Learn how Hispanic businesses are pivoting post-pandemic in today’s SBA virtual event

Join the SBA today, October 14 , 2021 from 12:00 PM – 1:00 PM EDT to learn how Hispanic businesses are pivoting post-pandemic. 

Hispanic Heritage Month is a time dedicated each year to celebrating the successes and accomplishments of Hispanic individuals. As the fastest growing population in the U.S., the Hispanic population is a powerhouse with the ability to shape our nation’s future economy and market.

Along with the population, Latino small businesses are growing too. The 2020 State of Latino Entrepreneurship Report revealed that the number of Latino-owned businesses has grown 34% over the last 10 years compared to just 1% for all other small businesses.

Today, the U.S. Small Business Administration (SBA) is celebrating Hispanic Heritage Month with virtual event: Testimonies of Excellence & Pride (Excelencia y Orgullo).The event will celebrate the accomplishments of Hispanic business owners as they share their stories of facing adversity and challenges on their way to success. 

Beginning at noon, the event will open with a panel discussion where SBA Administrator Isabella Casillas Guzman will lead a discussion with Hispanic business owners to hear how they have successfully pivoted and adapted throughout the pandemic. Panelists will share truths of how they have overcome challenges, and how they face this adversity with “grit and ganas (a drive to succeed)”. Following this discussion, SBA Associate Administrators Bibi Hidalgo and Mark Madrid will have a candid talk with Hispanic business leader Ana Valdez, executive president of The Latino Donor Collaborative, about the state of Hispanic entrepreneurship in the United States.

Celebrate Hispanic Heritage Month and learn how Hispanic businesses are pivoting post-pandemic. (Photo credit: SBA)

Register Now: Testimonies of Excellence & Pride (Excelencia y Orgullo)Today October 14, 2021 12:00 PM – 1:00 PM EDT

 “Over the past 18 months, our nation’s 32 million small businesses and innovative startups have faced unprecedented adversity and shown incredible resilience. However, Latinx entrepreneurs -– despite starting businesses faster than at any other time in our history –continue to struggle because of historic inequities and persistent barriers to the capital, networks, and markets they need to sustain and grow their businesses. As a former entrepreneur myself, I understand what a difference we can make by building equity, breaking down barriers, and bringing new investments and opportunities to historically underserved communities,” said  SBA Administrator Isabella Casillas Guzman in a press release. “As we celebrate Hispanic Heritage Month, let us continue to embrace the extraordinary entrepreneurial spirit and rising achievement of America’s Latinx communities and the innovative spark they bring to countless industrial centers, innovation hubs, and Main Streets by helping them start, grow and thrive.”

About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit