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HipDot x Tapatío

HipDot is turning up the heat with new limited edition HipDot x Tapatío collection

If you’re a makeup lover who’s into bold, unique looks, then get ready for the hot new collab between cult favorite cosmetics brand, HipDot, and Tapatío–yes, the hot sauce brand! HipDot x Tapatío is a brand new, limited edition collection that’s turning up the heat with a combination of bold, bright shades and neutrals that bring the essence of the renowned and much loved spicy sauce to the world of makeup. 

HipDot x Tapatío Collection (Photo courtesy Tyler Williams)

HipDot x Tapatío

The collection, which launched yesterday on HipDot’s site, includes two eyeshadow pallets, a lip gloss set, an exclusive Tapatío Drip sponge, and a limited edition Tapatío Collector’s Box. The collection will also be available at ULTA in early November.

Spice up your look with two new eyeshadow pallettes. (Photo courtesy Tyler Williams)

HipDot Cosmetics has always been a brand for the truly free: the Experimental, the Obsessed, the Creatives, the Pioneers. HipDot prides themselves on  celebrating “the weird, the wonderful, and everything in between.” So a collaboration with a hot sauce brand is nothing unusual for them! On their unique collaborations HipDot says, “When we collaborate, we do so with purpose and intention and we aim to please. Every new release relentlessly amazes. We leave you on the edge of your seat, eager for more and desperate to discover what’s next…completely unpredictable, must-have, covetable, collectible, limited edition and exclusive makeup collaborations.”  

The HipDot x Tapatío collaboration is no different. Wholly unique, a little odd, but absolutely stunning, the collab brings out the vibrant flavor of the Tapatío brand with gorgeous packaging and beautiful, pigmented colors. 

“Tapatío is a household brand that many of us grew up with, so we’re honored to be collaborating on their first ever makeup collection,” says Jeff Sellinger CEO of HipDot Cosmetics. “HipDot has made a name for itself in the industry for unexpected and epic collaborations, so we’re thrilled to continue the tradition with our favorite hot sauce brand.”

Indeed, Tapatío is a household name for many. Started from humble beginnings in 1971, Tapatío Foods is still a family run business 50 years later and has grown to become a staple not only in Hispanic households but in most homes across America. It’s the number 1 hot sauce in the west, and the number 3 hot sauce in the country. Available in many sizes, Tapatío is a sauce that can be used with everything! And now, you can even have a little essence of Tapatío in your makeup too! 

Tapatío Lip Gloss (Photo courtesy Tyler Williams)

You might be interested: How this Latina owned makeup brand is inspiring self-confidence and empowerment

A closer look at the collection 

Tapatío El Dorado Eyeshadow Palette ($14) – Drip in gold with the El Dorado Palette which includes 6 high pay-off, soft and buttery shades in brights and neutrals in matte, shimmer, and glitter finishes.

Tapatío La Diabla Eyeshadow Palette ($14) – Get red hot with the La Diabla Palette which includes 6 high pay-off, soft and buttery shades in brights and neutrals in mattes, matte sparkle, shimmer and glitter finishes.

Tapatío Collector’s Box ($72) The Collector’s Box includes the Tapatío El Dorado Palette, Tapatío La Diabla Palette, Lip Gloss Set, and the Drip Sponge for a full-flame look. Comes in an exclusive collector’s box which includes a bottle of Tapatío hot sauce

Tapatío Lip Gloss Set ($24) – Spice up your life and lips with the Tapatío Plumping Glosses. These high shine glosses are pepper infused to give you the perfect pout and that Tapatío feel. They come in a set of 5 wearable shades in clear, neutrals, reds and berries.

Tapatío Drip Sponge ($10) – Drop it like it’s hot with the HipDot x Tapatío Drip Sponge. This red hot non-latex sponge is the perfect texture and density to apply any of your favorite creams and liquids.

All HipDot products are vegan and certified cruelty free, free of parabens, talc, phthalates, petroleum, mineral oil and other harmful ingredients. Shop the products here.

How this Latina owned makeup brand is inspiring self-confidence and empowerment

Melissa Polanco is the co-founder of Ella’s Eve Cosmetics —a Latina owned makeup brand that promotes confidence and celebrates inner beauty. Co-founded with her sister, Lissa, the two are working to build a community centered around self-confidence, authenticity, and empowerment.

