skincare beauty brand

B2 Beauty By Bella: A skincare beauty brand by for Latinas

B2 Beauty By Bella is a natural skincare beauty brand founded by Latina entrepreneur, Edith “Edi” Lagunas, with the mission to provide quality natural, simple, and affordable products that maintain youthful, smooth skin and empower women.  

skincare beauty brand

B2 Beauty By Bella, a natural skincare beauty brand founded by Latina entrepreneur, Edith Laguanas. (Photo courtesy Edith Laguanas)

A skincare beauty brand for Latinas 

Edith Laguanas, owner and founder of B2 Beauty by Bella. (Photo courtesy Edith Laguanas)

Edi first launched her business this past year in November 2020, though the idea for a skincare beauty brand had been a dream in her mind since 2008. As a Major in the U.S. Army, Edi has traveled the world and lived in over 15 domiciles throughout her life and has served various positions in the Army from platoon leader, company commander, to Executive Officer. During her many travels across the world, Edi’s skin was exposed to various seasons and climates which affected her skin tremendously. From bitter colds to blistering heats and humidity to the harsh sandstorms in Iraq, Edi skin suffered. She realized then that she needed skincare products that would provide protection, moisture, and keep her olive skin hydrated and youthful. 

“I saw that other female soldiers had skincare products that complemented their skin needs,” says Edi. “However, I also saw the lack of Latina brand representation in the skincare and beauty industry and how much we spend on cosmetics and skincare products.  That feeling I had of someday launching a skincare product finally came to reality last year.  In March 2020, when COVID hit, and I saw the shutdown of brick-and-mortar business,  I saw how the e-com businesses and those that were able to transition to the digital world were surviving and thriving.  At that point I knew that I had to launch my career in skincare not only for me, but so that other Latinos could see that being an Entrepreneur in the digital world was possible.” 

In the years leading up to Edi going for her dream, she spent time trying out different skincare products that contained essential ingredients such as retinol, vitamin C and vitamin E that would ensure her skin retained its firmness, elasticity, and skin tone. When she decided to launch her own brand, Edi knew she wanted her products to contain these essential ingredients and no harmful chemicals or parabens. However, ensuring top quality in her products would come with some obstacles. 

As a Latina entrepreneur, Edi is adaptable and resilient. Coming from an immigrant family of five kids that grew up with minimal resources, Edi learned how to get creative early on so that everyone could benefit. This made her become resilient and adaptable for when things don’t pan out the way she planned. 

B2 Beauty By Bella Repair Resurfacing Serum. (Photo courtesy Edith Laguanas)

“Last year in March 2020, when I began my research into skin care ingredients and began meeting with manufactures and learning about their chemicals in the products, I learned that most manufacturers have minimum order quantities and the cost to buy one product would require an investment on my part of thousands of dollars,” says Edi. “At this point I was becoming disillusioned and discouraged.  But I kept searching and meeting with skin care manufacturers until I met with a company that met both my needs in the type of product I wanted and, in the amount, I financially was able to invest in.  In this experience I learned that we have to keep looking and trying until we find that solution that fits our needs.”  

Representation matters: Opening the door for other Latino businesses

Edi began B2 Beauty By Bella to provide skincare products that would enhance skin and empower women to feel beautiful and confident, but throughout her journey her mission has grown. She has connected and collaborated with many people from many backgrounds and discovered the beauty in relationships, community, and life. “La vida es Bella!” 

B2 Beauty By Bella all natural skincare beauty line. (Photo courtesy Edith Laguanas)

The importance of community and representation became especially evident after the Covid-19 business shutdowns. Edi saw the devastating impact of the pandemic on the Latino community and labor workers. Now, she hopes to inspire other Latinos with her company and her story to show them that success is possible and that Latinos can thrive in the Post-Covid e-commerce world. 

“I see on the news the impact that Covid has had on the Latino community and the labor workers.  I keep telling myself that if we are the ones doing the labor and buying the products, then we should also own the businesses,” says Edi. “Representation matters and I believe that small e-com businesses like B2 Beauty By Bella can open the door for other Latino businesses and keep it open for them to join us.” 

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Edi recommends that anyone interested in starting their own business or entrepreneurial venture should first start by finding a community of like-minded individuals to empower you and sit in your corner. Find mentors and ask questions. Do not be afraid to fail. 

