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Designer Samantha Telfair, thrives with her collection at NYFW

Samantha Telfair to present collection set to defy expectations during New York Fashion Week hosted by Fashion Designers of Latin America

Puerto Rican, Bronx born and raised, Samantha Telfair has earned the reputation as an energetic, exciting and strong leader in the fashion industry with over 10 years of experience.

theMERGER is Sam’s luxury contemporary brand. With it, she merges Uptown and Downtown NYC energy into chic ready-to-wear pieces. Her collection will come to life during the Fashion Designers of Latin America showcase during New York Fashion Week LIVE on September 8, 2021at 8 pm at Lavan 541 NYC.

Samantha Telfair

Samantha Telfair, founder of theMERGER. (Image via LatinxNewswire)

Her collection, theMERGER. State of Mind, is “inspired by the good times, the bad times, and the times we feel ourselves falling face first into this thing called life.” Through it, Sam details the not-so smooth voyage she’s faced. Her designs weave together to tell the story of where she is and where she comes from, creating a collection of empowerment which can only be described as a New York State of Mind.

“theMERGER. State of Mind collection embodies the energy of my hometown. It personifies the dual nature of the city; romantic but gritty, high-fashion with a city-slicker edge,” says Sam.

“This featured collection is more than designs down a runway,” she continues, “It’s my homecoming parade! It’s my tribute to the city that raised and shaped me. I’ve come a long way from my days on the 6, Just like the song DeJa Vu: If it wasn’t for the Bronx…”

theMERGER

themerger.nyc We’re O U T S I D E 🗽
#themergerstateofmind

Right from the beginning, Sam was high-profile. Early in her career she began as a wardrobe stylist dressing celebrities for red carpet appearances, editorial photo shoots, media appearances and music videos before making the shift from stylist to designer. However, it was her former husband, an NBA player who was convicted of gun possession, that had dragged her name through the media. Still, Sam did not let this define her and she continued to push through with her career, establishing herself as a major designer with pieces being worn by Ciara (Self Magazine), Josephine Skriver (Sports Illustrated Swimsuit), Julia Michaels and Angela Simmons. This soon led Sam and theMERGER to global recognition, and a front row seat at the FDLA show at NYFW.

You might be interested: Rosita Hurtado shares how she transformed a childhood passion into a successful design export

The Fall schedule for SS/2022 FDLA shows will take place during NYFW at its new location, Lavan541, an iconic, exceptional and luxury event venue, located in the heart of Chelsea at 541 W 25th St, New York, NY 10001. 

NYFW, New York Fashion Week, FDLA

FDLA New York Fashion Week agenda. (Photo courtesy of FDLA)

The fashion festivities will kick off with a virtual press conference taking place on Tuesday September 7th at 6:00 pm followed by an up-close in-person showcase featuring the best of Latin-American Fashion Designers, including Sam representing Puerto Rico and FDLA honorary president Agatha Ruiz de La Prada and special guest Custo Barcelona.

For ticket/show information: fdla.co/access 

Press: fdla.co/press

Rosita Hurtado

Rosita Hurtado shares how she transformed a childhood passion into a successful design export

Rosita Hurtado is a fashion designer and entrepreneur who’s known for creating the fashion brand Rosita Hurtado and Rosita Hurtado Bridal. She is also the founder of Rosita Hurtado Menswear, Ixoye, Rosita Hurtado Shoes, and the perfume La Rose by Rosita Hurtado.

An accomplished designer with a career spanning 37 years, her work has been featured across the globe at events such as New York Fashion Week, Miami Fashion Week, and Los Angeles Fashion Week, and more and worn by stars such as  Eva Longoria, Lucia Mendez, Lupita Ferrer, Gloria Trevi, and Ximena Duque. 

As a Latina designer and part of Fashion Designers of Latin America (FDLA), Rosita’s work draws inspiration from her cultural roots and heritage, blending Latin American tradition with modern fashion. 

