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2020 Women Entrepreneur Empowerment Summit

Latinas In Business Virtual 2020 Women Entrepreneur Empowerment Summit   

Latinas in Business Inc., the national nonprofit organization led by President and CEO Susana G Baumann, is moving forward with their first Virtual 2020 Women Entrepreneur Empowerment Summit on July 30, 2020 between 1pm and 2:30pm EST.

National and international speakers will interact with participants in an inspirational event that promotes “The Power of Collaborations in a Post-COVID World.” The event will be Livestreamed on Zoom, Facebook and LinkedIn, and is co-hosted by Prospanica NJ Chapter.

2020 Women Entrepreneur Empowerment

FREE REGISTRATION: https://2020WEES.eventbrite.com

 

“We have all been shaken up with the unprecedented times we are living in, and the uncertainty of when this is going to end. Many organizations are waiting for ‘things to go back to normal’ but at Latinas in Business, we believe that every struggle is an opportunity for creativity and innovation,” Baumann said

National and international Speakers at the Power of Collaborations
Albania Rosario

Albania Rosario, Founder and President, Fashion Designers of Latin America (Photo Courtesy Albania Rosario)

Albania Rosario, Founder and President of Fashion Designers of Latin America, will be this year’s Celebrity speaker at the event co-hosted by Prospanica NJ Chapter. “Albania is a leader in the fashion industry that is fighting to help not only designers but all those involved in the industry, laborers, textile manufacturers, show producers, and many other workers that are suffering the consequences of the pandemic overlapping an historic economic crisis,” Baumann said.

You might be interested: Fashion shows must go on says Fashion Designers of Latin America Albania Rosario

The 2020 Women Entrepreneur Empowerment Summit presents an interactive panel with international and national speakers including Belgium, EU, based Vero Sosa, Founder and President of SHE (Seminario para Hispanas Emprendedoras), Founder of Business Fit Academy and Business Fit Magazine; and from Texas, Perla Tamez, Serial Entrepreneur and Hispanic Star National Hub Director.

Panel facilitator and co-host of the event, Beth Marmolejos-Marrazini, President of Prospanica NJ Chapter and Hispanic Star NJ Hub Director said, “When we collaborate, a new energy is created that is bigger than our individual efforts. Effectively putting together resources, energy, talents and goals paves the way for the success that we plan together, as well as many unexpected benefits.”

2020 Women Entrepreneur Empowerment Summit Fundraiser

“We need your generous support because all our work is on a volunteer basis: 100% of your donation goes to continue our mission, promoting and building services and programs for Latinas and other minority women entrepreneur,” Baumann said. “So far we have promoted over 600 minority-owned small businesses who are struggling to survive in this pandemic overlapped with an unprecedented economic crisis because of donors like you. Little or small, every donation adds up.”

fundraiser

For your donation: https://pages.donately.com/latinasinbusinessinc/campaign/2020wees

The grand finale of the virtual event includes the 2020 Latina of the Month Awards Ceremony. Diana Franco, Executive Director, WE NYC, will be recognized with the Small Business Champion Award. “Diana is the most dedicated leader I know to the success of women entrepreneurs. She runs a fantastic network of free services, programs and mentorship for all Women Entrepreneur (WE) in the City of New York under the funding from the city,”  Baumann said.

You might be interested: First Lady of New Jersey emphasizes women entrepreneur leadership at Latina conference

For more information and FREE registration, please visit https://2020WEES.eventbrite.com

To donate: https://pages.donately.com/latinasinbusinessinc/campaign/2020wees

 

 

Latina Career Expert Victoria Jenn Rodriguez empowering diversity in the workforce

Career expert and consultant Victoria Jenn Rodriguez is the Founder and CEO of VJR Enterprises, a talent management consulting company dedicated to elevating, enriching, and empowering people to become the best versions of themselves.

latina entrepreneur

Victoria Jenn Rodriguez, Founder and CEO, VJR Enterprises

Passionate about diversity in the workforce and motivating people, Victoria Jenn has spent much of her career using her skills to elevate specifically women and people of color in their career aspirations.

In a world where women and minority groups are often told they “can’t,” Victoria Jenn has worked to shift that mentality among her clients. As a career strategist and brand consultant for over 15 years, she has inspired people to turn their “I can’t” and “I’m too scared” to “I can and I will.”

