Why reaching “herd immunity” transcends the end of a pandemic (in English and Spanish)

A message from the president and CEO of Latinas in Business (See below for Spanish version). 

As the optimist that I am, I keep remembering the Spanish saying, “Hope is the last thing you lose.” At worst, we can only hope for the best in the new year, the upcoming 2022. Will this be the year we achieve “herd immunity”?

Still, “ending a year” or “starting a new year” is an illusion; time is a continuum that does not stop or change, with the rhythm of the seasons and the variations of nature. We could count the seasons as a full year, why not? After all, the seasons are the beginning of something real in Nature, and we would celebrate our birthdays every three months by living much longer, maybe even longer than Methuselah!

A calendar year is a social construct that follows the movement of the sun or the moon or other events in nature, which different cultures establish as “the norm” to celebrate or commemorate certain religious or historical events. A calendar is a way of giving society and individuals a structure to avoid chaos and anarchy, a succession of numbers – days – and names – months – that makes sense for a particular lifestyle. The Chinese calendar differs from the Gregorian calendar or the Jewish calendar, to name a few.

In the 2022 Chinese calendar, the new year begins on February 1st. (Image:

And yet, here we are, planning to celebrate the end of a terrible, mind-changing, exhilarating second year of a global pandemic that has challenged society to the brink of utter insanity, blatant stupidity, or sharp enlightenment.

Utter insanity was the reaction of those who are essentially “social animals”, individuals who need physical and personal contact with others of their kind. The confinement meant to them an imposed prison that prevented them from enjoying the daily donut gossiping, the gym cronies, or the dining out limelight. 


The pandemic showed how some individuals would rather prioritize an illusory sense of “freedom” over the lives of more than 5 million human beings. (Photo Credit: Unsplash)

Blatant stupidity crowned the heads of those who refused to care for themselves and others, displaying the utmost disdain for a sense of civility or solidarity in pursuit of a political bias. Vaccines or masks are too much of a restriction for these people who prioritize a selfish and illusory sense of “freedom” or self-preservation beliefs to the contamination of a vaccine that saves lives over the lives of more than 5 million human beings, many of which died unnecessarily. And I quote the global death toll because blatant stupidity is not an exclusive “American” quality.


(Photo credit: Screenshot  from Washington Post on December 18, 2021)

But then some were able to focus on themselves and their families and think about their lives. Many realized that they wanted something more than a mere existence, which did not necessarily mean more material things. Others understood that their working conditions had been unacceptable because there are options to having to travel miserable distances or work inhumane hours in an office far from the people and activities they love the most.

A large group of people took the opportunity to improve their lives by spending less, saving more, and choosing to follow their passion, perhaps leaving an unacceptable culture in the workplace to make better decisions for themselves or to open their businesses. Others decided to move, in search of a more relatable life experience out of state, out of cities, or out of ghettos.

The pandemic also affected life and business relationships. Many broke up with toxic partners or ended frayed relationships. Isolation was a challenge when we had to face ourselves and others who are part of our lives without the usual distractions. The pandemic demanded the ingenuity of many to find a new love; for others, it meant business innovation to respond to new challenges.

The pandemic caused many to make career changes, choosing to follow their passion and leaving unacceptable workplace environments for better choices. (Photo credit: Unsplash)

If the Internet changed the way we have lived, worked, and loved since the 1990s, the pandemic forced us to look at what has become of us with those changes. Have we improved our humanity, our sense of self and community, or are we dragging resentment and darkness into the abyss of isolation?

Despite the rapid development of vaccines around the world and simple precautions to control the disease, lives continue to be lost and people continue to get sick. The pandemic has entered a phase of “phases”, a roller coaster in which seasons, celebrations, and travel play an important role in a hyper-connected world.


“Phases” of the pandemic continue, with new variants posing a threat. (Photo credit: Screenshot  from Washington Post on December 18, 2021)

The goal to end this nightmare that has changed our lives seems to be achieving herd immunity when a large part of the world community becomes immune to disease through infection or vaccination. The contagion decreases, it becomes unlikely. Thus, the entire community is protected.

As with herd immunity, humanity will still have to choose between “getting infected” or “getting vaccinated” to reach a point of balance. Utter insanity and blatant stupidity will likely spread even further before the personal suffering becomes unbearable.


Vaccinations and herd immunity will be crucial in finding balance and eliminating the threat of the COVID-19 virus. (Photo credit:

Hopefully, sharp enlightenment will spread to more people who will rise with wisdom and insight into the world we want to become, not the one we have become. 

I don’t know if 2022 will be the year we achieve herd immunity as the Omicron threat looms over us. Rather, it will definitely be the year for those who have crossed the troubled waters of change and are ready to continue to do something with themselves, their lives, and their work choices. 

Those who keep their minds alert and keenly enlightened will enter the “brave new world” in which we don’t have much choice: together we achieve a collective human consciousness or we become extinct as a species.

