Posts

Lucy Pinto, Grow With Google, Google Digital Coaches

Americas’ opportunity and disparity sparked the career of Google Digital Coaches Manager Lucy Pinto

Lucy Pinto is the Manager of the Grow with Google Digital Coaches Program which works to level the field for communities who face digital divides and barriers to resources needed to grow online. The program delivers free digital skills training for U.S. Black & Latino small businesses and has trained over 80,000 businesses on digital tools to help them succeed.

Lucy Pinto

Lucy Pinto, Manager of the Grow with Google Digital Coaches Program. (Photo courtesy Lucy Pinto)

Throughout Lucy’s 9 years with Google and prior, she has strived to create inclusive outcomes for communities who lack access to opportunities. This passion has guided her journey personally and professionally, stemming from her identity as a Peruvian immigrant who came to the U.S. at eight years old. 

“Coming from a low-income immigrant family living in the south, I was exposed very early on to a duality that perplexed me: this is a country of opportunity and disparity at the same time,” said Lucy. “I knew that if I wanted to help my community, I had to unapologetically go after opportunities then disseminate what I learn to others in my community who might not have the same access.” 

With this mission in mind, Lucy worked hard to attend college. She received her B.B.A. in Management and International Business from The University of Georgia in 2012–becoming the first in her family to graduate college. 

Before graduating, Lucy began her career at Google as an intern in 2011. Lucy highlights the importance of mentorship and development programs, such as the Management Leadership for Tomorrow’s Career Prep program, which helped prepare her to navigate Corporate America. 

While Lucy’s first role at Google was not related to Diversity, Equity, and Inclusion, she made it a purpose to engage in this work outside of her core role at the time. She became active in various groups including Google’s Employee Resource Groups. From 2016-2018 Lucy served as the N.Y.C. Chapter Lead of HOLA –– the Hispanic Google Network — which is committed to representing the voice of the Latino community within and outside Google. 

Within a few years, Lucy attained a core role on the Diversity, Equity, and Inclusion team, enabling her to build a more equitable Google experience internally and externally. Now she works in Marketing where her work as Grow with Google’s Digital Coaches Manager focuses on amplifying Google’s best-in-class digital skills training to help Black and Latino business owners in the United States thrive. 

Additionally, Lucy has been the recipient of various awards for her work. In 2018, she was recognized as a Young Hispanic Corporate Achiever by the Hispanic Association on Corporate Responsibility and recipient of the 2019 Negocios Now N.Y.C. Latinos 40 Under 40 award. On April 12, 2019, she was awarded a proclamation by the Westchester County Board of Legislators proclaiming April 12 as “Lucy Pinto Day” for her participation in the 100 Hispanic Women of Westchester Leadership Forum as well as her professional and community work. 

Lucy Pinto

NEW YORK, NY – JUNE 13: Lucy Pinto speaks onstage during the PowHERful Benefit Gala on June 13, 2018 at Tribeca Rooftop in New York City. (Photo by Jennifer Graylock/Getty Images for PowHERful Foundation)

One career highlight that stands out for Lucy was managing the participation of hundreds of employees in volunteer initiatives aimed at bridging the digital divide across 15 countries —such as South Africa, Mexico, Colombia, Brazil, and Nigeria— which reached 135K people. 

“The activation in South Africa stood out to me because I was able to attend it in person and witness first-hand the impact of our work. We partnered with a local organization called MOOV and had about 50+ employees from the Black Googler Network connect with 250+ job seekers and entrepreneurs from Soweto,” said Lucy. 

Soweto residents face many systemic barriers deeply rooted in the country’s history with apartheid, and they often look to entrepreneurship to make a living for themselves and their families. The activation focused on delivering digital skills training to help job seekers build resumes and help business owners reach customers online.

“To me personally, this activation had some of the most heartfelt stories and testimonials that I’ve come across in my career.” 

Navigating obstacles in the workplace 

 As a Latina in the workplace, Lucy approaches matters through a multicultural lens. For many Latinas, this lens can be advantageous because it can help a company identify inclusion gaps in marketing or hiring, and help build innovative solutions that authentically reach diverse audiences. 

“Being a Latina in the workplace can give you a cultural intelligence edge. You’ll likely have a unique perspective on how to make products and programs more inclusive thanks to your own diverse and innovative lived experiences,” she says. 

