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Hanging Secrets Latina innovation for lingerie and intimate apparel

Frances Prado, innovator, creator of Hanging Secrets

Frances Prado, innovator, creator of Hanging Secrets

Hello, my name is Frances Prado and I am the CEO/Founder of Ageless Beautiful Clever Creations LLC, a lingerie organizer line.

I am a proud daughter of Mexican immigrants who came to the USA in 1963. Born in Bakersfield, CA, I have been happily married for 32 years and have two young adult children Leo, a disabled Navy veteran and Ashley, who is a graphic designer.

A few years ago, I was going through the empty nest syndrome and specifically remember asking myself “Frances, what are you going to do with all this extra time on your hands?” I said, “Girl you better start cleaning and organizing around you.”

I started in my bedroom; I opened the drawer and that was my Aha! moment. For years I have been stuffing my bras into overfilled drawers resulting in damaged pieces that needed to be replaced well before they should had been. I thought there had to be a better way!

I knew I could create a brassière organizer that would look nice, maximize space, protect and organize all intimate apparel. I took the idea to the drawing pad and started translating my vision onto paper.

After trial and error, I was finally able to come up with Hanging Secrets, the bra organizer that received a patent in March of 2015. I am honored to be included in the seven percent of women that have been issued patents in the USA.

The organizer neatly stores and protects underwear from damage in see-through molded plastic windows conformed to the shape of a bra, with corresponding pockets for matching panties to be inserted for storage by style and color.

Hanging Secrets intimate apparel organizer closet

Hanging Secrets intimate apparel organizer closet

Hanging Secrets can be hung inside the closet on a standard rod or from a closet door. It can store up to three bras per holder and four panties per pocket.

Being Dr Melinda Silva’s patient for more than two years, I had an immediate connection with her because she is such a compassionate doctor. Dr. Melinda Silva graduated from UCLA with a BS in Psychobiology and then received her medical degree from UC Davis School of Medicine. She is a Board Certified physician in Family Medicine and completed a Fellowship in Functional and Regenerative Medicine.

With Dr. Silva’s expertise and training, she strives to provide the best medical care with a focus on prevention and holistic health care. She teaches us women to be the best version of ourselves and to age with grace and strength.

In December of 2014, I brought Hanging Secrets idea to Dr. Melinda Silva for her opinion on the product. Knowing that Dr. Silva was the ideal person to judge this product –given her experience with cancer patients and as an entrepreneur– I knew she would be of great help.

Immediately, after reviewing the product, Dr. Silva joined my journey “dream.” I call her my Angel partner because she believed in me and my product. In January 2015, we formed Ageless Beautiful Clever Creations LLC.

Hanging Secrets is committed to providing proceeds from sales to help support breast cancer survivors. In addition, when the product launches in September, the first 12 recipients of Hanging Secrets will be breast cancer survivors.

Join Our POSSI to help fight against Breast Cancer:

Dr Melinda Silva, MD, Board Certified physician in Family Medicine and Functional and Regenerative Medicine Fellow.

Dr Melinda Silva, MD, Board Certified physician in Family Medicine and Functional and Regenerative Medicine Fellow.

  • Protect
  • Organize
  • Showcase
  • Store
  • Intimates

All of my strength comes from what my parents taught me. I follow their advice in both my personal life and business. My mother Maria Guadalupe was born on 12/12/1935. She was an entrepreneur in her own time. She would make and sell tamales throughout her life to make ends meet. She passed away at the age of 63 from cancer. Although she is not here, she sends me messages through the number 12. One day I told Dr Silva that the number 12 was very special to me because it was my mother’s birthday. To my surprise, Dr Silva then told me her daughter’s birthday was also on 12/12. I knew then that our partnership was a very special one.

During my journey, I have been very fortunate to have my family and friends supporting and helping me all these past years. To those thinking of starting their own business journey, I would say:

  • Prepare yourself for the journey.
  • Align yourself with the right resources.
  • Pack a ton of patience and never give up.

