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Latinas leaving corporate America, startups, small business, launching a business

Latinas leaving corporate America and succeeding as entrepreneurs

Latinas struggle to break the glass ceiling in corporate America and this is no news to those who are climbing the corporate ladder. However, it seems that the once considered the ultimate achievement for any Latina –to become a part of the establishment–, has now given way to a new alternative: Latinas are leaving corporate America, starting their own businesses and succeeding as entrepreneurs.

Latinas leaving corporate America, startups, small business, launching a business

While entrepreneurial activity in the country is growing at a slower pace, you would never know it by looking at data on Latina entrepreneurs; they are the fastest growing cohort in the female entrepreneurial demographics.

According to the State of Women-Owned Businesses 2014, the number of Latina-owned firms has more than tripled in the past 15 years. Further, their employment has risen to 85 percent and revenues have doubled; by contrast, growth of all women owned firms in America is only 68 percent with only a 72 percent growth in revenue. Today, four in ten minority women-owned firms are owned by Latinas.

The background of these Latinas is not confined to one group. It includes not only Mexicans, Puerto Ricans, and Cubans but also a mixture of nationalities from Central and South America. It appears that most Latinas started their entrepreneurial endeavors in the fourth or fifth decade of life. Despite a late start, Latina entrepreneurs have appeared to overcome many barriers to succeed as entrepreneurs.

These numbers, however, don’t explain why such phenomenal growth rates have occurred. Equally compelling is why so many Latinas are now leaving corporate America in record numbers.

Placida V. Gallegos, Latina Advancement Specialist for the Center for Hispanic Leadership, explains in her interviews that Latinas reveal the main causes of digging into the entrepreneurial spirit including:

1) Wanting to do some type of meaningful work and influence the course of their career

2) Willing to do whatever it takes to achieve their goals and

3) Having an entrepreneurial spirit and not being afraid of risk taking.

So why are Latinas starting their businesses?

Rosario Gamboa

Rosario Gamboa, founder and owner of Canela Bakery

When interviewing Latinas for our feature articles, not only I like to know more about them and their businesses but also the reasons why they started their entrepreneurial journey. From microbusinesses to larger small businesses, there is some common ground in the reasons Latinas mentioned for starting businesses at staggering rates.

If we are talking about startups and very small businesses, the size and type of business is most of the time related to some very basic reasons I have discussed in our several interviews with Latina business owners, such as:

1) Being the head of household and/or main bread-winner of an extended family

2) Language barriers that prevent them to access the labor market

3) Lack of a formal education

4) A skill acquired in the country of origin that is translatable to the US local economy –especially in Spanish-speaking clusters (cooking, hair styling, retail merchandising, cleaning, etc.)

These reasons usually trigger a microbusiness venture (1 to 5 employees) that might expand into a larger venture: a catering service might become an ethnic food restaurant; a hair stylist that might open her own salon; a cleaning service that employs extended family and other immigrants from their own country of origin; and other examples of microbusinesses.

Why are Latinas leaving corporate America?

However, career oriented Latinas are also venturing into the entrepreneurial field. Having been through enough struggles in their own lives, many Latinas now feel that a corporate career is not for them. They also note that working hours could be inhumane, there is cut throat competition at all costs, and little time can be dedicated to their families and their communities.

I interviewed once a high executive of a global corporation and she told me the sacrifice she had to make to achieve at her company: She spent the first birthday of her son and, as she said, many birthdays, working in a foreign country. Would YOU have missed that precious moment? Latinas insist they have always been eager to succeed but not at the cost of sacrificing their values and families.

Driven by their generous purpose and relational connection, other Latinas believe that large corporations only enrich themselves without really paying back to the communities they serve, and this is against their way of doing or understanding how business needs to be done.

Many Latinas who were in large companies also mentioned that the there is an “old boys” club mentality and lot of political maneuvering in corporate America. Otherwise, they might get stuck in certain positions related to their language skills and Latino cultural knowledge and denied the promotions they deserve.

