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email marketing Spanish

How this simple strategy can exponentially increase your email marketing reach

When using email marketing campaigns, a key goal is to reach as many potential customers as possible. That’s why it’s a good idea to translate your content into other languages according to your target demographics. Specifically, you may want to focus on Spanish translations first. Why?

By Guest Contributor Rae Steinbach

email marketing Spanish

According to the Pew Research Center, Spanish is the most commonly-spoken non-English language in United States homes. You’re limiting your ability to connect with a wide audience if you overlook the growing Spanish-speaking population. While using a tool to verify email addresses will ensure your message lands in inboxes, it won’t help them get read.

The following are key reasons to prioritize translating your email marketing pieces into Spanish. Keep them in mind when planning your next campaign.

Your. potencial audience is already online

You already know that many people speak Spanish in United States homes, not to mention those who speak Spanish in other countries. Perhaps more importantly, the Pew Research Center reports that over 90% of Hispanics under the age of 50 use the internet.

email marketing Spanish

Email marketing involves making sure you target demographics that can be reached online. Clearly, Spanish speakers represent an ideal target audience.

Yo hablo español

According to surveys, 72.4% of online shoppers indicate that they’re more likely to buy a product if the information about it is available in their native language.

No matter what product or service you offer, odds are good there’s no reason it wouldn’t be just as valuable to Spanish speakers as it is to English speakers. However, you’re unlikely to make a sale to Spanish-speaking customers unless your email marketing pieces provide information in a language they feel comfortable with. When you make those initial sales to a new customer base, you’ll expand your reach as clients tell their friends and family about your brand.

Boosting brand loyalty

Surveys of Hispanic consumers, especially those in the United States, indicate that more than half feel more positively towards a company if it’s willing to communicate with them in their native tongue.

email marketing Spanish

This means translating your marketing emails into Spanish is a fairly simple way to boost brand loyalty. If you’re just beginning to target Hispanic customers, you want to make the right first impression. Translating your content will help you establish a positive relationship during these crucial early stages of the customer journey.

You might be interested: Is email marketing dead? Maximize email subscriptions for small businesses

Improving your social reach

Incorporating content that readers can share on social media is a smart way to improve your email marketing strategy. However, if you’re targeting Spanish-speaking consumers, they’re unlikely to share your content with friends and family if they don’t think their connections will be able to fully appreciate it. Translate your emails into Spanish, and Hispanic readers are more likely to share the content within their communities.

Email marketing allows you to reach customers from virtually any demographic group. Take advantage of this by translating your emails accordingly. When you speak to customers in their own language, they’re more likely to listen and appreciate your efforts.

About the author:
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course.

3 Ways to market your small business with your e-mail list

As a business owner, you have done your due diligence in building an e-mail list comprised of your customer’s and prospect’s contact information. You have made sure that you always ask your patrons to update their information with you, and you are studious about always making sure new contacts are included.

money habits family email list

 

By the Hispanic Chamber of E-Commerce Editorial Team

Your email list is a valuable commodity—but only if you take the time to put it to work for your business.  Follow these tips to make your email list work for your marketing efforts.

Get a monthly subscription to an email marketing platform like Aweber or MailChimp.  These platforms are incredibly easy-to-use and great for any business owner, no matter if you are skilled in email marketing or if you are a beginner.  Ultimately, by subscribing to an email marketing service you will have the ability to choose from a variety of pre-made email templates, or even create one from scratch.  Moreover, you can easily import your email list and the program will also allow for easy scheduling.  Finally, one of the major benefits of paying for a subscription service (don’t worry, these platforms are very affordable!) is the fact that you will also be given analytics information about who opens up your email, what they click on, how many times they have viewed the email, and a host of other information.  Having this data at your fingertips will allow you the chance to modify and tweak your marketing strategy, ensuring you are always getting your message through to your customers and prospects!

Send out a monthly newsletter to your prospects and customers—or identify certain segments from your list, i.e. someone who has purchased from you in the past month—and send out a targeted email that speaks specifically to something that group would be interested in as a new customer.  Remember, just because you have a complete list does not mean you have to use the entire list every time you send out a mailing—the more targeted you are with a group, and the more focused you are in appealing to specific interests or needs, the more likely you are to make a sale via email marketing.

• Don’t forget about social media!  This is something a lot of business owners overlook as it relates to their email list—the fact that the email list can be imported into your Facebook, Twitter, and LinkedIn profiles, and all of those contacts can be invited to like, follow, and connect with you on those respective platforms is incredibly important to follow up on.  Tying all of your marketing efforts together and ensuring one cohesive and consistent strategy is used throughout will make a customer or prospect more likely to engage with you—increasing loyalty to your brand.

You might be interested: Social media meets corporate: Become a Brand Ambassador

At the end of the day, an email list that has been carefully built and maintained is worth its weight in gold—however, that statement only rings true if you actually use the list in a productive manner to communicate pertinent business information and updates with your prospects and customers.

 

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The Hispanic Chamber of E-Commerce is a business to business membership-based business association focused on providing tools and solutions to members to increase their presence online. The Hispanic Chamber of E-Commerce offers Internet marketing services that help you to promote your products/services; to build business relationships and to collaborate with potential clients via an exclusive social network and it helps you to increase your sales using the e-commerce and marketing tools that are available for premium members.