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Latina celebrities

Four Latina celebrities but who is the smartest business woman?

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Which of these Latina celebrities is the smartest business woman and why? Are branding, design, influence, charitable work and community responsibility important features of a smart business woman?
Latina Buying food at the supermarket

Why Latino economic power is greater than political representation

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Despite new reports on the increasing Latino economic power –their buying power, insertion in the labor force, and their role as the backbone of Social Security–their role...
Goffan_Claudia_2small

Havi Goffan the genie behind Target Latino

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The Latino market is an ever evolving moving target that…
Codie Baker Sanchez Award

Dr. Sanchez-Baker from human stories to economic empowerment

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Searching for accomplished Latinas, back in October I found…
Dr. Codie Ann Sanchez Baker

Dr. Sanchez-Baker from human stories to economic empowerment

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Searching for accomplished Latinas, back in October I found…
culture of poverty Latinos and social security

La cultura de la pobreza, a stigma in minority communities

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When I woke up this morning to the elections’ results, I remembered this concept of “la cultura de la pobreza” or culture of poverty, a theory that anthropologist Oscar Lewis developed in the 60s

Latinas driving The Latino Coalition and LALCC Summit

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The Latino Coalition (TLC) and the Los Angeles Chamber of Commerce…

Achieving the chameleon effect in business global expansion

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Many years ago, I was consulted by an oil and gas American distribution…
empowerment with economic power

Real empowerment conquered with economic power

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You probably read my story, a reaction to the hot debate and…