This passion for diversity in the workforce and helping other professionals attain opportunities in their careers has been a constant thread throughout Victoria Jenn’s own career journey. Over the years she has worked in a variety of fields, learning and honing her skills as a coach, consultant, and strategist.

She began her career on Wall Street at Lehman Brothers followed by Barclays Wealth where she focused on sales and trading services. From there she went on to serve as a program manager at the Council of Urban Professionals, a nonprofit dedicated to empowering minority professionals. During her time in this position she worked on legislation that would provide more access to capital for minority and women owned businesses across the state of New York.

Victoria Jenn has also worked at Morgan Stanley, where she played a critical role in creating progressive programs to drive the recruitment, development, and retention of minority talent at the company.

Finally, prior to becoming a full-time entrepreneur, she worked at Johnson & Johnson where she managed talent development and again developed programs and strategies to boost diversity within the company. Victoria Jenn was also head of early talent recruiting and workforce diversity at Bristol-Myers Squibb.

Career expert a passion for helping minorities

career expertVictoria Jenn’s passion for helping minority groups reach success in their business ventures has been the center of her career so it only makes sense that she would take the leap into entrepreneurship by launching her own company which would allow her to do what she loves most: elevate, enrich, and empower clients to reach their career goals.

In addition to VJR Enterprises, she also recently launched her own show, #VictoriaJennTV, on YouTube to shine a spotlight on stories of professionals of color who have achieved success in their careers. Alongside her company and show, she is also the President and Founder of The Female Collaborative, a global network for progressive women focused on revolutionizing the way women work and do business together. Her goal in all her projects and business endeavors as a life coach, brand consultant, and career strategist is to motivate, inspire, and push her clients to optimize their full potential while still remaining authentically true to who they are.

Victoria Jenn has coached professionals from both entry level to executives. Her clients both private and corporate, ranging from small to Fortune 500 and they include: iHeart Media, NBCUniversal Comcast, Barclays, BlackRock, The Food Bank for New York City, Morgan Stanley, Jet, Johnson & Johnson, Pfizer, PWC, and many more.

You might be interested: Latina entrepreneur Pilar Avila launches Renovad experiential retreats around the world

Speaker and trainer as career expert

Victoria Jenn Speaking to Group

Her skills and success in empowering the masses and inspiring others has made Victoria Jenn a highly requested speaker and trainer on topics such as brand management and social media, leadership, networking, and negotiating. Additionally, she is a popular guest blogger on many career advancement sites where she shares her expertise and advice.

She not only hopes to continue to inspire professionals in the workforce but also today’s youth, specifically young women, to become the best they can be. As a member of the Board of the Bronx Global Learning Institute for Girls, a charter school dedicated to creating the next generation of female global leaders, she hopes to help young women reach their goals and become future leaders in the workforce.

You can reach Victoria on #VictoriaJennTV on YouTube Channel

Victoria Jenn Rodriguez Full Brand

Latina entrepreneur clean water Ix Styke Guatemalan designs

A Latina entrepreneur finds clean water in Guatemalan designs

Francesca Kennedy, one of eight finalists at AccessLatina accelerator, is a truly inspiring Latina entrepreneur, designer, environmentalist and advocate for the indigenous people of her country of origin, Guatemala,. She is the founder of Ix Style, a fashion brand based on Guatemalan designs .

Latina entrepreneur Francesca Kennedy

Latina entrepreneur Francesca Kennedy creates designs based on her Guatemalan culture of origin while helping create jobs and provide clean water for Guatemalan children (Photo Gap video)

One characteristic of Latino immigrants is that we seldom cut lose our roots from our cultures of origin. Unlike many European immigrants that never traveled back home after arriving to the USA, visiting family periodically builds a constant and deep bond into the beauty and  values of our people.

When Francesca Kennedy used to spend her summers at Panajachel, she not only enjoyed the greatness and calm of the Guatemalan highlands with impressive views to Lake Atitlan and its surrounding volcanoes, but also kept in touch with the indigenous villages around the lake, and their famous inhabitants, women weavers of magnificent Mayan designs.

Kennedy’s entrepreneurial blood and soul

Born in the United States, from an early age Francesca was an entrepreneurial aficionado. “I was always interested in making money one way or the other, either selling lemonade to neighbors, old books on Amazon or creating something to sell,” she told LIBizus.

