Posts

social media trends

Top social media trends for brands and small businesses in 2022 

Social media is constantly changing. How we use it and the features available are continuously evolving. Every year social media platforms roll out new features, update layouts, and reshape how we use their platforms. Businesses benefit greatly from the digital age with the opportunity to connect and market their brands to global consumers right at their fingertips. However, to make the most of social media and utilize all its features, it’s important to keep up with the latest social media trends. 

Today we’ve compiled a breakdown of popular social media trends and features by platform that you can use to better market your brand and small business in 2022.

social media, facebook

Photo by Alexander Shatov on Unsplash

Facebook 

Facebook is a huge platform for brands and small businesses with tons of opportunities for customer engagement, brand promotion, and advertising. Four top Facebook trends brands and businesses should be sure to utilize and incorporate into their marketing strategies are: User-generated Content, Longform Posts, Facebook Stories, and Facebook Groups. 

User-generated Content (UGC) is content created by customers that (with permission) you may re-share on your own feed. This type of content is fun for your audience to see their videos, photos, reviews and comments shared by the brands they love. By incorporating UGC into your marketing you’re showing your customers that you value their brand-loyalty and engagement and it creates a greater bond between brand and consumer while bolstering the community. Additionally, UGC is authentic content that is mutually beneficial for both the user and the brand. 

Longform Posts are usually used to promote long ad copies. Typically accompanied by a visual such as an image, banner, or video, longform posts have been shown to perform well. According to research conducted on this topic, long ad copies tend to see “a lower cost per action (CPA)” and provide audiences with more information before they click, leading to a higher chance of engagement. 

To utilize longform posts in your branding use some eye-catching emojis as bullet-points, include a visual and testimonials, and use the longform format to give your audience the full scope of your offerings. 

Facebook Stories are a great way to share quick, short-form content and share videos, images, or links to other content. With Facebook Stories you can easily cross-post your stories to Instagram as well and vice-versa. Facebook Stories also has tools to create unique, eye-catching designs and visual content. To utilize stories in your branding, upload videos, photos, boomerangs and more to create story-specific content for your brand’s Facebook marketing. 

Facebook Groups are a great way to build your brand’s community and promote engagement. Groups can be invite-only or available for anyone to join and use. Brands and small businesses can use Facebook Groups to share tips and tricks for using products or services, generate brand awareness and become a thought leader in your industry, and build a community of loyal customers and followers. 

social media, instagram

Photo by Alexander Shatov on Unsplash

Instagram 

Like Facebook, Instagram is another top social media platform for brands and small businesses. However, unlike Facebook, where text posts and longform content is more prevalent, Instagram is largely dominated by visual media. More focused is placed on eye-catching photos and enticing videos. Three top Instagram trends to take advantage of in 2022 are Story Links, Social Justice, and Collaborative Albums. 

Story Links are a big new feature in 2022 for small businesses. In the past, swipe-up story links were only available to accounts with 10,000 followers or more. However, Instagram has recently lifted this restriction, allowing anyone to include links to content in Instagram Stories. This gives smaller brands the opportunity to direct traffic to other sites and platforms, increasing engagement and sales! 

To utilize Story Links,  just tap on the “add sticker” icon in create mode and select the “link” sticker. You’ll then be prompted to add the redirecting URL and have the option to customize the sticker text.

Social Justice is a hot-topic on social media right now. In 2022, the interest in activism, especially with Gen Z users is high, and social justice advocates are some of the most active users on Instagram. If your brand is connected or aligned with a social cause, charity, or non-profit, this is the perfect time to use your social media presence on Instagram to promote those causes. 

Collaborative Albums are a new interactive feature introduced to Instagram in the Fall of 2021. This feature asks users to share their own Story based on a specific theme. Anyone can create a new theme with “Add Yours” stickers. Brands can use this feature to create challenges or calls to action. Followers can then add their content to the collaborative album. Like User-generated Content on Facebook, Collaborative Albums allows consumers to be involved in the branding and promotion of the businesses they love.  

You might be interested: How Instagram is helping Latina entrepreneurs survive the pandemic

social media, twitter

Photo by Alexander Shatov on Unsplash

Twitter 

Twitter is a platform best known for its short-form content and opportunities for engagement. On twitter, fans are able to interact with celebrities, and content is spread rapidly through re-tweets and hashtags. Brands and small businesses can make the most of Twitter’s features by incorporating the platform into their marketing strategy. Some latest Twitter trends to try out include: Livestream Announcements, Asking Questions, and Relevant Hashtags. 

Livestream Announcements help direct traffic to your latest stream. For brands with many followers this is a great way to get the word out about live virtual events. Brands can also use Twitter to Live Tweet during the streams, so viewers can interact with brands live as they watch. 

Asking Questions is another great strategy to implement on Twitter. Since Twitter is known for it’s quick, short content and “retweets” and “replies”, asking questions on Twitter is a great way to engage in conversation with customers. Ask relevant questions, use questions as an ice-breaker to get larger conversations started, or utilize poll features to better gauge the opinions of your followers. 

Relevant Hashtags are super important on a platform like Twitter where hashtags are used as doorways to new audiences. Users searching specific hashtags will come across your content and this can be a great way to draw in new followers. To best utilize hashtags on your content, be sure to use simple hashtags that aren’t generic and don’t overdo it. Using too many hashtags, especially ones that are not relevant to your content will annoy users and decrease your credibility.

