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Latinas in Business Inc. Welcomes New Vice President, Chief Innovation Officer and Board Members

Today, Latinas in Business Inc announced the change of role of Danay Escanaverino from Board Member to Vice President and Chief Innovation Officer, and the appointment of two new Board Members: Fatima Pearn and Jennifer Garcia. The new Directors will be sworn in during the October Executive Board Member meeting.

“Our Board of Directors is comprised of women who are leaders in their trade and communities. We are grateful that they have decided to join us in our mission,” said Susana G Baumann, President and CEO of Latinas in Business Inc. “These new directors will add tremendous value to our organization by aiding to produce the strategic growth we need, while complementing the goals we have worked incredibly hard to accomplish.”

latinas in business, latinas in business board,

From left: Jennifer Garcia, Danay Escanaverino, Fatima Pearn

Danay Escanaverino is the CEO of LunaSol Media, a digital agency she has owned for 9 years to help brands connect with Hispanic consumers online. She is also the Founder of LatinaMeetup, a free community that celebrates, elevates and connects Latina professionals in an effort to build Latina wealth and influence. Her goal is to help Hispanic entrepreneurs expand their reach through her expertise and services and specifically expand the Hispanic market and unite and support Hispanic businesses. 

Fatima Pearn is a seasoned banking professional with more than 15 years of experience providing commercial lending, mortgages, lines of credit, leasing, business development. Her goal is to manage and develop an organization’s Business Banking team by applying her vast management and banking experience to strategically drive growth initiatives.

Jennifer Garcia is the Chief Operating Officer at Latino Business Action Network (LBAN), responsible for the successful and scalable operations of the organization. She manages national strategic partnerships, lead sponsors, and oversees program operations. She works in tandem with the CEO to set the strategic vision, innovative programs for entrepreneurial economic growth, and access to capital.

Jennifer is also the Founder of Fluential Leadership, which provides business and leadership consulting services to small and medium-sized businesses. She is passionate about developing business leaders and empowering them with the tools to scale.

Introducing Latinas in Business Inc. Executive Board Members

In a simple virtual ceremony last Friday, five new Trustees were sworn in to Latinas in Business Inc. Executive Board. The 2020 Annual Executive Board Meeting welcomed member’s Beth Marmolejos, Pilar Avila, Danay Escanaverino, Adriane Medeiros, and Maria Santiago-Valentin into their new positions as Board Members. 

Present also was the Founder President and CEO, Susana G Baumann, and one of the Founder Board Members of the organization, Brenda Nava. Brenda now leaves the position of Treasurer to stay on the Board as a Committee Member and passes the torch of Treasurer on to Pilar Avila. 

Executive Board

Latinas in Business Inc. Executive Board Members

On the new Executive Board, Baumann said:

“I’m ecstatic that this group of unstoppable Latinas are coming in to strengthen and grow our organization at a national level. We are extremely grateful for their time and efforts, which are already bringing results in the crucial event we are launching this October 16 and October 23 to energize the Latino Vote. This was my vision for Latinas in Business, a group of young and determined Latinas who will take the torch, the symbol of our logo, and run with it. My legacy as a woman, mother, Latina and immigrant will remain in an organization by Latinas and for Latinas.” 

Introducing the LIB’s Executive Board 

Brenda Nava, Founder Executive Board

Brenda Nava, Founder Executive Board 

Brenda Nava is an avant-garde Hispanic entrepreneur who entered business at the age of 23. Currently the owner and founder of various businesses, including CEO at Daniela Events and CEO at Dafer Business Development Solutions.

With degrees in International Business, Accounting, Taxes and Business Development, Brenda is focused on sharing her experience and knowledge with her community. With several years of experience in the business field, she knows that education is an important foundation for the success of every entrepreneur and is committed to being an example and supporting the development of the community.

Beth Marmolejos, Programs and Events Coordinator & LIB Vice President 

Beth Marmolejos is a business leader, activist, and advocate who strives toward serving as an champion for change daily in both her personal and professional life. Beth serves on numerous boards that support and serve these communities. Some of her positions include  Madame Chair of the Passaic County Workforce Investment Board, Chair of the Passaic County Advocacy and Abilities Committee and Diversity & Inclusion Chair of the American Association of University Women – Greater Wayne Area, and President of the New Jersey Prospanica Chapter, formerly known as The National Society of Hispanics MBAs. 

Pilar Avila, Governance & Treasurer

Pilar Avila, Governance & Treasurer 

Pilar Avila is the founder and host of interDUCTUS, an organizational change management consulting practice, & Renovad, which provides experiential retreats to countries around the world. She is a passionate human striving for higher self-awareness, health, happiness, living free, eradicating judgment and lifting every living being with compassion. As a business and civic change leader, Pilar is strategic, innovative and results-oriented. She launched  interDUCTUS & Renovad after over 26 years providing leadership at institutions across private equity, hospitality, and nonprofit sectors. 