Rosita Hurtado

Fashion designer and entrepreneur, Rosita Hurtado. (Photo courtesy Rosita Hurtado)

From homemade fashion shows to professional runways

For as long as she can remember, Rosita has lived in the world of fashion and design. Born in Santa Cruz, Bolivia, her early years were filled with fabric and sewing as she watched her seamstress aunts work at their shops. Her mother was also a natural designer, creating homemade clothes for Rosita. With these teachers in her life, Rosita grew up watching and learning the craft of sewing and design that would eventually become her life’s passion. 

“At seven years old I was making garments for my friends and putting on fashion shows on the patio at my home,” Rosita recounted. 

This passion for fashion and design that began in childhood has since taken her around the world. At the age of 18, Rosita had the opportunity to travel to Brazil where she studied design at Yocanda Atelier in Porto Alegre Brazil. Later, she continued her studies in Paris, France at the Dominique school, before moving to London, England to study industrial pattern making. Finally, Rosita completed her education at the Art Institute of Fort Lauderdale in Florida, USA.

Designs by Rosita Hurtado. (Photo source: IxoyeUSA)

Following her desire to create, Rosita went on to launch various professional clothing lines. Her collections have appeared internationally alongside accomplished designers such as Carolina Herrera, Oscar de la Renta, Donna Karan, Tommy Hillfiiger, Alexandre Mac Queen. As a seasoned designer with a career spanning nearly four decades, her work as appeared at Paris Pret a porte, Fashion Week of the Americas, Texvecal in Santiago de Chile, Puerto Rico Fashion Week, Ecua moda, Los Angeles Fashion Week, Bolivia Fashion Parade, New York Fashion Week and more. 

However, like most entrepreneurs who have found success, the road was not always easy. In her long career, Rosita has faced her share of challenges and obstacles but she has always persevered with a positive attitude overcoming anything in her way. As a young designer, she went from small business owner to successfully expanding to become a top business in Bolivia. Then she moved to the USA to start anew. Starting from zero in a new country where she knew nobody was an incredible challenge but also a crucial learning experience for the entrepreneur. She put in the work, began networking and promoting herself, doing interviews, anything she could to advance her business. Rosita’s love and passion for design fueled her with the perseverance to overcome her obstacles. 

Rosita Hurtado

Rosita shares her advice on overcoming career obstacles. (Photo courtesy Rosita Hurtado)

The lesson she learned, and that she hopes others will carry with them, is this: Know that nothing in life is easy, everything comes with sacrifice, but if you have a focus and drive and put in the work, you will get through anything and accomplish your goals. 

You might be interested: Fashion Designers of Latin America Returns to New York Fashion Week LIVE Shows

Weaving stories of Latin American culture into garments 

One goal that guides Rosita’s work, is showcasing the beauty of Latin America through her garments. Rosita’s designs often blend vibrant colors and fabrics to create pieces that tell a story. Her collection, Viva México, is one example of this, blending urban casual with Latin American culture. The line was inspired by some of Mexico’s most important figures and monuments, bringing culture, history, and tradition together in stunning garments. 

“It is an urban casual collection with a cultural purpose,” said Rosita describing the collection IxoyeUSA. “Inspired by four icons of Mexican history: Frida Kahlo, Maria Felix, Cantinflas and Juan Gabriel, and also in the architecture of Mexico.” 

The collection, which includes tops, skirts, accessories, and more, was first presented during Bolivian Fashion Week in the Dominican Republic and is now available throughout various shops in Acapulco, Cancun and Playa del Carmen, as well as online through IxoyeUSA.

fashion,

Viva Mexico, Angel de la Independencia skirt. (Photo source: IxoyeUSA)

“I created the Ixoye line, a casual urban fashion with cultural purpose which is being recognized worldwide for its originality, to show the world through the clothing Latin American culture,” said Rosita on FDLA.co.

Her recent 2021 collection, featured at New York Fashion Week, is another symbolic collection. Named “Arcoíris” –Rainbow in Spanish– the collection is the perfect symbol for the year following a global pandemic. Focusing on vibrant and sparkling garments featuring the main colors of the rainbow, Rosita described the collection as representing “hope and renewal.” 


As a seasoned designer, Rosita shares her advice with other young and aspiring women looking to venture into the vibrant world of fashion or longing to start their own venture. 

