6 Latina financial experts you should be following on social media

Financial literacy is a crucial life skill that every person should have but is often overlooked. Many are not taught financial skills and Latinos traditionally are reluctant to discuss money matters.

Many of the Latina financial experts featured below all share similar origin stories of struggling with financial literacy and seeing their families struggle with money growing up. These Latinas turned their narratives around by becoming money savvy and breaking out of the limiting beliefs about Latinos and money that held them back before. 

Becoming financially aware and making conscious choices when it comes to spending and saving can make a huge difference for you and your family. This can mean saving enough for college funds, paying off student loans and credit card debt, and even retiring early!

These six Latina financial experts have the tips to help you succeed and become a money savvy woman too. Check out their stories and follow them on social media to reap the benefits of their knowledge and see those savings grow! 

6 Latina financial experts you should follow to improve your money smarts! 

Jully-Alma Taveras, creator of Investing Latinas. (Photo via Instagram)

Jully-Alma Taveras

Jully-Alma Taveras is the woman behind Investing Latina, a platform that encourages and supports other Latinas to grow their wealth and improve their financial smarts. The Plutus Award-winning bilingual personal finance expert shares money stories on her YouTube channel from the lens of a Dominican Republic-born immigrant living in New York that went from being a shopaholic to a smart spender and diligent investor. Her money philosophies have inspired thousands of women to live minimally and spend intentionally, so that they can invest more.

She has taught over 7,000 people how to invest through her investing workshops and shares money tips to her 42k+ followers on Instagram to help Latinas become more finance savvy.

Follow Jully-Alma on Instagram to learn more about investing strategies!

Jannese Torres-Rodriguez, creator of “Yo Quiero Dinero” podcast. (Photo source)

Jannese Torres-Rodriguez

Jannese Torres-Rodriguez, is a Latina thought leader, speaker, and content creator in the personal finance space. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites

She also runs the podcast Yo Quiero Dinero”, is a nationally acclaimed, award winning personal finance podcast that is listened to in over 130 countries. On her podcast and various platforms, Jannese helps to educate marginalized communities on topics such as financial literacy, investing, entrepreneurship, and building generational wealth. 

Through her own experiences, Jannese knows what it’s like to be overwhelmed by debt and disillusioned with traditional employment. This is why she has made it her mission to help others find financial freedom like she did. 

“My side hustles helped me pay off over $39,000 of student loans in 17 months, build generational wealth, walk away from traditional 9-5 employment decades early. I quit my job in 2021 after turning my side hustles into my main hustle!” she says. 

Today, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

Follow Jannese on social media and check out her podcast as well to learn more financial tips and tricks! 

Katia Chesnok, creator of Economikat. (photo source)

Katia Chesnok

Katia is a nationally recognized money and business expert, financial educator, entrepreneur, founder, and content creator of Economikat. She created her educational platform to provide Latinas and women of color with the necessary tools to start building wealth and succeeded in their businesses and finances.

Katia created her brand after working in corporate finance and noticing the low percentage of women, especially Latinas and WOC, within the field. At the time, Katia was living paycheck to paycheck and consumed by debt. She recalls how she worked in corporate finance but had never learned personal finance in school. She had no idea how important it was to start investing early, have an emergency fund, and more. After going on her own personal finance journey and learning everything she could to turn her finances around, now she shares her knowledge with other Latinas and WOC. 

“We all deserve to be wealthy. Women deserve to be wealthy. Women of color deserve to be wealthy. As a Latina and WOC myself, I also think that the Latinx, Black, and communities of color need access to financial literacy and entrepreneurship tools in order to build wealth for them and for the generations to come. My mission is that you learn something valuable, that guides you on your unique wealth-building journey.”

Follow Katia on Instagram and embark on your own wealth-building journey. 


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Yanely Espinal, creator of MissBeHelpful. (Photo source)

Yanely Espinal

Yanely was born and raised in Brooklyn, New York and is one of the first in her family to graduate college. Still, despite two decades of school, she never had a class about making smart money decisions. Now, she’s on a mission to help young people learn about personal finance in a fun and engaging way through her platform MissBeHelpful

On her YouTube channel and social media she harnesses her teaching degree to teach followers about budgeting strategies, managing credit, saving and investing for retirement and more. 

From her own experiences, Yanely understands the challenges of first-generation immigrants and their children. For many Latinos and Hispanics, money matters are sensitive topics that are rarely discussed. Now, Yanely wants to help immigrants and their children build wealth and break the cultural beliefs and fears about money. 

Follow Yanely on social media to become part of the MissBeHelpful community and learn how to better manage your own finances. 


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Rita-Soledad Fernández Paulino, creator of Wealth Para Todos. (Photo source)

Rita-Soledad Fernández Paulino

Rita-Soledad Fernández Paulino is a former math teacher turned personal finance educator. In March of 2019, she started to develop her financial literacy by reading books, listening to podcasts, and watching YouTube videos while on sick leave from work. 

