Idania with Bono on the Woof Woof Wouse Floor

My total idol and sexiest Latino on earth –my take! – Marc Anthony –yes, I have a heart! – has been popular for saying “If you do what you love, you’ll never work a day in your life.”

Idania Escudero took this approach back in 2007 when she decided that caring for dogs and other pets was her call. The result? Woof Woof Wouse, a full-service dog hotel located in Cliffside Park, New Jersey.

“Our company offers day care, overnight and extended stay services for dogs of all breeds and sizes. This is not a typical kennel service because taking care of dogs is what we truly love to do,” said Idania to LIBizus.

With the dog care services they offer, Idania and Dayron Rendon, her Woof Woof partner, assure pet owners their dogs will never have to go into a kennel again.

Idania with Blu at Woof Woof

“What sets us apart from other similar services is that we understand the stress that pets goes thru every time they need to stay in a new place. We minimize that stress by providing our dogs with a home environment. Pets are not kept in cages or restrained from roaming around. We offer lots of love in a big home with a backyard to play in. Because your pooch needs all our attention and care, we have limited capacity so planning your reservation with time is highly encouraged,” Idania said.

Idania, a veterinarian assistant and Dayron, a pet behavioral specialist, offer the most complete array of services for owners who are concerned about the well-being of their beloved creatures.

“Once a pet owner contact us for some type of stay –day care, overnight or extended–, we ‘meet and greet’ the pet to see the type of chemistry she or he has with Idania and I. We receive them in Woof Woof Wouse four-story home and large backyard where they can acclimate and become familiar with other pets,” Dayron explained.

In addition to a cage-free stay, Woof Woof Wouse offers veterinarian services in case the pet needs either emergency care or is on some sort of long term treatment; behavioral rehabilitation for those with separation anxiety or other sort of stressful behavior, and reinforcement of socialization habits among other dogs.

Idania at Woof Woof Wouse backyard with dogs

“Because this is a home environment, we do not have cameras for owners to monitor their loved ones but we do have an open house policy. We encourage them or any of their friends or relatives to visit their dogs at any time of day to see how they are doing and how we care for them. We also text owners pictures of their pet activities during the day so we have a close connections with all our clients,” Dayron continued.

Born in Jovellanos, Matanza, Cuba, Idania came with her parents to the USA in 1968 barely after she had blown her first candle.  She lived in Miami for 12 years but ended coming back to New Jersey to care for her aging parents. At that time, she realized she needed to combine her love for pets and a business idea that would allow her to stay at home.

Dayron holding Duke at Woof Woof

Dayron is also of Cuban descend from Corralillo, Villa Clara, but he made it to the USA in 2004 through the visa lottery. His love for animals of all sorts made him the appropriate partner for Idania’s pet idea and Woof Woof Wouse was born.

“This year, we were lucky to meet Luis O De la Hoz, from the Hispanic Business Expo, and decided to participate in the event at the Pines Manor in Edison, NJ. We are proud of our venture and believe we need to show that Hispanos are innovative and proactive at creating businesses. This is a home business that allows us to enjoy what we love most doing and making a living,” Idania said.

The partners are already planning to franchise their business venture, and in the process of completing all legalities. The unique franchise will promote a different approach in many ways such as cage free, restrained free, chemical-free environment for maximum dog safety and happiness.

“We would like to attract a network of clients and their friends and family that not only trust us with their pets but also trust us in business,” Dayron said. “Please stop at our table at the Feria de Negocios Hispanos de Central New Jersey to inquiry about your pet’s stay and we will be happy to include you in our Woof Woof Wouse family,” Idania concluded.