As time continues to progress inexorably, let’s celebrate new beginnings and longings for 2022! After all, it is our only hope.

Thanks to our Executive Board, our members, supporters, and sponsors for believing in our mission!  

Un abrazo,
Susana G Baumann

Happy Holidays from Latinas in Business CEO and President, Susana G. Baumann. (Photo courtesy: Susana G Baumann)

En Español: Por qué alcanzar la “inmunidad colectiva” trasciende el final de una pandemia

Un mensaje de la presidenta y CEO de Latinas in Business

Como buena optimista que soy, sigo recordando el dicho, “La esperanza es lo último que se pierde”. En el peor de los casos, solo podemos esperar lo mejor en el nuevo año, el próximo 2022. ¿Será este el año en el que logremos la “inmunidad colectiva”?

Sin embargo, “terminar un año” o “comenzar un nuevo año” es una ilusión; el tiempo es un continuo que no se detiene ni cambia, con el ritmo de las estaciones y las variaciones de la naturaleza. Podríamos contar las estaciones como un año completo, ¿por qué no? Después de todo, las estaciones son el comienzo de algo real en la Naturaleza, y celebraríamos nuestros cumpleaños cada tres meses viviendo mucho más tiempo, ¡tal vez incluso más que Matusalén!

Un año calendario es un constructo social que sigue el movimiento del sol o la luna u otros eventos en la naturaleza, y que diferentes culturas establecen como “la norma” para celebrar o conmemorar ciertos eventos religiosos o históricos. Un calendario es una forma de darle a la sociedad y a los individuos una estructura para evitar el caos y la anarquía, una sucesión de números -días- y nombres -meses- que tiene sentido para un estilo de vida particular. El calendario chino difiere del calendario gregoriano o del calendario judío, por nombrar algunos.

En el calendario chino 2022, el año nuevo comienza el 1 de febrero. (Imagen:

Y aún así, aquí estamos, planeando celebrar el final de un segundo año terrible, enloquecedor, transformativo de una pandemia global que ha desafiado a la sociedad al borde de la locura total, la estupidez flagrante o la iluminación aguda.

La locura total fue la reacción de quienes son esencialmente “animales sociales”, individuos que necesitan el contacto físico y personal con otros de su especie. El encierro les significó una prisión impuesta que les impedía disfrutar de los chismes diarios de la oficina, los compinches del gimnasio o estar en el centro social de atención. 


La pandemia mostró cómo algunas personas prefieren priorizar un sentido ilusorio de “libertad” sobre la vida de más de 5 millones de seres humanos. (Photo credit:

La estupidez flagrante coronó la cabeza de aquellos que se negaron a cuidarse a sí mismos y a los demás, mostrando el mayor desdén por un sentido de civilidad o solidaridad en pos de un sesgo político. Las vacunas o máscaras son demasiada restricción para estas personas que priorizan un sentido egoísta e ilusorio de “libertad” o creencias de auto-preservación a la contaminación de una vacuna que salva vidas –por sobre la vida de más de 5 millones de seres humanos, muchos de los cuales murieron innecesariamente. Y cito el número global de muertes porque la estupidez flagrante no es una cualidad “estadounidense” exclusivamente. 

(Photo credit: Screenshot  from Washington Post on December 18, 2021)

Pero luego, algunos pudieron concentrarse en sí mismos y en sus familias y pensar en sus vidas. Muchos se dieron cuenta de que querían algo más que una mera existencia, lo que no necesariamente significaba más cosas materiales. Otros entendieron que sus condiciones de trabajo habían sido inaceptables porque hay opciones a tener que viajar distancias miserables y trabajar horarios inhumanos en una oficina lejos de las personas y actividades que más aman.

Un gran grupo de personas aprovechó la oportunidad para mejorar su vida gastando menos, ahorrando más y eligiendo seguir su pasión, tal vez dejando una cultura inaceptable en el lugar de trabajo para tomar mejores decisiones o para abrir sus negocios. Otros decidieron mudarse, en busca de una experiencia de vida con la cual se identificaban mejor fuera de su estado, de sus ciudades o de sus guetos.

La pandemia hizo que muchos cambiaran su carrera, eligieron seguir su pasión y dejaron entornos laborales inaceptables para tomar mejores decisions. (Photo credit:

La pandemia también afectó las relaciones de vida y de negocios. Muchos rompieron con socios tóxicos o terminaron de arrastrar relaciones desgastadas. El aislamiento fue un desafío cuando tuvimos que enfrentarnos a nosotros mismos y a los demás que forman parte de nuestras vidas sin las distracciones habituales. La pandemia demandó el ingenio de muchos para encontrar un nuevo amor; para otros, significó innovación empresarial para responder a nuevos desafíos.

