Are you blogging for money or as a hobby? Let us know how we can help!

Your blog a hobby or a business: Action plan to blogging for money


Are you blogging for money or as a hobby? Let us know how we can help!

Are you blogging for money or as a hobby? Let us know how we can help!

Blogging has become an activity for thousands of Millennials and older people looking to make a buck or dreaming to quit their full-time job. However, talking to many bloggers at Hispanicize 2015, I learned that some are still running behind their dream, and even those with three or more year of blogging still have no real clue how to make some decent money. Moreover, those who have become entrepreneurs have done it hitting their heads to the wall many times.

I discovered blogging recently, when I launched (LIBizus). Although I don’t have a formal education in journalism, most of my background has been in writing for newsy and trade publications. Blogging brings a new freedom, especially if you are doing “your own thing.” Even if you are writing content directed to certain people, product or brand, the fact that you can talk freely about your preferences and feelings is, to say the least, liberating and enjoyable.

In blogging, there are no rules other that great writing and incredible, unique content that would pick up readers and fans’ attention and take them to action. You want those readers to become your fans and comment on your blog, share the information you provided or tell you how they feel and what they did in such same situation.

However, converting those fans and followers into leads and customers might require a little bit of additional ingredients. Some marketing and business experience makes the framework from where you might plan, develop and nail your strategy. Here are some actions steps that might help:

  1. Know your elevator pitch:

In business, you are asked to be able to define your vision, product or service in a phrase or two or your elevator pitch; in fact, the time it takes for a person to talk to a stranger in an elevator lift. When I’m asked, for instance, I can easily and simply say that “LIBizus advocates for the economic empowerment of Latinas in the workplace by bringing their stories to the forefront and offering them resources and information.” What is your one line that defines your blog? If you can’t put it in a simple sentence, maybe you are not clear about what your vision is.

The famous and former Latina Mom Bloggers, Piera, Cristy and Angela now have launched their enterprise into DiMe Media Group.

The famous and former Latina Mom Bloggers, Piera, Cristy and Angela now have launched their enterprise into DiMe Media Group.

  1. Define your product:

What is your product? I repeatedly asked several bloggers I talked to, and many could not pin it. They kept telling me about the content they were writing about or the animation they were planning to do but in reality, they had little idea of what their “product” was all about.

Let’s see: unique content is what everybody writes to promote their style, ideas, even share some information and news. Fashion bloggers talk about how much they love their cats despite the little creatures ruin their stockings while business bloggers remember the tough times when they faced difficult decisions in their personal lives that affected their business. The magic of blogging is that people are fascinated by the “stories,” the persona behind the blog, who you are and where you come from. You are building trust and relationships with your potential customers.

However, that is NOT your product; that is your journey, what brought you here, where you come from and why people should trust you. You have “been there,” “done that,” and succeeded, or learned your lesson and moved on. Those are the peripheries of the real “product”: sharing your expertise, your knowledge, those ideas that will help your customers thrive.

For instance, I read many social media blogs that talk generalities or particularities about using social media but I only buy from those who show me real strategies that improve my social media reach, or tools that facilitate my job. Products, tangible or intangible, must achieve the same goal: to solve my customer problem or fulfill their need. In business, we say that a good product will take the customer’s “pain” away. Think your product in those terms. What are you offering that is catering to some need in their life or business and will want to buy from you?

With Elianne Ramos, who defines herself as Hopelessly Undomestic | Globetrotter | Author | CEO @SpeakHispanic | Founder @BrderKidsRelief | The Universe's 1st & only GEEK GODDESS. Recently named Distinguished Women of the Year by Girl Scouts.

With Elianne Ramos, who defines herself as Hopelessly Undomestic, Globetrotter, Author, CEO @SpeakHispanic, Founder @BrderKidsRelief, and The Universe’s 1st and only GEEK GODDESS. Recently named Distinguished Women of the Year by Girl Scouts.