You might be interested: Gender diversity in the C-suite, where Latinas stand

gender diversity in corporate America

What are the reasons behind Latina entrepreneurs’ success?

Some of the reasons Latinas have expressed as important stepping stones to excel as entrepreneurs include the following:

  • They are not afraid to work hard, are very flexible and willing to do whatever it takes to serve their clients.
  • They have relied on family and friends for building their business, reaching out to them for funding or labor, and they have returned the favor to the community when they succeed. Latinas are always eager to improve the economic welfare of their community and tend to avoid individualistic success.
  • Because Latinas have always been forced to survive in dire workplaces, they often see opportunities where others see gloom. Their sense of excitement and enthusiasm helps them tolerate all adverse atmospheres in the workplace.
  • Latinas also tend to be innovators and even if they are afraid of taking risks, they are constantly searching for opportunities. Many are extremely religious and trust in their faith to guide them through their journey.
  • Having a pioneering spirit, Latinas tend to view life differently because of all the difficulties they have faced. They tend to be practical, creative and cheerful.
  • Do or die. Many Latinas are fully aware of the sacrifices their parents made to raise them in a foreign country. Thus, they take every opportunity to do better, work harder and achieve more because they want to improve opportunities for themselves and their children.Many Latinas agree that coming into a new culture has made them very competitive. Their parents’ struggles in their country of origin have been replaced by a feeling of empowerment that anything is possible in America.

When they first came to America, nothing was handed over to them on a silver plate and they had to find out everything for themselves. They had to support and help others at the same time.

The success of many Latinas leaving corporate America has inspired others to follow on their path, and more Latinas prefer to have their own business rather than work for someone else. The majority of Latina entrepreneurs who have succeeded say that it takes a lot of blood, sweat and tears to succeed in America, but at the end of the day they all agree, the tears are those of happiness and reward.

Susana G Baumann interview with Don Daniel Ortiz for American Dream Latin Souls on YouTube

American Dream Latin Souls interviews Susana Baumann at LatinasInBusiness.us

We thank Don Daniel Ortiz for this interview to Susana G Baumann, Editor-in-Chief at LatinasInBusiness.us and the opportunity to share her experience as an immigrant entrepreneur.

ahora te toca a ti Latinas in business Latina entrepreneurs

LatinasinBusiness.us announces new campaign to promote Latina small businesses “¡Ahora te toca a tí!”

“¡Ahora te toca a tí!” campaign starting next week on our Facebook discussion group “We are LatinasinBusiness.us.”

ahora te toca a ti Latinas in business Latina entrepreneurs

We are announcing a great new campaign for Latinas in business and the workplace who would like to promote their businesses, career or professional achievements and be featured on our LatinasInBusiness.us platform and social media channels (Twitter, Facebook, LinkedIn, Google+).  Be the first to participate and help others!

“¡Ahora te toca a tí!” is a new campaign on our Facebook discussion group “We are LatinasinBusiness.us” –where anyone can become a member or post promotional announcements for their businesses or events.

It works like this:

Every week, we will hand-pick three Latinas in business or the workplace and encourage them to show their products, website, businesses or announcements by posting this paragraph on We are LatinasinBusiness.us. We will tag three Latinas to the announcement and share the announcement on their walls.

Example:

Latinas in business campaign

Ahora te toca a ti! campaign to promote Latinas in business and the workplace. Help others promote their businesses by tagging them on the page!

Once they have posted their own “stuff”, those selected Latinas will have the opportunity to pay it forward by inviting other three Latinas they know –friends, colleagues– or women they admire because of the work they do, and encourage them to do the same with the “¡Ahora te toca a tí!” paragraph.

Copy and paste the paragraph again and tag your selected Latinas, and share on their wall –to make sure they receive the invitation! Help them promote their businesses and/or achievements!

Just a few rules:

  1. They have to be Latinas –of Latino or Hispanic background.
  2. To get a free promotional feature on LatinasinBusiness.us platform, you must invite three other Latinas to promote themselves (tagging, sharing, inviting to the page, etc.). Once they post their “stuff”, you get a FREE promotional feature on our platform

Again, they can be a Latina small business owner, Latina entrepreneur, Hispanic business woman, Hispanic professional or career woman, Latina blogger or social media guru in any industry, in corporate or non-profit industries, organizations, government or… you name it!

