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Latinas in Business CEO appointed by NJEDA to help NJ Economic Recovery

Latinas in Business founder and CEO Susana G Baumann has been appointed to the Entrepreneur Zone Working Group by the New Jersey Economic Development Authority (NJEDA), making her an active leader in the NJ economic recovery that is expected to take place in the next months. 

Susana G Baumann

Susana G Baumann, President and CEO, Latinas in Business Inc.

This group of policy experts will evaluate the viability of reducing unemployment in marginalized communities by establishing “Entrepreneur Zones” within existing Opportunity Zones.

“As we recover from the COVID-19 pandemic, it is crucial that we redouble our efforts to achieve Governor Phil Murphy’s vision for a stronger and fairer New Jersey economy,” said NJEDA Chief Executive Officer Tim Sullivan. “Helping innovative companies launch and grow in New Jersey is a critical driver of sustainable, equitable economic growth. It is especially important to support the growth of companies in historically marginalized communities where job opportunities and access to capital are hard to come by. Entrepreneur Zones have the potential to achieve both of these goals, and the Working Group will provide valuable recommendations on how this policy could work in New Jersey.”

The Act requires the Working Group to consider whether the establishment of entrepreneur zones in which the State provides tax incentives, regulation relief, and financial support to local entrepreneurs is the most effective way to create jobs in the State. 

Susana G Baumann called to serve by NJEDA

On behalf of her experience working with Latina entrepreneurs and Latina-owned businesses, through which she has empowered them and shown the path for entrepreneurship, Susana was called to serve her fellow citizens. Susana will serve without compensation but will be considered a Special State Officer.

As an award-winning multicultural communications expert and strategist, public speaker, journalist, published author, and small business advocate, Susana has worked extensively with communities, organizations, and government agencies both locally and nationwide. 

Previously, Susana has been named “Journalist of the Year” by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses; a “Latina of Influence” by Hispanic Lifestyle Magazine; and in 2018, received the Red Shoe Movement “Leaders Who Walk the Talk” Award in NYC, among other recognitions. 

influencer, Susana G Baumann

Susana G Baumann 2017 Latina of Influence by Hispanic Lifestyle Magazine.

In 2019, she was invited to become a SheSource Expert at Women’s Media Center (WMC), a progressive, nonpartisan, nonprofit organization founded by Jane Fonda, Robin Morgan, and Gloria Steinem to raise the visibility, viability, and decision-making power of women and girls in media, thereby ensuring that their stories get told and their voices are heard.

In 2020, Susana was distinguished from a pool of candidates from Encore.org, and assigned an Encore Fellowship to work with United Way of Central Jersey in New Business Development and Branding Strategy. She is also an active member of the NJ-AARP Speaker’s Bureau. 

Susana has been featured in several national media outlets including Abasto Magazine, Huffington Post, VOXXI News, Negocios Now, Americano Newspaper, CBS, FOX, Yahoo Finance News, and has been a guest to the Joe Torres TV program Tiempo at WABCTV, and several times to Contigo en la Comunidad at Univision 41 NYC.

Latina SmallBiz Expo Pitch Competition winners, Susana G Baumann

At Univision 41 Contigo en la Comunidad (L to R) Katiria Soto, Susana G Baumann, Mary Dressendofer, Tania Molina

Her extensive experience as a Latina leader and business entrepreneur has positioned her as the perfect candidate to serve on the Working Group Entrepreneur Zone, where she will continue to help better the lives of entrepreneurs in the state of New Jersey. 

You might be interested: National Conversation with Latina Leaders to address Latina Small Business recovery in Post-Covid19 economic crisis

Other relevant NJ leaders to serve in the Entrepreneur Zone Working Group

The Entrepreneur Zone Working Group will evaluate the viability of the Entrepreneur Zone concept and consider options for implementing the policy in New Jersey. The members of Entrepreneur Zone Working Group are:

  • Dr. Dale G. Caldwell – Chair of the Working Group; Professor, Farleigh Dickinson University
  • Susana G. Baumann – President and CEO, Latinas in Business Inc.
  • Kelly Brozyna – Chief Executive Officer and State Director, America’s Small Business Development Centers – New Jersey
  • Saki Dodelson – CEO and Founder, Beable
  • John Harmon – President and CEO, African American Chamber of Commerce of New Jersey
  • Jill Johnson – CEO, Institute for Entrepreneurial Leadership
  • Kevin Johnson – K Johnson Enterprises, LLC.
  • Brandon McKoy – President, New Jersey Policy Perspective
  • Carlos A. Medina, Esq. – President, Statewide Hispanic Chamber of Commerce
  • Courtenay Mercer –Principal, Mercer Planning Associates; Executive Director, Downtown NJ
  • Damon Pennington – President & CEO, ATS Group
  • Indy Samra – Co-Founder, Punjabi Chamber of Commerce
  • Tom Szaky – Founder and CEO, TerraCycle

In addition to considering the establishment of entrepreneur zones throughout the state of New Jersey, the Working Group is also charged with identifying census tracts within the State that are suitable for designation as an entrepreneur zone.

It’s a great honor for Latinas in Business to have Susana in such a position where she is called once more to serve the New Jersey community and help better the quality of life for New Jerseyeans, as she has been doing for many years. 

About NJEDA 

NJEDA, Working Group

The New Jersey Economic Development Authority (NJEDA) grows the state’s economy and increases equitable access to opportunity by supporting high-quality job creation, catalyzing investment, and fostering vibrant, inclusive community development.  NJEDA works in partnership with a diverse range of stakeholders to implement programs and initiatives that improve quality of life, enhance economic vitality, and strengthen New Jersey’s long-term economic competitiveness. Their vision is to make New Jersey a national model for sustainable and equitable economic growth by investing in communities, fostering innovation, and supporting industries with high quality-jobs in the State.

5 Things entrepreneurs can do to achieve their goals in the new year

This year has been an extremely challenging year for us all, impacting both our personal and professional lives. It seems like everything in 2020 has required double the energy to get done. As the new year approaches, you may be feeling anxious about looking back at a year so suddenly gone by. You may be thinking: Where did all that time go? What did I even accomplish this year? And what can I do differently to achieve my goals in the new year? Some of us may still be mentally stuck in March when our lives changed so suddenly. If you’ve been feeling unmotivated or hopeless, just know that you’re not alone. This year has been hard on everyone. 

Photo by Brooke Lark on Unsplash

If you’re an entrepreneur or business owner looking to kickstart your motivation again, then read on for our go-to tips for getting yourself out of this rut of a year and achieving your goals. 

5 Things entrepreneurs can do when feeling stuck in a rut 

1.Narrow your focus and set specific goals

As entrepreneurs your mind is always spinning with goals and dreaming of your project’s potential. But the only way to make dreams a reality to take concrete steps and set specific goals. If you’re not quite where you want to be yet with your business or in life and you just don’t know how to get to that distant dream on the horizon, then it’s time to narrow your focus. 

Take that big dream and break it down into smaller, attainable goals. You need to give yourself goal posts to work toward. 

Entrepreneurs who know what they want and have set a course are more likely to accomplish their objectives. Goals act as the homing device for an entrepreneurs’ actions. At times they may need to take a step back or sideways to continue to move forward. Like the North Star guiding navigators, goals help entrepreneurs create a new course after making adjustments.

When you’re stuck in a rut, you need to find new ways to gain momentum to lift yourself out. Sometimes that means work toward something small. Once you feel yourself succeeding and accomplishing your small goals, you’ll start to feel that energy rise, and the big dream won’t seem so distant or unattainable anymore. 

As we enter the new year, try to think of one meaningful project or goal you want to accomplish. Refocus your energy toward that one goal. Take small steps. Not every race is won by long strides. Sometimes you need to pace yourself and start off slow to build up that momentum. If you take the time to nurture your small goals, pretty soon you’ll be coming up on the horizon of those big dreams! 

2. Practice gratitude  

Having an attitude of gratitude builds positive energy and keeps that energy circulating. It’s simple really: when you express gratitude for what you have it makes you appreciate your life more. 

In fact, gratitude is one of the 12 traits found in happy people. “No matter where they are, or who they are with, happy people have the capacity to see beauty where others would only see ugliness – and they’re quick to express their gratitude.” 

Happy people are also usually successful. Things come easily to happy people. Happy people attract more happy people who are willing to help them along the way. And in turn they will help others, creating a continuous cycle of people lifting each other up. 