My motto is “Create your Dreams, Crave your Dreams, and Cultivate your Dreams.” My first hand sketch of the Hanging Secrets Bra Organizer was created in July of 2006. Do it !! Si se puede !!!

Please give me feedback about the product and how you think it could help you store and keep your most precious lingerie! If you’ like to pre-purchase the product, please leave me your information below. Thanks!

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Hanging secrets cover




Latinas leaving corporate America, startups, small business, launching a business

Latinas leaving corporate America and succeeding as entrepreneurs

Latinas struggle to break the glass ceiling in corporate America and this is no news to those who are climbing the corporate ladder. However, it seems that the once considered the ultimate achievement for any Latina –to become a part of the establishment–, has now given way to a new alternative: Latinas are leaving corporate America, starting their own businesses and succeeding as entrepreneurs.

Latinas leaving corporate America, startups, small business, launching a business

While entrepreneurial activity in the country is growing at a slower pace, you would never know it by looking at data on Latina entrepreneurs; they are the fastest growing cohort in the female entrepreneurial demographics.

According to the State of Women-Owned Businesses 2014, the number of Latina-owned firms has more than tripled in the past 15 years. Further, their employment has risen to 85 percent and revenues have doubled; by contrast, growth of all women owned firms in America is only 68 percent with only a 72 percent growth in revenue. Today, four in ten minority women-owned firms are owned by Latinas.

The background of these Latinas is not confined to one group. It includes not only Mexicans, Puerto Ricans, and Cubans but also a mixture of nationalities from Central and South America. It appears that most Latinas started their entrepreneurial endeavors in the fourth or fifth decade of life. Despite a late start, Latina entrepreneurs have appeared to overcome many barriers to succeed as entrepreneurs.

These numbers, however, don’t explain why such phenomenal growth rates have occurred. Equally compelling is why so many Latinas are now leaving corporate America in record numbers.

Placida V. Gallegos, Latina Advancement Specialist for the Center for Hispanic Leadership, explains in her interviews that Latinas reveal the main causes of digging into the entrepreneurial spirit including:

1) Wanting to do some type of meaningful work and influence the course of their career

2) Willing to do whatever it takes to achieve their goals and

3) Having an entrepreneurial spirit and not being afraid of risk taking.

So why are Latinas starting their businesses?

Rosario Gamboa

Rosario Gamboa, founder and owner of Canela Bakery

When interviewing Latinas for our feature articles, not only I like to know more about them and their businesses but also the reasons why they started their entrepreneurial journey. From microbusinesses to larger small businesses, there is some common ground in the reasons Latinas mentioned for starting businesses at staggering rates.

If we are talking about startups and very small businesses, the size and type of business is most of the time related to some very basic reasons I have discussed in our several interviews with Latina business owners, such as:

1) Being the head of household and/or main bread-winner of an extended family

2) Language barriers that prevent them to access the labor market

3) Lack of a formal education

4) A skill acquired in the country of origin that is translatable to the US local economy –especially in Spanish-speaking clusters (cooking, hair styling, retail merchandising, cleaning, etc.)

These reasons usually trigger a microbusiness venture (1 to 5 employees) that might expand into a larger venture: a catering service might become an ethnic food restaurant; a hair stylist that might open her own salon; a cleaning service that employs extended family and other immigrants from their own country of origin; and other examples of microbusinesses.

Why are Latinas leaving corporate America?

However, career oriented Latinas are also venturing into the entrepreneurial field. Having been through enough struggles in their own lives, many Latinas now feel that a corporate career is not for them. They also note that working hours could be inhumane, there is cut throat competition at all costs, and little time can be dedicated to their families and their communities.

I interviewed once a high executive of a global corporation and she told me the sacrifice she had to make to achieve at her company: She spent the first birthday of her son and, as she said, many birthdays, working in a foreign country. Would YOU have missed that precious moment? Latinas insist they have always been eager to succeed but not at the cost of sacrificing their values and families.

Driven by their generous purpose and relational connection, other Latinas believe that large corporations only enrich themselves without really paying back to the communities they serve, and this is against their way of doing or understanding how business needs to be done.