After graduating from Lehigh University in 2005, Francesca worked in various roles in the financial industry in America. However, her life took a spin during a summer visit to her grandfather, when she heard of TOMS founder Blake Mycoskie and his Start Something That Matters initiative.

“I was still working at Goldman Sachs when I felt my true calling,” she remembers.”A Mark Twain quote kept pounding my mind, ‘The two most important days in your life are the day you are born and the day you find out why’,” she said. And Ix Style was born.

Inspiration in Guatemalan designs

Latina entrepreneur Francesca Kennedy

Guatemalan long tradition of women weavers and leather artisans inspired Latina entrepreneur Francesca Kennedy

Guatemala is a country with a rich history and culture, yet it’s challenged with extreme poverty. After she saw the once beautiful Lake Atitlan, in which she swam in as a child, overrun with blue green algae and a new generation of children drinking its toxic water, Francesca was inspired to start Ix Style. ”I thought that if alpargatas had worked for TOMS, huaraches would work for us,” she said.

Tapping into her cultural heritage  and beautiful Guatemalan designs, Francesca launched a fashion design company called Ix Style with a purpose in March 2013. Ix (pronounced “eye ex”) is the Mayan word for water. For every purchase they receive, Ix Style donates to provide clean drinking water to Guatemalan children, where Francesca Kennedy’s family is originally from. The products are handmade by local artisans, creating jobs for the community near the lake that inspired Francesca to start Ix Style.

Creating success while creating life

Guatemalan women weavers help Latina entrepreneur Francesca Kennedy with her designs

Guatemalan women weavers help Latina entrepreneur Francesca Kennedy with her designs

Empowered by her culture, Francesca recognizes she is eager to achieve success for many reasons, including helping her country and the people of Guatemala, sharing the beauty of her Guatemalan designs, and leaving the world a little better than she found it. “I realized my purpose was to create life, create jobs and create clean water,” she said.

“As a Latina business owner, I feel my strength is definitely my Latina passion. I don’t take no for an answer! I’m definitely not afraid to ask for something and go after what I want!”

Achieving her Latina entrepreneur dream

When was the moment Francesca realized she was achieving her dream?

“I launched the company while still working a full-time job –I never recommend to jump ship until you are sure of your results. Once our website was live, I pitched several design and clothing magazines,” she recalls.

Then, she received the first email of interest; the pieces of the puzzle started to fall into place. “It was a very empowering moment, when I saw the review. We had a marketable product and a great business model to pay it forward,” she affirms.

Since launching, Ix Style has garnered international press from high-profile publishers including Financial Times, LA Times, Vogue, Harper’s Bazaar, InStyle, Marie Claire, and Glamour magazines. Ix Style’s retailers include J.Crew, Anthropologie, Gap, ShopBop.com, Holt Renfrew, United Arrow, select Four Seasons and The Viceroy resorts.

International recognition of a successful Latina venture

Latina entrepreneur Francesca Kennedy, founder of Ix Style

Latina entrepreneur Francesca Kennedy, founder of Ix Style

Among celebrities that were attracted to the sustainable and philanthropic initiative, Richard Branson was one of Ix Style’s first clients. Francesca also collaborated with actress Gwyneth Paltrow on an exclusive style for Goop.com.

The Gap filmed and interviewed Francesca to highlight Ix Style’s water mission, work with artisans and focus on empowering women in Guatemala for their One Stitch Closer campaign that launched on Women’s International Day in March of 2015.

The film shares Ix Style’s challenges, mission and accomplishments with Guatemalan designs’ artisans.

Ix Style mission statement

This is Ix mission statement:

How do we help?

  • By supporting and working with our non-profit partners.
  • By empowering our artisans through commerce and production.
  • By paying a premium on each pair to make sure each purchase is ethical.
  • And while our focus and heart is in Guatemala, we coordinate with our partners that do work internationally as well.
  • Because, ultimately, no one child is more important than another.

How do you help?

  • By buying a pair, you help provide clean drinking water to children through water filtration systems, rain collection units and wells.   Each purchase makes a difference in freeing up time for kids.
  • Children who normally would walk miles a day to collect water for their families can instead spend that time in school.
  • Education is the single most effective way to break the cycle of poverty.

email marketing dead latina small business owner

Is email marketing dead? Maximize email subscriptions for small businesses

Ebook popup

Our inboxes continue to become inundated more and more with emails that feel like nothing more than noise. And email filters continue to redirect marketing-based emails into the abyss. Both give the impression that email, as a marketing medium, has run its course. But the reality is that a well maintained email program rises above the noise and filters and provides a return on investment unmatched by most other marketing channels.