As the 8th-century Indian monk Shantideva once said, “All the happiness in the world comes from thinking of others; all the suffering in the world comes from thinking of only oneself.”

Get out of your head and stop dwelling on your worries. Don’t give attention and energy to the negatives in life. Instead, focus on the positives. Focus on what you have. Express your gratitude and appreciation for others. We are all happier and more successful when we work together and care for each other. Instead of looking inward and only caring about yourself, extend your love and energy toward the people around you, build up your communities, and tend to your collective garden of happiness. By helping someone else achieve their goals, you’re also helping yourself.  

3. Gain clarity through fitness 

If you’re feeling tense and unfocused, one reliable go-to solution is to channel that energy into exercise. We all know exercise is good for us. I’m sure we’ve all been told over and over again how exercise releases endorphins and hormones that make our brains happy and feel good. But exercise is also simply a great outlet for all those pent up frustrations and negative energies. 

Whether it’s simply going on a jog, lifting weights, or engaging in some quick cardio, every bit of exercise will help get you feeling recharged and refocused and get you back on track with achieving your goals. 

Just a few minutes of exercise a day is all you need. Remember, small steps first. You might feel too overwhelmed right now to dedicate a big chunk of time for your work outs, but you definitely can spare a few minutes! Trust me, it’ll leave you feeling so much more relaxed and stress free. You got this! 

You might be interested: Staying fit while working remotely from home: 10 easy office exercises + tips

4. Reconnect with others  

 When we feel stressed or down, our first instincts are often to isolate. We don’t like to let people see us struggling. We think isolating is the way to deal with our problems. If we get away from the outside world and just focus on our problems, then we’ll be fine, right? 

Wrong. Isolating usually is never the way. While we think we might be sparing people from our problems or protecting ourselves from the judgement of others, what we’re really doing is cutting ourselves off from support systems and resources. Like we said above, gratitude fosters happiness. Helping others creates a cycle. Instead of cocooning yourself in isolation and trying to deal with everything alone, reach out. Ask for help. Surround yourself with loved ones that will offer their support and reassurance. You’re not alone. 

5. Never stop learning  

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Learning new things energizes us and keeps us growing and moving forward! The more you know, the more you realize you do not know. Formal education just scratches the surface and is a drop of our capacity to learn. Maybe you weren’t the best student or you feel like it’s been so long since you were in school. But there are so many ways to continue learning in life. Especially now in this pandemic, there are so many online resources to learn from, such as free online courses or even simply tutorials and lectures on YouTube. 

Knowledge, no matter how insignificant it may appear to be, gives us a reason to get out of bed every morning. Make it a habit to learn something new each day. Treat knowledge like a new friend. Life is so much more satisfying when we make a new friend every day. If you keep at it, soon you’ll find yourself achieving your goals and reaching new heights of success in the new year! 

women entrepreneurs

CEO and founder of The Business of WE Paulina Lopez betting on women entrepreneurs

CEO and Founder of The Business of WE (Women Entrepreneurs) Paulina Lopez is betting on women entrepreneurs. She is a strong believer in the positive impact of women–of all ethnicities–in business…

panel speakers

Leaders, influencers and entrepreneurs converge in NJ at 2019 Entrepreneur Empowerment Lunch (EEL)

The first set of panel speakers including leaders, influencers and entrepreneurs for “Beauty, Health and Wealth: Taking Charge of Our Lives” event have been announced, giving an insight into our biggest and best EEL yet!

panel speakers

The 2019 Entrepreneur Empowerment Lunch is hosted by Hudson County Community College.

The excitement is growing as we are getting closer to “Beauty, Health and Wealth: Taking Charge of Our Lives”  this year’s theme for the 2019 Entrepreneur Empowerment Lunch. Organizational leaders, social media influencers and successful entrepreneurs have been tapped to gather at the Hudson County Culinary Conference Center,161 Newkirk Ave, Jersey City NJ 07306 on June 13, 2019 from 9:00 am to 2:00 pm(Registration, breakfast and networking starts at 8:00am )

“In addition to exceptional keynote and celebrity speakers, leaders, influencers and entrepreneurs from around the country are converging in Jersey City on June 13 to produce the most dynamic event for Latinas and other minority women entrepreneurs in the Northeast region. We continue with our goal to help them “Learn. Connect. Succeed!” and find the network and resources they need to advance their businesses,” said Susana G Baumann, President and CEO, Latinas in Business Inc.