You might be interested: Lights, camera, action! Key strategies every Youtube newbie needs to know

youtube

Photo by Alexander Shatov on Unsplash

Other Useful Tips

Live Streaming – People enjoy engaging in live interactions, especially since the pandemic livestreaming has become a way for people to connect and socialize. Use your livestreams as an opportunity to build your community. Be consistent with your streams. Go live on social media at the same times each week or whenever you schedule your streams and be sure to include engaging calls to action for your audiences.

Free Giveaways – People love free stuff! And most will usually exchange contact information for a freebie such as their email. Building up your mailing list is important for any brand or small business, so consider offering something for free on social media to build up that list and potentially obtain some new customers too.

Popular Video Platforms to utilize – Visual media is becoming increasingly important in our lives since the pandemic. As we mentioned, livestreams have become more popular in the past few years, but stories and other short-form video content are also on the rise as social media trends in 2022. Be sure to incorporate some of these video platforms in your branding and marketing strategies this year.

  • IGTV
  • Instagram Reels
  • Twitter Fleets
  • Facebook
  • TikTok
  • Snapchat

Be sure to keep these social media trends in mind as you plan your marketing and branding strategies in 2022!

8 Ways to Promote Your Blog Through Social Media

Promoting your blog is one of those subtle arts that it can be hard to get to grips with. You have plenty of amazing content ideas, the words flow effortlessly onto the page, but you haven’t got a clue how to get more people to read them. Sound familiar?

Well, not to worry, because we have 8 proven ways by which you can use the power of social media to direct more and more people to your posts. Not only are they great ways to turn all eyes in your direction, but they’re also 100% free! What could be better than that?

Don’t forget about the power of cross-posting 

Cross-posting is the first thing that we need to talk about, and with good reason. It’s no use being on half a dozen different channels if you only update them sporadically. The beauty of cross-posting is that it allows you to post the same content to multiple channels at the same time. 

Of course, you’re going to want to tweak the format to suit the individual platforms, but that’ll only take a few minutes a week on your part. This strategy is ideal if you want to be able to create a constant stream of hype that gets people excited about what you’re going to post next. 

Post your blog with an attractive image so that it catches the eye 

You can have as many powerful social media marketing tools as you like, but if you’re not posting eye-catching visual content then you’re doing your blog a disservice. The important thing to note here is that whilst it needs to catch the eye, your content also needs to relate directly to what’s written in your blog. 

You might get more traffic from amazing natural photos, but if you’re writing about recruitment or something else unrelated, people are just going to be confused and go elsewhere. 

Share your blog to relevant Facebook groups 

Facebook is still the king of social media, but the mistake so many people make is creating a page for their blog, and then only posting to it. The problem with this is, if no one is reading your blog, no one will be looking for you on Facebook. 

What you need to do instead, is to link to your blog in posts you leave in relevant groups. Plenty of people will be doing 

similar things, so you’re going to have to be creative, imaginative, and persistent if you want to stand out from the crowd. Over time you’ll start getting people to hop over to your blog, and before you know it there’ll be an avalanche of new traffic. 

Share your blog to relevant Facebook groups.

If your blog is business orientated, it needs to be posted to LinkedIn 

Ask the best online paper writing service, the best accountancy firm, or the best management consultancy where they post their blogs, and they’ll tell you they focus on LinkedIn. This is because it’s the perfect forum for blogs that are aimed at professionals and executives. The other channels may well be enticing, and you’ll still get a few hits through them, but LinkedIn is where you need to be for this kind of content. 

Tweet a question on Twitter, and link to your blog as the answer

One of the easiest ways to attract an audience is to tweet a thought-provoking question, and then immediately link to your blog as the source of the answers. This is great because it creates a real impetus to click the link, and it’s also a proven way to stand out from the thousands of other tweets people will see on any given day. 

Find 3 trending hashtags that you can jump on 

If there was one piece of advice that every blog promoter should be given before they start posting, it’s to go easy on the

 hashtags. You might think that adding a dozen of them to the bottom of every post maximizes your chances of being seen. Unfortunately, all it’s really

 doing is making your posts look like spam. Something you certainly need to avoid if you want to position yourself as a distributor of high-quality readable content. 

The secret is to find 3 trending hashtags that you can jump on that are relevant to what you have to say. This will allow you to strike the perfect balance between search, and relevance. 

You might be interested: 5 Steps to build an employee branding strategy

Tweet excerpts of upcoming blogs to build interest and anticipation 

Use Twitter to engage audiences and link back to your blog.

Building anticipation is a major part of holding a captive audience. The great thing about tweeting a teaser from an upcoming blog is that it allows you to get some hype behind your next post. That way you’re not just trying to get people to read what’s already out there. You’re also getting them excited about what you have in the pipeline. 

Keep the teasers short, thought-provoking, and intriguing. If you can create something that people will retweet so they can see what their friends have to say, then you’ll truly be onto something. 

Be creative, don’t just say ‘read my blog’

No list of clever ways to promote blogs would be complete without a few words on the importance of creativity. There are so many people on social media these days that you need to be able to do things differently if you want your voice to be heard. 

It’s not about being provocative or posting clickbait, but rather about framing your message in new and original ways. Once you can do that, your posts will stand out a mile when browsers are scrolling down their feeds. Over time you’ll home in on a unique style that represents you and what you have to say, and you’ll find that your readership grows exponentially as a result.