At LatinasinBusiness.us, we believe that “la unión hace la fuerza” in every aspect of life: in business, the family, as a community or as a nation. Vamos, Latinas!

Ribbon cutting ceremony

SHCCNJ raises the bar at 25th Annual Convention and Awards (photo gallery)

Once again, the Statewide Hispanic Chamber of Commerce of New Jersey held its 25th Annual Convention and Expo on October 16 at The Brownstone in Paterson NJ.

Members of the AccessLatina accelerator

AccessLatina launches accelerator for economic empowerment of Latinas in STEAM

 

Members of the AccessLatina accelerator

Members of the AccessLatina accelerator

ACCEPTING APPLICATIONS EFFECTIVE IMMEDIATELY

 AccessLatina, a non-for-profit organization pioneering entrepreneurial growth for women, announces the launch of the first-ever multi-market accelerator program developed to reach one of America’s fastest growing populations—Latinas—in STEAM, social innovation and agriculture.

The organization parallels the passion, authenticity and cultural roots that Latinas proudly share. The accelerator was launched by two female entrepreneurs: Lucienne Gigante and Marta Michelle Colón. It is open to Latinas who own businesses headquartered in New York, Washington, DC, Florida, and Puerto Rico, focused on STEAM, social innovation, or the agricultural industry (including ag-farm and ag-tech), and have been doing business for at least three years.

According to the American Express State of Women-Owned Businesses 2014 report, women in the continental U.S. are opening an average of 1,200 businesses a day, double the rate from three years ago. Women-owned businesses generate more than $1.4 trillion in revenue and employ more than 7.9 million people.

Latinas in particular are paving the way by opening businesses six to one above other market segments, proving to play an instrumental role in unleashing the potential of the American economy. Over the past decade there has been a nearly 200 percent increase in Latina-owned businesses. 

“Studies show that Latina business owners have a startup rate of six times the national average. Latinas hold amazing possibilities to create employment, exports and continue to significantly impact the economy,” said Marta Michelle Colón.

AccessLatina aims to provide capital injection and resource investment to women-owned businesses with high-growth potential through a yearly competition for which applications are being accepted starting immediately at www.accesslatina.org.

AccessLatina will provide capital and resources to Latina entrepreneurs, including a $25,000 grant and a crowd-funding round, advanced education, publicity, mentoring and access to a high-profile network of professionals, other entrepreneurs and investors.  

The accelerator comprises three modules taught by top professors and experts on topics including management, sales, marketing, investors, business plans, and mentoring sessions. Ten finalists will be chosen by more than 40 judges participating in the process.

“Investing in women’s economic development is a significant economic driver for any country,” said Lucienne Gigante.

AccessLatina is supported by McDonough Graduate School of Business of Georgetown University, Kiva Zip, Athena Center for Leadership Studies at Barnard College, Golden Seeds, Guayacán, the Manhattan Chamber of Commerce, Oriental Bank, and Stanford Latino Entrepreneurship Initiative, among others, and consists of a group of dedicated social and business entrepreneurs.

To be part of the #ACCESSLATINA experience or for more information on the program and details of the application process please visit www.accesslatina.org. Follow on social media  @AccessLatina on Facebook and @AccessLatina on Twitter. Please use #FUNDLATINAS on social media.

 

Key Dates:

Accelerator’s deadline to submit applications is

November 28, 2015

 The 10 finalists will be announced on

January 4, 2016

 The five winners will be announced on:

March 28, 2016

 

2015 LatinasinBusiness.us Best Business Award

Announcing: 2015 LatinasinBusiness.us Best Business Award!

2015 LatinasinBusiness.us Best Business Award

Want to make $100 in 30 seconds? In celebration of our first anniversary coming up on 2015 Hispanic Heritage Month, LatinasinBusiness.us is launching a fantastic promotional opportunity*! Give us your 30-second elevator pitch video  and participate in the 2015 LatinasinBusiness.us Best Business Award!