Choose one workshop from each session at registration. Maximum capacity for each workshop is 35-40 participants on a first come, first serve basis. We reserve the right to move participants to other workshops on the same session if workshop is at full capacity so register soon!panelist speakers

EEL Panel speakers from around the country

From Los Angeles to Miami, Virginia to New York and New Jersey, participants at the workshops include the who’s who in this spectrum of leaders, influencers and successful entrepreneurs.

A new addition this year are the “talleres en español” (Spanish Workshops) where women will find information to start, grow or expand their businesses. “We had many requests from women who are just starting as entrepreneurs or would like to start a side business, so we added these talleres en español. In this way, we give them an opportunity to meet other successful women conducting their businesses and encourage them to  pursue their dreams,” Baumann said.

panel speakers

Some of the panel speakers announced  include organizational leaders Diana Franco, Director, Women Entrepreneurs of New York  (NYC), Trinidad de la Rosa, Spanish Language Manager at Rising Tide Capital (NJ), and Samantha (Unger) Katz, CEO & Co-Founder, Left Tackle Capital.

Also announced are social media influencers Stephanie Flor, founder, AroundtheWorldBeauty.com (NY); LeAura Luciano, EverSoPopular (NY); Sugey Palomares, Social Media manager, Family Circle (NY); and Danay Escanaverino, founder, LunaSol Media.

Entrepreneurs include Maria del Pilar Avila, founder Renovad and InterDUCTUS; Dr Ginny A. Baro, founder, Fearless Women @Work; Nelly Reyes, Founder and CEO, Freshie Feminine Care (NJ) ; Silvina Rodriguez Picaro, SRP Health Care Communications (FL), and Gladys Voghlan, co-founder, K&G Agency Solutions. (This is a partial list of speakers, more to be announced soon).

panel speakers

“We are grateful to Hudson County Community College and their new President, Dr. Chris Reber, for their constant support and hospitality. As a Hispanic-serving institution,  they are again co-hosting this magnificent event that showcases the best and most successful stories of Latinas and other women entrepreneurs building businesses, families and community around them,” Baumann said.

You might be interested:  2019 Entrepreneur Empowerment Lunch announces keynote and celebrity speakers   

Workshops at 2019 Entrepreneur Empowerment Lunch

SESSION 1 (9:30 am to 10:30 am)

  1. Win the Marketing Battle: How to get your foot in the door with major buyers

What are large companies looking for in diverse suppliers? How can you market your products to major chains? Learn from entrepreneurs who sold their products to large companies and from companies with a solid supplier diversity program how you can sell your products to the general market.

  1. The Healthy Consumer Trend: What’s in it for me? 

Consumers’ health is front and center for those who churn out the food products that will line supermarket shelves in the next year. Selections like “organic,” “no added sugar or artificial ingredients,” “no-GMO,” or “gluten free” are now available to the consumer. Find out the trends that are disrupting the market and hear from companies and local incubators what you need to start or expand your healthy product business.

  1. The Wellness Industry: Users, providers and technology 

Mindfulness, clean eating, spas and essential oils— it’s all part of the wellness trend that’s growing faster than the veggies in your friend’s rooftop garden. The wellness industry is now worth over $3.7 trillion. Hear from these entrepreneurs how they founded and expanded their wellness businesses, how technology is helping them grow and expand, and how they are riding the wellness wave.

  1. Incubadoras: Oportunidades para negocios entre 1 y 3 años 

Cuando se comienza un negocio no basta tener una idea; es necesario gestar un plan que proyecte el desarrollo y la ejecución del emprendimiento. Las incubadoras son excelentes herramientas para impulsar el nacimiento de empresas, pues proporcionan la asistencia necesaria para crecer. Conoce cómo funcionan y aprovéchalas para emprender.

SESSION 2 (11:30 am to 12:30 pm)

  1. Raising Capital for Startups: The tough road to success 

Of the more than $40 billion of funds raised by venture capital firms, less than 3% is allocated to minority-owned startups. However, if the startup has a “double-minority” owner –for instance, woman and Latina– that figure drastically drops to just 0.2%. Interact with angel investors and alternative sources of income to learn how you can present your business to obtain funding.