The first step, she says, is knowing what you want. From a young age she knew she wanted to work with fabric and design like her aunts and mother. Find what’s calling out to you. Then, get an education in that field. Learn everything you can. Get practical hands-on experience as well. This is so important, especially in an industry such as fashion where there are so many avenues to pursue from designing to merchandising and event planning. Finally, follow your passion and love what you do. 

Fashion Designers of Latin America Returns to New York Fashion Week LIVE Shows

Fashion Designers of Latin America return to LIVE Shows at New York Fashion Week on September 2021. 

FDLA, New York Fashion Week,

Fashion Designers of Latin America return to LIVE shows in September at New York Fashion Week. (Photo courtesy of FDLA)

Fashion Designers of Latin America (FDLA) has announced the official schedule and participating fashion designers for the upcoming FDLA season during New York Fashion Week (NYFW) for its LIVE shows in September. The Fall schedule for SS/2022 FDLA shows will take place during NYFW at its new location, Lavan541, an iconic, exceptional and luxury event venue, located in the heart of Chelsea at 541 W 25th St, New York, NY 10001. The event is produced in adherence to New York State Health Guidelines.

FDLA honorary president, Agatha Ruiz de La Prada. (Photo courtesy of FDLA)

The fashion festivities will kick off with a virtual press conference taking place on Tuesday September 7th at 6:00 pm followed by an up-close in-person showcase featuring the best of Latin-American Fashion Designers with FDLA honorary president Agatha Ruiz de La Prada and special guest Custo Barcelona

FDLA

Fashion Designers of Latin America founder, Albania Rosario. (Photo courtesy of FDLA)

With current progress in the pace of vaccinations and the reopening of New York City, FDLA anticipates the week to feature a return to traditional in-person runway shows and a continuation of digital shows produced in adherence to New York State Health Guidelines. FDLA will require all participating staff, designers, models and all guests to be fully vaccinated.

“Anyone attending our shows will be asked to show proof of vaccination as we encourage and support the broader industry to follow suit and protect the wellbeing of our fashion community this season during the shows. We look forward to a strong coming back this fashion season and to celebrate the best of Latin American fashion in both physical and digital presentations,” said Albania Rosario, Founder at FDLA. 

You might be interested: Fashion shows must go on says Fashion Designers of Latin America Albania Rosario 

Dayana Leon FDLA. (Photo courtesy of FDLA)

FDLA is showcasing emergent designers Dante Luxury Footwear Mexico, Dayana Leon Venezuela Giannina Azar Dominican Republic, Glenkora Comte Ecuador, Indira & Isidro Mexico, Idol Jose Venezuela, Jose Ventura Dominican Republic, Leti Faviani Chile, Paris Rodriguez Colombia, Rosita Hurtado Bolivia, Samantha Telfair Puerto Rico, Yirko Sivirich Peru, Yas Gonzalez Cuba. Visit FDLA Designers to learn more.

New York Fashion Week, Fashion Designers of Latin America

FDLA New York Fashion Week agenda. (Photo courtesy of FDLA)

Networking blast, workshop, summer speaker series,

Join us for our Summer Speakers Series and Networking Blast Events

Join us for our Summer Speakers Series and Networking Blast events for entrepreneurs and business owners, and participate in a chance to win a ticket to the Fashion Designers of Latin America LIVE Shows in NYC! 

Latinas in Business is excited to announce the return of our Summer Speakers Series and Networking Blast events, but with a twist!

Networking blast, workshop, summer speaker series,

If you did not have the chance to attend these workshops during the 2021 Women Entrepreneurs Empowerment Summit that took place in June, now you can!  And also have a chance to win a ticket to the Fashion Designers of Latin America LIVE Shows in NYC. 

Women entrepreneurs and business owners, you won’t want to miss out on these fantastic events and networking opportunities. Meet us at our Networking Blast to talk about you and your business and connect with other entrepreneurs! Members and non-members, we invite you to share your experiences!

Register ASAP to receive your private link to these must-see workshops

How to participate in the Summer Series Networking Blast events

The Networking Blast events will take place over the course of three Wednesdays throughout August, starting on August 4th. Attend these Summer Series and gain the tools you need to THRIVE in business!