An elevator pitch is a brief, persuasive speech that you can use to spark interest in your business or organization, and the promotional tool that can land you a $100 gift card!

Pay attention to these dates:

  1. From September 15 to October 5: Go to our LatinasinBusiness.us Facebook Fan Page , Like us and post your video with your 30-second elevator pitch telling us about your business, project, idea or product. Make it memorable, interesting and succinct! Explain our readers what makes your “pitch” unique and win!
  2. From October 6 to October 12: Invite your friends to Like our Facebook Fan Page and vote for your video.
  3. On October 13: We will announce the 5 (five) finalists according to popular vote on our Facebook Fan Page.
  4. On October 15: 3 (three) winners in first, second and third place will be announced on our Facebook Fan Page.

The 2015 LatinasInBusiness.us Best Business Award (first place) will receive a $100 gift card. Second and third places will receive a $25 gift card. In addition, all 5 finalists will receive a FREE promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on LatinasinBusiness.us. All five feature articles will be promoted on our social media channels!

In addition, all entries will participate in an opportunity to win a FREE promotional feature article with your picture, video and a description of your products or services (a $1200 value) on LatinasinBusiness.us.

 

Promotion opens from September 15 to October 15. Video entries will be voted between October 6 and October 12th on LatinasinBusiness.us FB page. Five finalists will be announced on October 13th. Three awardees will be announced on October 15th in first, second and third place. Decision will be made by members of the Editorial Board of LatinasinBusiness.us. Award in first place will receive a $100 gift card as incentive. Second and third finalists will receive a $25 gift card incentive. In addition, all 5 finalists will receive a promotional feature article with your picture, the video you submitted, and a description of your products or services (a $1200 value) on our digital platform LatinasinBusiness.us. *This promotional opportunity is only for Latinas or Hispanic female small business owners or entrepreneurs hiring 25 employees or less.

EVERYBODY WINS! All participants will qualify for an opportunity to receive a FREE promotional feature article on LIBizus with your picture, video and a description of your products or services.

Don’t miss this opportunity to promote your business for free (limited time offer!). For additional questions, please email Susana@latinasinbusiness.us/

 

Here some tips to create your elevator pitch

Adapted from Creating your Elevator Pitch By Keith Jackson and the Mind Tools Team

Key Points

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It needs to be succinct but memorable, while conveying important information.

To craft a great pitch, follow these steps:

  1. Identify your goal.
  2. Explain what you do.
  3. Communicate your USP (unique selling proposition).
  4. Engage with a question.
  5. Put it all together.
  6. Practice.

Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.

It can take some time to get your pitch right. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in a conversation.

Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.

  1. Identify Your Goal: Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

  1. Explain What You Do: Start your pitch by describing what your organization does.

Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first; after all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.

Example: Imagine that you’re creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, “My company writes mobile device applications for other businesses.” But that’s not very memorable!

A better explanation would be, “My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers.”

That’s much more interesting, and shows the value that you provide to these organizations.

  1. Communicate Your USP: Your elevator pitch also needs to communicate your unique selling proposition or USP.

Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.

Example: To highlight what makes your company unique, you could say, “We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app.”

  1. Engage with a Question: After you communicate your USP, you need to engage your audience.

To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.

Example: You might ask “So, how does your organization handle the training of new people?”

woman with gift card

  1. Put it all Together: When you’ve completed each section of your pitch, put it all together.

Then, read it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person’s interest, or monopolizing the conversation.

Then, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

Example: Here’s how your pitch could come together:

“My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.

“So, how does your organization handle the training of new people?”

  1. Practice: Like anything else, practice makes perfect.

Remember, how you say it is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you’re aware of your body language   as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural.

As you get used to delivering your pitch, it’s fine to vary it a little – the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!

