Latinos in technology

Latinos in technology no shortage of talent, a shortage of vision

We are very grateful to Jose Antonio Tijerino, President and CEO at the Hispanic Heritage Foundation, who is sharing this article with Finding Latinos in technology –and other minorities- should not be as hard as large Silicon Valley companies make it sound –and he can prove it!

(First published on Pulse on July 20, 2016)

Jose Antonio Tijerino, Hispanic Heritage Foundation latinos in technology

Jose Antonio Tijerino, President and CEO Hispanic Heritage Foundation

By Guest contributor Antonio Tijerino, President and CEO at Hispanic Heritage Foundation 

With last year’s big news of the dismal diversity numbers reported by tech giants in the rear-view mirror, there has been no real change in the percentage of Latino and African-American programmers as we head into the second half of 2016. There seems to be a lot of activity but not a lot of results, which means attitudes need to change before results do.

First off, hiring qualified African-Americans or Latinos in technology shouldn’t be thought of as a humanitarian endeavor — it’s a business imperative. An actual competitive advantage. A value proposition not just for tech companies or the Latino community but for our nation’s workforce.

The McKinsey & Company report Diversity Matters found that companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians and 15 percent more likely to have financial returns above their respective national industry medians. Among US companies, for every 10 percent increase in racial and ethnic diversity on the senior-executive team, earnings actually rise.

Are we focusing on the right issues?

Diversity and HR departments also need to focus on successful outcomes and not on tactics, which are safer to measure to somehow claim success. It shouldn’t be. There is only one measurement. How many qualified minority hires were made. Punto.

Not how many diversity-themed meetings or conferences were attended or how many employee resource group activities took place or the appointment of a task force, or even menu changes in cafeterias during Hispanic Heritage Month. Those are all tactics, not outcomes.

It’s not just the companies — nonprofits and advocates also need to be more measurable in their work to diversify the industry. Companies and nonprofits mostly focus on the beginning of the pipeline instead of giving as much attention to the middle and the end, which is why you feed the beginning in the first place. And when there is talent, it needs to be developed, leveraged and put on a fast track.

Latinos in technology abound in numbers but not in jobs

startup business, woman working on laptop computer at modern office

Contrary to excuses, talent exists –as my organization proves it when we host LOFT Coder Summits across the country, attracting hundreds of Latino programmers. Unfortunately the talent that exists has been made to feel like Brown or Black unicorns with laptops. And many of the companies making excuses that there is a dearth of talent aren’t hiring the actual minorities graduating with CS degrees, many of whom are available.

According to a USA TODAY analysis, top universities turn out minority computer science/engineering graduates at twice the rate that tech companies hire them. With the anemic average of two percent African-American and three percent Latino tech workers at seven major Silicon Valley companies which have released their numbers, you would think minority CS grads would be as in demand as young left-handed pitchers with a 100 mph fastballs are to a Major League baseball team. But they aren’t.

I made this point to a member of Congress who had just met with tech giants on the diversity issue. The Representative has been supportive of the Hispanic Heritage Foundation’s work in diversifying the workforce through our innovative programs and vast network of vetted Latino talent not only in tech but also in engineering, finance, science, marketing and other fields.

So he asked why we weren’t working with more tech companies in addressing the issue. I mentioned that I had offered a solution-based effort to tech companies but they were not responsive to taking new approaches to old problems. In other words, innovative companies have not been innovative when it comes to diversity.

And I can prove it!

To prove my point, I asked the member of Congress to personally try to place one of our top Latino talented students with one of the very companies he had just met with about the diversity issue; an internship or mentorship perhaps but mostly to get this young man’s foot in the tech door.

As a first step, we identified Jaime Lopez, an outstanding Latino prospect from our LOFT (Latinos On Fast Track) Network. Jaime is currently studying engineering and computer science at Stanford University, in the backyard of Silicon Valley.

Beyond being brilliant, Jaime is a leader who understands the greater responsibility that goes along with being one of the only Latinos in the room. (I believe that if you’re placing a minority prospect, they need to be at least as qualified as those they would normally hire. Essentially, many recruiters at big companies hear Hispanic or African-American and they think there will be a drop-down in ability, which couldn’t be more false.)

Microsoft's main campus in Redmond, Washington Latinos in technology

Microsoft’s main campus in Redmond, Washington. HOLA (Hispanic Organization of Leaders in Action) has over 1000 employee members -in unspecified positions.

The Congressperson then contacted a decision-maker at a major tech company that was part of the meetings in Silicon Valley. After an encouraging conversation, the company’s contact said he would reach out to Jaime directly and bring him onboard as an intern or in some capacity. But, Jaime’s phone never rang, or vibrated or played the Romeo ringtone.

When the Congressperson followed up, the person at the company said he never called because he couldn’t get any traction internally for bringing Jaime onboard in any capacity.