Si Internet cambió la forma en que hemos vivimos, trabajado y amado desde los años noventa, la pandemia nos obligó a mirar qué ha sido de nosotros con esos cambios. ¿Hemos mejorado nuestra humanidad, nuestro sentido del yo y la comunidad, o estamos arrastrando el resentimiento y la oscuridad al abismo del aislamiento?

A pesar del rápido desarrollo de las vacunas en todo el mundo y de las sencillas precauciones para controlar la enfermedad, se siguen perdiendo vidas y la gente se sigue enfermando. La pandemia ha entrado en una fase de “fases”, una montaña rusa en la que las estaciones, las celebraciones, y los viajes juegan un papel importante en un mundo hiper-conectado.

Continúan las “fases” de la pandemia, con nuevas variantes que suponen una amenaza. (Photo credit: Screenshot  from Washington Post on December 18, 2021)

El objetivo para poner fin a esta pesadilla que ha cambiado nuestras vidas parece ser lograr la inmunidad colectiva, cuando una gran parte de la comunidad mundial se vuelva inmune a la enfermedad a través de la infección o la vacunación. El contagio disminuye, se vuelve poco probable. Así, toda la comunidad queda protegida.

Al igual que en la inmunidad colectiva, la humanidad tendrá que seguir eligiendo entre “infectarse” o “vacunarse” para alcanzar un punto de equilibrio. La locura total y la estupidez flagrante probablemente se extenderán aún más antes de que el sufrimiento personal sea insoportable.


Las vacunas y la inmunidad colectiva serán cruciales para encontrar el equilibrio y eliminar la amenaza del virus COVID-19. (Photo credit:

Con suerte, la iluminación aguda se extenderá a más personas que se elevarán con sabiduría y mayor comprensión del mundo en el que queremos convertirnos, no en el que nos hemos convertido.

No sé si 2022 será el año en el que logremos la inmunidad colectiva, ya que la amenaza de Omicron se cierne sobre nosotros. Por el contrario, definitivamente será el año de aquellos que han cruzado las turbulentas aguas del cambio y están listos para continuar mejorándose a sí mismos, sus vidas y sus elecciones laborales.

Aquellos que mantengan su mente alerta y agudamente iluminada entrarán en el “valiente nuevo mundo” en el que no tenemos muchas opciones: juntos logramos una conciencia humana colectiva o nos extinguimos como especie. 

A pesar de que el tiempo sigue avanzando inexorablemente, ¡celebremos nuevos comienzos y anhelos para el 2022! 

Después de todo, es nuestra única esperanza. 

¡Gracias a nuestro Comité Ejecutivo, nuestros miembros, amigos, y patrocinadores por continuar apoyando nuestra misión!

Un abrazo,
Susana G Baumann

Feliz Año Nuevo de la directora ejecutiva y presidenta de Latinas in Business, Susana G. Baumann. (Photo courtesy: Susana G Baumann)


Find the perfect holiday gift at the Latinas Are Back In Business silent auction! 

The holiday season is upon us and everyone is looking for the perfect holiday gift for loved ones. Our annual fundraiser and silent auction this year centers around the joy of giving and receiving. Thanks to our wonderful donors, we have a variety of amazing prizes available from businesses within our Latinas in Business community. 

Join us in celebrating and amplifying the voices of minority owned small businesses and entrepreneurs this holiday season! 

The free virtual event will take place tomorrow, Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page, featuring special guests, celebrities and female founders. 

You won’t want to miss it! Register now! 

Bid on amazing holiday gifts and support minority owned businesses 

We shared some of the prizes available last week, and now thanks to our donors we have even more prizes to share! Find the perfect holiday gifts for your loved ones and help support minority owned businesses this holiday season. 

holiday gift

A Visit to Oaxaca’s Mexico Culture and PrideSpend one week in Oaxaca as Adriana Pavon’s guest to share her mission at Mexico Culture and Pride. 

Adriana is the creator of Mexico Culture & Pride (Mexico Cultura y Orgullo), an initiative inspired by traditional Mexican textiles and fashion accessories designs who employs artisans and crafters from indigenous cultures around the country.

The trip includes: Hotel, Food, local transportation, guided visits, and unique experiences  for 7 nights. Air transportation is not included.

holiday gift

1-night with New York View from Edgewater Hotel! 1-night stay certificate that includes a breakfast buffet for 2 people.

Courtyard Edgewater NYC Area is ideally situated in New Jersey along the shore of the Hudson River, just steps away from sweeping views of the iconic New York City skyline. The waterfront hotel boasting stylish decor is just a one-mile scenic ferry ride away from popular landmarks in Midtown, Time Square, and the Garment District. Stylish rooms with contemporary decor are well-equipped with plush bedding, efficient ergonomic workspaces, mini-refrigerators, and a 39-inch LED flat-screen TV. 

Stay connected throughout your journey with our complimentary Wi-Fi, premium movie channels, and a modern business center. Before ending your night, stop by The Bistro for delicious casual dining and enjoy a cocktail.