Throughout her years of experience working in leadership roles and aiding entrepreneurs on their journeys, Lucy has also learned many important lessons and strategies for tackling career obstacles and challenges. While career development training is essential, there is nothing like hands-on experience. 

Lucy recalls a time in her career when she faced a challenge with a co-worker. Lucy received some critical feedback that misrepresented who she was as a professional, and miscommunication about the issue led to hurt feelings. 

“This peer didn’t give me the feedback directly but rather shared such with their manager, leaving me feeling betrayed, perplexed, and concerned about my career trajectory. I spoke in detail with my work mentors, including my manager, about the issue. I felt vulnerable and wanted to get validation from people who worked close to me,” Lucy recounts. 

Lucy Pinto, Grow with Google, Google Digital Coaches

“To work effectively and influence peers, be it management or leadership, communication is key,” says Google Digital Coaches Program Manager, Lucy Pinto. (Photo courtesy Lucy Pinto)

After speaking to her manager, he highlighted something she had never considered before: communication style differences. 

This perspective shed new light on the situation and how the misunderstanding had arisen. Communication styles are often shaped by one’s upbringing, culture, and current circumstances. Lucy describes herself as an analytical thinker who loves to reflect on ideas out loud and work through pros and cons on the spot. 

“This is my default way of brainstorming, much like my family and I did at the dinner table. After speaking with my manager, I realized that the issue’s root was the extreme difference in communication styles. I wasn’t acting how my coworker perceived, nor was my perception of my co-worker accurate. It was just that my co-worker and I spoke in different communication languages.”

Lucy thought she was simply analyzing her co-worker’s proposal and pressure testing it with questions. Her co-worker interpreted this as Lucy shutting down her ideas and being territorial with their collaborative project. 

After taking a communication style assessment to understand better where she and her co-worker’s styles fell on the range, they discovered they indeed had very different styles. They were able to use this assessment as a framework to guide their conversation and work through their differences, build rapport, and ultimately work effectively together.

“What I learned from this challenge was something super valuable to my career: to work effectively and influence peers, be it management or leadership, communication is key,” said Lucy. 

“Understanding your own communication style and how to stretch it to get your desired outcome is crucial. It doesn’t mean that you have to change your default communication style, but you do have to strike a balance, especially when you’re attempting to influence decision-making.”

Lucy Pinto

NEW YORK, NY – JUNE 13: Soledad O’Brien (L) and Lucy Pinto speak onstage during the PowHERful Benefit Gala on June 13, 2018 at Tribeca Rooftop in New York City. (Photo by Jennifer Graylock/Getty Images for PowHERful Foundation)

Another lesson Lucy has learned and imparts to other entrepreneurs and career-driven women is remembering that the journey is not always linear or upward. 

“Your career might be full of twists, turns, lateral moves, and balancing out personal with professional. Find beauty and learn from this ‘chaos’ as it will equip you to have the breadth needed to be an effective thought leader.” 

Finally, make time to periodically check in with yourself on what success looks like to you as you progress in your career. You may find that your definition of success has changed over time, and that’s okay!

“Does your definition of success mean making it to a C-suite position, or do you feel more fulfilled by a constant change in scope regardless of title? It’s important to keep YOU at the center of it,” Lucy advises. “Don’t measure your success by the definition of others but rather by your own terms.”

You might be interested: Latinas are underrepresented in law, says attorney Anna María Tejada

Grow with Google: Lucy Pinto discusses digital tools, trends, and resources for small businesses 

A report conducted by Grow with Google in partnership with the Connected Commerce Council found that since the pandemic began, 72% of Latino businesses are now using digital tools to reach customers online and keep their businesses open. 

Post-Covid Recovery: Trends in technology and digital tools 

Since the pandemic hit in March of last year, the impact on small businesses has been tremendous. Across the country, small businesses have struggled to stay afloat as restrictions continue to disrupt their business flow. Some of the small businesses that have been hit the hardest are minority-owned small businesses. 

During Latina in Business’ March virtual panel, “Latina Small Business Post-Covid: Recovery Resources and Trends,” panelists discussed how the pandemic has shifted our relationship with technology. Now more than ever, businesses are relying on digital tools to connect with customers, grow, and thrive. Lucy Pinto, who is the Manager of Diversity and Community Training programs for Google joined the conversation, sharing insights and resources on digital tools for small businesses. 