Why the experiment worked and didn’t work

The experiment to place Jaime with a tech-company both worked and didn’t work. No, the talented Stanford student didn’t get placed at a tech company which, along with other tech companies, had complained about the lack of minority talent in the field. But what did work was being able to make a very strong point that even when a Congressional Member gift-wraps a sparkling Latino prospect who meets all the criteria a recruiter would dream of … there is still no action.

Maybe if we had offered Jaime’s services as a janitor or landscaper he would have been snatched up más rápido. According to a Working Partnerships USA 2014 report taking a deeper look at tech companies’ labor make up, Latino workers represent 69 percent of janitors, and 74 percent of grounds maintenance workers. Unfortunately Jaime’s education, interests and expertise don’t fit the job qualifications tech companies are hiring for … He wants to be a programmer.

Justice Sotomayor

SCOTUS Justice Sotomayor Leadership Award from Hispanic Heritage Foundation

The Hispanic Heritage Foundation (HHF), an award-winning nonprofit organization established by the White House in 1987, will be granting U.S Supreme Court Justice Sonia Sotomayor the Leadership Award at the 29th Annual Hispanic Heritage Awards.

Justice Sotomayor

US Supreme Court Associate Justice Sonia Sotomayor speaks during a Commonwealth Club event as she promotes her new book ‘My Beloved World’ (Photo by Justin Sullivan/Getty Images)

The ceremony will take place on September 22 at the historic Warner Theatre in Washington, DC. The Awards will include recognition of other Latino leaders’ contributions and accomplishments in various fields including, among others, actress and singer Angelica Maria and Pulitzer Prize author Junot Diaz.

“The Hispanic Heritage Foundation is extremely proud to be able to honor Justice Sotomayor with our Leadership Award,” said Jose Antonio Tijerino, president and CEO of the Hispanic Heritage Foundation. “The decision was not difficult,” he told in an exclusive interview.

Jose Antonio Tijerino, President and CEO Hispanic Heritage Foundation

Jose Antonio Tijerino, President and CEO Hispanic Heritage Foundation

Tijerino believes Sotomayor embodies what it means to be an American. “More than anyone, her life represents the values and contributions of a true American who has battled difficult situations. Her story is a story of struggle and triumph through service,” he shared.

Justice Sotomayor, an exemplary life

Sonia Sotomayor was born in the Bronx, New York, from parents of Puerto Rican descent. She lost her father at an early age and her mother worked hard to educate both her and her brother.

As a young activist, she was involved in Puerto Rican organizations such as Acción Puertorriqueña and Third World Center during her college years. She graduated summa cum laude from Princeton University in 1976.

Sotomayor received the Moses Taylor Pyne Honor Prize, established in 1921, awarded to the senior who most clearly manifested excellent scholarship, strength of character and effective leadership.

She then continued her studies at Yale Law School earning her J.D. in 1979 and serving as an editor of the Yale Law Journal. After that, she served as Assistant District Attorney in the New York County District Attorney’s Office from 1979–1984.

Lee la vida de Sonia Sotomayor en espanol

After some years in private practice, in 1991, President George H.W. Bush nominated her to the U.S. District Court, Southern District of New York, serving in that role until 1998.

Then promoted to the United States Court of Appeals for the Second Circuit, Sotomayor was nominated by President Barack Obama as an Associate Justice of the Supreme Court on May 26, 2009. Justice Sotomayor assumed this role on August 8, 2009.

Her life has been focused on service reflected in the story she tells in her book My Beloved World. “Her story is the story of all immigrants; my mother used to say ‘Remember you have to pay double for what you receive because you are an immigrant’ and I have also lived by those words,” Tijerino said.

Presenting America with a value proposition

Junot Diaz, Pulitzer Prize winner/author

Junot Diaz, Pulitzer Prize winner/author, to receive HFF award

“This year more than ever in my 29-year career, I see the imperative need to present America with examples such as Justice Sotomayor and other prominent Latino leaders we are recognizing this year,” the head of the HHF said. “These leaders convey a critical value proposition of what it means to be a true American in the harsh context of immigrant bashing by some political candidates,” he added.

The Awards were established in 1987 by The White House to commemorate the creation of Hispanic Heritage Month in America. They serve as a launch of HHF’s year-round, award-winning programs which inspire, prepare and connect Latino leaders in the classroom, community and workforce to meet America’s needs in priority fields.

“Our obligation is to tell these stories as you,, are also doing. The value is there, the talent is there. By promoting these stories, we are creating opportunities for ourselves,” Tijerino said. “We are not victims, ‘no hay que aguantar.’ We need to expose these examples to opinion leaders and stay at it, reminding them that we represent 60 million people in this country,” the CEO concluded.


For more information on the mission of HHF visit To attend the 29th Annual Hispanic Heritage Awards, please visit here.