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hair extensions Lux Beauty Club

Raising capital a challenge Latina innovator Victoria Flores takes head on

Raising capital is a challenge that Victoria Flores takes head on –literally! A first generation Mexican-American business owner, Victoria started a direct to consumer hair extension company that not only helps women look beautiful but many times propels their confidence.

In 2012, Victoria became a partner with Leslie Wilson and launched Lux Beauty Club to create a one-stop shopping community where customers could buy hair and beauty products on a regular basis.

raising capital

Victoria Flores, co-founder Lux Beauty Club and Latina innovator

Wilson and Flores hit on the subscription box idea, and Lux Beauty Club was born. “My business partner and I were both single gals in NYC. We bonded over the love of hair extensions but commiserated over the cost of getting them done at the salon!,” Victoria said.

The hair extension business is prohibitively expensive and with a growth potential of almost $500 billion. African-American women represent almost 70% of this market but less than one percent of them own a hair extension shop. Worse, Latino females are even less frequent buyers because of the astronomical expense it entitles and the few salons owned by Latinas.

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There are hundreds of beauty shops all over the country that target African-American women. Getting a hair extension is difficult because most of these beauty shops offer no guarantee and the extensions often vary in quality. Even a mere tryout costs money and the client has to pay a deposit which is often never refunded if there is an issue with the extension.

Lux Beauty Club offers individual hair extensions to people with all different budgets. From luxury hair extensions to individual magnet extension –their latest patented invention- all these options are delivered to your door.

“What is different about our hair extension business is that it offers a range of hair extensions that are affordable and personalized. There are no exorbitant fees or deposits,” Victoria said.

Raising capital a challenge for any Latina entrepeneur

Because of her education in finance –Victoria’s corporate career included working with Themis Capital, Morgan Stanley, Adriana Carador Designs and Katz Capital –, her success in accessing to capital resources and raising capital looked if not easy but at least possible.

raising capital

Click the image to shop Lux Beauty Club hair extensions

Raising capital has always been the most difficult obstacle to overcome. “When you are not 23 and a Harvard gradate, it makes fundraising difficult without that network. You have to be comfortable with hearing NO. It should become second nature,” said Victoria.

“I am intensely motivated and know that I can’t do this alone. I want people to feel included in our journey. I want my team to know that their ideas matter,” Victoria shared.

While they were working on their latest invention, people said it wouldn’t work and it would fall of women’s heads. But they didn’t listen and created the first ever Magnet Hair Extensions, that allows women to do basically anything and can be applied in less than 10 minutes! “Oh, and we filed the patent too!,” Victoria enthusiastically shared.

Lux Beauty Club is now running a fundraising campaign at Kickstarter with great giveaways and rewards. “Please visit and let us know what you think,” said Victoria. “My motto is, ‘Test it, sell it and don’t take no for an answer,’” she concluded.

 

hair extensions 5

Latina entrepreneur makes hair extensions’ glamour accessible to all

Slowly and surely a new class of diverse and eclectic Latina-owned businesses is cropping up, each with varied stories of success. Today Latina entrepreneurs’ ventures can be found in an array of markets ranging from beauty products, clothing, health, and even locally grown food.

hair extensions Lux Beauty Club

Lux Beauty Club hair extensions

In the past decade, several Latina business women have inspired others to follow their path- and one of them is powerhouse, Victoria Flores. Born and raised in Mexico, Victoria spent a good deal of her youth in Texas, where she went to college and earned her degrees in political science and masters of business administration. Being used to hard work, she set out to achieve her American dream.

From making money for others to making dreams come true

Victoria Flores, co-founder Lux Beauty Club hair extensions

Victoria Flores, co-founder Lux Beauty Club

Because of her education in finance, Victoria’s first job was as a regional manager with Themis Capital; she was then recruited as an associate by Morgan Stanley and then became President at Adriana Carador Designs. After a 5 year stint, she became a manager at Katz Capital.

Despite all the financial success working for others, Victoria somehow had bigger aspirations; she wanted to do more in life than just being an executive finance officer. Her eureka moment came when watching TV- she realized she would venture into the hair extension business.

The hair extension business a hard industry to tackle

The hair extension business in this country is chaotic, prohibitively expensive and with a growth potential of almost $500 billion. Almost 70 percent of the customers are African-American women but less than one percent of them own a hair extension shop. Worse, Latino females were seemingly shut out both as customers and owners.

There are hundreds of beauty shops all over the country that target African-American women. Getting a hair extension is difficult because most of these beauty shops offer no guarantee and the extensions often vary in quality. Even a mere try out costs money and the client has to pay a deposit which is often never refunded if there is an issue with the extension.

Because of her own prior experience with hair extensions, Victoria now saw a niche for women of all colors.

What if we start a hair extensions business?

Color pop hair extensions

Color pop hair extensions

Wanting her own business, in 2012 Victoria became a partner with Leslie Wilson and launched Lux Beauty Club to create a one-stop shopping community where customers could buy hair and beauty products on a regular basis.

Wilson and Flores hit on the subscription box idea, and Lux Beauty Club was born.

Today, Victoria Flores offers individual hair extensions to people with all type of budgets. This business caters to luxury hair extensions which are delivered to the door. Ramona Singer has partnered with Lux Beauty Club as their lead Brand Ambassador.

“What is different about our hair extension business is that it offers a range of hair extensions that are affordable and personalized. There are no exorbitant fees or deposits,” Victoria said to LIBizus.

Within a few months, her business skyrocketed. Today Victoria Flores is a widely sought spokesperson for many national hair and salon chains. Now she is living her American dream.

Lux Beauty Club, the booming hair extensions business

Over the past 5 years, the Lux Beauty Club has been booming. Victoria has created a small network of customers and followers and her clients range from housewives to celebs and corporate women who simply want to look gorgeous with their hair. But most importantly, she bypassed many of the pitfalls that happen to new start ups by building a successful business. She was recently selected as one of 8 finalists at the AccessLatina accelerator program.

A complete line of products include all textures and colors hair extensions

A complete line of products include all textures and colors hair extensions

Paying forward a Latina legacy

Victoria Flores has never forgotten her roots and she frequently gives advice to the newer generation of Latino females who want to venture into business. As a thought leader, Victoria has also authored a book, “The Menhatten Project,” a “a fun, extremely sexy and laugh-out-loud funny page-turner, featuring whip-smart women and to-die-for men,” according to Alisa Valdez own review. The book reveals a Sex in the City Bridget Jones meeting Ugly Betty, piece based on experience while working as a single female in New York.

Beyond commercial businesses such as the Lux Beauty Club, most Latina entrepreneurs also have a very strong emphasis on positively uplifting local communities and inspiring others to make their dreams come true.

When not working at the business, Flores loves to support other non-charity non-profits, explore the many new culinary spots in Miami, learning about the latest in digital devices and spending time with her family. If you are lucky you may catch her at the beach in Miami or at her favorite restaurant in Chelsea.