  1. Writing about brands or branding your writing

According to Entrepreneur, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Now, if you are writing about brands or branded products, why would people trust you if they don’t know who you are? How do you use those products and what are the “real” results? Are you telling the truth if brands are paying for content? You might be telling the truth but your customers don’t know that.

However, if you brand yourself, you deliver “your promise to your customer,” by showing them who you really are and what you really believe in, then you might be able to sell a particular branded product. Being consistent with your choices and with the products you write about is instrumental in building relationships. Also be truthful about your choices and your defeats. Praise the brand but also tell it like it is. People want to know the truth –or at least what they perceive as the truth.

Warning about brands: Many brands just give product away for bloggers to review. It cost them very little and they have a number of micro-bloggers talking to thousands of fans about them. If 100 micro-bloggers Tweet about a product to their 3K to 5K followers, that is a good amount of impressions but engagement might be tough. They are only looking for cheap exposure of their brand, and do not expect that they will go much further. In Spanish, we ask, “¿Qué es mejor, ser cabeza de ratón o cola de león?” (What is best, to be a mouse’s head or the lion’s tail?) meaning, you decide if you want to build your own brand or keep branding for someone else.

Two of most influential Latina bloggers in the USA, Kathy Cano-Murillo and Lorraine C. Ladish have made their passion into a full-time income activity.

Two of most influential Latina bloggers in the USA, Kathy Cano-Murillo and Lorraine C. Ladish have made their passion into a full-time income activity by branding their products or their convictions.

  1. Look at your competition and learn from them:

Millions of bloggers write every day about products, news, politics, business, the environment, parenting and more. Even professional bloggers write for brands without disclosing their names –sometimes called ghost writing. Content writing and content strategy companies are building their services based on assignments from large, medium and small corporations looking to access the world of social media. So there is competition for your blog out there, even if you are writing about insects surviving in the dessert.

In business, “positioning” your brand or your product means to find that unique edge or angle, that particular feature that makes your brand or product special and different from the competition. In order to find those characteristics, you need to study your competitors, yes, study, observe, and spy what they do, how they do it, and why they are being successful. Find the most popular blogs in your topic and look at their strategies, topics, etc. What are they doing different that you could incorporate to your blog?

Now, positioning is related to learning from others but applying your own judgment to your brand or product, which in the end will make your content unique. If your competition became popular talking about their private life and you don’t feel that type of disclosure is for you, then move to another competitor and see if they have a similar approach to yours.

For instance, I looked at many business sites and Latina blogs and found that not many considered working Latinas as a whole. They either talked about business matters –banking, access to capital, insurance, promotions, HR and more- or they addressed the celebrity/fashion/makeup/lifestyle topics. So when I designed LIBizus sections, I devoted some of them to topics of business interest and some to the way we like to look and behave in the workplace. After all, we still put make up on and style our hair when we go to work every day!

With Lizza Monet Morales, actor, journalist, producer, connector, fashionista, gadget girl, and one of the most successful bloggers I met in Miami.

With Lizza Monet Morales, actor, journalist, producer, connector, fashionista, gadget girl, and one of the most successful bloggers I met in Miami.

  1. Last but not least, have a business plan:

You are not going to like this but if you want your blog to make you money, then you need to treat your blog as a business. If you prefer to wake up and just think about what you feel writing about today, then it is not a business, it is a hobby, a way to express yourself.

A business plan for your blog does not have to be a traditional business plan, those that startups put together to get funding with a bank or lender. Well, at least not in the beginning until you decide to take it up a notch. To start, you just need an action plan, a guide to follow every week. Set your goals for the next week, and see what you need to do in order to get there.

An action plan can be a series of lists –Kathy Cano-Murillo @craftychica, the very popular Mexican-American blogger, works with to-do lists every time she wants to achieve her goals– or it can be a more comprehensive action plan that would guide you into several months of activity.

Stay tuned because we’ll be talking about building an action plan very soon! If you like this content, please comment below and let me know if this article reflects your situation, how long you have been blogging and your topic. Do not forget to include you blog URL and @Twitter handle so we can look at your particular situation and help in any way we can!

