Lori Cheek

Cheek’d CEO Lori Cheek shares on the business of dating

As your dating coach, I was lucky enough to snag an invite to this amazing soiree with Lori Cheek, a Digital Dating Disruptor, Founder & CEO of Cheek’d, and get the low down on the latest dating app. But I got so much more than that and I am sharing it all with you.

Lori Cheek

Lori Cheek, the dating app founder

“Prior to launching Cheek’d, I worked in architecture, furniture and design for 15 years for companies such as Christian Dior, Vitra & Karkula. Trained as an architect, I began my career with multiple project management roles in New York City focusing on architectural interiors. A few years ago, I came up with an idea that led me into the NYC World of Tech and I’m loving life more than ever.” (From TEDx Fulton Street )

Plenty of beauty, brains and grit were delivered by former Shark Tank contestant Lori Cheek at a fireside chat with founder Zenaida Lorenzo. Lori talked about the truth that must go into the plight of a successful entrepreneur as she shared with the audience her latest startup “Cheekd,” a dating app that makes missed connections obsolete. This event was made possible by the collaboration of Ali Curi, Founder of Hispanic Professionals Networking Group (HPNG) and Paul Snatchki of Joynture, an innovative workspace in the heart of Wall Street.

Yes the app is amazing and FREE to download!  If you have an Apple device, you want to download it right away! It helps make REAL TIME connections. (Android version coming up soon.)

(L to R) Zoraida Lorenzo, Danny Sanchez, Lori Cheek, Ali Curi and our LIBizus coach Jennifer Castaneda

(L to R) Zoraida Lorenzo, Danny Sanchez, Lori Cheek, Ali Curi and our LIBizus coach Jennifer Castaneda

How many times are you at the gym or coffee shop and you run in and out and don’t even look around because you are on your phone or super distracted? Well now your phone alerts you in real time when there are people you may be interested in right around the corner!

Cheek’d ensures you’ll “Never Miss A Connection.” It works on a train, plane, pretty much anywhere; you get notifications in real time if someone within 30 feet of your location meets your dating criteria.

But here is the kicker: it has to be mutual!

I love this app’s idea because the truth is we are missing out on what’s around us, on what’s present.  Lori’s moment of inspiration came when she witnessed a handsome architect leave his card with a woman he didn’t even know in hopes she’d give him a call.  This sparked something in her, this connection between strangers that wouldn’t have otherwise happened.

She realized this interaction is missed hundreds and hundreds of times a day due to fear, time and just plain “life”.  She shared, “I feel it’s so hard to meet people, especially at online dating sites! There is a personal touch that is lost,” she said, and joking she added that it took her up to 17 hours once to set up one dating site for herself.  She said, “Pay attention to what’s around you and you could find that your love is right here!”

As for the grit I mentioned earlier, Lori has plenty of it. When she decided to take the entrepreneur’s leap, she never looked back.  She sold her lovely designer wardrobe to stay afloat, then rented out her gorgeous apartment and lived with friends to keep her dream alive.

You've been cheekd with Lori Cheek at Shark Tank

You’ve been cheek’d with Lori Cheek at Shark Tank

When she was voted off Shark Tank on National TV, well, she KEPT GOING.  When asked if she ever thought about quitting she said, “As an entrepreneur you have to be a little crazy; I never wanted to quit, there’s no turning back, even if this version doesn’t work I will pivot because I KNOW this is what’s missing.”

She goes on to say something I am sure we can all relate to, “I felt like I never really fit in with my hair, clothes, or personality.” In her previous life, she felt she needed to fit into a box. At the beginning she didn’t even know how to run a business but now she is getting paid to live her own dream.

She can be who she wants to be and would do ANYTHING she needs to do to figure things out and make it work.  “Every day I come up with new ideas to figure things out. They may not all work; yes, you will hit road blocks but you have to continue figuring things out. If you want things bad enough you have to keep moving,” she shared with the audience.

Dedication, perseverance and of course the willingness to take risks are important factors in building a business. Her final advice is to have by your side a great team of people who believe in you and your dream. “I would say the same about your partner and other relationships in your life.  A boyfriend or husband that doesn’t believe in your dreams can really weigh you down,” she concluded.

Download your FREE APP here!


Jennifer Castaneda profile3

For her introduction to LIBizus, Jen is offering three (3) mini sessions “Find your Blind Spots in Love” (40-minute session) where she will help women discover the #1 biggest challenge in their love life, and give advice on how to proceed.  If you are interested in contacting Jennifer for one of these coaching sessions, please leave your name and email address below or Like Us on our Facebook page, leaving your contact information, and she will be happy to speak with you and give you sound advice and an exciting new start!

Claim your mini-session now!

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Online dating for business or professional women

8 Top dating sites for business and professional women

Online dating sites are a common occurrence in today’s world. Still, business and professional women –and men- might have some doubts about the benefits of going through hundreds of profiles that … well, say nothing to you: Ugly, funny-looking, scary-looking, too fat, too old, and so it goes, mostly looking at how people look rather than who they are.

Online dating for business or professional women

Here comes again, Valentine’s Day, and you and I will stay home or go out with our girl friends because we don’t have a date. Dating has become a real nightmare for busy people, going through the motions, forcing yourself to go to bars or boring single events, having blind-dates, friends’ introductions, God help me! Are you, then, ready for online dating?

Mea culpa! I’ve done it a thousand times, and I would love to write a book some day about all the funny and not so funny situations I’ve encountered while dating online. Results? Yes, a 10-year relationship with so many ups and downs that finally we had to give it up.

