Posts

Tapping into Latinas' potential could unlock $393 billion in economic value in the U.S. 

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Did you know that right now Latinas hold the power to unlock $393 billion in economic value in the U.S. and reboot the post-pandemic economy? In fact, some may even say Latina business owners and entrepreneurs have a ‘midas touch.’
Latina Buying food at the supermarket

Is your company a “gringo”? Secrets of successful marketing to Latinos

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Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, and they will be the dominant and in many cases the only driver of domestic CPG sales growth. Are you ready for the challenge?