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Latina career coach and author Cici Castelli shares key tips to unlock your success mindset in new book

Mindset is everything when it comes to achieving success. Whether it be climbing the corporate ladder or starting a new business or venture as an entrepreneur, your mindset is what will determine your success. 

Latina career coach and author of Mindset Unlocked, Cici Castelli shares some key insights in mindset management and how to unlock your success mindset to take you to the next level. 

Latina career coach, Cici Castelli

Certified High Performance Coach and author, Cici Castelli. (Photo courtesy of Cici Castelli)

As a first-generation immigrant, Cici came to the US from Venezuela at the age of 17 without her family because she strongly believed she wanted to succeed on her own. For ten years she lived the life of an immigrant while she put herself through school and eventually started her career as the Director of Interpreter Services in two major hospitals in the Boston area. 

After eleven years in this career, Cici decided to make a change during the beginning of the dot.com era, pivoting to the tech industry and starting over in California.  

It was a challenge, giving up her Director’s role to take on a much lower administrative position, moving from Boston to California, and basically having to start at the bottom of the ladder again in a new industry, but Cici had the right mindset and set herself to the task. 

“I had the vision that I would climb the corporate ladder again, now in the technology industry, and attain a much higher salary range and benefits than if I stayed in the medical field,” she says. 

Now, Cici is a Technology Executive in the travel and hospitality industry, a real estate investor, and a Certified High Performance Coach offering coaching services on her site www.cicicastelli.com

As a coach, she works with people that are hungry for success and are willing to change to reach their next level in their career and her experiences as  a Latina who has changed her careers while being a single mom; moved across the USA and the worlds more than once; her success in climbing the corporate ladder in different industries; being a female leader in a male dominated industry; and her strong project management background makes her a remarkable individual who can help others succeed.

Through her work, she helps clients obtain clarity, productivity and courage in order to be successful and achieve balance and personal happiness! 

“My passion is empowering my clients to live a better life by helping them discover and build healthier habits and find their individual success in their own game of life.”

Jumpstart your entrepreneurial journey with inspirational titles on Audible today!

Key tips to unlock your success mindset 

In her book Mindset Unlocked: Do What Others Can’t, Won’t, or Don’t Do for a Successful and Balanced Career, and Life, Cici teaches you how to level up your mindset and maximize your potential by unlocking your ultimate competitive advantage. 

“To succeed in every area of your life you need to unlock your mindset, be bold, be flexible, take risks and start doing what other people can’t, won’t or don’t do,” says Cici. 

As a coach, she has witnessed time and time again how a shift in mindset can produce a total transformation and help people achieve the success of their dreams. 

“I worked once with a lady that had worked as an admin for years and that is what she had in mind for herself and what those around her believed that is what she was best at because she was ‘super cooperative and helpful to others.’ After we worked together for a while, through my mentorship and guidance she received the schooling and training she needed and the right opportunities for herself. Now, she has is a senior project manager in technology earning a six-figure salary and having balance in her personal life. She has shuttered everyone’s expectations including her own! Today she is a leader herself!” Cici shares. 

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Stories like these are what make Cici so eager to continue to coach others. She wants to help people become successful, whether that be directly through her coaching and mentorship or indirectly through the work of others she has helped, with her book, or her soon to be published online course. 

For other aspiring minority women and Latina entrepreneurs or career women looking to kickstart their mindset shift and start unlocking their maximum potential, Cici offers three key tips. 

  1. Ditch “living one day at a time” and instead plan each day, week, month, and year for optimal goal achievement. Many people are successful for a day, a week, a year but to have sustained success you need to learn how to maintain that success for a lifetime. 
  2. Passion is the key to becoming a better leader—you need to make yourself feel passionate about every single thing you do. 
  3. Take risks, embrace challenges, and never give up. Starting a venture or taking a leap of faith can be daunting, but the key to achieving success is often doing what other people can’t, won’t or don’t do. So take that leap! Don’t accept average when extraordinary is possible—with a simple mindset shift!

“Only you can define what success looks like to you and when you figure out how to maximize your potential and unlock your competitive advantage without sacrificing it all, your whole life will be transformed,” says Cici. “You just need to start doing what other people can’t, won’t or don’t do. And being a minority is part of our competitive advantage!”


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Take a sneak peak inside the highly anticipated book “Jefa in Training” by business development coach Ashley K. Stoyanov Ojeda

Ashley K. Stoyanov Ojeda is a business development coach, strategist, nonprofit founder and author of Jefa in Training—the first business-launching book for Latinas. 

The highly anticipated book covers the foundations of how to launch and grow your business and doubles as a workbook so that you can create a business plan while you’re reading. It also features tips from other successful Latina founders such as Ana Flores from We All Grow Latina, Marivette Navarrete from The Mujerista and more! 

As a development coach and entrepreneur Ashley has combined her experiences and expertise to create this must-read step-by-step toolkit for aspiring Latina entrepreneurs. 