FAB Cenia NY Stretch Crepe Forest Green Dress Look Fab in this Dress by Latina designer Cenia NY for the Holidays!

Cenia New York is a revolutionary, tasteful, and sexy clothing line for women who celebrate their femininity and want to look radiant no matter what size or body type.

Designer Dress by Yas GonzalezGenesis, a dress part of the collection “Letters to Jesus” by Yas Gonzalez. 

Yas González is a fashion designer, journalist, and businesswoman of Cuban origin based in the United States.

Her company “House of Yas” has produced pieces for artists such as Alejandro Sanz, La India, Diana Fuentes or the duo Gente de Zona. She has also been in charge of making costumes for music videos for Ricky Martin, Jennifer Lopez, and Pitbull. She is recognized as the first Cuban to have presented her work at Paris Fashion Week.

Simplify your wash day with our 3-Step System! Plus a one-hour hair consult with Scarlett Rocourt, the founder of Wonder Curl & Healthy Hair Summit.  

This bundle includes: 8oz Detoxifying Clay Cleanser, 8oz Moisturizing Hair Pudding, 8oz Get Set Hair Jelly

Scarlett has been a hair enthusiast ever since she was a small child, styling everyone’s hair in her family as well as becoming the resident “hairstylist” in her college dorms. Her love of hair became a business when she founded Wonder Curl. She wanted to create hair products that worked on all textures of curly hair that simplified the styling process down to just 2-3 products. With over 11 years in the natural hair industry, having done hundreds of hair demonstrations as well as researched curly hair, she has become an expert in caring for our hair.

holiday gifts

Get Sweet Love for your Holiday Gifts!A beautiful basket full of delicious and amazing holiday gifts for you or someone you love!

Basket includes:

*Swarovski Earrings

*Foot lotion

*Cozy socks

*Caramel Popcorn

*Coffee mug


*Mini agenda

*A coupon for 50% off for SweetLove products

Lourdes “Lulu” Carey is the owner of SweetLove gifts, an online gift shop that personalizes anything you can think of, from wine bottles to balloons and surprise boxes. Her growing business is still new, but Lulu is proud of what she has accomplished so far and the support she has received from her community. Joe. A full-time mom and Local Consultant for Cultural Care Au Pair, Lulu decided to start her small business, SweetLove, after discovering her creative side this past year.

A Lemonade Day “Little Lemmy Curriculum” PackageThe Lemonade Day “Little Lemmy Curriculum” package is ideally suited for a church youth group, a classroom, a homeschool teacher, or a library.

Limited to no more than 50 youth participants. Includes basic program training provided by the National office.

Lemonade Day is a fun, experiential program that teaches youth how to start, own and operate their very own business – a lemonade stand. Each year, in participating cities, youth have the opportunity to experience entrepreneurship by setting up their business during their city’s community-wide Lemonade Day. 

Ace your Next Job Interview with Gabby Rincon!Learn how to Connect, Communicate and Finally Ace your next Job Interview in English. 


“I’ve packaged up for you my own simple and strategic interview preparation program to guide you every step of the way. 

This is not a traditional course full of “tricks” or lists of common job interview questions. It is a transformational self-study program designed to give you the support, practice, and feedback you need.” 

You will also learn from exclusive hiring managers the exact steps you need to follow on how you can stand out from the competition, but more importantly, you’ll have a step-by-step plan that leaves nothing out and takes nothing for granted as you implement it.

The end result: You will have the strategies and tools to answer any question. You will also feel comfortable, prepared, and confident expressing yourself for your next interview in English. And your chances of getting hired will increase dramatically.

Digital Protocol and Etiquette Workshopfor 20 people – Led by Felipe Forero-Hauzeur (en español). 

This 2-hour workshop is designed for teams. Felipe goes through the key concepts explained in his book “Manual de Protocolo y Etiqueta Digital. Productividad en la Nueva Realidad Digital”.

The book can be found here: 

This workshop has been implemented with teams in companies like Ogilvy, Anglo Gold Ashanti, Unimetro, Chambers of Commerce, and the Brooklyn2Bogota Digital Transformation Community incubation program, impacting more than 500 people on their work and productivity.

Workplace Productivity and Time Management Problems with remote work and productivity? Your group to the next level!

Led by Rosario B Casas and Felipe Forero-Hauzeur (English or Spanish), this virtual workshop is for a group of up to 40 people in your workplace.

– Optimizing time management and being more productive has become a priority and a necessity; through simple methodologies and digital tools, we find help to build routines, create good habits, focus, be more productive, and thus improve your performance and at the same time, your quality of life, achieving the right balance, physical and mental health.

This workshop is a 4 hours workshop designed for teams and business leaders in every role. It results from the best practices and real experience Rosario and Felipe have. If you see what they accomplish daily and their success, you can see they work through excellence while having time for themselves. As for the last few years people used to ask them, “how you can do it without being overwhelmed” they decided to design the workshop.