Being my work such an important part of my life, I always felt that the possibility of finding someone with common work interests was the key to compatibility, even a good way to start a conversation or to share views. However, I found out that most sites rarely offered you this option or it was the “only” option.

For instance, if I said on my profile I was an architect –yes, I have a real past life-, a site matched me with an architect that was 5’4 tall –and I’m 5’7. Is it too shallow? Maybe, but…

Mentioning I had 2 masters degrees would generate a sudden vacuum in my mail box, not even to mention if I said I had strong political opinions. Sorry, I’m not looking to “walk down the beach under the moon holding hands” with someone! I want a substantial relationship with someone who is my peer in all aspects of life; ideally, finding a site that showed me people with my same interests including my line of work.

The “niche dating sites” are a growing part of the online dating industry that, according to Business Insider, is now a $2.1 billion business. So we did some research about dating sites for business and professional women –and men–, based on certain work interests.

Here are some of them:

1. Geek2Geek:

Story tells that about seven or eight years after Spencer Koppel retired and tried –and failed– with different online projects, his daughter suggested him to launch a dating website for geeks.

Geeks are usually eccentric untraditional people who are enthusiastic –or obsessed about a hobby or an intellectual pursuit. According to WikiHow, it is “somebody who is generally very knowledgeable—even to the point of obsession—about a particular topic.”

Geeks are generally social so they might participate at dating sites showing off their knowledge but in a social situation, they might be pleasant company. Traditional dating websites might not work for geeks because they need to peruse through hundreds of profiles until they find someone who shares their particular interest.

Although not a very attractive-looking site –maybe they could find a web design geek to help–, you might want to give it a try if you are looking for your “geeky” half.


I was terribly excited when I read about, a dating site aimed at business professionals that use single and active members’ profiles on LinkedIn,  and it is exclusively reserved for LinkedIn users. Although the site still has a page on LinkedIn, Facebook and Twitter, I couldn’t find the real site where to signup. Dissapointed!


One of the oldest and most popular dating sites, Dr. Neil Clark Warren developed a complex matching method by testing married individuals. The site guides you through sets of dozens if not hundreds of questions on different topics–only drag. Yes, been there, done that, no results other than the 5’4 architect!

However, if you answer all those questions and pay the hefty over $200 membership, it is because you are seriously looking. Free browsing and even communicating on certain weekends have made this site one preferred by many women.


Tangowire.comLaunched in 2001, this dating platform is comprised of more than 70 dating communities targeting specific dating niches. According to, “you are not tied directly to the specific dating community when you join TangoWire—at any time you can search other communities or the entire TangoWire dating service.”

From the military to BBW, Tangowire does not offer a complex matching system but so many communities to choose from –also based on gender and orientation, age range, and multi-select ethnicity– you surely might find a match. Another way of searching is virtual dating, which allows members to pick avatars and set up a fun, interactive environment to go out on a date before meeting in real person.

5. OkCupid


According to Bonny Albo, Dating Expert from, OkCupid “has more unique features than any other dating site –free or otherwise– reviewed to date.”

“Just some of those features include a complex matching mechanism that allows its members to create quizzes and tests on thousands of different topics; matching based not just on dating potential, but also on a ‘friend’ or ‘enemy’ basis; and integration with Facebook so that users can place their entire profile, or answers to any of their dating quizzes on their Facebook page.,” she says.

Most importantly, the site is free to use if you don’t care about ads showing up on your screen –premium memberships are also available. It seems a good option as you can develop a series of quizzes based on what you are looking for –if you don’t mind some time investment on your search.


Built by the creators of, Chemistry is based on a science and compatibility matchmaking system designed by Dr. Helen Fisher, Biological Anthropologist and a Senior Research Fellow at The Kinsey Institute, member of the Center for Human Evolutionary Studies in the Department of Anthropology, Rutgers University and Chief Scientific Advisor to the Internet dating site

I have not used this singles search but according to reviews, “From the moment you join the site, it’s easy to see that unprecedented levels of time and effort went into designing a dating system that works on both levels… Chemistry’s four-part questionnaire kicks off with a “My Personality” section, which mixes traditional multiple choice questions with questions that use images (like choosing which drawing looks most like your doodling style, or which hand looks most like your right hand).” Sounds like fun!

7. The Right Stuff

The Right Stuff

According to Cupid’s Library, “The entire premise of is that all of the members of this site have proven they have a degree from, or work at, an institution of higher learning that is on a certain, prescribed list. It’s for that reason that the site is called the “Ivy League” of online dating. With a claimed 4600 members in the United States, and a growing population from Europe, the site claims to give more than lip service to the idea that smart is really sexy.”

Does the site really works? For one, it is hard to get in and there is no guarantee that smart is really sexy or the fact that having a degree makes you an attractive partner. If you like the challenge, give it a try!


Although it is not specifically geared to the business or professional woman, I included this dating site because of its niche ethnicity. is one of the most popular singles search for Latinos and Latinas all over the world. Available in eight languages, members have free access to almost all of the features on

According to, “one of the strongest features of is its thorough profile. In addition to answering basic questions about yourself, you also have the option of filling out essay questions on your personality, likes and dislikes, favorites, etc.”

Other interesting features: You can use CupidTags to tag yourself with keywords about your personality and interests or tape a video greeting. (No special software is required.)

Because of its global reach, Latin American Cupid also offers important information on travel and safety, sending money overseas, different kinds of visas, a guide to passports, health and safety, and using money abroad.


Now that you have your options, we would like to hear from you what features are important for you in a dating site, and if any of the sites out there have really “matched” your needs. Who knows, maybe a relevant dating site for business and professional women would be our next initiative!