With Christie and Piera from Latino Mom Bloggers

Hispanicize 2015 reaching new heights in Latino events (photo gallery)

Welcome to Miami

Finally I arrived at Newark airport on Saturday night at around 8pm, despite my fear of cancellations after the Northeast snow storm on Friday. It was over, now back to reality.

During the week I did not have a lot of opportunity to think about the event itself; you just live it, inhale it, and enjoy it as much as you can. Needless to say, now that it has come to an end, tiredness sinks in and voila, you start recalling.

First, kudos to the Hispanicize 2015 team for a very professionally run conference! Managing an event this large and this long, moving people, hosting celebrities, finding venues, and having a Latino event running on time and on schedule for a week? That is almost a Superhero achievement!

I guess you need a grandiose mind –in a good sense- to imagine and then make such an experience tangible for hundreds of people who only attend the event to be pampered and indulged. Every little detail was taking care of, from device chargers to great food and fantastic entertainment, every day, all week.

Starting with the venue, the Intercontinental Hotel in Miami, the place was not only large and comfortable enough but also serviced with excellence. (How did they perfectly cook those fillet mignons for at least 500 people, all served at the same time?)

Intercontinental Hotel rooftop

Intercontinental Hotel rooftop

Sound, lights, technology, all worked seamlessly every time. You expect something to go wrong and that would be perfectly OK in such a large event but al least in what I was able to see or hear –I couldn’t clone myself to be in every session or every show-, I did not hear major complaints. And if problems were encountered or mistakes were made, a casual observer like me was left totally unaware.

Sessions and panel discussions deserve a separate paragraph. Although most sessions were well attended, I found that content was uneven and there was no way to know ahead of time. Maybe making attendees aware that discussion would be generic or for newbie bloggers could help –but I’m not sure if such warning is possible.

Discussions around monetization and working with brands, for instance, were pretty generic and lacked specificity. For new bloggers who are just starting, I would have preferred a little more guidance. Yes, you could pick something here and there but guidance to devise a strategy on working with agencies or brands would have been really helpful. After all, attendees were paying a lot of money to acquire solid knowledge, so brands should really make an effort to openly discuss those strategies.

Looking for Latinas in business, I attended a few panels and I found some discussions really interesting, such as the Public Roundtable with the Nation’s Most Powerful Latina Journalists moderated by Mercedes Soler, News anchor, CNN en español. They spoke about their trajectory as women and as Latinas in media, and how they broke glass ceiling and became a media professional in their own right. A very inspiring session of some of my favorite media Latinas –Maria Elena Salinas, Co-anchor, Noticiero Univision, Shirley Vazquez, Latina magazine Executive Editor, Cynthia Hudson, Sr VP CNN en español, and the friendly Myriam Marquez, Ex Editor at El Nuevo Herald, with whom I shared lunch right before the panel. Kudos to these magnificent ladies who opened doors for all of the rest!

Hispanicize 2015 Latina Journalist panel 2

Hispanicize 2015 Latina Journalist panel

Another excellent panel was the Uncap Your Happiness (presented by Coca-Cola) with Sonja Lyubormisky, University of California, Maria Celeste, Telemundo, Nataly Arias, Colombian National Team, Alba Adamo, Group Director of Hispanic Markets at Coca-Cola, and the extraordinary Nelly Galan, from The Adelante Movement. They all brought an insight of what it means to be happy and how each person can become the true maker of their own happiness.

My favorite time of each day? Latinnovators awards was a special moment when the conference stopped to play tribute to the big ones, those who have made it through hard work and persistence. If there is a value our Latino community should never leave behind is the care for others. We are a caring community, and the words of wisdom from Don Francisco, Arturo Guzman or Ciurana talking about their total commitment with their careers and their communities was not only inspiring but bello, muy bello!

Regrets? So sorry I missed Lori Ruff @loriruff, the Chief Brand Evangelist for and LinkedIn Diva. I was really looking forward to meeting her!