  1. Strategies to Expanding and Securing your Business Future 

Do you want to expand your business but don’t know how? Are you stagnant and need to create new strategies to secure the financial growth of your business? You may be wondering how to take the next step and grow your business securely beyond its current status. Hear from women entrepreneurs who successfully strategized their businesses’ growth and from experts who can help you achieve a new level of success.

  1. Branding in the Era of Social Media 

Your brand is your company’s identity. It is the link that connects your company to your customers and vice versa. A strong brand provides your business value. It is reflected in everything from “look and. feel” to your mission and vision. A strong brand provide value to your organization well beyond your physical assets. Join our Branding Experts and Social Media Influencers to discuss how you can also create a strong brand for your company and for you!

  1. Empieza tu negocio en belleza, salud y finanzas ya! 

Tienes una idea y no sabes por dónde empezar? Quieres desarrollar o establecer tu negocio con servicios y programas que te ayuden a capacitarte y ampliar las oportunidades económicas como dueño/a de negocio? Ven a presenter tu caso a estas organizaciones que tienen oportunidades y recursos para que comiences o expandas tu propio negocio.

Choose one workshop from each session at registration. Maximum capacity for each workshop is 35-40 participants on a first come, first serve basis. We reserve the right to move participants to other workshops on the same session if workshop is at full capacity so register soon!

the cost of tardiness

The cost of tardiness in business or the workplace

More often in our overscheduled, overcommitted, and super hyper society, we get to observe tardiness as a constant behavior –however, people do not realize the individual and collective negative consequences of being late.

the cost of tardiness

Do you happen to know someone who always writes “on my way” and is already ten minutes late? Or worse off, always forgets to meet deadlines? I often wonder when does arriving late to meetings, starting events past the appointed time, or simply be untimely, became fashionable? More important – who “made up” that it is acceptable?

When we are late, we show our worst professional skills, lack of emotional intelligence, create bad impressions and horrendous reputations. Tardiness shows that we are disorganized, lack respect of our and others’ time, and poor meticulousness.

A few days ago, I had a meeting with an entrepreneur I am advising. After ten minutes past the scheduled time, she called me to advise she would not be on time. I reminded her that we had scheduled forty-five minutes, as I had a prospective commitment. She tried humoring me, explaining that the reason was that “she had too many goals and very limited time”. She also advised me to be late to my next commitment with my best smile. It is pointless to say, I was completely offended and flabbergasted. Does she realize her wrong doing and the effect her behavior will have in the efficiency, effectiveness and consistency of her business?

As I had lost all my words and became mute, my only come back was to remind her that a major component of rapid growth in business is attributed to carefully cultivating partnerships and collaborations. And, that the best way to assure them was by prioritizing on eradicating all the noise that kept her off track and create dream results from her meetings – by having detailed framework questions, effective time-management and no distractions (including phones and social media).

the cost of tardiness

It is essential to keep in mind that being recognized as untimely and unreliable is negative – and it has a severe personal and professional cost. Tardiness is still a terrible shortcoming. My simple and practical techniques to promote punctuality follow:

  1. Arrive 15 to 30 minutes before the engagement. Others will begin to catch and even copy the positive behavior. You will become the “Master of Punctuality” and believe me, that is a great thing.
  2. If you have a meeting, and the guest arrives late – only provide the person the time remaining in the scheduled time. This will make others eradicate the habit of being late.
  3. Do not change your agenda for the “unpunctual”. If your first commitment is late, ensure to adjust and continue your day as planned. Under no circumstances let you look bad because of the actions of others.
  4. Organize days ahead. If you must submit a presentation in seven days, strategize and make an analysis of how many hours it will take you. Set a goal to have it ready one day ahead of the deadline – scheduling working two or three hours before the set date can do the trick. You never know which situation could arise the day of your deadline.
  5. Prepare for the following day – The night before, have everything you need at the door, on your bag or in the car. Go through the following day in detail and reach out to all the necessary things. This will assure that there are no delays the next morning, right before getting out the door.
  6. Separate time between commitments for calls, emergencies, traffic, lack of parking – these are events which, on average, take 20 percent of our days.

Remember that time is one of the most important human capitals we have – and is worth a lot, although it is in danger of extinction. The key is to get organized, and remember the negative effect tardiness has on our reputation and future opportunities.