According to Campaign Monitor, “Even with the explosion of new technology, marketers keep coming back to email. The reason is clear – for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.”

Consultancy McKinsey & Company concurs, stating that “E-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.”

Does this mean small businesses should abandon their social campaigns and focus entirely on email. Absolutely not! Social remains a growing channel – particularly when backed with great content and influencer support. In fact, small businesses must include social more than ever in their marketing plan. But they must also ensure not to let up on email as it remains an incredibly profitable marketing channel.

The key to a successful email marketing program is a high quality email list. According to BOLDFACE CEO Randy Fenton, “Our marketing success is largely attributed to having an email list comprised of BOLDFACE fans. Those that have opted in to our list open our emails and engage with our brand at rates that outperform other outreach activities. So the larger the list we are able cultivate the greater success we’ll have marketing BOLDFACE products.”

Based on the overwhelming success of email when compared to other marketing channels it is surprising how many small businesses have failed to optimize their Web sites to develop high quality email lists.

The following are five tips to help small businesses attract fans to their email list.

  1. Make the email opt-in box one of the first elements a visitor sees. While it is true that leading a horse to water will not make it take a sip, how many horses would pass up a refreshing drink after a long journey? The same is true of visitors to a Web site. Visitors that have gone to the trouble of clicking on a link have found the nature of the content of interest. The best time to attract a new subscriber is when interest is high. For that reason it is important to place an email opt-in box at the top of each page. The key to growing an email list is to make the process as easy and pain free as possible. Placing the email opt-in box at the top of each page eliminates the reader’s need to figure out how to subscribe.top of article newsletter popup
  2. Limit the information collected. Based on the stories involving online information breaches consumers are increasingly hesitant to give up too much information. As such, an email opt-in box that limits the information solely to email address may be more palatable to cautious visitors. Collecting too much information may scare off potential subscribers.
  3. Finish each article with a call to action. There is nothing like great content to inspire a reader to subscribe to an email list. Having a subscription box at the end of each article is a great way to increase email subscriptions. A reader that gained from the content will want to engage on an ongoing basis to gain timely access to more great content. An opt-in box at the end of each article maximizes subscriptions from satisfied readers.End of article popup latina small business owners
  4. Sell it with social proof. There is nothing like social proof to boost email subscriptions. Bar owners create social proof by keeping people in line. “If the line is that long that must be the cool place to hang out” say passers-by as they get into line. Similarly, Web sites should make use of social proof to encourage others to follow. Social proof can be established by posting testimonials, showing an impressive visitor count, revealing a large number of subscribers or other statistic that demonstrates that people find the site valuable. Using social proof subscribers beget subscribers.Testimonials Entrepreneur Hideout latina business owners
  5. Use bribes. Successful email subscription campaigns make use of special offers. Visitors to a site may not be willing to give up their email unless the price is right. While financial gain is not necessary, some form of incentive may be necessary.

In the example above a pop-up box provided by a vendor such as OptinMonster is presented to the visitor. The pop-up box provides an offer for something of value to the visitor. The visitor is provided with an offer for a free e-book. While full length books are not necessary, something of value to the reader may be needed to encourage subscription.

For example, this post of 5 Tips to Maximize Email Subscriptions converted into a pdf may be valuable enough to Web site owners to encourage email subscription. Other examples can be access to videos, white papers or any other content of value. The best way to determine the content to offer is to understand who the site’s target audience is and what that audience would find valuable.

Web site owners should see immediate results after implementing these five tips. The use of these techniques should convert a greater number of visitors, providing greater marketing opportunities and improved profitability.

 

TeleNurse-Network is an initiative of women-minority-owned business

TeleNurse Network a Latina initiative in clinical and specialty healthcare

Marisela Cigliuti, Founder TeleNurse Network

Marisela Cigliuti, Founder TeleNurse Network

Hello, my name is Marisela Cigliuti. I reached out to LatinasinBusiness.us to participate in the 2015 LatinasinBusiness.us Best Business Award.