Thanks for MacDonalds Cruise @MeEncanta

Thanks for MacDonalds Cruise @MeEncanta

A shout out to all my fabulous Latina Twitter friends who I finally met in person –they looked so familiar I swear it seemed I have known them forever: Elianne Ramos, the incredible and laureate @ergeekgoddess; Lynn Ponder, @ponderful –who won three, yes, three TECLA Awards–; Melanie La Bloguera, @melaniegonzalez; Elaine de Valle, @newschica, who won TECLA with Political Cortadito –and with whom we share some journalistic history–;  Cathy Cano-Murillo, @craftychica; Liza Monet Morales, @xoxoLiza; and Jeannette Kaplun, @jeannettekaplun.

The incredible Latina Mom Bloggers, @latinamombloggers, Piera Jolly, CEO and co-founder of Latina Mom Bloggers Network;  Cristy Clavijo-Kish and her twin daughters; and Angela Sustaita-Ruiz announced their new venture, DiMe Media Inc. to conduct customized digital campaigns and expand the relationship between bloggers and brands.

In my view, Hispanicize has raised the bar for every Latino event from now on; I would even dare to say, for every event period. It has reached the levels of excellence that all of us should aspire to achieve in our every day activity. Many generations of Latinos have worked very hard to get here, and Hispanicize is another proof that Latinos  we deserve the place we have earned on the national stage.

Click on any picture to see the photo gallery!


Susana G Baumann, Editor-in-Chief LIBizus wins Tecla Award at Hispanicize 2015 wins TECLA Awards Best Business Blog at Hispanicize 2015

Susana Baumann at Tecla Awards Hispanicize 2015

Susana Baumann at Tecla Awards Hispanicize 2015

It was nerve racking, it was exciting, and it was intoxicating!  A newbie at the Hispanicize event –my first time participating–, the TECLA Awards at Hispanicize 2015 turned out to be such a combination of emotions!

The venue, the Marriot Marquis at Biscayne Boulevard in Miami 19th floor was gorgeous: pool, outside setting for the welcoming reception; inside, the living-room style setting with white armchairs and a central stage. Manny “the man at Hispanicize” Ruiz gave the intro words in his own casual style to around 300 people who attended the awards reception.

Meeting new friends we have been following on Twitter was such a treat: Melanie GonzaLez @mendezgonzales, Lynn Ponder @Ponderful, Lissa Monet Morales @xoxoLizza, Jeannette Kaplun @JeannetteKaplun, and so many others we admire and follow!

Susana G Baumann @LIBizus and Claudia Krusch @ckrusch at Hispanicize 2015

Susana G Baumann @LIBizus and Claudia Krusch @ckrusch at Hispanicize 2015

Best Business or Finance Blog was one of the last to come up during the first part of the night. We were competing with Cuponeando and Think Multicultural. My kudos to both of them for the great job they do!

Although I wanted to win –of course, you work all year and live for these moments– I did not think being such a young platform we would have a chance– but when they mentioned LatinasIn as the winner, a feeling of fulfillment and completion took over me.

At only six months of launching LIBizus, we have over 5000 followers on our site and that is the most rewarding feeling: there is a niche looking for what we offer. Now, being recognized by our colleagues is even more exciting, the welcome to the Hispanicize family and the world of Latino social media. That is more than we could expect!

Hispanicize 2015 Tecla Awards at Marriot Marquis in Miami

Hispanicize 2015 Tecla Awards at Marriott Marquis in Miami

I have met many bloggers I admire; many of them have been in the social media trend for a long time. I have a lot to learn from these amazing Latinas, and meeting them allows me to now reach out and invite them to be a part of OUR LIBizus. After all, this is what we are, this is what we do: we tell the stories of amazing Latinas in business making history.

A special thanks to the Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) for always supporting LIBizus and for the great work they are doing at reaching out in social media. Gracias Prez Carlos Medina, my friend and mentor Luis O De la Hoz and all the team at SHCCNJ. I’m proud to represent you everywhere I go!

