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instagram for small businesses, instagram,

How Instagram is helping Latina entrepreneurs survive the pandemic

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The pandemic put most brands into turmoil, if not out of business. It’s a dire situation for all businesses, but the minority-owned businesses bear the brunt. Despite this outlook, many Latina entrepreneurs weathered the crisis by pivoting their operations. These Latinas turned to Instagram to reach consumers and connect with others in the community. Get to know these three Latina-owned businesses that beat the odds via Instagram.
Abasto Magazine Latinas in the USA

LatinasinBusiness.us and Abasto Magazine join efforts to support Latinas in the USA

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Latinas in the USA are the largest growing demographics entering the labor force, opening businesses and increasing their economic power but their rise to decision-making position still lags behind other minorities.
email marketing dead latina small business owner

Is email marketing dead? Maximize email subscriptions for small businesses

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Attention small business owners: email marketing is not dead. In fact, email marketing continues to blow the doors off when compared to other digital marketing channels.