Jefa in Training

Jefa in Training—the first business-launching book for Latinas.

A sneak peak inside Jefa in Training 

Jefa in Training is a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur. Not only does this book provide the tools, but it provides the inspiration we all need to make that first step! Bravo, hermana!” 

Eva Longoria, award-winning actress, producer, director, activist, philanthropist, and CEO of UnbeliEVAble Entertainment.

Jefa in Training

Taking the first step in your entrepreneurial journey. (Photo courtesy Ashley K. Stoyanov Ojeda)

Getting started is often the hardest part. Many women will hold themselves back from starting their ventures, afraid to take that first step. Ashley knows first-hand what it’s like to build a business from the ground up and the obstacles that come with it.

In 2017, Ashley launched her own nonprofit #WomxnCrush Music to help create opportunities and community for women and non-binary songwriters through programming, fundraising and marketing efforts. This project stemmed from her passion for connection. 

“I felt a need to have a support system as a woman singer-songwriter, a safe space for us to create and share resources with each other,” she said. 

Through the process of being a first-time founder, Ashley also worked on marketing and business development teams for startups and large companies. 

Ashley K. Stoyanov Ojeda is a business development coach, strategist, nonprofit founder and author. (Photo courtesy Ashley K. Stoyanov Ojeda)

“Soon after it was only natural for me to combine all of my experience and knowledge to coach other entrepreneurs to launch and grow their businesses. That is how I began working with more and more Latinas-founded brands like The Mujerista, Cadena Collective, Bonita Fierce Candles (to name a few) in 2019 and became known as the Business Hada Madrina.”

Her own experiences launching her nonprofit and working with other Latina entrepreneurs increased her desire to help build networks and communities which were vital to her own success. 

“When I first started working with The Mujerista to build our online community (The Mujerista Network), I met so many incredible rising Latina entrepreneurs who were actively seeking guidance on how to grow their businesses. They felt the same need I did when I was starting #WCM and suddenly I felt the same feeling I did when I created my organization. The feeling of wanting to fill a need for our community. And that is how my book Jefa in Training was born.”

Covering everything from imposter syndrome to micro-aggressions and bilingualism, Jefa in Training isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. It’s a Latina book by Latinas, for Latinas

Featuring first-hand experiences, guest stories from successful business women in Latinx companies, worksheets, and more, Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women.

A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger. —Jefa in Training

Covering everything from imposter syndrome to micro-aggressions and bilingualism, Jefa in Training isn’t your typical small business book. (Photo courtesy Ashley K. Stoyanov Ojeda)

Pre-order Jefa in Training today! Releases Feb. 22, 2022

“I’m eager for Jefa in Training to get into the hands of as many aspiring business owners as possible because that is how we will create change in the world. Representation in any kind of industry is important and the more of us that take that first step into pursuing entrepreneurship, the more we can build wealth, create safe spaces and provide opportunities for each other,” said Ashley.

You might be interested: Feeling like a fraud? It’s the imposter syndrome talking

Advice to aspiring Latina entrepreneurs  

“Develop your personal “why” and work towards fulfilling that mission. And don’t be afraid to ask for help along the way!” Ashley advises. 

When she was launching her own venture, one of the main obstacles she faced was finding reliable resources and not having a proper support system throughout the process. These challenges led to consistent burnout and several versions of her first venture.

“Develop your personal “why” and work towards fulfilling that mission. And don’t be afraid to ask for help along the way!” (Photo courtesy Ashley K. Stoyanov Ojeda)

“I’ve learned that by finding a community that aligns with my values, can support me when I’m struggling, celebrate my wins with me and can share resources – it makes all the difference. Learning to let people in and trust people with the vulnerabilities of my business did not make me weak – it allowed me to grow stronger as a founder,” she said. 

Another piece of advice is to lean into your personal strengths and always be resourceful. For Ashley, one of her strengths has always been her ability to develop connection with others easily.  

“I was able to take this superpower and create a true network of like-minded and supportive contacts who could help me as I entered the next phase of my business.”

When it comes to being resourceful, Ashley says, “Building a business can get expensive but if you can find creative ways to make an impact without a large budget, it can help you get the attention you need to get to that next level!” 

If you’re ready to take things to the next level and finally turn those dreams into reality, let Jefa in Training lead you step-by-step along this exciting entrepreneurial journey. The time to build your enterprise is now!

Latina Publishers

Latina Publishers call for cultural diversity in children’s books this upcoming Read Across America Day

As educators prepare for Read Across America Day on March 2, children’s book buyers are invited to a “Meet Latina Publishers” live virtual event Feb 10th.

— Independent publishers suggest less Seuss and more literature that reflects America’s diverse student populations —

Across the nation, shopping for books and other preparations are underway for the annual community celebration of literacy.

Three independent press owners, all mothers, and authors of color ask educators and parents to pause and ask this question: Do these books reflect the diversity of the students I serve?

