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spanish children's books

Vic Sanchez, founder of Libro Magico Amarillo, shares pandemic lessons learned and exciting future plans

Maria Victoria “Vic” Sanchez is the creator and founder of Libro Magico Amarillo, a publishing company that creates personalized Spanish children’s books that offer a mix of adventures and educational content that keep children engaged and reading longer, all while playing and having fun. Her books also serve as a tool for parents raising bilingual children, helping them foster a love and appreciation of Hispanic language and culture in their children. 

Libro Magico Amarillo, spanish children's books

Maria Victoria “Vic” Sanchez, creator and founder of Libro Magico Amarillo.

We shared Vic’s story last September and we were so inspired by her love for books and her commitment to child education. Vic began her business last June, in the thick of the pandemic–talk about a challenge! But she rose to that challenge and persevered because she believed in her vision and was ready to make her childhood dreams of telling stories a reality. 

Now, nearly a year after launching her business, Vic shares with us some lessons learned and her plans for the future, because yes, it is only just the beginning! 

Running a business during a pandemic: Lessons Learned

As many of you know first hand, running a business this past year has not been easy. Many business owners and entrepreneurs have struggled to stay afloat and adapt to the “new normal” that the COVID-19 pandemic brought upon us all. Latina business owners were disproportionately affected according to the 2020 State of Latino Entrepreneurship Report.

Despite these odds, many Latina-owned businesses found new, creative ways to THRIVE and regain their power, such as turning to Instagram to advertise and grow their businesses

You might be interested: THRIVE! What to expect from deep-dive workshops at 2021 WEES

As an entrepreneur who launched her business in the thick of the pandemic, Vic experienced her share of challenges but shares with us now her lessons learned and advice to other women entrepreneurs and minority business owners. 

Be patient and think outside the box 

“Things take time,” she says, “and we need to be patient, thinking positively, while we continue working on what we believe in.” (Photo courtesy Maria Victoria Sanchez).

One key lesson Vic learned this past year was to be patient. Worrying and stressing will not help in the long run and only lead to more anxiety. Instead, Vic learned to let go, and this has helped her manage her anxiety better and overall feel better. 

“Things take time,” she says, “and we need to be patient, thinking positively, while we continue working on what we believe in.” 

Working on a long-term project or business is not something that always yields quick results. Instead of treating it like a sprint, we must look at each project as a marathon. As the old saying goes: “Slow and steady wins the race.” If we are constantly worrying and rushing we will surely burn out quickly. But by practicing patience and continuing our work at a steady pace, we will soon see those results and feel better too. 

In conjunction with this idea of taking the slow path is another lesson learned: take a different path too! Or, think outside the box. 

When things are not working one way, “sometimes you need to reshuffle,” says Vic. If you feel stuck, consider a new perspective. There is never just one way to do something, just as there can be multiple paths to get to the same place. 

“Things will work out for the best in the end.” 

Do all things with love and collaborate

The third lesson Vic learned during the pandemic is the power of collaboration and that when you do things with love, you bring together that same positive energy to others. Vic always brings that love to everything she does and has been working to help others during the pandemic. 

“I have been dedicating a lot of my efforts to doing pro bono work for fellow entrepreneurs,” Vic shares. “Some weeks ago I participated in a conference for entrepreneurs in Patagonia, where I am originally from. I am happy to help in any way.” 

To other women and minority entrepreneurs, Vic says to join in by collaborating with others and seek help when you need it. 

“This pandemic has been especially hard for women, for caregivers, and for minority women. There are amazing organizations, like Latinas in Business, bringing mentoring and educating us. If you need help, speak up! We are all here to help one another. Nothing can stop what you set your mind to. Women are serious, focused workers. We get things done.” 

Help support El Libro Magico Amarillo!

The future is bright and a year after launching her business, Vic is ready to expand and take things to the next level, but this dream cannot be achieved alone. 