Soon after she created a small start-up called the “Puro Party Paulinos” aka her family of four. Within 19 months in her new role, Soledad used zero-based budgeting to pay off about $23k in student loan debt, saved a 6-month emergency fund, maxed out IRAs for her husband and herself, maxed out her husband’s 401k account, and created an early retirement plan.

Now shares her money saving tips, financial strategies, and more on her platform Wealth Para Todos, where she helps educate marginalized groups improve their financial literacy. She also offers one-on-one coaching and helps build financial plans so that anyone can become “work optional.” 

“Wealth Para Todos is here to remove barriers to financial security for BIPOC, womxn, and  LGBTQ+ folk through financial education,” she says. 

Follow Soledad on social media to start breaking those barriers!  

Delyanne Barros, creator of Delyanne the Money Coach. (Photo source)

Delyanne Barros

Delyanne Barros is a former attorney and first-generation immigrant. Before becoming a money coach and law editor, she represented undocumented immigrants, workers and women experiencing sexual harassment.

Meanwhile, she was living paycheck to paycheck, because like many millennials, she had a large amount of student loan debt. Through her struggles, she noticed that many people did not talk about financial hardships, especially living in expensive New York City. 

“Growing up poor and as a Brazilian-born immigrant, I believed that money was something extremely difficult to earn, manage, and grow. Thankfully, I got over that and started educating myself about financial independence and how I could become free from all the trappings of corporate life,” she says.

Now, she focuses on helping people learn how to invest their money wisely and build wealth. 

“Today, I’m debt-free and on track to retire by the time I’m 45. I quit my 14-year career as an employment attorney to run Delyanne the Money Coach LLC, a multi-six figure business.”

On her Instagram @delyannethemoneycoach she teaches “investors how to Slay the Stock Market™” and shares money tips and strategies. She is also the host of the CNN podcast, “Diversifying.”

Follow Delyanne on social media to learn how you too can “Slay the Stock Market™” and build better money habits. 

Do you have a money saving plan? Are you ready to improve your financial literacy and become financially secure? Share your journey with us, and don’t forget to follow these Latina financial experts for more money savvy tips!

Why Hispanics are spending more than usual

The pandemic convinced Hispanic-Americans to take their safety seriously – along with financial preparedness.

According to a recent survey conducted by en Español, US Latinos and Hispanics are spending more preparing for natural disasters in 2021 than they did in 2020. The reason for the change in financial habits: COVID-19.

The pandemic took everyone by surprise, revealing just how scary life can be when you are not prepared. Now, data finds that Hispanics are spending more than usual to prepare for the unexpected. 

Photo by Anna Shvets from Pexels

Financial preparedness post-COVID

As hurricane season continues and wildfires spread throughout the western US, climate change and natural disasters are on everyone’s minds. Like a global pandemic, natural disasters can be devastating and unpredictable.

Even with warnings, one can never know how bad a disaster might be. This is why preparing and planning ahead is crucial. Both businesses and families should have a plan in place for dealing with natural disasters and the aftermath. 

US Hispanics and Latinos seem to have learned this lesson post-COVID. When en Español polled more than 1,000 Hispanic and Latino Americans, 3 in 4 said they were either “spending a little more than usual” or “spending at least double” getting ready for hurricanes, tornadoes, flooding, blizzards, and earthquakes. Only 1 in 4 said they were spending less than before and all said COVID-19 was directly responsible for their extra spending.

financial preparedness

Natural Disaster Survey 2021. (Image source)

“Even during the pandemic, we saw how Americans were changing their spending and saving habits, often for the better,” says chairman Howard Dvorkin, CPA. “Now we’re seeing how long that will last. At least in this one area, for this one year, it’s obvious: COVID-19 took such a terrible and sudden toll, no one wants to be caught unprepared again – for anything.”

Additionally, en Espanol’s Natural Disaster Survey revealed that most Hispanic-Americans will also be paying more attention to government warnings. The survey showed that 85% said they will take government warnings more seriously and will prepare much better than they have in the past. 

You might be interested: Damaris Diaz shares pandemic stories and how COVID has impacted the Latino community

Decrease in credit card spending

Survey data from also revealed another interesting change in the past year: a decrease in credit card spending post-COVID. The pandemic has made people more aware of their spending and more concerned over accumulating debt.

Now, data shows Americans are charging less to their credit cards, and many believe the decrease in credit card spending will continue post-COVID, especially when it comes to approaching natural disasters. 

financial preparedness post-Covid credit card spending survey results. (Image source)

Financial counselor Howard Dvorkin was particularly intrigued by two survey results. First, for those who have been through a natural disaster before, less than 26% needed to use their credit card to pay for their recovery efforts. Yet those who did need their credit card for recovery efforts spent a significant amount: More than 4 in 10 charged over $500 to a credit card. 

“On the one hand, I’m encouraged that many people could get their lives back to normal without charging extra on their credit cards – because it’s a very expensive form of debt,” Dvorkin said. “On the other hand, I worry about those who charged $500 or more. I suspect some of them are still paying that off, since their interest rate could easily top 20 percent.”

As we move forward, post-pandemic it is important to remember the lessons learned. Financial preparedness will ensure families and businesses have the resources needed to recover whenever a disaster may strike. 

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