A thousand entrepreneurs and business leaders benefited from the workshop and improved their use of time, productivity without the overwhelming sensation, and being happier.

holiday gifts, silent auction, fundraiser

Register Now on Eventbrite and visit our auction page to participate! 

Female founders and leaders gather for holiday Fundraiser and Silent Auction

Latina in Business’ Annual Fundraiser and Silent Auction is a time for giving and receiving. This year, our fundraiser titled Latinas Are Back in Business, will focus on celebrating the successes of female entrepreneurs and founders, supporting each other, sharing the struggles and lessons learned during the pandemic, and amplifying the voices of minority small business owners. 

The Annual Fundraiser and Silent Auction will take place on December 8 from 4pm to 7pm, featuring special guests, celebrities and female founders. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

Join us for this free virtual event on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. 

You won’t want to miss this event! Register Now! 

 Guest speakers to share their stories of business and success as female founders 

Mariela Dabbah, CEO and Founder, Red Shoe Movement

Mariela Dabbah, CEO and Founder, Red Shoe Movement

Mariela Dabbah is the founder and CEO of the Red Shoe Movement, a leadership development company powered by a global community of women and men allies who support each other for career success. She is also a TEDx and International speaker, award-winning, best-selling author and go-to corporate authority for Fortune 500 companies interested in inclusive cultures.  

Dr Ginny A. Baro, founder of Fearless Women at Work.

Dr Ginny A. Baro is an award-winning international motivational speaker, certified leadership coach, career strategist, and #1 bestselling author of Fearless Women at Work. Named one of the Top 100 Global Thought Leaders, she delivers coaching programs, trainings, and keynotes to global audiences to develop individual women and leaders and helps Fortune 500 companies build inclusive leadership dream teams.


Rosario B. Casas is an award-winning women-in-tech advocate, co-founder of Business Creative Partners, leading digital adoption and transformation for Hispanic owned businesses. She is a Colombian-born serial entrepreneur, with over 8 years of practical experience in data and technology platforms and management roles. Most recently, she co-founded  Brooklyn2Bogota, a digital incubator for Hispanic business owners. The program aims to help close the digital divide post-COVID for business owners and entrepreneurs 

Tania Molina, founder and CEO of Villakuyaya Organic Dark Chocolate.

Tania Molina is the founder and CEO of Villakuyaya Organic Dark Chocolate. Originally an architect by profession, Tania shifted her career in 2014 with the entrepreneurial dream to create her own chocolate brand. Drawing on her Ecuadorian roots, Tania created Villakuyaya with quality ingredients and sustainable practices as her guiding goals. 

Lourdes Lulu Carey

Lourdes “Lulu” Carey, owner and founder of SweetLove gifts.

Lulu Carey is the owner and founder of SweetLove gifts, an online gift shop that personalizes a variety of products, from wine bottles to balloons and surprise gift boxes. Lulu started her business during the pandemic after discovering her creative side this past year. From hobby to business, Lulu shares her story as a new entrepreneur and the challenges and successes throughout her journey so far. 

Erica Sandoval, author and clinical therapist.

Erica Sandoval is a passionate licensed clinical therapist who is dedicated to promoting diversity, equity, and inclusion. She is also committed to amplifying the voices and businesses of Latinx social work leaders. Erica’s book, Latinx In Social Work, has been named a #1 Best Seller New Release on Amazon. 

Jacqueline Camacho

Jacqueline Camacho Ruiz, entrepreneur, author, motivational speaker, philanthropist and pilot. 

Jacqueline Camacho Ruiz is a visionary social entrepreneur that has created an enterprise of inspiration. As an entrepreneur, author, motivational speaker, and philanthropist she has created two successful award-winning companies, two nonprofit organizations, published over a dozen books, created many products, and held dozens of events around the world in just the past decade. Additionally, she is one of the few Latina sports airplane pilots in the United States, living by the motto: “taking off is optional, landing on your dreams is mandatory.”

Pilar Avila, founder of interDUCTUS, and  Renovad experiential retreats.

Pilar Avila is the founder of organizational change management consulting practice, interDUCTUS, and  Renovad experiential retreats. After building a fruitful career over 26 years providing leadership at institutions across the private equity, hospitality, and nonprofit sectors, Pilar decided to launch a consulting practice as a boutique lifestyle business inspired by her journeys across 5 continents and 18 countries, and the desire to spend more quality time with the extraordinary women who serve as her mentors and collaborators. 

Crystal Berger is the Founder of EBO.

Crystal Berger is the Founder of EBO, an on-demand expert bookings API that is committed to breaking barriers to entry in media using emerging technology. She is also the host of the Counter Culture Podcast, and a lifestyle contributor using emerging tech to break barriers to entry in media and corporate as a media tech entrepreneur. Berger has been recognized as a NAACP Award-Winning Journalist and is a Social Media Ambassador for the United Nations.

Nicole Mason, National CEO of Lemonade Day.