Sandra Gonzalez-Mora, Graciela Tiscareño-Sato, and Naibe Reynoso are all founders of independent publishing companies. They are social entrepreneurs, investing their energy, time, and money to offer children’s book buyers and communities across the USA innovative literature that more accurately reflects them, their language, their culture, and their world.

These three publishers invite curriculum directors, librarians, teachers, and parents to gather for a live Meet Latina Publishers Zoom chat on February 10th from 4 p.m. to 5 p.m. Pacific to learn more about their work.

REGISTER for the event here: https://bit.ly/3GtOwNz

They are leading the impassioned, national movement demanding a shift in how school districts buy books, typically from large incumbent publishers slow to respond to the needs of a minority-majority student population.

Latina publisher and author, Sandra Gonzalez-Mora shares bilingual stories with young readers. (Photo source)

Graciela Tiscareño-Sato said, “In August 2014, in an Education Week article titled U.S. School Enrollment Hits Majority-Minority Milestone, we learned that ‘Latino, African-American, and Asian students in public K-12 classrooms were expected to surpass the number of non-Hispanic whites.’ The questions educators and parents must ask themselves are these: WHY haven’t more buyers of curriculum materials, books in classrooms and books in school libraries kept up with our schools’ demographic changes? WHY haven’t institutional buyers sought out indie publishers like us who have been ahead of the curve creating ground-breaking literature that reflects and inspires our diverse student populations?”

How can books in classrooms and public libraries across the country better reflect the diversity within the communities they serve? With Latinos accounting for about half (52%) of all U.S. population growth between 2010 and 2019, this question becomes much more critical. Latinos are the country’s second-largest ethnic group, behind white non-Hispanics, a fact not currently reflected in the children’s books that circulate in public and school libraries and classrooms.

Latina Publishers,

Sandra Gonzalez-Mora, M.Ed., award-winning author and publisher and founder of Skillful & Soulful Press. (Photo source)

“Latinx-owned publishing companies are galvanizing to change this landscape in the children’s publishing industry, it’s time,” said Sandra Gonzalez-Mora, author and owner of Skillful & Soulful Press.

2020 data on books by and about Black, Indigenous, and People of Color published for children and teens compiled by the Cooperative Children’s Book Center (CCBC), School of Education, University of Wisconsin-Madison state that out of the 3,115 books they received from U.S. publishers, only 212 books were written by Latinx authors and 191 books were about Latinx characters.

“Latinos are almost 20% of the population but we are largely invisible across all forms of media,” said journalist and Con Todo Press publisher, Naibe Reynoso. “This is a disservice not only to our community but it’s a missed educational opportunity for all classrooms.”

It is clear from the data collected by the CCBC year after year that traditional publishing is comfortably holding the status quo that isn’t serving all children in this country. The approach these women are taking to help children’s literature become more inclusive and reflective of U.S demographics is to write, illustrate, publish, and market their unique stories, often in multiple languages.

You might be interested: Ronit Shiro shares the gift of bilingualism with children through FeppyBox

Latina publishers call educators, librarians, and parents to action! (Photo source)

March 2 is Read Across America Day. This day is synonymous with books by Dr. Seuss, considered classics, which are created by white authors about white children and white families.

This year, these Latina creators have a call to action: they encourage more teachers and librarians across the USA to think about the young faces of students they serve and to intentionally purchase stories that represent them, reflect their communities and ambitions, and recognize their undeniable value across America.


About Gracefully Global, LLC: 

Since 2010 Gracefully Global Group LLC has published award-winning, educational literature and digital classroom content for K-12 school districts worldwide. Literary properties include the following award-winning titles: 1. Good Night Captain Mama / Buenas Noches Capitán Mamá and Captain Mama’s Surprise / La Sorpresa de Capitán Mamá -the first-ever children’s book series created in two languages where Mamá is flying a military jet, Latinnovating: Green American Jobs and the Latinos Creating Them, and for the military community B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life. See our offerings at https://www.gracefullyglobal.com/commerce 

About Skillful & Soulful Press:

Skillful & Soulful Press is a Latina-owned publishing company in Whittier, CA. We publish bilingual children’s books that celebrate languages and help develop children’s early literacy and language skills by introducing them to robust vocabulary words during family reading moments. Our small business is addressing the need to offer more diverse books, written and illustrated by people of color, that introduce young children to exciting new words in languages other than English. See our offerings at: https://www.skillfulandsoulful.com/shop

About Con Todo Press:

Established in 2018, Con Todo Press is a Latina-owned publishing company that creates children’s books that celebrate diverse cultures and highlight Latino leaders to help fill the gap in the publishing industry, where Latino stories are vastly under-represented. Con Todo Press has published many award-winning books including “Be Bold, Be Brave: 11 Latinas who made U.S. History,” and “Fearless Trailblazers.” See our offerings at https://www.contodopress.com