 

LISTA Latinas Excellence Award And Latinas in Tech Summit

Emerging Tech Leadership Summit and Latina Tech & Biz Leaders Luncheon

Event Details: TechLatin@ Emerging Tech Leadership Summit 

Date: July 22nd 2015    Time: 8:00am -7:00pm

Location: Waterside Catering and Banquet Center

7800 B River Road, North Bergen, NJ 07047  |  201.861.7767

 

NorCal LISTA Summit Attendees

NorCal LISTA Summit Attendees

Join us for a event that will be remembered!  Latino/as in Tech and business leaders from around the New York tri state area and their associates will be coming together in North Bergen, NJ, to discuss the state of affairs for Latinos/as in Tech. This year, the TechLatin@ Emerging Tech Leadership Summit will be take place at the magnificent Waterside Banquet sponsored by Aetna, AT&T, The Home Depot, Comcast/Telemundo , Fletcher, Heald & Hildreth, and Verizon.

“We are incredibly excited to host the Emerging Tech Leadership Summit and National Latina Tech and Business Leaders Luncheon in New Jersey,” said Nii Lomotey, President of the LISTA TechLati@ Council of New Jersey.

“According to the most recent data, Hispanics account for 38 percent of the state population and 3% in Silicon Valley and Fortune 500. LISTA has been showcasing and developing the next generation of tech talent for over 17 years making us the premier Latino technology association in the country”, said Jose Marquez, CEO and President of TechLatin@: Latinos in Information Sciences and Technology Association. It is time for a change, we must make the change happen. 

“We have amazingly talented techs in the latino community that is pushing innovation to new heights every day,” said Francisco Montero, Chairman, TechLatin@: Latinos in Information Sciences and Technology Association  “The possibilities are endless when we come together and together our message is clear innovate, create and continue to drive opportunity.”

The 2015 Emerging Tech Leaders Summit and Latinas Tech and Business Leaders Luncheon is a daylong event. This year’s workshops will include a focus Tech Trends, a luncheon recognizing the most successful, Social Media, Latinas in tech: Why Silicon Valley Just doesn’t get it. Tech for Social good Cyber Security Done Right, Doing Tech Business in Cuba: How to do business in Cuba and Avoid the Pitfalls among other important topics topics.

 

SPEAKERS INCLUDE: 

–  Beatriz Rodriguez, Director Diversity and Inclusion, Home Depot

–  Ted Rubin, Chief Marketing Officer,The Rubin Organization

–  Yolanda Arriola, CEO, Southwest University at El Paso

–  Jackie Puente, Executive Director External Affairs, Comcast Corp.

–  Antonio C Martinez II, Attorney, The Law Office of Antonio C Martinez II

–  Carlos Gonzalez, Massachusetts State Representative,

–  Francesca Escoto, Author and Activist, Tech for Social Good

–  Rosa Alonso, Telemundo 47 CEO/Creator, Rosa Alonso Digital

and many more.  For a complete list click here 

Follow the conversation on Twitter: @LISTA1  @techLatino  #techlatino 

Event Details:

Location: Waterside Catering and Banquet Center

7800 B River Road, North Bergen, NJ 07047  |  201.861.7767

Date:July 22nd 2015    Time: 8:00am -7:00pm

To for more information, sponsorship and to purchase tickets, please go to: http://

Tecla Awards Finalists

LatinasInBusiness.us TECLA Awards finalist at Hispanicize 2015

Tecla Awards Finalists

Tecla Awards Finalists

The year 2015 seems to be starting at a fast pace for LatinasInBusiness.us!

After being named as one of 15 Latinas to follow on Twitter 2015 by social media influencer and editor-in-chief of Vivafifty.com Lorraine C. Ladish, yesterday we received GREAT news!

LatinasinBusiness.us has been selected as one of three finalists for the prestigious TECLA Awards at Hispanicize 2015 as Best Latino Business or Finance blog. AMAZING!

Hispanicize 2015 and the Latina Mom Bloggers digital influencers network announced the finalists of the first annual TECLA Awards, which showcase the increasingly sophisticated and impressive work that Latino digital influencers, bloggers, journalists, brands and agencies are executing in the digital multicultural space.