As the Grow with Google Program Manager, Lucy works to level the playing field for communities who face digital divides and barriers to digital resources. She manages the Grow with Google Digital Coaches Program which delivers free digital skills training for U.S. Black & Latino small businesses. 

Lucy Pinto shares digital trends and resources 

Lucy Pinto, Grow with Google Program Manager.

Pilar Avila, Latinas in Business Board Member and Chair of Finances and Governance, moderated the virtual panel. Below are some highlights from her conversation with Lucy Pinto on how small businesses can utilize digital tools, such as the Grow with Google program to help their businesses thrive. 

Pilar Avila  4:09  

So Lucy, access to technology. Digital Access has been, before, during and post pandemic critical for the growth of businesses. However, in many communities, many families, we have seen that the digital divide, and the lack of access to resources…has been accentuated with a pandemic. However, we know that you at Google are addressing exactly those challenges through your program Grow with Google Digital Coaches. Can you tell us about the program and the impact that it’s having as well as any growth trends that you’re identifying through the program, or any other services and programs at Google?

Lucy Pinto  5:45  

Yes, absolutely. Thank you so much for that. And thank you for the opportunity to be here….So Grow with Google is really Google’s initiative to provide digital skills training to Americans across all states. And so, as part of that initiative, one of our main focuses is to really focus on small business communities because we know that small businesses are the backbone of the country. And when you get a little bit more granular, what we do know, as data will show is that the rate at which Black and Latino businesses in the country are growing far extends those of other peers. And so we know that Black and Latino businesses, Latina businesses, as well, are fueling new business growth in the country.

And so in 2017, as part of an effort to help those businesses, those new Latino businesses that are launching and growing, we developed a program called the Grow with Google Digital Coaches Program to specifically cater and reach small businesses that are Black-owned, or Latino-owned. And through the Digital Coaches Program, we provide free digital skills training and coaching to help these small businesses grow and thrive online. And since 2017, we have actually helped train over 60,000 small business owners, where we have digital coaches.

Our coaches deliver workshops in English and Spanish as well, because we know that sometimes they’re you know, in these communities, especially, you have a lot of immigrant communities that come in, you know, they’re starting their businesses, they’re launching, and sometimes they prefer to get information in Spanish. And so we want to make sure that we’re not leaving anybody behind. And we have, we have those workshops in Spanish as well. 

When COVID hit, we really had to pivot our own program plan, because all of these trainings and programs were done in person. And so when COVID hit we pivoted to virtual and that April, I remember last April, we saw such a tremendous interest in learning about these digital tools. So much so that as a Grow with Google team, we ended up partnering with the Connected Commerce Council to lead a report on what are the trends that we’re seeing during COVID? What are our small businesses doing? How are they feeling? How are they thinking? And as part of that report, we actually found some very interesting facts, very specific to Latino small businesses.

You might be interested: Latina Leaders share small business post-Covid recovery resources 

Key findings from the report 

  • Since the pandemic began, a large percentage of Latino small businesses are relying on digital tools as a safety net. 
  • 32% of Latino small businesses have been forced to close because of COVID. That’s 1 in every 3. 
  • 72% of Latino businesses (compared to 60% percent of the general public) adopted Google tools and digital tools to reach customers online, to update their customers, and to expand their reach and stay open.

How to grow your business with Google

Grow with Google Digital Coaches Program delivers free digital skills training for U.S. Black & Latino small businesses. The program has trained over 60,000 businesses on digital tools and works on initiatives that invest in communities that are underrepresented online to untap their potential, help them succeed, and drive bottom line impact. As our world becomes increasingly more digital, these skills and tools will be vital to business growth and success so be sure to take advantage of these free resources. 

Additionally, the Grow with Google Small Business Fund through the Opportunity Finance Network provides financial support to minority-owned and women-owned small businesses. The Fund will allow community development financial institutions (CDFIs) to support both the short-term recovery and long-term financing needs of America’s small businesses by providing low-cost, fixed-rate loans of up to 10-years with an option for interest deferral. 

Since the fund launched it has distributed $90 million in funding to businesses across the US through the local CDFIs and there is still $80 million left to deploy. 

For more information on the fund visit the Opportunity Finance Network.