“We are working on a crowdfunding campaign to produce two new books and accelerate our digital marketing efforts,” says Vic. “We want to reach out and impact more families, connecting kids with books and loved ones. Books can always provide a refuge for kids, as we have seen during the pandemic.” 

The upcoming Kickstarter will work to accelerate the company’s growth and produce two new books. 

“My dream is to grow our inventory and with this campaign we hope to do so with two new books. One is about the myth of the minotaur and the other one is about El Dia de los Muertos, as homage to all Latinas from Mexico.” 

spanish children's books, Libro Magico Amarillo

Libro Magico Amarillo’s current Spanish children’s books.

To support Vic and her dream she asks that people subscribe to El Libro Magico Amarillo’s newsletter by registering on their site. The newsletter will keep subscribers up to date when the campaign launches. 

“The only way we can succeed is through the generous support of all you Latinas! Please subscribe to our site and follow and share our campaign with friends and contacts when we launch. This is our first crowdfunding project ever and it would be great to have your support and good energy!” 

As fellow Latinas, minority business owners, and entrepreneurs it’s so important that we support each other. So let’s all give some love and support to Vic and El Libro Magico Amarillo.

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2020 Latinas In Business highlights and most read articles 

Our 2020 Latinas in Business Highlights and Most Read Articles are here!

This year has been unpredictable from start to finish. At first glance, we may think 2020 was all bad, but looking back at our 2020 highlights and most read articles, it’s hard not to see how much we’ve still managed to accomplish amidst all the chaos and uncertainty. We have been challenged this year and we have all struggled, but the Latinas in Business community has risen to the challenges and come together to uplift and support each other. Through collaborative initiatives and virtual events, our community has innovated and adapted to the unexpected changes brought on by 2020. 

Each year we strive to set the bar higher and this year was no different here at Latinas in Business Inc. We are so blessed and honored to have such an amazing community to readers, supporters, and collaborators. We thank you so much! Gracias! 

Now, here are the 2020 Latinas in Business highlights and most read articles on LatinasinBusiness.us, our dedicated editorial platform that promotes and empowers Latinas and other minority women entrepreneurs.

2020 Latinas in Business most read articles 

Latina Leader of March, Sara Pena (Photo courtesy Sara Pena)

In March we honored community leader and advocate, Sara Peña, as Latina Leader of the Month. As a Newark native working toward community empowerment, Sara strives to empower Latinos, especially the youth, through advocacy, legislature, and mentorship. She is currently the Director of the Center for Hispanic Policy, Research and Development in the NJ Department of State, as well as the founder of the  Boys to Leaders Foundation. Sara was also previously President of  LUPE Fund -Latinas United for Political Empowerment– whose focus is to educate, empower, and engage Latinas to promote leadership and civic service. 

Through her community leadership and service work, Sara helped to improve the quality of life and the empowerment of the New Jersey’s Hispanic community. We can’t wait to see what she will do next! 

Isahias Stanback, StedFast, and Jackeline Sansone, Branch Manager, Investors Bank at 2019 Latina SmallBiz Expo.

In May, Latinas in Business shared a step-by-step guide to help you through the PPP sole proprietor application process

For sole proprietors and micro-businesses -also known as solo-preneurs-, the SBA subsidies and loans this year have been a frustrating experience. And these programs have been designed with large employers in mind, making it all the more difficult for small businesses and sole proprietors to navigate the application process. 

But Latinas in Business had you covered with a list of resources, explanations, and step-by-step instructions on how to get the best results with your PPP application. 

Check out this reader-favorite article for more tips and resources for your next application process.

(L to R) Maria de los Angeles Corral, Education for Excellence; Alicia Garcia, Reuters; Charles Neugebauer, Univision; Jessica K Asencio, LNC; Susana G Baumann and Tathiana Carrasco, Latinas in Business Inc. (Photo Latinas in Business Inc.)

