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Abasto Magazine Latinas in the USA

LatinasinBusiness.us and Abasto Magazine join efforts to support Latinas in the USA

We are celebrating Small Business Week with this great announcement! The reason to join efforts? Latinas in the USA are the largest growing demographics entering the labor force, opening businesses and increasing their economic power but their rise to decision-making position still lags behind other minorities.

It is with great pleasure that I introduce you to our LatinasinBusiness.us column in Abasto Magazine. You and I will have an opportunity to get to know each other, connect on the important issues that affect Latinas today, discuss trends and innovative solutions for your business or career, and find common ground to help each other grow.

Susana Baumann Tell your Story

Susana G Baumann, Editor-in-Chief LatinasinBusiness.us

A little over two years ago, I launched LatinasinBusiness.us with the vision to build, support and empower a community of Latina professionals, those in the corporate track and small business owners. After over 25 years of working in corporate America, the State of New Jersey and finally starting my own business, I felt that my experience of struggle and success could be of use for many. As a Latina, I was ready to give back one more time.

The experience has been riveting, to say the least. At a professional level, it has allowed me bring a small contribution to the struggle of Latinas around the country. At a personal level, it has also allowed me to meet hundreds of young Latinas like you who truly are the future of this country.

Are Latinas in the USA making history?

I started my business at a time when being Latino was not “cool” as it is today! Even if we still have many steps to climb and milestones to achieve, we have made strides in every industry, field and activity. Nevertheless, we need to keep going!

 

Unfortunately, women in general and Latinas in the USA in particular are still falling behind in many aspects of their professional, career or business development. We need to work harder and smarter in these areas:

Leadership: One in five women in this country is a Latina. However, there are no Latina CEOs among the Fortune 1000 companies and less than 3 percent of board directors at Fortune 500 companies are Asian, black or Hispanic women. Women hold only 19 percent of Congressional seats. The first Latina elected to the Senate was sworn in 2017 and just a few more made the House this year as well.

Business: The fastest growing demographics opening businesses, Latinas in the USA represent 36 percent of women owned businesses with receivables of approximately 71 billion (2014). However, Latinas grab a very small portion of five percent Federal contracts awarded last year to women –for the first time in the history of the SBA- and have the least access to capital of all minority business owners.

Corporate America: In the workplace, the numbers do not look much better. One in seven women is Latina in the workforce and they are projected to be over 17 percent by 2022. However, the outcome is poor: One-fourth of Latinas in the USA live below the poverty line and more than half are living in near-poverty with a pay inequality gap of almost 56 percent.

Education: Latinas in the USA have surpassed their male counterparts in educational achievements. However, they still lag behind other minorities in attaining a high school degree, and only 19 percent complete a college degree. They get the crumbs when it comes to employment or promotions with only fewer opportunities to access decision-making, high-paying positions.

Buying power: Latino buying power has increased 167% in the 15 years expected to reach 1.7 trillion in 2020. Primarily Latina moms make all financial and buying decisions in the family.

Health: Health disparities are rampant among Latinas, with the highest rates of death for breast cancer, heart disease, diabetes, and high blood pressure.

Retirement: The financial and economic gap follows us into old age, becoming the least protected demographic among all minorities.

 

Not all hope is lost

This evidence is not the only reason that compelled me to launch LatinasinBusiness.us. On the contrary, a deeper knowledge of a vibrant and competent community of talented Latina women, working hard at achieving their potential, was the main reason to create this small window of opportunity: to encourage, promote and bring to the front these wonderful stories of Latino women building family, businesses and communities around them.

Not one person or one movement can achieve this huge task alone. We need to keep holding hands and helping those just starting or on their way up to achieve their best potential because when one raises, the others follow.

Abasto Magazine is giving me today the opportunity to meet with all of you on these pages, tell your stories, and bring discussions to the forefront –the hard difficult questions we need to ask and answer. For that, I need your help: to reach out to me and share your dreams and your achievements but also the difficulties and the battles you have encountered along the way so we can all learn from each other.

Remember: ¡La unión hace la fuerza! We do not need to wait for opportunities to come our way but we need to create them for ourselves. I did it for over 20 years, you can do it too!

Ramon Santillan persuasiveinterview.com

BRAG the 4-letter word that leads to success

Ramon Santillan persuasiveinterview.com

Ramon Santillan is the founder of PersuasiveInterview.com.

We are delighted to welcome our new contributor and career coach Ramon Santillan Jr, and yes, we brag about it!

Ramon is the founder of PersuasiveInterview.com.  Before he was an Interview Consultant, he was a tax consultant for the world’s biggest accounting firm, the world’s biggest oil driller, and the founder of his own tax practice.