While still working in the nursing field, I developed TeleNurse Network, a digital health IT company focused on health and wellness. Our goal is to connect patients to virtual health services that are ‘high quality’ and ‘low-cost’, reducing barriers to care.

As one of the first virtual nursing clinics, at TeleNurse Network we are determined to provide a solution that will improve outcomes for a variety of conditions including oncology, diabetes, COPD, renal failures, and others that support evidence-based Telehealth services. By integrating an innovative system based on a multi-disciplinary approach, federal programs can leverage the full potential for a Health IT ecosystem, positively engaging patients while managing chronic and persistent disease states.

Recognizing a deficit in specialty providers, I decided to create TeleNurse Network to blend my healthcare and clinical nursing experience and address the key challenges in today’s healthcare environment. My clinical experience includes Stroke/Neurology, Endoscopy, Perioperative Medicine, Quality Management and over 15 years in top hospitals including Hackensack University Medical Center Health System, Mount Sinai Health System, and Hospital for Special Surgery.  I hold a Bachelor’s degree in Health Care Management and B.S. in Nursing from St. Peter’s University and I’m certified in Quality Surgical Outcomes and Perioperative Care.

Our healthcare services straight from your home

We offer a range of specialty healthcare services including initial evaluations, re-assessments, chronic care management, mental health assessments, medication compliance, and crisis resolution. Reduce hospital re-admissions with more continuous and collaborative monitoring, getting the patient on the right treatment faster, while reducing costs, mitigating excessive services & resource expense.

TeleNurse Network, a telemedicine initiative e of a Latina entrepreneur

TeleNurse Network, a telemedicine initiative of a Latina entrepreneur

TeleNurse Network works with health plans, community centers, hospitals, and surgical centers to manage members in a variety of health challenges. We supply services to patients who face barriers to specialty care providers. Our services help patients get the care they need to achieve and maintain control of their chronic conditions.

We also work with businesses, as TeleNurse Network provides access to efficient and cost-effective healthcare and wellness services to small business employees.

TeleNurse Network allows patients to talk to health providers and wellness educators from home or anywhere they need care. Our experienced professionals can answer clinical questions, make recommendations, and even prescribe basic medications if necessary. We provide on-demand quality healthcare that is convenient and affordable.

Patients can also register for our Wellness Education and Support Groups. These services are designed to restore acutely illness and manage persons with chronic conditions. We help them regain and maintain maximum health and independent functioning.

Sharing my experience as a small business owner

As a minority woman-business owner, I experienced multiple obstacles and struggles in starting my business from discrimination (not only for being Hispanic but as a woman entrepreneur), lack of funding, and minimal support from various incubator companies throughout the state. I overcame these obstacles with perseverance and tenacity in my work. As a patient advocate, I saw the need to “bring nursing care back to the home” and this is the reason why I took a risk and overcame all those barriers.

TeleNurse-Network is an initiative of women-minority-owned business

TeleNurse-Network is an initiative of Latina entrepreneur Marisela Cigliuti and a minority-woman-owned business.

My strengths as a Latina nurse entrepreneur are critical thinking, analytical skills and medical knowledge. With over 15 years of combined clinical and administrative background, I apply all this knowledge to my business and patient care.

I have come across multiple people who have expressed an interested in TeleNurse Network and one day (at two different events) two people came up to me and said “I wish I had this service for my family”. This resonated with me and is one of the main reasons why I am determined to make this company successful.

To those Latinas thinking of starting their own business, I would encourage them to do at least six months of research on the business model, competitors, and business collaborations before starting their business. It is a “lonely” world for Latina entrepreneurs and if you don’t have partnerships before starting your business, you will delay your success.

We have built collaborative relationships domestically and internationally with organizations such as: Millennia Foundation, Women Observatory for eHealth, Connecting Nurses, Connecting Midwives, Adelphi University, Caldwell University, and many more to advance our vision.

My passion for nursing has always been a central driver in my life. I look forward to advancing the nursing profession with the use of technology to help improve the care we deliver to patients while decreasing healthcare costs.

Join our FB Group to receive updates, networking events, and much more. Please leave us comments on how you think our TeleNurse Network can help your family.

Follow us on social media:

Facebook: facebook.com/TeleNurse.Network

Twitter:      twitter.com/TeleNurse_Net

Instagram: instagram.com/telenurse_network