After careful deliberation amongst a panel of 30 judges from major U.S. Hispanic brands, agencies and digital influencers, the finalists were selected from a remarkable lineup of nearly 300 nominees. The awards feature 26 categories, 19 devoted to Latino bloggers, vloggers and journalists and seven focused on excellence in Hispanic marketing and media.

“We’re extremely impressed by the caliber of the nominations to claim the Hispanic Market industry’s top digital awards. Not only should the finalists be honored to receive this recognition, but all nominees should be proud to be competing against the best in the industry,” said Manny Ruiz, founder and creative director of Hispanicize 2015.

Named after the Spanish-language word for an individual key on a keyboard, the TECLA Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing.

The first annual TECLA Awards will be held on Monday, March 16, 2015 at Hispanicize 2015 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation.

The awards are a co-production of the Hispanicize event and the Latina Mom Bloggers network. The TECLA Awards is being conducted in alliance with iBlog Magazine, the lead blog industry trade media partner, and the Hispanic PR Blog.

Hispanicize15_FaceBook_banner-copy

 

These are the finalists for each category:

Best Latina Fashion / Beauty Blogger

– Monique Frausto – Ever So Popular – Mimi G Style

Best Latino Parenting Blogger

– A Typical Familia – Living Mi Vida Loca – The Positive Mom

Best Latino Food Blogger

– Comiendo en LA – Latino Foodie – Nibbles and Feasts

Best Latino Sports / Fitness Blogger

– Fit Latina – Cocina Y Muevete Para Triunfar – The Healthy Latina

Best Latino Technology Blogger

– Ariel Coro of Tu Tecnología – Spanglish Review – TECHNotas (post-humously)

Best Latino Travel Blogger

– Bella Vida by Letty – XoxoLizza – Las Travel Blogueras

Best Latino Entertainment Blogger

– Cámara Flash – Modern Latina – Web City Girls

Best Political Blogger

– Frente Civico – Latino Rebels – Political Cortadito

Best Latino Business or Finance Blogger

Susana G Baumann, Editor-in-Chief, LatinasInBusiness.us

Susana G Baumann, Editor-in-Chief, LatinasInBusiness.us

– Cuponeando PR – LatinasinBusiness.us – Think Multicultural

Best Latino on Youtube

– Healthy Voyager – Styled by Ale – Viajando Y Aprendiendo

Best Latino on Vine or Instagram Video

–David Lopez – Matthew Windey – West Journal’s Pitchagram

Best Latina/Latino on Twitter

– Elianne Ramos – Web City Girls – Jose Resendez

Best Spanish-Language Blogger or Vlogger

– Mama y Maestra – Hispana Global – Natural, Organiza y Latina

Most Creative Sponsored Blog Post

– La Shoppinista – Piccolo Mondo PR – Web City Girls

Most Creative Sponsored Vlog Post

– Presley’s Pantry – Reality Changers – Flama

Best Latino Facebook Fan Page Community

– Cosmopolitan – Cuponeando PR – Mama XXI

Best Web Site/Blog Covering Latino News

– El Gordo Y La Flaca – Sal Y Pimienta – Revista Atabey

Most Admired Latino Celebrity on Social Media

– Alejandra Espinoza – Fernando del Rincon – Ismael Cala

Most Creative Sponsored Vine or Instagram Post

– Telemundo: Premios Tu Mundo “Soy La Mala Suerte” – XoxoLizza

Best Agency Doing Hispanic Social Media

– Alma – Lopez Negrete – República

Best Non Profit or Cause-Related Marketing Campaign of the Year

– AARP’s Caregiving Campaign – Voto Latino: Pride in our culture, Power of our vote

Best Social Media Marketing Campaign of the Year

– Boden PR: McDonald’s: #ViveTuJuego – Coca-Cola: Haz a Alguien Feliz – 15th Annual Latin GRAMMY Awards®: Social Media Celebration

Best Broadcast TV or Cable Network Doing Social TV

– CNN en Español: Coverage of Venezuela protests – Telemundo: Latin Billboards Award

Top Latino Marketing Pro Doing Hispanic Social Media

– 15th Annual Latin GRAMMY Awards®: Social Media Celebration – Trenderscope

Best Brand Doing Latino Social Media

– Dunkin’ Donuts – Flama

Best Hispanic Brand Facebook Fan Page Community

– Tadin Herb & Tea Co. – McDonald’s Latino – State Farm Latino

*Categories with less than one submission were omitted from the finalists list.