  1. First, register and select one, two, or all three Networking Blasts! One extra ticket to be raffled among all those who sign up for all 3 workshops.
  2. You will receive a private link to watch a workshop at your convenience during the week previous to the Networking Blast.
  3. Open the link, watch the YouTube private video. Participants should watch at least 15 minutes of the video to participate in the FDLA ticket raffle. Then, leave a comment so we know it was you!
  4. Show up at that same week’s Networking Blast from 6:00 pm to 7:00 pm.
  5. All participants who left a comment on the YouTube private link will participate in a raffle of a ticket** to:

Fashion Designers of Latin America LIVE Shows in NYC. (Photo courtesy FDLA)

The Fashion Designers of Latin America LIVE Shows will take place on September 8 and 9, 2021 in NYC. Each FDLA VIP Ticket (Value $250) includes:

  • Access to all Shows
  • Red Carpet Reception
  • Open Bar
  • Gift Bag

** Ticket does not include any other cash or in-kind compensation or accommodation. It’s personal and non-transferable. Certain restrictions apply. Not valid where the raffle is not legal. Only available in the US.

Our must-attend workshops

These three stellar workshops from industry leaders were featured during our THRIVE! 2021 Women Entrepreneurs Empowerment Summit in June. Each of these three featured workshops will help you gain the tools and resources you need to grow your business and reach your next business goals. 

Workshop 1: Grow with Google 

First, learn how to utilize Google to increase your business’s visibility with Sandra Elise Garcia’s workshop. Want to know how to make your business stand out online? Or how to make your business appear on the first page of a Google search? This workshop will teach you all about the different tools and resources Google offers to maximize your business’ visibility online. 

small business, entrepreneur, women entrepreneurs, networking blast

Register ASAP to receive your private link to Speaker Sandra Elisa Garcia

Sandra Elisa Garcia is a Marketing and Branding strategist and Diversity, Equity, and Inclusion Consultant. Her corporate experience includes organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE.com, and CNNMoney.com developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L’Oreal, Estee Lauder, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few.

You might be interested: Grow with Google: Lucy Pinto discusses digital tools, trends, and resources for small businesses 

Workshop 2: Real Strategies to Access Business Funding

Every business needs funding to expand and create new products. Join Peggy Paulson and Orlando Camargo as they explore real funding options to help you grow your business. 

small business, entrepreneur, women entrepreneurs, networking blast

Register ASAP to receive your private link to Speakers Peggy Paulson and Orlando Camargo.

Orlando Camargo is the Vice President | SBA Business Development Officer for Valley National Bank in Totowa NJ.

Peggy Paulson is the Vice President | SBA BDO, SBA Department at Valley National Bank in Jericho, NY.

Workshop 3: Increase Revenue with Sustainable Practices 

Finally, sustainability is key to keeping businesses running and adapting to changing times. Join Apple White and Dorothy Kahlau to learn sustainable practices you can implement into your business that not only motivate employee engagement and encourage technological solutions but also save your company money. 

small business, entrepreneur, women entrepreneurs, networking blast

Register ASAP to receive your private link to Speakers Apple White and Dorothy Kahlau

Apple White joined Valley National Bank in 2020 as the Workplace and Environmental Sustainability Strategy Manager. As a champion of effective change management, she provides solutions to amplify Valley’s workplace experience through space design, technology enablement, and workforce flexibility. She also drives environmental sustainability programs throughout the organization by partnering with purchasing, facilities, construction, and business group leaders.

Dorothy Kahlau is Valley Bank’s Director of Women in Business program, a multistate program designed to support women at all stages of their career and business: from aspiring women in business to well-established executives and anywhere in between. In this position, she fosters connections and encourages collaboration between women to help them take their business to the next level.

FDLA, New York Fashion Week 2021

FDLA announces digital shows and lineup for NY Fashion Week 2021

Fashion Designers of Latin America Announces Participating Designers for the FDLA Digital Shows at New York Fashion Week February 2021. 

FDLA, New York Fashion Week 2021

fashiondesignersoflatinamerica FDLA DIGITAL SEGUNDA VERSIÓN DIGITAL 2021. Febrero 15-17, 2021. NYFW FW/2021.

FDLA goes digital once more for NY FW2021

Fashion Designers of Latin America will be going digital for the second time at New York Fashion Week as lock-down endures. This past September, FDLA launched their first all digital show, turning to new innovative forms of media to bring their fashion shows to audiences across the world. Despite the pandemic, the show went on! The FDLA Shows during Fashion Week will continue its runway showcase once again through the FDLA Digital Platform.

Content that will appear on FDLA Digital site and all the platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The diversity of the initiative will be related to what designers are able to produce during the world crisis of COVID-19, and will also continue to reflect the new strain of branding, marketing, and communication that has taken hold during the pandemic. 

FDLA, New York Fashion Week 2021

fashiondesignersoflatinamerica FDLA DIGITAL SEGUNDA VERSIÓN DIGITAL 2021 Febrero 15-17, 2021. NYFW FW/2021.

Instagram lives, social media posts, zoom conferences, and direct-to-consumer e-tail have only become more integral to fashion brands during this lockdown period, showing that direct engagement with customers and fans is more essential than ever.

The FDLA digital platform will also promote virtual showrooms, that will help connect brands with retailers, adding a business component to the week. 

“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture,” said FDLA CEO and founder, Albania Rosario. “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope, will be about sustainability, creativity, and products that you value, respect, cherish.”

FDLA FW2021 Lineup

The 2021 New York Fashion Week lineup for FDLA Digital Shows Designers will feature special guests:

Agatha Ruiz de La Prada and Custo Barcelona from Spain, & international guest designer Dorin Negrau from Romania.

Designer Agatha Ruiz de La Prada on runway at past FDLA show. (Photo courtesy Albania Rosario)

FDLA Digital FW2021 Participating Designers: 

Gianina Azar from Dominican Republic, Benito Fernandez from Argentina, Keyther Estevez from Dominican Republic, Yirko Sivirich from Peru, Leti Faviani from Chile, Indira & Isidro (Jewelry Collection) from Mexico, Prince Julio Cesar, Idol Jose, Dayana Leon, Carlos Sierra from Venezuela.

WATCH FDLA DIGITAL SHOWS IN TIME SQUARE! 

 Are you in NYC? If you are, stop by & watch some of our best FDLA Digital moments in one of the largest screens of Time Square during NYFW | This Monday and Tuesday February 15 & 16 | Staring at 12 noon.

Giant Time Square Billboard Located at 44 Street & Broadway Avenue. Time Square New York City.

For more information and to watch live, visit www.fdla.co

New York Fashion Week goes digital: FDLA announces virtual fashion shows

New York Fashion Week is going to look a bit different this year. As Covid-19 continues to keep us at home, the iconic fashion event is finding new, innovative ways to bring its runway shows to audiences.

Fashion Designers of Latin America (FDLA) president, Albania Rosario, announced that this fall, FDLA’s shows “are going to be held entirely digitally,” opening a new door to the world of runway shows.

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

NY Fashion Week goes digital

So what can we expect from a digital fashion week? Instagram lives, social media posts, zoom conferences, livestreams, and so much more.

It might seem daunting to convert a traditional fashion show into a digital experience. Many may even say it simply is not possible.

FDLA runway show (Photo courtesy Albania Rosario

“The idea of organizing fashion shows during global Covid-19 may seem impossible, but instead of giving up hope, the fashion industry is envisioning new ways to communicate in times of crisis.”

Especially in the age of technology and social media, fashion designers and show producers are now more equipped than ever to put on amazing and engaging digital shows.

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

The types of content that will appear on FDLA’s site and all platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The FDLA digital platform will also contain virtual showrooms that will help connect brands with retailers.

FDLA’s Fashion Week lineup

The online shows will take place during the previously scheduled dates for New York Fashion Week: from September 11 to 16, 2020. The lineup for FDLA digital shows will include special guests Agatha Ruiz de La Prada and Custo Barcelona from Spain. Also, joining the virtual movement for the first time, a FDLA international guest, Dorin Negrau from Romania.

Special guests Agatha Ruiz de La Prada (Photo courtesy Albania Rosario)

Other participating FDLA designers include: Gianina Azar from Dominican Republic, Benito Fernandez & Marianela Balbi from Argentina, Toribio & Donato from Costa Rica, Rosita Hurtado & Reyna Quispe from Bolivia, Leti Faviani from Chile, Astrid Carolina from Colombia, Idol Jose, Dayana Leon, Carlos Sierra & Prince Julio Cesar from Venezuela.

FDLA Digital will also launch the ‘FDLA Rising Star of Fashion Series’ featuring Yirko Sivirich from Peru.

You might be interested: Selina Ringel’s Film “39 Weeks” Captures the Reality of Pregnancy During Covid-19

Innovation for the future of fashion

Moving online will not stop the fashion world from spinning. New York Fashion Week is known around the globe as THE fashion event, and nothing will stop the show from going on.

(Photo courtesy Albania Rosario)

FDLA is wholeheartedly embracing the changes and taking this opportunity to innovate and evolve their platform to keep the show going.

“It is essential to look at the future and the opportunity to change, collaborate and innovate,” says Albania. “Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and products that you value, respect, cherish.”

NYFW: FDLA September 11-16, 2020 (Photo courtesy Albania Rosario)

This is only the beginning of a new era for fashion and runway shows. We’re so ready to experience digital fashion shows! Are you?

fashion shows

Fashion shows must go on says Fashion Designers of Latin America Albania Rosario

The future of fashion shows is evolving before our very eyes. Amid the Covid-19 pandemic, industries across the globe have been forced to innovate and adapt quickly to stay afloat. At the forefront of the Latinx fashion industry, Albania Rosario has taken on the task of adapting fashion shows during Covid-19. 

The future of fashion and fashion shows

The past few months have been riddled with uncertainty as countless industries face difficulties. Even the powerhouse fashion industry has now been greatly impacted, with hundreds of fashion shows and important events around the world being cancelled since March, countless stores being shut down or bankrupt, and orders and supply change suspended.

fashion shows

Albania Rosario, founder and CEO, Fashion Designers of Latin America (Photo courtesy Albania Rosario)

And it is not just the fashion designers that have been impacted by the Covid-19 crisis, but the whole chain of workers that make fashion possible.

Albania Rosario, CEO and founder of Fashion Designers of Latin America (FDLA) has seen first hand how the Covid-19 pandemic has affected everyone in the industry from dress makers, seamstresses, pattern makers, models, makeup artists, stylists, photographers, fashion directors and producers, the list goes on. All these people make a living and depend on the industry to support them and their families. 

“I personally know that hundreds of our designers had no choice but to shut down their workplace, leaving thousands of fashion workers without a job,” says Albania. 

As we enter the summer months and more events continue to be cancelled or postponed, many in the industry wonder how they will stay afloat and what will become of anticipated events such as the reknown New York Fashion Week.  

Fortunately this powerhouse industry is full of creative spirits who are finding innovative ways to adapt and evolve. For many designers and companies adapting fashion shows during Covid-19 will mean embracing technologies and creating digital virtual experiences in place of physical shows. 

The evolution of fashion shows

The fashion show has long been a tradition in the fashion industry, dating back to the 1800s and early 1900s in the form of fashion “parades” that began in Paris and where later imported to the U.S. These parades, like our modern day runway shows, were a way for designers and department stores to advertise the latest clothing trends to potential buyers. 

(Photo Credit courtesy Albania Rosario)

The fashion parades soon evolved into more structured, theatrical shows hosted by retailers. Presented with narratives and themes, these shows became popular throughout the mid-20th century. Then in the 70s and 80s American designers began to host their own private shows separate from retailers. However, it wasn’t until the early 90s that the fashion shows we know today came to be. 

Forced into cramped spaces that often exceeded capacity, the fashion shows of the early 90s were prone to mishaps from ceilings falling on models to generators blowing out. These mishaps eventually lead to New York Fashion Week finding its home in Bryant Park, a venue where all the shows could be held together in one place. 

Since then, the runway has continued to evolve into ever more dramatic and entertaining spectacles. With the innovation of technology in the last decade more and more fashion shows have been incorporating digital components to their extravaganza including livestreams on TV and social media. 

(Photo Credit courtesy Albania Rosario)

In 2010, London Fashion Week was the first to allow viewing via livestream. Since then, many runway shows have embraced the use of technology to expand their global reach. And these trends will only rise as the industry continues adapting fashion shows during Covid-19. 

