loved ones are taken care of later in life.

“When premature death strikes a family, it creates a lifetime of struggles and lost opportunities that can last for generations!” says Adriane.

Through her work she has seen the life-changing impact that investment planning can have on a family especially when it comes to unexpected deaths.

investment planning

Adriane at New York Life Executive Council, 2019 (Photo courtesy Adriane Medeiros)

“I always share my experience when I delivered a life insurance check to a young woman that had suddenly lost her husband. He was self-employed, and they did not have any assets, except for their home which still had a mortgage. My client’s widow was devastated and grieving, but she was extremely thankful that the life insurance death benefit would allow her family to stay in the same house so her children would not have to move to another school system. It also enabled her to keep a comfortable lifestyle and guaranteed that she would be able to afford a college education for her children later. All of that was possible because a few years earlier her late husband purchased a life insurance policy with a premium of less than $40.00 per month!”

A life insurance investment is an investment to protect your family’s future. Adriane describes it as “a love letter that protects our loved ones when we are no longer here to protect them ourselves.”

Creating a life of abundance and financial empowerment

However, when we plan for the future we must also plan for a long, healthy life as well, which is where Adriane’s other area of expertise comes in: retirement planning. Retirement planning is another important, but often overlooked, investment planning strategy.

“As immigrants, we are so eager to work and make a living, that we sometimes forget to live, and we fail to plan for our future,” says Adriane.

Retirement planning is especially important for women who face unique challenges in retirement.

“During their working years, among other things, women (1) usually earn less than men, (2) they save less than men, (3) they are more likely to take time off to be caregivers, and (4) they live longer than men (a 65 year-old woman has a 50% chance of living to age 91).”

You might be interested: Best use of PPP and other financing strategies for Latina business owners

Adriane’s goal is to help all her clients achieve a life of abundance and financial empowerment through investment planning so that they can support their families for generations to come.

Adriane helping out with Dikaion, a non-profit organization in Brazil that she has been involved with for over 20 years (Photo courtesy of Adriane Mederios)

“I love it when I can show my clients how to enjoy their lives during their working years, but also prepare for the unexpected and plan for the future! I see each appointment as an opportunity to educate and empower. I want people to be excited and fully engaged about their own finances because knowledge really is power when it comes to money.”

7 Tips for success

There’s no doubt we all want to be successful in our professional endeavors. If you’re ready to embrace a life of abundance, financial empowerment, and go for you goals, check out Adriane’s top 7 tips for success in business below!

Adriane Medeiros

Adriane at Hispanic Heritage Month Event (Photo courtesy Adriane Medeiros)

  1. Learn about yourself, and your paradigms!  The more you know about yourself, the sooner you will get rid of paradigms and negative beliefs that are keeping you from the amazing and abundant life that you deserve!
  2. Invest in you! Make professional and personal development priorities throughout your life, and please, pay attention to your finances.
  3. Take Care of Yourself! It is important to follow all the necessary steps to success, such as preparation, discipline, perseverance, knowledge, etc., but when we face challenges (and we all do) – you must remember that YOU are the most important resource in your business. You have unlimited potential, but you need to pay close attention to the warning signs when physical and mental exhaustion are hurting you and your performance. Remember to put your oxygen mask first so you can help others.
  4. Never give up on your goal! Sometimes we must change our plans, and adjust to our circumstances, but have faith that the universe is always working in your favor if you do not give up!
  5. Be profoundly grateful! Setbacks can be devastating, and we might not be able to look on the bright side when bad things are happening, but when we are grateful for everything else that we have, and for the lessons that setbacks bring us, we are actually changing our mindset. A grateful mindset restores our faith and makes us resilient!
  6. Create a Mission that aligns with your career or business! My knowledge and experience as a financial advisor has enabled me to fulfill my mission to financially empower minorities, and transform lives.
  7. Be generous with your money, your time, and your knowledge Always give to those that will never be able to pay you back.  When you start giving without any expectation of getting something in return, you have achieved an abundant and successful life.