 

Danay Escanaverino, Marketing and Outreach

Danay Escanaverino, Marketing and Outreach

Danay Escanaverino is the CEO of LunaSol Media, a digital agency she has owned for 9 years to help brands connect with Hispanic consumers online. She is also the Founder of MiraClick, an affiliate network for Hispanic and Latino bloggers and creators to monetize their following with campaigns made for Latinos. She is passionate about marketing and technology and her goal is to  help Hispanic entrepreneurs expand their reach through her expertise and services and specifically expand the Hispanic market and unite and support Hispanic businesses. 

Adriane Medeiros, Trustee

Adriane Medeiros, Trustee 

Adriane Medeiros is a Financial Services Professional with New York Life Insurance Company and specializes in life insurance and retirement investment planning. She is a tremendous resource to our community, offering financial tips, seminars, and one-on-one appointments in financial and investment planning. Originally born in Brazil, she has lived in New Jersey for over 32 years and has a degree in Business with a minor in Economics and Finances, from Kean University in New Jersey. Adriane strives to help all her clients achieve a life of abundance and financial empowerment through investment planning so that they can support their families for generations to come.

classroom inclusion

Maria Santiago-Valentin, Trustee

Maria Santiago-Valentin, Trustee 

Maria Santiago-Valentin is a fierce activist, educator, and author who uses her platform to advocate for quality education, classroom inclusion, and environmental causes. A passionate, energetic and creative educator with over twenty-five years of experience in her field, she has taught in Puerto Rico, Connecticut, and New Jersey, and has been recognized for her achievements nationally and internationally. One of the founding members of CURE  — Community United for the Renaissance in Education– a bilingual parent advocacy group working to improve the educational system in New London, Connecticut, Maria has dedicated her life to making the pursuit of knowledge accessible to all. She is also the founder of the NJ Coalition for Climate Justice, an organization that works to bring together social justice movements with environmental movements.

Upcoming event: Regain Our Latino Power 

The main topic of discussion at the year’s Annual Executive Board Meeting was the upcoming virtual event: Regain Our Latino Power. The multi-day event will take place on the two upcoming Fridays: October 16th and October 23rd. 

With less than six weeks until the election, Regain Our Latino Power will focus on discussions about Latinxs essential workers, Latinxs and the economy, Immigration Reform, Deportations and Incarceration of Latino Children and more. The event will also feature guest speakers from Latina Leaders including Keynote Speaker, Maria Elena Salinas. 

We are calling YOU and all Latina leaders because these are URGENT TOPICS TO DISCUSS.

Register now for this FREE virtual event! 

TENTATIVE AGENDA

Friday October 16, 2020 12pm to 2pm EST – 9am to 11am PST

  1. COVID-19 AND ESSENTIAL WORKERS: More protection for Latinxs frontline workers in factories and farms dying of COVID-19; more testing, sick-time leave and protection equipment.

Sign our petition to both Houses of Congress

  1. INCARCERATION OF UNDOCUMENTED CHILDREN: We demand the immediate freedom of ALL immigrant children held at deportation facilities where COVID-19 has been detected. They are victims of abuse and neglect; their lives are in our hands, and they are OUR children!

Sign our petition to both Houses of Congress

  1. FINANCIAL ASSISTANCE FOR FAMILIES: We request additional financial assistance for families who lost their jobs by no fault of their own; both parties are dragging their feet in approving funding to help families with essential needs.

Sign our petition to both Houses of Congress

Friday October 23, 2020 12pm to 2pm – 9am to 11am PST

  1. IMMIGRATION REFORM: Stop massive deportations that hurt regional economies and break immigrant families. Immigrants bring significant income and tax revenue to regional economies, while provide vital work that bring food and essential products to our homes and our tables

Sign our petition to both Houses of Congress

  1. SMALL BUSINESS FINANCIAL ASSISTANCE: Finally, we also request immediate forgiveness for small businesses who received PPP Loans of $150,000 or less. Latinas and other minority women entrepreneurs are closing their doors every day. They need OUR help!

Sign our petition to both Houses of Congress

6. WHAT’S NEXT FOR LATINOS IN THE USA? How will future generations of Latinxs live and succeed in this country? What is left of the AMERICAN DREAM?

roadblocks to success Danay Escanaverio

How Latina serial-preneur Danay Escanaverino overcame roadblocks to success

Roadblocks to success, whether those she encountered in business or life, did not stop Danay Escanaverino, CEO of LunaSol Media, a digital agency she has owned for 9 years to help brands connect with Hispanic consumers online.

She is also the Founder of MiraClick. her new venture, an affiliate network for Hispanic and Latino bloggers and creators to monetize their following with campaigns made for Latinos. We interviewed Danay as our Latina Entrepreneur of the Month. Congratulations on a fantastic journey and thanks for sharing with our readers!

roadblocks to success Danay Escanaverio

Danay Escanaverino, CEO LunaSol Media and MiraClick.