Many Latinas who were in large companies also mentioned that the there is an “old boys” club mentality and lot of political maneuvering in corporate America. Otherwise, they might get stuck in certain positions related to their language skills and Latino cultural knowledge and denied the promotions they deserve.

You might be interested: Gender diversity in the C-suite, where Latinas stand

gender diversity in corporate America

What are the reasons behind Latina entrepreneurs’ success?

Some of the reasons Latinas have expressed as important stepping stones to excel as entrepreneurs include the following:

  • They are not afraid to work hard, are very flexible and willing to do whatever it takes to serve their clients.
  • They have relied on family and friends for building their business, reaching out to them for funding or labor, and they have returned the favor to the community when they succeed. Latinas are always eager to improve the economic welfare of their community and tend to avoid individualistic success.
  • Because Latinas have always been forced to survive in dire workplaces, they often see opportunities where others see gloom. Their sense of excitement and enthusiasm helps them tolerate all adverse atmospheres in the workplace.
  • Latinas also tend to be innovators and even if they are afraid of taking risks, they are constantly searching for opportunities. Many are extremely religious and trust in their faith to guide them through their journey.
  • Having a pioneering spirit, Latinas tend to view life differently because of all the difficulties they have faced. They tend to be practical, creative and cheerful.
  • Do or die. Many Latinas are fully aware of the sacrifices their parents made to raise them in a foreign country. Thus, they take every opportunity to do better, work harder and achieve more because they want to improve opportunities for themselves and their children.Many Latinas agree that coming into a new culture has made them very competitive. Their parents’ struggles in their country of origin have been replaced by a feeling of empowerment that anything is possible in America.

When they first came to America, nothing was handed over to them on a silver plate and they had to find out everything for themselves. They had to support and help others at the same time.

The success of many Latinas leaving corporate America has inspired others to follow on their path, and more Latinas prefer to have their own business rather than work for someone else. The majority of Latina entrepreneurs who have succeeded say that it takes a lot of blood, sweat and tears to succeed in America, but at the end of the day they all agree, the tears are those of happiness and reward.

Winner LIBizus 2015 Best Business Award announces the winners for 2015 Best Business Award

Winner LIBizus 2015 Best Business Award

Our first year of joy empowering Latinas to achieve their goals in business and the workplace had to come together by celebrating the accomplishments of our @LIBizus!

Here are the winners and finalists of our 2015 Best Business Award –by the number of Likes of their elevator pitch videos on our Facebook page:


Fortuna Alcocer-3

Fortuna Alcocer

Fortuna Alcocer, School of Prosperity “Shri Sama” LLC

Tula Alcocer, Fortuna for You, is a happy Latina who loves inspiring, guiding and empowering Latino entrepreneurs in both the United States and worldwide, to be prosperous and happy in the fulfillment of their purpose of life. She loves freedom. She believes, first, on the huge opportunity to make our lives what our own decision determines. As a proof, she lets her inner-self freely expresses through entrepreneurship.

She also believes that providing the proper knowledge and proper guidance can make a big difference in the lives of people who strive for prosperity and to have a happy life. Leadership is an expression of self-love, love to our descendants, to our community and to our nation, and when it manifests first in ourselves then it can manifest at home and finally in our outside world.

She has created School of Prosperity “Shri Sama” LLC and School Of Successful MLM Entrepreneurs “Guru” to contribute to the creation of new true leaders and successful entrepreneurs in the Latino community. She is a linguist, a Personal & a Master Business Neuro-Coach, International Speaker and a full time mom of Bridget and Cesar.






Adriana AcostaAdriana Acosta, Organo Gold

My goal is to share this great opportunity with those who are looking to have the financial freedom they want to do what they love and those looking for a different lifestyle. I also want to share the knowledge our great group of motivators are teaching us on a daily basis and have allowed me to grow personally. Now I know that God has given me the capacity and the wisdom to achieve whatever I want and that success lies on what I believe I am entitled to.

Organo Gold is a global network marketing company on a mission to spread the knowledge of Ganoderma to the entire world. The company’s vision is to help people improve their lives by reaching new levels of health, wealth, and balance through opportunity and products. In just five short years, this vision has inspired and helped millions around the world.