Nicole Mason serves as the National CEO of Lemonade Day, a non-profit committed to preparing youth for life by instilling an entrepreneurial spirit. For 15 years, Lemonade Day has offered youth K-8 an entrepreneurial and experiential program infused with life skills, character development, financial and business literacy, and mentorship. Their vision is for all children to be introduced to entrepreneurship through the real-world experience of starting their own business – a lemonade stand, the quintessential first business for young entrepreneurs.

silent auction

Register now for our Silent Auction for a chance to win big prizes from our donors! 

This year’s Annual Fundraiser and Silent Auction is all about giving and receiving. For over a year, small businesses and entrepreneurs have struggled through hardships due to the Covid-19 pandemic. As an organization, Latinas in Business has been committed to amplifying the voices of minority small business owners and female founders through these turbulent times. 

Our fundraiser this year, titled Latinas Are Back in Business, aims to bring together our vibrant community of business owners and entrepreneurs to celebrate their success and share their stories and experiences throughout the pandemic.  

The Annual Fundraiser and Silent Auction will take place on December 8 from 4pm to 7pm, featuring special guests, celebrities and female founders. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic. Many female founders have suffered losses not only in their businesses but also in their families and friends.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

Join us for this free virtual event on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. 

You won’t want to miss this event! Register Now! 

Register and make a bid for a chance to win big prizes! 

The silent auction portion of the event will feature big prizes from our donors and fellow minority business owners, female founders, and entrepreneurs. Register for the event and make a bid for a chance to win one of these prizes. Below is a list of our confirmed donors so far, with more to come! View the full auction page here

fundraiserCrate & Twine Gift Box donated by co-founder Tania Molina. Crate & Twine combines the efforts of two strong, independent small business women from two distinct fields of industry. Tania, creator and owner of Villakuyaya Organic Dark Chocolates, and Suany Baca, creator and owner of Sweets by Suany, came together with a vision of uniquely curated gift boxes centered around Tania’s chocolates and Suany’s cookies and sweets, and filled in with heart and soul items that give the receiver of the gift box a feeling of love and pride from receiving.   

Win one of these beautiful gift boxes to share with a loved one this holiday season. The gift box includes: Villakuyaya Chocolate Bars (3), Villakuyaya Hot Chocolate Jar, Villakuyaya Truffles (4), Sweet by Suany Alfajores Marplatences (2), Sweet by Suany Design Christmas Cookies (2), Sweet by Suany Choco Bomb by Villakuyaya Chocolate, Christmas Rompope, Palo Santo by South Rhoades Apothecary, Crocheted Mini Christmas Gnome by Lnkreactions, Fancy Matches by Candlefolk, and a Custom Candle. 

Create your Business or Career Vision for 2022! donated by Dr. Ginny A. Baro. Connect with Dr. Ginny for a private 1-hr. VIP strategy & business acceleration session AND a copy of Dr. Ginny’s latest best-seller “Healing Leadership” book.

During that one hour, Dr. Ginny Baro will cover the top 3 challenges and create a 12-month practical action plan based on what’s most important and meaningful to you!

Dr. Ginny A. Baro is an award-winning international motivational speaker, certified leadership coach, career strategist, and #1 bestselling author of Fearless Women at Work. Named one of the Top 100 Global Thought Leaders, she delivers coaching programs, trainings, and keynotes to global audiences to develop individual women and leaders and helps Fortune 500 companies build inclusive leadership dream teams.

Group Session for 6 donated by Erica Sandoval. Erica is a passionate licensed clinical therapist who is dedicated to promoting diversity, equity, and inclusion. She is also committed to amplifying the voices and businesses of Latinx social work leaders. 

This prize includes an inspiring group session for 6 people on “How to Set Boundaries & Cultivate Joy with Latino Families this Holiday Season” Or “Navigating Difficult Conversations.”

Additionally, winner will receive a copy of Erica’s book, Latinx In Social Work, #1 Best Seller New Release on Amazon. 

3-month Business Coach and Advisor to Grow! donated by Jennifer Garcia. Jennifer Garcia is a multi-faceted business professional and leadership coach with a passion for empowering people and transforming businesses. 

Jennifer is also the founder of Fluential Leadership, a business and leadership consulting firm focused on elevating small-to-medium-sized business performance through developing and executing growth strategies, recruitment, and retaining talent. 

Let Jennifer guide you and help you grow your business with this 3-month coaching package! 

Improve your Life with YOGA virtual classes! donated by Norma Colón. Win 2 Sessions of 5 classes each that will teach you simple techniques!

Norma Colón, a proud Latina, born and raised in The South Bronx, brings her passion for Iyengar Yoga to every class and private lesson.

A Certified Iyengar Yoga instructor since 1999, (with other prior certifications) Norma has been practicing and teaching Yoga for more than 40 years, in the tradition of Yoga Master B.K.S. Iyengar since 1987. Norma has studied with many of the world’s top Iyengar Yoga teachers as well as with her Guru, B.K.S. Iyengar and his daughter, Gita Iyengar. She continues her studies with Abhijata Iyengar, even on Zoom.

Private YOGA classes to jumpstart your wellness! donated by Norma Colón. Place a bid on this prize for a chance to win 3 private yoga classes with Norma, an experienced certified yoga instructor with over 40 years teaching and specializing in Iyengar Yoga. 

Reconnect to the Power Within with RENOVAD donated by Renovad Experiential Retreats. Renovad hosts world-class renovation experiences around the globe in destinations that evoke relaxation, inspiration and adventure, providing women of consequence a unique opportunity to reinvigorate mind, body, and soul. 

Bid for a chance to win a $500 GIFT CERTIFICATE towards one Renovad 2022 Experiential Retreat.*

Choose from the following upcoming Retreats:

MOROCCO: Zagora Desert, Marrakech & Atlas Mountains, May 27 – June 4, 2022, OR GREECE: Athens, Paros & Santorini, Sept 3-10, 2022.

*Valid with the purchase of a complete CORE RETREAT PROGRAM. Please find additional information about these trips:

fundraiser4 VIP Tickets to Disney on Ice at Prudential Center in Newark, NJ donated by Investors Bank.

Thanks to Investors Bank, one of our amazing sponsors for this event, you will have a chance to make memories with your entire family at Disney On Ice presents Let’s Celebrate! at Prudential Center in Newark NJ.

See your favorite Disney characters like never before! VIP tickets for the best location

We will also be giving away a number of Latina Inner Circle Memberships during the silent auction to all who participate on December 8 from 4 pm to 7 pm on our Facebook LIVE Streaming event.

To view the full list of prizes and donors, visit the silent auction page here. For more information and to register for the event visit:

“Latinas are Back in Business” Annual Fundraiser and Silent Auction to continue advocating for female founders 

Celebrities and small business owners will come together on December 8 from 4pm to 7pm in a virtual LIVE Streaming session to tell stories about the struggle of female founders during the pandemic, and how not only they survived but also thrived! 

Latinas in Business Inc. is asking for the general public support for their Annual Fundraiser and Silent Auction to take place virtually on December 8 from 4pm to 7pm. The event will feature special guests, celebrities and female founders who will be interviewed to tell stories of resilience and success over the adversity of the Covid19 pandemic.

The free virtual event takes place on Wednesday, December 8 from 4:00 pm to 7:00 pm EST –Zoom and Live streamed on Latinas in Business Facebook page. For free registration to this event visit The event is open to the general public regardless of gender, race or ethnicity. 

“We are extremely excited and grateful that many sponsors and members are joining us to amplify the voice of  Latinas suffering during the Covid-19 pandemic. Many female founders have suffered losses not only in their businesses but also in their families and friends.  We want to bring a little joy and hope to many female founders and tell them we will continue to support them,” Susana G Baumann. President and CEO, said.   

You might be interested: How women-led companies can raise more money through crowdfunding


Latinas are back in business! Join us for our annual fundraiser and silent auction to continue supporting female founders and entrepreneurs.

The Silent Auction page includes donations from major sponsors and also, high-end female brands including Renovad Experiential Retreats, Fashion Designers of Latin America, Stuyvesant Champagne, Villakuyaya Gourmet Chocolates, and many more. The lowest bid starts at $15 but viewing of the Silent Auction Page is free to all who register.  

“We are very grateful to one of our main sponsors and supporters, Investors Bank, for donating one of the most valuable prices, 4 VIP tickets to the Disney on Ice, Let’s Celebrate show at Prudential Center in Newark NJ, for a value of $1000. And to the Investors Foundation, for providing a grant to support the event for another $1000,” Baumann added. 

For registration to this free event, please visit:

Microsoft’s female founders competition awards $2M to Latina Tech-preneur

Latina tech-preneur Cecilia Flores, CMO and co-founder of IoT tech startup Webee, was recognized as the winner of the Female Founders Competition, winning $2M for her business. 

female founders competition

Cecilia Flores, CMO and Co-Founder at Webee (Photo courtesy Cecilia Flores)

Originally from Salta, Argentina but based in San Jose, California, Cecilia is a tech-preneur passionate about the social impact of disruptive technologies and innovation. An advocate for inclusion and equal opportunities for Women in Tech, she is an active mentor of Stanford Latino Entrepreneur, an active member of the Vital Voices Network since 2010, and a board member of We-Evolution, a non-profit that leads the women third revolution.

In 2013, Cecilia and her husband, Lucas Funes, co-founded Webee, a technology innovation company that develops IIoT (Industrial-Internet of Things) and AI (Artificial Intelligence) solutions for industrial and commercial markets. 

Webee was selected as a winner in the US Enterprise software category of the Female Founders Competition for its ability to achieve sustainable industrialization through easy-to-deploy solutions to reduce the impact of manufacturing processes on the environment. 

