With Christie and Piera from Latino Mom Bloggers

Hispanicize 2015 reaching new heights in Latino events (photo gallery)

Welcome to Miami

Finally I arrived at Newark airport on Saturday night at around 8pm, despite my fear of cancellations after the Northeast snow storm on Friday. It was over, now back to reality.

During the week I did not have a lot of opportunity to think about the event itself; you just live it, inhale it, and enjoy it as much as you can. Needless to say, now that it has come to an end, tiredness sinks in and voila, you start recalling.

First, kudos to the Hispanicize 2015 team for a very professionally run conference! Managing an event this large and this long, moving people, hosting celebrities, finding venues, and having a Latino event running on time and on schedule for a week? That is almost a Superhero achievement!

I guess you need a grandiose mind –in a good sense- to imagine and then make such an experience tangible for hundreds of people who only attend the event to be pampered and indulged. Every little detail was taking care of, from device chargers to great food and fantastic entertainment, every day, all week.

Starting with the venue, the Intercontinental Hotel in Miami, the place was not only large and comfortable enough but also serviced with excellence. (How did they perfectly cook those fillet mignons for at least 500 people, all served at the same time?)

Intercontinental Hotel rooftop

Intercontinental Hotel rooftop

Sound, lights, technology, all worked seamlessly every time. You expect something to go wrong and that would be perfectly OK in such a large event but al least in what I was able to see or hear –I couldn’t clone myself to be in every session or every show-, I did not hear major complaints. And if problems were encountered or mistakes were made, a casual observer like me was left totally unaware.

Sessions and panel discussions deserve a separate paragraph. Although most sessions were well attended, I found that content was uneven and there was no way to know ahead of time. Maybe making attendees aware that discussion would be generic or for newbie bloggers could help –but I’m not sure if such warning is possible.

Discussions around monetization and working with brands, for instance, were pretty generic and lacked specificity. For new bloggers who are just starting, I would have preferred a little more guidance. Yes, you could pick something here and there but guidance to devise a strategy on working with agencies or brands would have been really helpful. After all, attendees were paying a lot of money to acquire solid knowledge, so brands should really make an effort to openly discuss those strategies.

Looking for Latinas in business, I attended a few panels and I found some discussions really interesting, such as the Public Roundtable with the Nation’s Most Powerful Latina Journalists moderated by Mercedes Soler, News anchor, CNN en español. They spoke about their trajectory as women and as Latinas in media, and how they broke glass ceiling and became a media professional in their own right. A very inspiring session of some of my favorite media Latinas –Maria Elena Salinas, Co-anchor, Noticiero Univision, Shirley Vazquez, Latina magazine Executive Editor, Cynthia Hudson, Sr VP CNN en español, and the friendly Myriam Marquez, Ex Editor at El Nuevo Herald, with whom I shared lunch right before the panel. Kudos to these magnificent ladies who opened doors for all of the rest!

Hispanicize 2015 Latina Journalist panel 2

Hispanicize 2015 Latina Journalist panel

Another excellent panel was the Uncap Your Happiness (presented by Coca-Cola) with Sonja Lyubormisky, University of California, Maria Celeste, Telemundo, Nataly Arias, Colombian National Team, Alba Adamo, Group Director of Hispanic Markets at Coca-Cola, and the extraordinary Nelly Galan, from The Adelante Movement. They all brought an insight of what it means to be happy and how each person can become the true maker of their own happiness.

My favorite time of each day? Latinnovators awards was a special moment when the conference stopped to play tribute to the big ones, those who have made it through hard work and persistence. If there is a value our Latino community should never leave behind is the care for others. We are a caring community, and the words of wisdom from Don Francisco, Arturo Guzman or Ciurana talking about their total commitment with their careers and their communities was not only inspiring but bello, muy bello!

Regrets? So sorry I missed Lori Ruff @loriruff, the Chief Brand Evangelist for and LinkedIn Diva. I was really looking forward to meeting her!

Thanks for MacDonalds Cruise @MeEncanta

Thanks for MacDonalds Cruise @MeEncanta

A shout out to all my fabulous Latina Twitter friends who I finally met in person –they looked so familiar I swear it seemed I have known them forever: Elianne Ramos, the incredible and laureate @ergeekgoddess; Lynn Ponder, @ponderful –who won three, yes, three TECLA Awards–; Melanie La Bloguera, @melaniegonzalez; Elaine de Valle, @newschica, who won TECLA with Political Cortadito –and with whom we share some journalistic history–;  Cathy Cano-Murillo, @craftychica; Liza Monet Morales, @xoxoLiza; and Jeannette Kaplun, @jeannettekaplun.

The incredible Latina Mom Bloggers, @latinamombloggers, Piera Jolly, CEO and co-founder of Latina Mom Bloggers Network;  Cristy Clavijo-Kish and her twin daughters; and Angela Sustaita-Ruiz announced their new venture, DiMe Media Inc. to conduct customized digital campaigns and expand the relationship between bloggers and brands.

In my view, Hispanicize has raised the bar for every Latino event from now on; I would even dare to say, for every event period. It has reached the levels of excellence that all of us should aspire to achieve in our every day activity. Many generations of Latinos have worked very hard to get here, and Hispanicize is another proof that Latinos  we deserve the place we have earned on the national stage.

Click on any picture to see the photo gallery!


Tecla Awards Finalists TECLA Awards finalist at Hispanicize 2015

Tecla Awards Finalists

Tecla Awards Finalists

The year 2015 seems to be starting at a fast pace for!