In July we said goodbye to a beloved Latina leader, Jessica K. Asencio. Friends, family, and colleagues came together to honor and remember Jessica and her legacy with loving words and fond memories of the fearless leader. 

Born in Ecuador and raised in Brooklyn, NYC, Jessica dedicated her life to supporting Latino-Hispanic causes and uplifting their voices in the workplace. Jessica became a D&I leader, and was recognized as a Diversity Champion at JPMorgan Chase. She also founded the Latino Networks Coalition (LNC), originally inaugurated in 2010 by JPMorgan Chase, Deloitte and Thomson Reuters. The coalition was launched with additional partners including American Express, Bank of America, Citibank, Credit Suisse and The New York Times.

Throughout her entire career Jessica strove to support and uplift others. She was remembered by many for her hard work, kindness, enthusiasm, and love. 

“She was a leader who led by example with optimism, strength, devotion, and focus,” says Alicia Garcia, friend, and Latino Networks Coalition’s Leader.

“Her desire to elevate the power of our community in numbers combined with her ability to create consensus and bring us together as leaders will forever be remembered,” says Lili Gil Valletta, CEO & Co-Founder of CIEN+.

“She built a legacy on relationships,” says Jonathan Wunderlich, Dream Project Development Director. “I only hope I can follow in her footsteps and continue to listen, to care, and build from there.”

Sister-duo, Lissa and Melissa, Co-founders of Ella’s Eve Cosmetics showing off their liquid lipsticks (Photo courtesy Melissa Polanco).

We ended the summer regaining confidence with Ella’s Eve Cosmetics. Owned by Latina sister-duo, Melissa and Lissa, Ella’s Eve Cosmetics is a new beauty brand that is building a community around self-confidence, authenticity, and empowerment. 

Originally a hobby, the sisters soon found a passion for makeup while watching YouTube tutorials and following their favorite influencers on social media. Then, when they began doing their own research into the makeup industry, they soon found that there were not many Latina owned makeup brands. Additionally they noticed many viewed makeup as “fake” or an inauthentic “mask.” This motivated the sisters to launch their own brand, with a focus on being real, authentic, and confident by using makeup to help people highlight their natural beauty not hide it. 

“Confidence comes from being real, the makeup only enhances the beauty that was already there.”

Libro Magico Amarillo personalized Spanish books for children.

Finally, in fall we learned how these adorable and fun personalized Spanish books for children by Libro Magico Amarillo are helping parents raise bilingual children

Founded by Maria Victoria Sanchez, Libro Magico Amarillo is a publishing company that creates personalized Spanish children’s books. Her books offer a mix of adventures and educational content that keep children engaged and reading longer, all while playing and having fun. These books also serve as a tool for parents raising bilingual children, helping them foster a love and appreciation of Hispanic language and culture in their children. 

With many options to choose from, these personalized books also make great gifts for the children in your life! 

2020 Regain Our Latino Power highlights 

In October, Latinas In Business hosted the Regain Our Latino Power virtual event where important Latinx issues were discussed in the weeks leading up to the 2020 Presidential Election. 

Regain our Latino Power, Thanksgiving

Some key topics included: discussion about Latinxs essential workers, Latinxs and the economy, Immigration Reform, Deportations and Incarceration of Latino Children. 

We were also honored to have award-winning journalist and author, Maria Elena Salinas as guest and Keynote Speaker. 

The multi-day event took place over the two last Fridays of October, leading up to the November 3rd election. Throughout the two days we welcomed guest speakers: Alana Cueto, Amy Hinojosa, Rev. Carmen Hernandez, Attorney Cesar Martin Estela, Gabriela Chavez-Lopez, Maria Santiago-Valentín, and many more

You might be interested: 12 Latina leaders honored in 2020

Oldies but goodies: These past articles made a come-back this year 

These articles made a comeback this year, piquing the interest of our readers. 