Backing Female Founders 

Did you know that last year, companies founded solely by women received less than 2% of the total capital invested in venture-backed startups? 

Unfortunately, despite it being well documented that women-led companies deliver higher returns over time than those founded by men, female entrepreneurs continue to receive significantly less access to capital. This is what the Female Founders Competition hopes to change.

The competition, organized by M12, Microsoft’s venture fund, and partnership with Melinda Gates’ Pivotal Ventures and Mayfield invested USD $6 million in four winners. Two winners–one global and one US-based startup–were selected in each of the two categories: Deeptech and Software as a Service (SaaS). Webee was one of two winners in the SaaS category, receiving $2M for her business, while Deeptech winners each received $1M. 

female founders competition

Weebee video can be seen at

“We look for founders that are willing to go the extra mile and commit to tackle important challenges in the world,” says Tamara Steffens, GM t M12 Venture Capital. “We saw in Webee a combination of a technological vision with  strong purpose and the willingness to make it happen. The expertise of its founders and the proven track record make it possible to achieve the goal of sustainable industrialization.” 

How Webee’s IoT tech is revolutionizing agriculture

One of the key components recognized by the Female Founders Competition judges was Webee’s mission of sustainability. Webee has specifically been working within the Food, Beverage, and Agriculture industry to help reduce ineffecient processes that lead to food waste.

Webee Corporations has developed a unique, no coding visual approach to building complex IoT applications for the industrial and commercial markets. Their products enable customers to benefit from IoT technology without impacting operations and obtaining an immediate return on investment. 

For those who may not be as familiar with the world of tech, IoT refers to the Internet of Things. IoT technology is defined broadly as “objects that ‘talk’ to each other.” It is everything connected to the internet. It’s about networks, devices, and data working together in communication. From your phone to smart-refrigerators, home security systems, and automated light fixtures, these all operate as part of IoT. 

So what does this have to do with agriculture? And how is Webee working to help the Food, Beverage, and Agriculture industry? 

Well, IoT has become a crucial component in the current agricultural industry, helping to eliminate food waste. 

“One-third of all food produced in the world every year goes to waste, and 40% of that comes from inefficiencies during manufacturing processes,” says Cecilia. “IoT is a key enabler of the ‘Third Green Revolution’ to achieve efficient production and sustainability.” 

The original Green Revolution has Latino roots, originating in Mexico during the 1940s. This first revolution began as a means to develop new, disease resistant crops. Through the use of technology, scientist Norman Borlaug began conducting research in Mexico to produce a disease resistant variety of wheat that would also produce a high-yield of crop. This technology then spread across the globe in the 50s and 60s, revolutionizing food production by allowing a single plant to produce far more crops than ever before.

Now, IoT is spearheading a new Green Revolution by helping to combat food waste in the manufacturing process through what is being called “smart farming.” 

Like our smartphone and smart-houses, smart farming is utilizing technology to make farming more efficient. By using a system of sensors, farmers are provided with a mobile application that receives input and data from the sensors. These sensors can be used for a variety of functions such as crop monitoring, watering, cattle monitoring, and greenhouse automation. With IoT, smart sensors collect information on the soil, which help assess the quality of the soil and crops. Smart sprinklers are also set to water plants when soil reaches a certain level of dryness. This helps reduce wasting water and is cost friendly as well. 

These are just a few of the many ways IoT technology is helping to revolutionize the agriculture industry. 

“We work tirelessly to continue our deployment to reduce the impact of the inefficient manufacturing processes on the environment,” says Cecilia. “Our mission is to democratize the adoption of disruptive technologies to achieve sustainable industrialization.” 

With the USD $2M investment from the Female Founders Competition, Webee will be continuing the expansion in the Food, Beverage, and Agriculture industry and help reduce the impact of Food Loss on the environment. 

You might be interested: A Latina innovator on becoming a successful Tech entrepreneur

Webee and COVID-19 

In addition to their work in the Food and Agriculture industries, Webee has also been involved in helping industries across the globe transition their manufacturing processes during Covid-19. 

Since the Covid-19 outbreak began, we have seen industries across the globe impacted by the virus. Supply chains were quickly shut down worldwide causing many companies to re-examine their supply chains and how they will ensure continuity in the event of the next crisis. 

Technology, such as Webee’s IoT and AI tools, will be a key ally in this transitional process. Automation and AI can help take over the redundant tasks in the supply chain of production, reducing human error and allowing employees to stay safe at home with their families without disrupting the supply chain. 

Cecilia Flores and Lucas Funes with their daughter, Lisa. (Photo courtesy Cecilia Flores)

We are only seeing the beginning of where IoT tech will go. But in order to ensure future innovation and development, it is important that more companies follow in the footsteps of the Female Founders Competition to create opportunities for women in tech and female founded companies to receive the necessary support and financial backing to continue producing innovative technologies.