Susana G Baumann with Tecla Award 2015 for Best Business Blog

Susana G Baumann with Tecla Award 2015 for Best Business Blog

Tecla Awards Finalists TECLA Awards finalist at Hispanicize 2015

Tecla Awards Finalists

Tecla Awards Finalists

The year 2015 seems to be starting at a fast pace for!

After being named as one of 15 Latinas to follow on Twitter 2015 by social media influencer and editor-in-chief of Lorraine C. Ladish, yesterday we received GREAT news! has been selected as one of three finalists for the prestigious TECLA Awards at Hispanicize 2015 as Best Latino Business or Finance blog. AMAZING!

Hispanicize 2015 and the Latina Mom Bloggers digital influencers network announced the finalists of the first annual TECLA Awards, which showcase the increasingly sophisticated and impressive work that Latino digital influencers, bloggers, journalists, brands and agencies are executing in the digital multicultural space.

After careful deliberation amongst a panel of 30 judges from major U.S. Hispanic brands, agencies and digital influencers, the finalists were selected from a remarkable lineup of nearly 300 nominees. The awards feature 26 categories, 19 devoted to Latino bloggers, vloggers and journalists and seven focused on excellence in Hispanic marketing and media.

“We’re extremely impressed by the caliber of the nominations to claim the Hispanic Market industry’s top digital awards. Not only should the finalists be honored to receive this recognition, but all nominees should be proud to be competing against the best in the industry,” said Manny Ruiz, founder and creative director of Hispanicize 2015.

Named after the Spanish-language word for an individual key on a keyboard, the TECLA Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing.

The first annual TECLA Awards will be held on Monday, March 16, 2015 at Hispanicize 2015 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation.

The awards are a co-production of the Hispanicize event and the Latina Mom Bloggers network. The TECLA Awards is being conducted in alliance with iBlog Magazine, the lead blog industry trade media partner, and the Hispanic PR Blog.



These are the finalists for each category:

Best Latina Fashion / Beauty Blogger

– Monique Frausto – Ever So Popular – Mimi G Style

Best Latino Parenting Blogger

– A Typical Familia – Living Mi Vida Loca – The Positive Mom

Best Latino Food Blogger

– Comiendo en LA – Latino Foodie – Nibbles and Feasts

Best Latino Sports / Fitness Blogger

– Fit Latina – Cocina Y Muevete Para Triunfar – The Healthy Latina

Best Latino Technology Blogger

– Ariel Coro of Tu Tecnología – Spanglish Review – TECHNotas (post-humously)

Best Latino Travel Blogger

– Bella Vida by Letty – XoxoLizza – Las Travel Blogueras

Best Latino Entertainment Blogger

– Cámara Flash – Modern Latina – Web City Girls

Best Political Blogger

– Frente Civico – Latino Rebels – Political Cortadito

Best Latino Business or Finance Blogger

Susana G Baumann, Editor-in-Chief,

Susana G Baumann, Editor-in-Chief,

– Cuponeando PR – – Think Multicultural

Best Latino on Youtube

– Healthy Voyager – Styled by Ale – Viajando Y Aprendiendo

Best Latino on Vine or Instagram Video

–David Lopez – Matthew Windey – West Journal’s Pitchagram

Best Latina/Latino on Twitter

– Elianne Ramos – Web City Girls – Jose Resendez

Best Spanish-Language Blogger or Vlogger

– Mama y Maestra – Hispana Global – Natural, Organiza y Latina

Most Creative Sponsored Blog Post

– La Shoppinista – Piccolo Mondo PR – Web City Girls

Most Creative Sponsored Vlog Post

– Presley’s Pantry – Reality Changers – Flama

Best Latino Facebook Fan Page Community

– Cosmopolitan – Cuponeando PR – Mama XXI

Best Web Site/Blog Covering Latino News

– El Gordo Y La Flaca – Sal Y Pimienta – Revista Atabey

Most Admired Latino Celebrity on Social Media

– Alejandra Espinoza – Fernando del Rincon – Ismael Cala

Most Creative Sponsored Vine or Instagram Post

– Telemundo: Premios Tu Mundo “Soy La Mala Suerte” – XoxoLizza

Best Agency Doing Hispanic Social Media

– Alma – Lopez Negrete – República

Best Non Profit or Cause-Related Marketing Campaign of the Year

– AARP’s Caregiving Campaign – Voto Latino: Pride in our culture, Power of our vote