Ella’s Eve Cosmetics Co-founder, Melissa Polanco (Photo courtesy Melissa Polanco)

Representing Latinas in the makeup industry

Born and raised in the Dominican Republic, Melissa and Lissa, moved to the U.S. to pursue their college education. Neither had plans on launching a beauty brand, with Melissa’s background being in higher education and Lissa’s in event planning. However, both found a love for makeup that grew from a hobby to a passion and would eventually become their brand, Ella’s Eve.

It was two years ago that the sisters got to talking about starting their own makeup brand and becoming entrepreneurs. Neither one had any formal background in cosmetology, but over the years they had found a love for makeup while watching YouTube tutorials and following their favorite influencers on social media.

“We have passion for it, so we learned by researching shades, products, manufacturers, etc,” says Melissa.

While doing their research they noticed that there were not that many Latina owned makeup brands.This further motivated them to pursue their dreams and make their brand successful.

“We wanted to join the world of entrepreneurship and show women like us that you can do it too as long as you put in the work and have the passion for it,” says Melissa.

In 2018, the sister-duo finally launched Ella’s Eve, offering 5 shades of liquid lipstick. Later they would expand their collection to add a variety of products including lip lacquers and an eye shadow palette.

Ella’s Eve Cosmetics “Velvet Posh Liquid Lips” (Photo courtesy Melissa Polanco)

Being Real

As a Latina owned makeup brand, Melissa and Lissa wanted to make sure they were authentically representing their brand and their roots. From the start they knew that self-confidence and authenticity would be at the heart of their branding. We see too much with makeup that it is considered “fake” or inauthentic. Many see makeup as a mask, but Melissa and Lissa wanted to redefine people’s relationship to makeup. Their mission was to create a brand that would provide quality, cruelty-free products with honesty and help people highlight their natural beauty and boost their confidence.

Confidence comes from being real, the makeup only enhances the beauty that was already there. This authenticity can be seen in every aspect of Ella’s Eve Cosmetics. It’s in their founders, in their products, and in their branding.

Sister-duo, Lissa and Melissa, Co-founders of Ella’s Eve Cosmetics showing off their liquid lipsticks (Photo courtesy Melissa Polanco)

“Because we are a small business, we have very limited resources. We literally wear many hats while operating Ella’s Eve,” says Melissa. “We are the marketers, the faces of the brand, the customer service, the photographer, etc.”

This can be overwhelming at times, but Melissa loves that she gets to be so involved in every aspect of the brand. This gives them the ability to reach their customers on another level. By being so involved, they are easily approachable.

“One of our main focuses is to be reachable and relatable in a way where our customers feel free to reach out to us and feel like they are reaching out to a friend,” she says. “It can be just reaching out to ask a question about our products or even sending us a DM to share the love for our brand or products. We are building a community around love and acceptance and I believe our customers see that.”

In one of their recent promotion videos, their authentic selves shined through unexpectedly, and it was a success among their followers.

What was supposed to be a serious “ad” turned carefree and fun. The “this is me” outtakes that Melissa filmed of her sister wearing one of their lip shades ended up being what they posted to their social media.

A new addition to Ella’s Eve, the “Make It Your Eve” eyeshadow Palette (Photo courtesy Melissa Polanco)

“Our followers loved it and even commented how real and refreshing it looked because it was different. That is what we want,” says Melissa. “We want to promote the real us, which reflects our brand and remind everyone that what is important is to be you and love who you are.”

Inspiring confidence in your dreams

Loving who you are is the first step to taking over the world and achieving your dreams. Melissa and Lissa want to not only inspire people to feel confident in their appearances but also in achieving their dreams.

When they began Ella’s Eve Cosmetics, they were inspired by the lack of Latina owned makeup brands in the industry. They wanted to make a change and show others that they too can achieve their goals.

“We now get approached by fellow Latina women who share their support and how proud they are that two Latina sisters are going for their goals. They love how relatable we are and this is one of the things that I love the most because it makes me feel proud that I am representing us in this industry,” says Melissa.

That representation matters. It shows Latinas all over the country that they too can make their dreams come true. It gives them confidence.

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“Never put yourself down,” Melissa says to other minority women looking to start their own business. “Put yourself out there and go for it. There might be instances where some doors are shut or things don’t go as planned, but always look forward and never give up.”

Just be authentic. Love yourself and be proud of who you are, inside and out. With confidence, anything is possible.