Ramon teaches his clients how to be more charismatic, feel (and look) more confident, and shows them the right way to “brag” about themselves during interviews.  He has been quoted by U.S. News & World Report, CBS, Yahoo!, CareerBuilder.com, Chicago Tribune and many others as an interviewing expert.

His clients think he’s pretty great.  He tends to agree.

Ramon is a graduate from the UT’s Red McCombs School of Business, a graduate from the FBI’s Citizen Academy, a Certified Corporate Trainer, has been Historian, Vice President, and President for the ALPFA Houston Chapter, husband of one, father of two, and friend of many.

He loves reading and consistently reads between 48-52 books a year.  Tell him about your favorite book and he’ll add it to his Amazon Wishlist.

Ramon also enjoys writing about himself in the 3rd person.  He thinks it’s fun.

 

Is there a magic 4-letter word that leads to success?

You’re putting in the hours, you’re delivering the results, but it seems like everyone else is reaping the rewards.  Why is everyone getting better jobs, better promotions, and better clients?  You’re doing everything right except one thing:

You’re not bragging.

We are raised to see “brag” as a four-letter word.  “I don’t need to brag.  My work speaks for itself” you might think with a look of disgust.  Unfortunately, that’s not the case in the real world.  Assuming that people are focused on what you do leaves the burden of promoting yourself to other people.  If anything, making people responsible for knowing who you are and what you can do is selfish.  We are all busy with our home life, careers, and countless other things so why would we spend time worried about YOUR career?

The case for bragging

Group of Multi-Ethnic People Holding Sign Poles brag

I hope you’re starting to realize that as the CEO of YOU, YOU are your own best cheerleader.  Who better than you to talk about what you’ve worked on, the impact you’ve had or what your career goals are?  If you want other people to know how great you are, shouldn’t you tell them?  In your career, as well as in your life, you can’t take a passive role.  You have to actively participate.

I’m going to help you make the transition from someone who expects others to take notice to someone who takes an active role in her career in 3 easy steps.

When I’m working with my clients, whether it’s preparing them for an interview or to meet a meet a new client for their company, the vast majority of them have the most trouble with promoting themselves.  It’s hard to start talking about how great you are when you’ve had two or three decades of doing the opposite.

Step 1: Change your idea of what bragging is

I know “bragging” sounds like one of those words your mom would wash your mouth out with soap if she overheard you using.  I also know that if a particular word has a negative connotation and the more ingrained it is in your brain, the harder it will be for you to adopt certain behaviors associated with that words.  To avoid this, let’s replace “Brag” with “Promoting Yourself”.

Promote yourself brag

The Old Way/BAD!

“Elena is always bragging about how great she is.  Uggh, I hate her guts!”

The New Way/Good!

“Elena is awesome at promoting herself.  I wish I was more like her!”

See the difference?

Step 2: Know when to brag, promote yourself.

The reason we don’t like people who “brag” is because they do it all the time/everywhere.  They are what we call tone deaf.  Although you should talk about your accomplishments when you get the chance, you also shouldn’t do it every single moment.  I doubt your boss would care much to hearing you yap about how great you are when she’s knee deep in a last minute request from the people in the C Suite.

You see, the art of promoting yourself is knowing when and how to do it.  A good time to promote yourself is after you completed an important project.  People will be receptive to the work you’ve done, how your involvement impacted the project, and to any ideas on other projects you’ve like to be involved in.

Step 3: Always be ready to promote yourself

Promoting yourself isn’t limited from 9-5.  Sometimes the best opportunities to show others how great you are happen at networking events and other activities outside the office.  I eventually learned this, but one of the reasons I started my research into self-promotion was because I was tired of all the missed opportunities.

On more than one occasion, I would find myself in an elevator with a VIP of an organization with nothing to say.  As soon as they would exit the elevator and the doors would close again, I would kick myself for not even introducing myself.  These were people who literally could change my career path if only I had learned to promote myself.

Instead of trying to come up with something on the fly, I’ve learned to come up with several things I think people would be interested in hearing about myself.  I call it my “Bag of Brag” and it includes projects I’ve worked on, things I’m proud of, and other things I think people would find useful and interesting.  Before an event, I mentally go through my Bag of Brag so that if I bump into someone I’d like to meet, I can immediately reach into my Bag of Brag and pull out something.

 

Now that you know how to get ahead, use the steps to reach your career goals.  The steps are easy to follow.  The hard part is actually sticking to the plan since it may not seem natural to you…at first.  Once you start practicing and you start seeing the positive results, you’ll be ready to promote yourself at anything you do.

 

Promote yourself brag

BRAG the 4-letter word that leads to success

Ramon Santillan persuasiveinterview.com

Ramon Santillan is the founder of PersuasiveInterview.com.

We are delighted to welcome our new contributor and career coach Ramon Santillan Jr, and yes, we brag about it!