“There is always a way,” says Edi. “Get creative when things don’t go as planned and find a way to get things done. ‘Que la vida es dificil cuando nosotras mismas la hacemos dificil.’ Life is full of obstacles and it is up to us to remove those obstacles and keep trying.”

ecommerce in 2020

Ecommerce in 2020: Best platforms to get started

Ecommerce in 2020 is becoming the number 1 go-to business practice as our world has become transformed by the COVID-19 pandemic. With traditional forms of business disrupted, ecommerce has risen exponentially. Latin America especially is experiencing a boom in ecommerce this year as easier online payment options have become available in many countries.  

ecommerce in 2020

Photo by Mark König on Unsplash

Ecommerce on the rise in 2020

In the early months of the pandemic, businesses scrambled to move online. The internet has kept us all connected during these long months of social distancing as we flooded into the virtual sphere for school, work, and social life. Without the power of technology, life would have come to a screeching halt. Luckily, most businesses have been able to continue virtually. Businesses that may not have ever considered having an online platform were forced to embrace this alternative, and now there’s no turning back. While traditional retail sales have experienced a significant decline this year, “ecommerce has seen a 129% year-over-year growth” in the U.S. and Canada since April and global ecommerce sales are expected to reach $4.2 trillion by the end of this year.

If you’re a business owner who’s not yet on the interwebs or you’re looking to start an online business venture during this time, here’s what you need to know about ecommerce in 2020, the top ecommerce platforms, and how to get started.  

Diving into the world of ecommerce 

Ecommerce in 2020 is definitely growing more than ever before, but it’s not as easy as just creating a website and expecting the cash to start magically flowing in. It takes work and with more and more businesses turning to ecommerce, the competition is also growing. 

The first step to launching a successful ecommerce venture is to choose your platform. There are tons of different online shops to choose from to host your business and each offers different features. 

Finding the platform that works best for your business is a crucial first step, so read on below for the top 5 leading platforms for ecommerce in 2020. 

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Top 5 Ecommerce Platforms in 2020 

1. Shopify

Shopify is considered one of the best overall ecommerce platforms for small businesses. Shopify provides small businesses with all the tools they need to compete with top retailers while also providing POS software to manage both in-store and online sales. Shopify’s pricing starts at $29/per month with their basic plan. Upgrades however will be more costly, with their standard plan starting at $79/per month, and Advanced Shopify priced at $299/per month. 

One major perk Shopify offers however is its ability to integrate with other marketplaces such as Amazon and eBay. Users can also sell their products via Facebook, Instagram, and Pinterest through Shopify, allowing businesses to reach even more customers.

2. Square 

If you’re tight on funds, Square might be the place for you as you can join completely free with its standard plan. Square offers built-in credit card processing and paid subscriptions for more advanced features, but you need not subscribe to a monthly plan to get started. Simply use their website builder to create your site. Square also allows you to sell an unlimited number of products under its free plan. 

If you’re interested in advanced features, Square is still significantly cheaper than competitors, with their Professional plan starting at just $12/month, Performance plan at $26/month, and Premium plan at $72/month. 

3. WooCommerce

For WordPress websites, WooCommerce is the place to go. It’s also completely free! WooCommerce is an open-source plugin that runs on WordPress, which is also free.

However, WooCommerce has a steeper learning curve. Its a bit more complicated to set up and maintain than the more user-friendly Square or Shopify. WooCommerce also offers limited customer support options. But if you’re tech-savvy or willing to learn, WooCommerce is a powerful tool that offers many of the same features as Shopify at no cost and with more customization options. 

4. Squarespace

Squarespace is best for artists, creatives, and boutiques. It’s ideal for the solo entrepreneur who doesn’t have a lot of time to learn more advanced systems like Shopify and WooCommerce. Squarespace offers simplicity paired with top-notch quality. Its sites are designed to look modern and trendy and it’s pricing is a bit cheaper than other competitors starting at $18/month. 

Squarespaces’ key features include a user-friendly trendy website builder, inventory management, multi-channel selling through Instagram and Facebook, marketing tools, analytics, and customer support. 

5. Wix 

If you’re all about aesthetics and design, Wix might be the place for you as it offers total freedom when it comes to design. Wix, like Squarespace, is a much simpler and affordable option starting at $23/month for their Business Basic plan. Wix’s standout feature is their ‘drag-and-drop’ website builder. Every aspect of your site can be edited by clicking and dragging, from text to photos, shapes, and buttons. Most competitors like Square, Shopify, and Squarespace offer templates that can be customized but are limited. With Wix, there is complete control in web-design. You also get many of the same tools as competitors with multi-channel selling on social media and Etsy, basic analytic and sales report tools, email marketing tools, and 24/7 customer support.