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Hipatia Lopez

Hipatia Lopez

Hipatia Lopez, Empanada Fork

Hipatia Lopez is the inventor of a kitchen utensil that works as a pastry press known as the “Empanada Fork.” It is call Empanada Fork because it makes “fork like” impressions on the dough to seal the edges.

Her “idea” began around the kitchen table during the holiday season when her family was making 100 empanadas. She remembers complaining about how long this last step was taking. Her product is now sold through online stores such as QVC, Uncommongoods, and Mexgrocer. It is also available in stores over at LEBRON Restaurant Equipment & Supplies in NYC and Kerekes Bakery & Restaurant Equipment in Brooklyn, NY.








Frances Prado

Frances Prado

Frances Prado, Hanging Secrets

Frances is the proud daughter of Mexican immigrants that were once field workers and at one point as a child we were even homeless. Today, she is among the 7% of female inventors and the only .3% of Latinas that have ever been granted a patent in the United States. The inventor of Hanging Secrets, her new invention will revolutionize how women store their intimate apparel.

Hanging Secrets is about cause. They are committed to supporting organizations that assist breast cancer survivors and recently provided complete makeovers for 12 breast cancer survivors at our product launch in San Diego, CA. Hanging Secrets was then featured within Inventor Digest Magazine. Inventors Digest is a monthly magazine and website devoted to promoting professional inventors.


“Create your Dreams, Crave your Dreams, and Cultivate your Dreams” ~ Frances Prado






Dr. Isaura Gonzalez

Dr. Isaura Gonzalez

Dr. Isaura Gonzalez, Latina Mastermind

Dr. Gonzalez is the Founder and Creator of Latina Mastermind. She is dedicated to empowering Latinas by teaching them to stand in their own power and create more income in a less time. Dr. Gonzalez created the revolutionary Latina Mastermind Mobile app which is the FIRST and ONLY application intended to build Latina communities locally, nationally and internationally. Her mission establishes a global platform of Latinas by synergizing and collaborating in an effort to achieve more goals personally and professionally while advancing generational wealth for their families. Dr. González is a Licensed Clinical psychologist, speaker, consultant, educator, empowerment coach, and presenter. She has taught undergraduate and graduate students for the last 21 years.  Dr. Gonzalez has contributed to several news, print and online media including being a guest speaker on National Public Radio (NPR) and is listed as a WMC SheSource expert. 8 Likes



Liz Chang

Liz Chang

Liz Chang, Pretty Mama Breastfeeding

Pretty Mama Breastfeeding is a completely unique brand offering bilingual English & Spanish lactation services and maternity/breastfeeding products, all in one location. Their in-home and online lactation counseling sessions are easily scheduled through their site. Their Lactation Professionals are ready to assist and guide you with any and all of your breastfeeding questions. They offer shopping in brand name apparel selection and unique gifts and accessories for both mom and baby! 5 Likes




Marisela Cigliuti

Marisela Cigliuti

Marisela Cigliuti, TeleNurse Network

Recognizing a deficit in specialty providers, Marisela decided to create TeleNurse Network with the goal of connecting patients to nursing services and reducing barriers to care. She was able to blend her healthcare and clinical nursing experience while addressing the challenges in today’s healthcare environment. “My passion for nursing has always been a central driver in my life,” said Marisela. “I look forward to advancing the nursing profession with the use of technology to help improve the care we deliver to patients while decreasing healthcare costs.”

Mariela spent over 15 years in hospitals including Hackensack University Medical Center Health System, Mount Sinai Health System, and Hospital for Special Surgery. Her experience includes Stroke/Neurology, Endoscopy, Operating Room, Quality Management, and Same Day Surgery. She holds Bachelor’s degrees in Health Care Management and B.S. Nursing from St. Peter’s University.


Periscope: @TeleNurse_Net






Congratulations to all participants and we are also announcing the 2015 Best Business Awards ceremony tomorrow at the SHCCNJ 25th Annual Convention and Expo. Don’t miss it, be there!