Honorable Mentions:

– Reality TV All-Star: Univision for Nuestra Belleza Latina

The first annual Tecla Awards will be held at 6:30 pm on Monday, March 16, 2015 at the JW Marriott rooftop in Downtown Miami during Hispanicize Week, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. Finalists will be recognized at the event and winners will be announced for the first time. The evening will include performances by Venezuelan star duo Chino y Nacho and Mr. Pauer.

To purchase your full access event badge to Hispanicize 201 go to: http://www.hispanicizeevent.com/event-registration. Every attendee gets access to sessions, concerts and films. All passes also include meals and, in most cases, drinks.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit http://bit.ly/1v5hatt.

About Hispanicize 2015 Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship.

Co-chaired by Facebook’s U.S. Hispanic Head of Sales Christian Martinez and award-winning actor Luis Guzmán, Hispanicize 2015 is a production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

 

crowdfunding money access to capital

The truth about crowdfunding to access capital for small biz

Many small business owners “in the fringe” are looking at crowdfunding as a way to access capital for their small businesses but not everything is as simple as making your plea online.

Posted by Dustin McManus on November 19, 2014 on the Small Business Majority Blog.

crowdfunding, money, access to capital

Q: How do small business owners feel about access to capital?

A: Access to capital has been a persistent problem for entrepreneurs, particularly since the recession. While some parts of the business community have found it easier to secure capital, there are significant gaps in critical areas, such as minority and rural communities, as well as for groups of entrepreneurs like women and veterans. Our opinion polling found that an overwhelming 90% of small business owners nationwide agree that access to credit for a small business is a problem, with 61% agreeing it’s harder to get a loan now than it was before the 2008 recession.

Q: How does crowdfunding relate to access to capital?

A: Crowdfunding is a method of funding by raising monetary contributions from a large number of people, typically online. Small businesses have seen the rapid growth of alternative sources of capital like crowdfunding, which leaves entrepreneurs at risk due to the lack of fair and clear regulations on this new venture. Policymakers must address the risk that comes with alternative sources of capital that balances very real opportunities without stifling this same innovation that has the potential to create more options and points of access to capital for small businesses.

You might be interested: Women business startups apply for seed grant program

Q: How can lawmakers ensure fair regulation of crowdfunding to protect small businesses?

A: The JOBS Act of 2012 required the SEC to issue guidance on crowdfunding. Lawmakers should issue these final rules as quickly as possible, with no further delay, and strike the appropriate balance between oversight and opportunity.

Q: What else can be done to help small businesses access capital more easily?

A: One solution is to change outdated regulations that limit credit unions from meeting small business needs. Currently, there are federal regulations in place that bar credit unions from lending more than 12.25% of their assets to businesses, resulting in businesses belonging to these credit unions having $13 billion less in capital available to them. Bipartisan legislation in Congress would change this and allow credit unions to lend up to 27.5% of their assets, increasing options for small businesses and creating thousands of new jobs with no additional risk for taxpayers.

Q: What about efforts for entrepreneurs that are historically underserved in accessing capital like minorities and women?

A: Continuing to support and expand efforts by the SBA, USDA and other agencies to close gaps through loan guarantee programs will help serve minority, women, veteran and rural entrepreneurs in their attempts to access capital. With innovative new ways of streamlining and simplifying loan-making for small businesses and opening new avenues of capital for them being used, the existing needs of minority entrepreneurs will can be met in order for them to continue serving their function as job creators. Particularly for women, who account for only 16% of conventional small business loans, legislation such as the Women’s Small Business Ownership Act would address this gender gap in lending by expanding or improving SBA programs to reach more women seeking business loans.