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Latino population powerhouse: 2020 Census data reveals huge diversity growth

2020 Census data reveals that Latinos account for over half of the country’s population growth in the past decade. 

Latinos are a powerhouse population that are only growing to new heights. In both business and population, recent data shows that Latinos and Hispanics are an integral and vital force with the power to make great shifts in the U.S. economy and political landscape. 

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Earlier this year, the 2020 State of Latino Entrepreneurship Report conducted by Stanford Graduate School of Business in collaboration with the Latino Business Action Network revealed that the number of Latino-owned businesses has grown 34% over the last 10 years compared to just 1% for all other small businesses. Were it not for the growth in the number of Latino-owned firms, the total number of small businesses in the U.S. would actually have declined between 2007 and 2012.

Now, the results of the 2020 Census data reveal similar growth among the U.S. Hispanic population. The overall U.S. population grew by 7.4% over the last decade to reach 331 million. The rate of growth was the slowest since the 1930s. However, just over half of that total growth was due to increases in the U.S. Hispanic population. 

Latinos are a powerhouse population

According to the census data, the Hispanic population reached 62.1 million, or 18.7% of the total population in 2020, compared to 16.4% in 2010 and 12.6% in 2000. In contrast, the U.S. white population alone is shrinking, while people identifying as white in combination with another race has grown by 316 percent. 

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These changes in population revealed by the 2020 Census will have a great impact on the country’s political landscape. The result of the census will be used to draw new voting districts for next year’s midterm elections. With a growing diverse population, we undoubtedly will begin to see changes in the coming elections as diverse communities will be likely to elect diverse leaders. 

In California, the Hispanic population became the largest in the state in 2020. Currently, more than 39% of Californians identify as Hispanic or Latino, compared to the state’s white population which only amounted to 35% according to the 2020 Census data. 

Census data also revealed a drop in the number of Hispanics who identify as white. In 2010, 26.7 million identified as white, while now only 12.6 million identify as such. 

2020 Census, Latino population

Percentage Distribution of the Hispanic of Latino Population: 2010 and 2020. (Graphic source)

In an article with NBC News, Thomas Saenz, president of the Mexican American Legal Defense and Educational Fund, said, “Today’s data release from the 2020 Census demonstrates that the Latino community is a huge and increasing part of our nation’s future.”

These numbers will help shape the nation in the years to come. Not only will the census data help redraw voting districts, but these numbers will also be used to divide federal funding to community programs, determine divisions for city council and other boards such as school districts. 

Clarissa Martinez de Castro, vice president of UnidosUS, the country’s largest Latino advocacy group, said that the increase in diversity is the source of the nation’s strength. However, she notes that, “Despite our contributions to the country, the realities of our lives aren’t always recognized and worse, in too many cases, we are actively demonized.” 

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The new data is a reminder of the power the Latino and Hispanic population hold. As the largest growing population, Latinos can no longer be ignored.