Ramon is the founder of PersuasiveInterview.com.  Before he was an Interview Consultant, he was a tax consultant for the world’s biggest accounting firm, the world’s biggest oil driller, and the founder of his own tax practice.

Ramon teaches his clients how to be more charismatic, feel (and look) more confident, and shows them the right way to “brag” about themselves during interviews.  He has been quoted by U.S. News & World Report, CBS, Yahoo!, CareerBuilder.com, Chicago Tribune and many others as an interviewing expert.

His clients think he’s pretty great.  He tends to agree.

Ramon is a graduate from the UT’s Red McCombs School of Business, a graduate from the FBI’s Citizen Academy, a Certified Corporate Trainer, has been Historian, Vice President, and President for the ALPFA Houston Chapter, husband of one, father of two, and friend of many.

He loves reading and consistently reads between 48-52 books a year.  Tell him about your favorite book and he’ll add it to his Amazon Wishlist.

Ramon also enjoys writing about himself in the 3rd person.  He thinks it’s fun.

 

Is there a magic 4-letter word that leads to success?

You’re putting in the hours, you’re delivering the results, but it seems like everyone else is reaping the rewards.  Why is everyone getting better jobs, better promotions, and better clients?  You’re doing everything right except one thing:

You’re not bragging.

We are raised to see “brag” as a four-letter word.  “I don’t need to brag.  My work speaks for itself” you might think with a look of disgust.  Unfortunately, that’s not the case in the real world.  Assuming that people are focused on what you do leaves the burden of promoting yourself to other people.  If anything, making people responsible for knowing who you are and what you can do is selfish.  We are all busy with our home life, careers, and countless other things so why would we spend time worried about YOUR career?

The case for bragging

Group of Multi-Ethnic People Holding Sign Poles brag

I hope you’re starting to realize that as the CEO of YOU, YOU are your own best cheerleader.  Who better than you to talk about what you’ve worked on, the impact you’ve had or what your career goals are?  If you want other people to know how great you are, shouldn’t you tell them?  In your career, as well as in your life, you can’t take a passive role.  You have to actively participate.

I’m going to help you make the transition from someone who expects others to take notice to someone who takes an active role in her career in 3 easy steps.

When I’m working with my clients, whether it’s preparing them for an interview or to meet a meet a new client for their company, the vast majority of them have the most trouble with promoting themselves.  It’s hard to start talking about how great you are when you’ve had two or three decades of doing the opposite.

Step 1: Change your idea of what bragging is

I know “bragging” sounds like one of those words your mom would wash your mouth out with soap if she overheard you using.  I also know that if a particular word has a negative connotation and the more ingrained it is in your brain, the harder it will be for you to adopt certain behaviors associated with that words.  To avoid this, let’s replace “Brag” with “Promoting Yourself”.

Promote yourself brag

The Old Way/BAD!

“Elena is always bragging about how great she is.  Uggh, I hate her guts!”

The New Way/Good!

“Elena is awesome at promoting herself.  I wish I was more like her!”

See the difference?

Step 2: Know when to brag, promote yourself.

The reason we don’t like people who “brag” is because they do it all the time/everywhere.  They are what we call tone deaf.  Although you should talk about your accomplishments when you get the chance, you also shouldn’t do it every single moment.  I doubt your boss would care much to hearing you yap about how great you are when she’s knee deep in a last minute request from the people in the C Suite.

You see, the art of promoting yourself is knowing when and how to do it.  A good time to promote yourself is after you completed an important project.  People will be receptive to the work you’ve done, how your involvement impacted the project, and to any ideas on other projects you’ve like to be involved in.

Step 3: Always be ready to promote yourself

Promoting yourself isn’t limited from 9-5.  Sometimes the best opportunities to show others how great you are happen at networking events and other activities outside the office.  I eventually learned this, but one of the reasons I started my research into self-promotion was because I was tired of all the missed opportunities.

On more than one occasion, I would find myself in an elevator with a VIP of an organization with nothing to say.  As soon as they would exit the elevator and the doors would close again, I would kick myself for not even introducing myself.  These were people who literally could change my career path if only I had learned to promote myself.

Instead of trying to come up with something on the fly, I’ve learned to come up with several things I think people would be interested in hearing about myself.  I call it my “Bag of Brag” and it includes projects I’ve worked on, things I’m proud of, and other things I think people would find useful and interesting.  Before an event, I mentally go through my Bag of Brag so that if I bump into someone I’d like to meet, I can immediately reach into my Bag of Brag and pull out something.

 

Now that you know how to get ahead, use the steps to reach your career goals.  The steps are easy to follow.  The hard part is actually sticking to the plan since it may not seem natural to you…at first.  Once you start practicing and you start seeing the positive results, you’ll be ready to promote yourself at anything you do.