After being named as one of 15 Latinas to follow on Twitter 2015 by social media influencer and editor-in-chief of Lorraine C. Ladish, yesterday we received GREAT news! has been selected as one of three finalists for the prestigious TECLA Awards at Hispanicize 2015 as Best Latino Business or Finance blog. AMAZING!

Hispanicize 2015 and the Latina Mom Bloggers digital influencers network announced the finalists of the first annual TECLA Awards, which showcase the increasingly sophisticated and impressive work that Latino digital influencers, bloggers, journalists, brands and agencies are executing in the digital multicultural space.

After careful deliberation amongst a panel of 30 judges from major U.S. Hispanic brands, agencies and digital influencers, the finalists were selected from a remarkable lineup of nearly 300 nominees. The awards feature 26 categories, 19 devoted to Latino bloggers, vloggers and journalists and seven focused on excellence in Hispanic marketing and media.

“We’re extremely impressed by the caliber of the nominations to claim the Hispanic Market industry’s top digital awards. Not only should the finalists be honored to receive this recognition, but all nominees should be proud to be competing against the best in the industry,” said Manny Ruiz, founder and creative director of Hispanicize 2015.

Named after the Spanish-language word for an individual key on a keyboard, the TECLA Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing.

The first annual TECLA Awards will be held on Monday, March 16, 2015 at Hispanicize 2015 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation.

The awards are a co-production of the Hispanicize event and the Latina Mom Bloggers network. The TECLA Awards is being conducted in alliance with iBlog Magazine, the lead blog industry trade media partner, and the Hispanic PR Blog.



These are the finalists for each category:

Best Latina Fashion / Beauty Blogger

– Monique Frausto – Ever So Popular – Mimi G Style

Best Latino Parenting Blogger

– A Typical Familia – Living Mi Vida Loca – The Positive Mom

Best Latino Food Blogger

– Comiendo en LA – Latino Foodie – Nibbles and Feasts

Best Latino Sports / Fitness Blogger

– Fit Latina – Cocina Y Muevete Para Triunfar – The Healthy Latina

Best Latino Technology Blogger

– Ariel Coro of Tu Tecnología – Spanglish Review – TECHNotas (post-humously)

Best Latino Travel Blogger

– Bella Vida by Letty – XoxoLizza – Las Travel Blogueras

Best Latino Entertainment Blogger

– Cámara Flash – Modern Latina – Web City Girls

Best Political Blogger

– Frente Civico – Latino Rebels – Political Cortadito

Best Latino Business or Finance Blogger

Susana G Baumann, Editor-in-Chief,

Susana G Baumann, Editor-in-Chief,

– Cuponeando PR – – Think Multicultural

Best Latino on Youtube

– Healthy Voyager – Styled by Ale – Viajando Y Aprendiendo

Best Latino on Vine or Instagram Video

–David Lopez – Matthew Windey – West Journal’s Pitchagram

Best Latina/Latino on Twitter

– Elianne Ramos – Web City Girls – Jose Resendez

Best Spanish-Language Blogger or Vlogger

– Mama y Maestra – Hispana Global – Natural, Organiza y Latina

Most Creative Sponsored Blog Post

– La Shoppinista – Piccolo Mondo PR – Web City Girls

Most Creative Sponsored Vlog Post

– Presley’s Pantry – Reality Changers – Flama

Best Latino Facebook Fan Page Community

– Cosmopolitan – Cuponeando PR – Mama XXI

Best Web Site/Blog Covering Latino News

– El Gordo Y La Flaca – Sal Y Pimienta – Revista Atabey

Most Admired Latino Celebrity on Social Media

– Alejandra Espinoza – Fernando del Rincon – Ismael Cala

Most Creative Sponsored Vine or Instagram Post

– Telemundo: Premios Tu Mundo “Soy La Mala Suerte” – XoxoLizza

Best Agency Doing Hispanic Social Media

– Alma – Lopez Negrete – República

Best Non Profit or Cause-Related Marketing Campaign of the Year

– AARP’s Caregiving Campaign – Voto Latino: Pride in our culture, Power of our vote

Best Social Media Marketing Campaign of the Year

– Boden PR: McDonald’s: #ViveTuJuego – Coca-Cola: Haz a Alguien Feliz – 15th Annual Latin GRAMMY Awards®: Social Media Celebration

Best Broadcast TV or Cable Network Doing Social TV

– CNN en Español: Coverage of Venezuela protests – Telemundo: Latin Billboards Award

Top Latino Marketing Pro Doing Hispanic Social Media

– 15th Annual Latin GRAMMY Awards®: Social Media Celebration – Trenderscope

Best Brand Doing Latino Social Media

– Dunkin’ Donuts – Flama

Best Hispanic Brand Facebook Fan Page Community

– Tadin Herb & Tea Co. – McDonald’s Latino – State Farm Latino

*Categories with less than one submission were omitted from the finalists list.

Honorable Mentions:

– Reality TV All-Star: Univision for Nuestra Belleza Latina

The first annual Tecla Awards will be held at 6:30 pm on Monday, March 16, 2015 at the JW Marriott rooftop in Downtown Miami during Hispanicize Week, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. Finalists will be recognized at the event and winners will be announced for the first time. The evening will include performances by Venezuelan star duo Chino y Nacho and Mr. Pauer.

To purchase your full access event badge to Hispanicize 201 go to: Every attendee gets access to sessions, concerts and films. All passes also include meals and, in most cases, drinks.

Sponsorship information is available by contacting or calling 203.364.4779. To reserve a hotel room visit

About Hispanicize 2015 Now in its sixth year, Hispanicize 2015 Week ( (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship.

Co-chaired by Facebook’s U.S. Hispanic Head of Sales Christian Martinez and award-winning actor Luis Guzmán, Hispanicize 2015 is a production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).