LIB. How did you start your venture or make the decision to go into business?

I have been an entrepreneur for as long as I can remember. When I was little, my brother and I would go door to door selling whatever we could get our grubby little hands on that had some type of value. In fact, our dad was the superintendent at the projects where we grew up, and we would scavenge apartments after someone moved out and find things to sell.

I became an internet geek when I was in college in the 90s and built my first website in 1995 when there was only HTML1.0 and mosaic browsers.

In the late 90s and early 2000s I did everything from owning an internet café with my brother to contracting with companies to train their workforce to design websites, and other related tasks.

In 2003 I created and managed my first affiliate program for an online travel agency named eLeisureLink. After that, I worked for a couple of startups in the online marketing space including MediaWhiz, which was acquired in 2006.

Between 2005 and 2009, I launched several successful affiliate networks including Filinet and Filiado. My passion has been introducing the affiliate model to the Hispanic market, but it wasn’t until recently that the market finally reached a place where there was a mass of US Latinos creating content to monetize.

roadblocks to success

LIB. Tell us the obstacles and struggles you had with your business or career and how did you overcome them so our readers can learn from your experiences.

I’ve had several failures and obstacles, and each has taught me very valuable lessons. The first was with my first partner. That one taught me to really flesh out each partner’s vision of what is being invested and what everyone expects as the business starts to make money.

Most people don’t talk about how much needs to be reinvested for growth, which can lead to a lot of problems when revenue starts growing. It was painful walking away from a company I had built into a successful business, but it was the right thing to do and was a hard-won lesson.

My second failure was yet another partnership, and my last. It taught me that I didn’t need a partner to begin with. I could bootstrap my business and grow it slowly which enabled me to make the right decisions for my business but most importantly, my clients.

My third setback and the biggest was the death of my brother Gene two years ago. The death of my only sibling left me in a depression that rocked my world in a way I couldn’t really fathom.  He was my big brother, my mentor and the one person I always wanted to impress.

I had to take a step back and learn to re-connect with life in a way I wasn’t prepared for. I started to blog in trying to get some of those difficult emotions out.

During that process I connected with a lot of Latina bloggers and I realized how much the Latino blogging and creator space had grown. During the same time, the political climate and the negative views of the Latino contribution to this country really were bothering me. I knew that we were an incredible asset, a huge, positive part of the economic fabric of this great country.

roadblocks to success Danay Escanaverio

The Latina Meetup in DC was a networking success. #hispanicwomenlead #networking #latinaprofessionals — with Claudia Patricia González, Norida Torriente, Danay Escanaverino and other members at Tredici Enoteca DC.

That’s when I realized that the time for MiraClick was finally here. It was time for a place to facilitate that economic power between the people who have an audience and those who have the products.

LIB. What are your strengths as a Latina business owner that allowed you to overcome roadblocks to success and how do you apply them to your activity?

I am an immigrant and I grew up watching my parents and their friends working really hard. My brother also was a very hard worker and my mentor when it came to embracing technology as a kid. I’ve always been willing to work harder than anyone else I know, and that has enabled me to find success as an entrepreneur. I don’t ask myself if I can do something. I ask myself what tools do I need to do to get the results I want.

roadblocks to success

LIB. Tell us an anecdote or favorite story about your business and why you are so eager to achieve success.

I’m incredibly passionate about the Hispanic market in general. It blows my mind that 55 million US Latinos represent what could be considered the world’s 7thlargest economy with an economic output of over $2 Trillion. As a capitalist and entrepreneur, that spells a huge opportunity for us to defragment our spending power and unite it in an effort to support Latino causes. The money is there, we just need to choose where and with whom to spend it.

That is one of the catalysts for launching MiraClick, where Latino creators and influencers can monetize their audiences and followers with Latino businesses and products.

LIB. What would you say to other Latinas who are thinking of starting their own business or would like to achieve success in their profession or career?

Draw power from your immigrant story, whether it’s yours, your parents or farther up the family tree. That work ethics is our superpower.

I know there has been a lot of buzz the last few years about the laptop lifestyle and working less. Most of the people who are promoting this really aren’t as successful as they are trying to portray. They are usually trying to get you to buy some kind of coaching or consulting. You don’t own a business, it owns you.

And if you want to succeed, you have to be willing to put in ridiculous hours until you get to the point where you can hire others to do it. And even then, no one will tend to your vision the way you will.

You might be interested: Four Latina entrepreneurs featured on LatinasinBusiness.us semifinalists in HSN competition

That said, you CAN have some work-life balance, but it will look very different from the 9 to 5 crowd. For example, you will be able to volunteer at your kids’ school, but you will probably have to make up for that time off by being up past midnight finishing up some work.

You must be honest with yourself about whether it’s worth it. I think that for the true entrepreneur, it’s always worth it.