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Celia Cruz

AARP ‘La Vida Es Un Carnaval’ brings Latino community Holiday cheer

The Queen of Reggaeton and Queen of Salsa’s performance of ‘La Vida Es Un Carnaval’ is just what the holidays need this year.

Happy December! It’s crazy to think we are already at the end of this wildly unpredictable year. For many, this year has been stressful and exhausting. As we enter this last month of 2020, let us all allow ourselves to take a breath, relax, and melt into the holiday cheer as we recharge for the new year. And what better way to do that then with a little music and nostalgia!

This holiday season, AARP is bringing the Latino community some uplifting cheer with a special re-release of the Ivy Queen-Celia Cruz virtual duet “La Vida Es Un Carnaval”. 

Celia Cruz

Ivy Queen and the late Celia Cruz come together in unprecedented virtual duet.  (Source)

The unprecedented duet was first announced back in August to be the centerpiece of the Miami-based Calle Ocho Live festival, which went virtual this year in October due to COVID-19.

Speaking to Billboard, Ivy Queen said, “Celia Cruz stands out for her powerful voice, talent, stage presence and eccentricities. I’m honored to sing one of her songs with Celia because she captivated me from the moment I first heard her incredible voice and she is synonymous with the highest values, sacrifices and empowerment music that gives all of us. ¡Viva Celia Cruz, the Queen!”

The epic duet, which can be viewed here “La Vida Es Un Carnaval” throughout the holidays, not only made history uniting the Queen of Reggaeton (Ivy Queen) with the Queen of Salsa (Celia) but also became the first and only music video for Celia’s lifetime No. 1 hit. 

“We are proud to be part of this amazing initiative to support and bring joy to Latino families during this holiday season, while paying tribute to two of the most iconic Hispanic artists of all time,” said Yvette Peña, vice president of multicultural leadership at AARP. “Both Celia Cruz and Ivy Queen have broken glass ceilings throughout their careers and are an inspiration to people of all ages. As a committed ally of Latinos aged 50+ and their families, AARP proudly supports initiatives that positively impact and empower our community.”

La Vida Es Un Carnaval

Watch the epic duet now through the holiday season by clicking on the image!

You might be interested: 15 Top gift ideas for the Holidays 2020

The highly-produced video is a co-production of the Kiwanis of Little Havana, RetroPop Media, and Atlantino, and was produced in association with the Celia Cruz Foundation. It features unreleased footage contributed by director Ernesto Fundora, who himself directed Celia Cruz’s other video hit “La Negra Tiene Tumbao.” All of the footage for ‘La Vida Es Un Carnaval’ comes from a 2002 commercial shoot Fundora shot with Celia in Veracruz, Mexico for Azúcar de Veracruz. Ivy Queen’s portion of the duet was shot in Miami and directed by CSP Media Group.

“La Vida Es Un Carnaval” was written by Victor Daniel, produced by Isidro Infante, arranged by Isidro Infante and released as the lead single from Cruz’s studio album Mi Vida Es Cantar (1998). The song won the award for Tropical Song of the Year at the 2003 Lo Nuestro Awards. 

As an iconic and legendary tune, “La Vida Es Un Carnaval” is sure to spread much needed holiday cheer this season. Watch the stunning video here and let yourself relax into the music and celebrate this life. 

Thanksgiving, Latinas in Business

A Thanksgiving message from Latinas in Business

Thanksgiving became a new tradition for our family when we arrived as immigrants from Argentina 30 years ago. We embraced it as one of our favorite Holidays, a more relatable spiritual tradition about being grateful and sharing food -also a way of showing love in our Latin American traditions- than exchanging lots of presents or singing carols we hardly knew.

It is now November and Thanksgiving opens the Holiday Season. What an incredible year we are living this 2020!

As we celebrate this holiday, at Latinas in Business, we have many reasons to be grateful for. It is almost a miracle that we have grown in a year like this one, and achieved many of the goals we had for FY 2019-2020.

Thanksgiving, Latinas in Business

Latinas in Business Executive Board

Who would have thought that challenges like the pandemic, an economic crisis and social unrest would give us the opportunity to reach and impact more lives of Latinas across the country.

After some hesitation due to the shock of the ”first wave,” we immediately recognized the Power of Collaboration as the beacon theme for this year. We quickly pivoted our programs to virtual encounters and in July we conducted our first virtual Women Entrepreneur Empowerment Summit, with the participation of national and international organizations and over 700 views.

Strengthening the digital presence of our publication, LatinasinBusiness.us, we reach now almost 12,000 subscribers, publishing up to 5 times a week. So far 38 Latinas have been featured on our Spotlight Latina Leader of the Month. We also reached over 1700 members nationwide.

You might be interested: Thanksgiving a tradition Latinos learn to cherish

We ended the year with a tremendous opportunity to lead A National Conversation with Latina Leaders, the presence of 23 supporting organizations, and our Keynote Speaker Maria Elena Salinas. We reached over 2400 viewers!

Regain our Latino Power, Thanksgiving

And we are not done yet! As you saw in our cover, we have recruited 6 unstoppable Latinas, corporate, entrepreneurs and community leaders in their own right, for our Executive Board of Trustees. What an honor to be on this journey with such amazing ladies!

It is only fair to also mention the excellent work of our team, starting with Victoria, recently promoted to Editor, who started three years ago as our editorial intern; Maria Jose, our new Social Media Director; and Sharisma, who recently joined as Outreach Coordinator. These ladies are helping expand the Latinas in Business blueprint in so many directions, with great content and laser vision.

I foresee a great future for our organization. Only 2 years into our nonprofit status, we are already stepping on solid ground to grow at a national and international levels.

Join us in this fantastic venture to continue to impact the lives of thousands of Latinas and other minority entrepreneurs, professional and corporate women who are struggling to succeed in this economic crisis.

Let’s do this together! And as always, we are very grateful for your continuous support.

The Latinas in Business Team 

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