Photo by Ross Parmly on Unsplash

In the year of COVID-19 and travel restrictions, many of our Latinas In Business readers were interested in learning the 6 Benefits of top management diversity in the hospitality and tourism industry. With 8 million people employed in the travel and tourism industry and 1.2 million of those jobs linked directly and supported with international tourists, many hospitality and tourism workers were left unemployed this year due to COVID-19, travel bans, and border control. With travel and tourism at an all-time-low, it’s no wonder our readers were interested in how the industry might be affected. 

Readers were also curious about the 8 Top dating sites for business and professional women. Perhaps another COVID-19 inspired read as many were forced to turn their social lives to the virtual realm during lockdown. Due to social distancing, our social lives have also suffered and the dating scene has most definitely not been the same. It’s no wonder readers were interested in the best dating sites to connect with others while still staying safe social distancing during the pandemic. 

In Workplace, a popular article this year was 3 Common mistakes companies make in understanding assimilation in the workplace. As the Black Lives Matter movement brought the issues of racism and diversity to the forefront of national conversation, more and more companies were called out for issues regarding racism in the workplace. An unfortunately persistent issue, many companies still do not prioritize diversity and inclusion in their hiring process, resulting in a marked absence of people of color in leadership positions. Our article on the assimilation in the workplace touches on some of the common mistakes companies make when approaching the issue of diversity and inclusion and how companies can better approach this important matter.  

Finally, in Lifestyle readers were curious about which Latina celebrity is the smartest business woman. From Jennifer Lopez to Eva Longoria, Sofia Vergara, and Salma Hayek, who do you think is the best business woman? Check out our reader-favorite article to find out! 

Thank You! 

Looking back on our 2020 Latinas in Business highlights and most read articles reminds us of what an amazing and inspiring community we have here. Once again, we are so very grateful for all the support from sponsors, hosts, supporters, collaborators, and reades that allowed us to continue our mission to advocate for the economic empowerment of Latinas and other minority women entrepreneurs.

Thanks for your support and Happy Holidays for all from us! See you in the New Year!

Latinas in Business Inc. Team

spanish children's books

How these personalized Spanish children’s books are helping to raise bilingual children

Maria Victoria Sanchez is the creator and founder of Libro Magico Amarillo, a publishing company that creates personalized Spanish children’s books. Her books offer a mix of adventures and educational content that keep children engaged and reading longer, all while playing and having fun. Her books also serve as a tool for parents raising bilingual children, helping them foster a love and appreciation of Hispanic language and culture in their children. 

Spanish children's books

Maria and her son reading “Adventuras en Troya” (Photo courtesy Maria Victoria Sanchez)

Rediscovering the magic of stories 

Libro Magico Amarillo officially launched in June of this year, but before that it spent 30 years simply being a dream in Maria’s mind. Creating Spanish children’s books was something she always thought of doing but procrastinated for many years, never knowing when was the right time to start. As a child, her mother instilled in her a love for reading and writing. Stories were magical and they became her greatest passion as a child. However, as she grew up, the magic spark receded in her mind. She let her dreams of telling stories fall away to a small corner of her mind where she would think of the idea from time to time but never act on her dream. 

Before Maria would make her book business a reality, she first spent a good portion of her professional life having a successful career in the corporate world. Born in General Roca, Rio Negro, Patagonia, Argentina, Maria earned her degree in law. After graduating from law school in Argentina, she then came to the U.S. to do her Masters at Harvard Law School. 

“I worked for big names in the corporate world including Greenberg Traurig, JP Morgan, and Mastercard. I got to live in different countries and travel extensively. But with the arrival of my two children, I realized that I was no longer interested in corporate life or business trips,” says Maria. 

With her priorities shifted, Maria did some soul-searching to figure out what she wanted to do next with her career. She was searching for the magic spark. She soon found it in one of her earliest loves: stories. Maria realized that happiness for her also meant doing things that had a social impact. Libro Magico Amarillo would provide her with the platform to do just that. 