“I know that designers are innovating and starting to believe in the power of technology and digital platforms,” says Albania. “I see most of them already using social media and e-tailing (Electronic Retailing) more than ever.” 

Moving forward this year, Albania says we can expect to see more online fashion shows and digital content such as look-books, brand videos, designer Q&As, and even podcasts. 

“You can see that international platforms such as Shanghai Fashion Week, Mexico Fashion Week, and even recognized high-end brands like Chanel have already opted to do their shows digitally, offering a virtual experience to their audience and I strongly believe this is the new trend in fashion at least for the rest of 2020. Virtual fashion experience rather than traditional showcase.” 

(Photo Credit courtesy Albania Rosario)

FDLA’s Spring/Summer 2021 shows will also be joining the digital sphere this September during New York Fashion Week. Instead of physical shows, the catwalk shows of FDLA will be completely digital, grounded in digital storytelling with a stream on new collections shown virtually and available on FDLA’s website and all social networks. 

The FDLA digital platform will also contain virtual showrooms that will help connect brands with retailers, adding a business component to the week. 

“It is essential to look at the future and the opportunity to change, collaborate and innovate,” says Albania. “Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and products that you value, respect, cherish.”

fashion shows

(Photo Credit courtesy Albania Rosario)

The faces behind Latin America fashion 

Adapting fashion shows during Covid-19 is only one aspect of change that Albania is working on through FDLA.

Another major project brought about by the pandemic is FDLA’s storytelling fundraiser campaign, Las Caras Detrás De La Moda En Latino América. The campaign features hundreds of video clips from designers across the globe telling their stories and testimonies about how the pandemic has affected their businesses and what they are doing to help. 

The goal of this campaign is to raise funds for the FDLA Project, a marketplace / E-commerce platform for the use of Latinx designers and upcoming designers who have been impacted by Covid-19 to help them reinstate and rebuild moving forward. 

“Many of our designers are still working from their homes making thousands of face masks to donate to the most needed countries in Latin America, so I decided to start a campaign in order to raise funds for the FDLA Project,” says Albania. “The cost of this project’s development is over $50,000 and I am hoping through this campaign to be able to raise these funds to bring this idea to life.” 

In addition to their Covid-19 fund, FDLA has also launched an online school, FDLA Academy online where they are offering free and low cost classes for everyone–from beginners to advanced students–who is looking to learn a new skill during the quarantine. 

An opportunity to innovate 
fashion shows

(Photo Credit courtesy Albania Rosario)

Throughout all the hardships this time has brought on the world, one positive is that it has taught us all a thing or two about adapting, innovating, and finding new opportunities in a bad scenario. 

“I strongly believe that every bad situation comes with a new opportunity but we must be ready to see it,” says Albania. “If we focus only on the negative, it will be impossible to find new opportunities. We have to face the obstacles that come across our path. This is what life is about.” 

Albania is using this time as an opportunity to innovate, learn, create, embrace technology and focus on the essentials. 

“Focus on what people need,” she says. “The glamour and haute couture should be placed on hold for now.” 

This mindset is rippling throughout the industry as more and more designers reconsider how they make their garments and focus on what is more essential rather than what is trendy or high end. 

We are watching the fashion industry evolve and transform before our very eyes as a new chapter in the history of fashion shows is written. It may not seem like revolutionary changes are happening yet, but soon we will look back at this time and wonder how the fashion world existed without virtual shows being commonplace.  

You might be interested:  Ojala Threads social entrepreneur supports underserved communities during the pandemic

Albania began FDLA when she saw a need for change in the industry. 

“Ten years ago I had a vision: I was going to build a platform that would allow Latinx designers to be part of the most exciting week of fashion in the world, New York Fashion Week. Ten years later, our Latinx designers are officially part of the scene at New York Fashion Week. I created a powerful platform that connects and builds bridges of fashion and opportunities across Latin America. I brought a fresh perspective to the fashion capital of the world. FDLA is that platform.” 

Now, Albania continues to push for innovation in the industry as she works toward adapting fashion shows during Covid-19 to the digital realm and re-imagine the way we experience the runway.