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“With support, people create the most amazing things” says Latina Executive Coach Elena Armijo on the importance of mentors

When companies are looking to hire a leadership position, emotional intelligence often the most sought after qualification.  A recent survey found 71% of employers said they value EQ over IQ, noting that leaders with high emotional intelligence are more likely to stay calm under pressure, resolve conflict effectively, and respond to co-workers with empathy.

Executive Leadership Coach

Elena Armijo, Latina entrepreneur and Executive Leadership Coach. (Photo courtesy of Elena Armijo)

After years as an acclaimed Executive Leadership Coach, Latina entrepreneur Elena Armijo founded The C-Suite Collective, a boutique holistic coaching and training agency with the mission to equip and empower successful C-suite executives, founders, and entrepreneurs with holistic executive coaching programs and customized support for teams that foster culture change, organizational growth, and generational impact for years to come that helps them attain their goals in a healthy, efficient way.

“Emotional intelligence starts with managers being emotionally aware,” Elena says.

Elena offers in-depth and customized executive programs for high performers who are at the top of their respective fields – from CEOs of leading businesses, to professional athletes, policy-focused individuals, entertainers and artists, and more. In addition to her work as a professional coach, Elena also hosts the podcast “In A Manner of Speaking…with Elena Armijo” where she amplifies women’s voices and encourages you to go after your dreams.  

She was inspired to become an Executive and Leadership Coach through her work as a professional opera singer, experiencing first hand the benefits coaching had on transforming her own mindset. Drawn to work with ambitious top performers like herself, she realized she could bring unique insight to the coaching business after spending a decade “on the other side of the table.”

“I was a professional opera singer before I pivoted to coaching.  I had spent over 20 years preparing for a career in opera and came to NY in 2007 to start singing professionally.  My path quickly took off, and at one point, I was traveling 10 months out of the year and only came back to NY to change out clothes in my suitcase.  In 2014, I realized something had to change,” Elena shares. 

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She was burned out at the time, struggling in her relationships and missing family gatherings back home. Working to make a change in her life, Elena decided to hire a coach herself and she soon began benefiting from experience. 

“I was able to see that I had built my entire career from a place of proving my worth to the world and over working.  I had to slow down and learn more about who I was as a person to even begin to find out what I wanted to do,” she says. 

Most of Elena’s own struggles have stemmed from a “core wound” of feeling not good enough in the world. Many with similar limiting beliefs may question their success or doubt their abilities to do a good job and succeed. 

“This has been something I have struggled with my entire life and have done a lot of healing work around,” Elena says. “It showed up for me like questioning whether I could follow through on a contract I just landed, getting a new rockstar client and being in disbelief that I could support them, or worrying that when my team and company grows, that it could all come falling down.” 

After working with a coach, therapist, and healers in the world, as well as sharing what she learned with her family, she has been able to release these limiting beliefs around her self worth and continues to do so today.

“I now have the tools and support system to know that when those feelings come up it simply needs some loving care and compassion. This is something I wouldn’t have known in the beginning of my career.” 

Executive Leadership Coach

“My focus is always on how this benefits ALL of us; no one needs to go without, and better yet, we can all walk away from the table satisfied and happy.” (Photo courtesy of Elena Armijo)

“My mission is to support high achievers in creating more impact”

Experiencing the benefits of coaching in her own life, Elena fell in love with coaching just as much as she loves music, and eventually decided to open her own business in 2015 and become and Executive Leadership Coach to help others who struggled like her. 

“My mission is to support high achievers in creating more impact in the world through authentic expression and experience.  And we all have fun while we do it!  With more support, people create the most amazing things.”

Executive Leadership Coach

“No one does this alone and support changes everything.” (Photo courtesy of Elena Armijo)

Growing up, Elena’s family table was always full. Her parents made sure there was more than enough food for everyone who needed it, and it’s this sentiment that Elena carries with her, both literally and figuratively in her life and profession. 

“I make sure everyone eats. As a business owner, I make sure everyone wins with me. I believe this is one way we can create true equity and inclusion as well as legacy.  So anytime I am speaking to prospective companies, clients, or my own team, my focus is always on how this benefits ALL of us; no one needs to go without, and better yet, we can all walk away from the table satisfied and happy.”

Partnering with Elena, clients have created and achieved the professional and personal impact in the world they once perceived unattainable.

Elena shares the story of one client who was able to completely shift her limiting beliefs and find success. 

“My client, a woman of color and an executive, hired me to work on owning her power and voice in the world.  When she came to me she was afraid, burnt out, and resigned around playing “the game” of getting ahead in a system that was not built for her.  By the end of our work together she said something really simple.  ‘I learned through our work that I may not be able to change the system, but I sure can find ways to be fully me within it, own what I want, and choose my path moving forward if it’s not working.  I finally see the freedom I have in choosing how I respond in any situation.’” 

You might be interested: “We don’t need to do it alone” says SBA’s Bibi Hidalgo, to aspiring Latina entrepreneurs 

These words from her client filled her with joy. Being able to help others find the pathways to their own success is Elena’s personal success, she says. 

For leaders and executives in high pressure jobs, taking the time to cultivate emotional intelligence and a positive success mindset is crucial. To those looking to start shifting their limiting beliefs and opening those doorways to success, Elena advises that you start by surrounding yourself with support.  

“There are so many women that want to mentor, coach, and be by your side to help you rise.  No one does this alone and support changes everything.  Hire a coach, therapist, healer, or mentor that will help you see more possibilities than you might currently know exists. This is how we achieve success and growth together!” 


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