Starting from zero

Maria officially began working on making her dream a reality a year ago. At the time she had no knowledge of the industry, e-commerce, or digital marketing. It was completely new territory.

Maria in her office working on her latest projects (Photo courtesy Maria Victoria Sanchez).

“I had to start from zero,” she says, “but I decided that it was now or never and that I did not want to die without having tried to build my own business venture.”

Over the next year, Maria met with illustrators, printers, writers, and delved deep into the amazing world of book publishing. She faced some obstacles along the way, from not having access to lines of credit or a name in the industry to other entry barriers such as the high cost of marketing and having to make tough choices because of limited funds. Then of course there was the Covid-19 pandemic which threatened to halt the process and launch of Maria’s dream venture. 

“The pandemic was not going to stop me,” says Maria. “It has certainly created hiccups, but also it has proven to be an opportunity for connection.” 

Launched on June 6, 2020–what would have been the birthday of Maria’s late mother–Maria’s personalized Spanish children’s books have served as a bridge to connect family and friends during the pandemic. Family members can gather together virtually to read together and share stories, all while helping to foster a child’s bilingual education and growth. 

Sharing the magic with others 

Maria’s driving force through the struggles was her love for books and her desire to make an impact. One of the ways she’s using her platform to help others is by donating a percentage of all new profits to JAFCO, an orphanage that is doing great work for children. The other main area of impact for Maria is in education and sharing the magic of stories with others while also helping parents raise bilingual children and foster an appreciation for Hispanic language and culture. 

bilingual children

Maria Victoria Sanchez, sharing her love of stories with her daughter. (Photo courtesy Maria Victoria Sanchez).

“As a mom, immigrant, raising bilingual children, I bring a new angle to children’s books, focusing on the Spanish language, with stories thought and written in Spanish and not just translated by AI,” says Maria. 

Her books bring Hispanic values and culture to bilingual children and act as an educational tool for parents who want to instill a love and appreciation for their home culture in their children. 

Libro Magico Amarillo’s books keep children engaged and by making the children themselves the protagonists of the stories. The personalized Spanish children’s books allow parents to customize the books with their child’s names and each book is printed on demand so that each child receives a carefully designed adventure personalized just for them! 

The books also cover a variety of topics including history and geography, which allows children to learn as they play. 

Recently, one young reader shared a video with Maria of her reading experience. In the video, the 3 year-old and her mom were reading Adventuras en Troya together for the fourth time and she was so excited and engaged, asking questions about the story. 

“The little one was asking her mom, “Tell me about Menelao!!!” He was the King who was married to Elena, who was kidnapped by Paris, giving origin to the Trojan war. That just made my day,” says Maria. 

spanish children's books

Libro Magico Amarillo’s current Spanish children’s books

Most 3 year-olds are not asking about characters from ancient Greek stories, which just shows the amazing power of reading and storytelling. Libro Magico Amarillo’s books immerse children in fun, educational stories and take them on adventures all over the world–literally, since the books characters are personalized based on the child. 

You might be interested: How MiLegasi’s founder deals with resilience in children during COVID-19

Finally, Maria is also using her platform to uplift other entrepreneurs. During her journey, she had many supportive people to uplift her along the way and she wants to pay it forward. 

“I want to be an advocate for the need to provide more support to local business owners and entrepreneurs who do not have access to the same loans or health insurance as others.” 

Maria knows how beneficial it is to have a strong support system and mentors when starting out. To aspiring entrepreneurs she says, “First, count on me, give me a call! I’m happy to pay it forward. Additionally there are a lot of women networks or alliances of fantastic ladies who are doing the same or have done it before and want to help you. Second, believe in yourself. The sky is your limit. Do not let them tell you otherwise. Third, think of how you want to be remembered. I want to be remembered as someone who was not afraid of a challenge or giving a shot to impossible dreams.”