Best Social Media Marketing Campaign of the Year

– Boden PR: McDonald’s: #ViveTuJuego – Coca-Cola: Haz a Alguien Feliz – 15th Annual Latin GRAMMY Awards®: Social Media Celebration

Best Broadcast TV or Cable Network Doing Social TV

– CNN en Español: Coverage of Venezuela protests – Telemundo: Latin Billboards Award

Top Latino Marketing Pro Doing Hispanic Social Media

– 15th Annual Latin GRAMMY Awards®: Social Media Celebration – Trenderscope

Best Brand Doing Latino Social Media

– Dunkin’ Donuts – Flama

Best Hispanic Brand Facebook Fan Page Community

– Tadin Herb & Tea Co. – McDonald’s Latino – State Farm Latino

*Categories with less than one submission were omitted from the finalists list.

Honorable Mentions:

– Reality TV All-Star: Univision for Nuestra Belleza Latina

The first annual Tecla Awards will be held at 6:30 pm on Monday, March 16, 2015 at the JW Marriott rooftop in Downtown Miami during Hispanicize Week, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. Finalists will be recognized at the event and winners will be announced for the first time. The evening will include performances by Venezuelan star duo Chino y Nacho and Mr. Pauer.

To purchase your full access event badge to Hispanicize 201 go to: Every attendee gets access to sessions, concerts and films. All passes also include meals and, in most cases, drinks.

Sponsorship information is available by contacting or calling 203.364.4779. To reserve a hotel room visit

About Hispanicize 2015 Now in its sixth year, Hispanicize 2015 Week ( (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship.

Co-chaired by Facebook’s U.S. Hispanic Head of Sales Christian Martinez and award-winning actor Luis Guzmán, Hispanicize 2015 is a production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).


Hispanicize 2015 influencers

Exciting Hispanicize 2015 welcomes!

Hispanicize 2015 influencers

Although this is the sixth year that Hispanicize Week convokes all major Latina and Latino bloggers, journalists, marketers, entertainers and techies, this is the most exciting year because will be there. We will be covering the event as well as keeping you posted on our Twitter @LIBizus and Facebook pages and our YouTube channel. Watch out, Miami, here we come!


As much as I have heard about the event curated by the Latina Mom Bloggers network, the re-imagined digital influencers’ platform of Hispanicize 2015 is the largest and most comprehensive yet ever assembled to empower multicultural vloggers, bloggers and other digital influencers.

A partnership between Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2100 most influential Latino media, communicators and entertainers over five days in Miami, Florida on March 16-20, 2015.

We are working on a media strategic partnership with Hispanicize Wire –you will see their feed really soon! –, and we are trying to tie up some information exchange and other perks with them. We have also been invited to participate at some panels –we’ll announce it if all happens and is confirmed.

“Our agenda, speakers and sponsors reflect a massive expansion that provides Latina digital influencers with exceptional professional development, networking opportunities with hundreds of multicultural-focused brands and agencies, VIP treatment, and entertainment that is unparalleled,” said Manny Ruiz (@papiblogger), founder and creative director of the sixth annual Hispanicize 2015.

Key highlights of the 2015 Latina Digital Influencers Showcase include:

The Launch of the Tecla Awards

Created to recognize excellence in Latino blogging, micro-blogging and social media/digital marketing, this national awards program kicks off Hispanicize 2015 on March 16. The red carpet awards gala and concert is expected to bring top digital influencers, brands, agencies and celebrities.

An Array of Sessions with Top Latina YouTubers, Instagrammers and Viners

Among this year’s top Latino YouTube, Facebook, Instagram and Vine superstars that will share their tips and tricks for social media success are @DulceCandy , LeJuan James, @SunKissAlba, Jorge Narvaez and more! DulceCandy will play a very special role as she will be the first ever Latina digital influencer to receive the prestigious Latinovator Award.

Deep Dives into Producing Quality Videos, Instagram, Vine and Podcasting

As part of this year’s advanced level sessions, the Latina Digital Influencers Showcase will feature practical, how-to content on producing and monetizing YouTube videos, Instagram, Vine, photography, podcasting and more! An engaging Instagram and Vine Tour of Miami will feature a $1,000 Instagram and Vine contest courtesy of a major brand!

Increased Presence of Multicultural Brands and Agencies

Hispanicize 2015 is widely considered the most indispensible event for U.S. Hispanic brands and agencies in the U.S.-Hispanic market and one of the biggest perks of the event has always been its ability to bring hundreds of these marketers together with the digital influencers they want to work with. This year’s growing roster of brand sponsors and non-sponsors will easily surpass last year’s record setting numbers.

400 Free, Full VIP Access Badges for Digital Influencers

In an unprecedented move one major sponsor will shortly reveal their role in providing 400 free, full-access passes to digital influencers who have been consistently active for more than nine months. Digital influencers can sign up in advance for these passes here. Latino Day

Kathy Cano-Murillo Crafty Chica blogger

Kathy Cano-Murillo Crafty Chica blogger

Hispanicize and Latina Mom Bloggers have partnered with and Kathy Cano-Murillo of Crafty Chica to curate a full day of the most practical and popular sessions produced for the conferences. In addition to presenting these sessions with their top trainers, will also offer digital influencers and other attendees four full days of one-on-one tech help at their Happiness Bar. Several sessions will also be hosted in Spanish.

VIP Treatment

Latina digital influencers have always been the pampered VIP guests of Hispanicize and this year is no different. Among the special programs planned for them are: the Digital Influencers Pre-Treat (March 16), the Digital Influencers Yacht Party (March 18) and the Closing Night Concert Bash in South Beach (March 20)!

Access to Hispanic Marketing, Entertainment, Journalist and Tech Entrepreneur sessions

One of the most popular aspects of the Hispanicize event is that Hispanicize lets everybody from multiple industries attend each other’s sessions, programs and event. This democratic form of super, multi-industry networking is a Hispanicize standard that greatly benefits digital influencers seeking their ROI for attending.

An Inspiring Speakers’ Roster

65 digital influencers in 25 sessions

Business Building and Monetization Workshops include

– What the Brands and Agencies Really Want and Need from Digital Influencers

– 50 Shades of Green: The Many Ways to Monetize Your Blogs, Vlogs and Social Media Channels

– Protect Your Work! A Legal Primer on Copyright Law for Digital Content Creators

– The Finance Side of Your Blog and How to Make Smart Tax Choices”

How-To Content Creation Workshops

Susana G Baumann from with Ramon De Leon at LATISM 2014

Susana G Baumann from with social media influencer Ramon De Leon at LATISM 2014

– Get Rolling with Your YouTube and Facebook Videos

– Clever Ways to Create Branded Stories

– Mastering Instagram: An Advanced Course

– Vine It Like a Rock Star!

– The Next Level to Pinterest

– An Introduction to Podcasting

Web Tech Sessions

In addition to four sessions, Hispanicize will host SEO and LinkedIn sessions with subject matter experts.

Meet the Viral Influencers Sessions

This year we will feature several with top viral influencers. Among those sessions will be:

– Meet the Viral Video Latinos of YouTube and Facebook

– Meet the Stars of Instagram Latino

– Meet the Nation’s Top Latino Viners

– Meet the Latina Fashion and Lifestyle Bloggers

– The Evolving Influence of Latina Mom Bloggers


Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).