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Latina career coach and author Cici Castelli shares key tips to unlock your success mindset in new book

Mindset is everything when it comes to achieving success. Whether it be climbing the corporate ladder or starting a new business or venture as an entrepreneur, your mindset is what will determine your success. 

Latina career coach and author of Mindset Unlocked, Cici Castelli shares some key insights in mindset management and how to unlock your success mindset to take you to the next level. 

Latina career coach, Cici Castelli

Certified High Performance Coach and author, Cici Castelli. (Photo courtesy of Cici Castelli)

As a first-generation immigrant, Cici came to the US from Venezuela at the age of 17 without her family because she strongly believed she wanted to succeed on her own. For ten years she lived the life of an immigrant while she put herself through school and eventually started her career as the Director of Interpreter Services in two major hospitals in the Boston area. 

After eleven years in this career, Cici decided to make a change during the beginning of the dot.com era, pivoting to the tech industry and starting over in California.  

It was a challenge, giving up her Director’s role to take on a much lower administrative position, moving from Boston to California, and basically having to start at the bottom of the ladder again in a new industry, but Cici had the right mindset and set herself to the task. 

“I had the vision that I would climb the corporate ladder again, now in the technology industry, and attain a much higher salary range and benefits than if I stayed in the medical field,” she says. 

Now, Cici is a Technology Executive in the travel and hospitality industry, a real estate investor, and a Certified High Performance Coach offering coaching services on her site www.cicicastelli.com

As a coach, she works with people that are hungry for success and are willing to change to reach their next level in their career and her experiences as  a Latina who has changed her careers while being a single mom; moved across the USA and the worlds more than once; her success in climbing the corporate ladder in different industries; being a female leader in a male dominated industry; and her strong project management background makes her a remarkable individual who can help others succeed.

Through her work, she helps clients obtain clarity, productivity and courage in order to be successful and achieve balance and personal happiness! 

“My passion is empowering my clients to live a better life by helping them discover and build healthier habits and find their individual success in their own game of life.”

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Key tips to unlock your success mindset 

In her book Mindset Unlocked: Do What Others Can’t, Won’t, or Don’t Do for a Successful and Balanced Career, and Life, Cici teaches you how to level up your mindset and maximize your potential by unlocking your ultimate competitive advantage. 

“To succeed in every area of your life you need to unlock your mindset, be bold, be flexible, take risks and start doing what other people can’t, won’t or don’t do,” says Cici. 

As a coach, she has witnessed time and time again how a shift in mindset can produce a total transformation and help people achieve the success of their dreams. 

“I worked once with a lady that had worked as an admin for years and that is what she had in mind for herself and what those around her believed that is what she was best at because she was ‘super cooperative and helpful to others.’ After we worked together for a while, through my mentorship and guidance she received the schooling and training she needed and the right opportunities for herself. Now, she has is a senior project manager in technology earning a six-figure salary and having balance in her personal life. She has shuttered everyone’s expectations including her own! Today she is a leader herself!” Cici shares. 

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Stories like these are what make Cici so eager to continue to coach others. She wants to help people become successful, whether that be directly through her coaching and mentorship or indirectly through the work of others she has helped, with her book, or her soon to be published online course. 

For other aspiring minority women and Latina entrepreneurs or career women looking to kickstart their mindset shift and start unlocking their maximum potential, Cici offers three key tips. 

  1. Ditch “living one day at a time” and instead plan each day, week, month, and year for optimal goal achievement. Many people are successful for a day, a week, a year but to have sustained success you need to learn how to maintain that success for a lifetime. 
  2. Passion is the key to becoming a better leader—you need to make yourself feel passionate about every single thing you do. 
  3. Take risks, embrace challenges, and never give up. Starting a venture or taking a leap of faith can be daunting, but the key to achieving success is often doing what other people can’t, won’t or don’t do. So take that leap! Don’t accept average when extraordinary is possible—with a simple mindset shift!

“Only you can define what success looks like to you and when you figure out how to maximize your potential and unlock your competitive advantage without sacrificing it all, your whole life will be transformed,” says Cici. “You just need to start doing what other people can’t, won’t or don’t do. And being a minority is part of our competitive advantage!”


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“You have the power to change the narrative”: Selina Sosa empowers young Latinas to succeed

Selina Sosa is a serial-entrepreneur with three businesses in diverse fields, from the food truck industry to life coaching and a non-profit for young Latinas.  

Selina Sosa, serial entrepreneur and founder of Ethnic Perspective non-profit for young Latinas.

Supporting young Latinas’ success with non-profit

A transplant from New York, Selina currently resides in Texas with her family who are the love and joy of her life. Always working toward a goal, she is currently pursuing a degree in cultural anthropology, all while working full-time and juggling her three businesses: Flavors of the Islands, a food truck she runs with her husband; Selina Sosa Coaching, a coaching business for career development, and Ethnic Perspective, a non-profit for young Latinas. 

Selina founded Ethnic Perspective in October of 2016 after seeing a need in the community, especially for young Latinas. She noticed there was a lack of Latina representation in many areas of business, education, science and technology. 

“I set out to find women who are making strides in every field and bring a more personal approach to their accomplishments,” she says. “I founded Ethnic Perspective to encourage young women to define their own ideas of success by means of entrepreneurship through education and mentoring.” 

This has been a great passion in Selina’s life and while there have been many hurdles, she continues to look for ways to connect and collaborate with other women to ensure our young Latinas are not left behind. 

“Anything you start will be met with obstacles or struggles,” says Selina.

When she began her non-profit, some of the obstacles she first encountered were around money. “I did not realize the financial investment I would be making starting a non-profit,” she says. “The laws and regulations were not in my area of expertise.” 

Luckily, Selina had people to act as a helping hand and walk her through the process, as well as a plethora of resources online. 

One obstacle she was not prepared for however, was getting women to trust what she was bringing with her organization. 

“In that process, I saw a great lack of support,” she says. “Many people expressed a lack of inclusivity. Why only Latina girls? That was always the question. The truth is why not? Our culture, upbringing, beliefs tend to be vastly different. To meet the needs of a people group, you have to interpret the culture. The hardest part was when other Latina women would also come down on our cause. My heart is still set on changing that narrative.” 

“You have the power to change the narrative”

As a minority business owner, Selina cites her biggest strengths as accountability, honesty, and a drive to finish no matter how hard. She also holds firmly to the belief that: “If you have started anything, you did it because you manifested an innate desire to succeed or make a difference.” 

These strengths and beliefs are her core foundation that have helped her build her successful businesses and push through hardships. 

“On the days that I feel like giving up because I do not see the outcome I hoped for, I remember why I started. Nothing worth fighting for comes easy. Every business established requires a firm foundation to last, if you leave before that foundation is laid it will never achieve its maximum potential,” says Selina. 

Part of laying this foundation is putting in the work and not being afraid to fail. Through all her years in business, Selina has learned not to give up and not to be afraid of failure. 

“Everything requires work, so put the work in. Failure can only come if you try,” she says. “So do it! Make the move. If one strategy is not working, seek another. Keep the pieces on the board moving. It will be the only way to succeed.”

Another key to creating a strong foundation is to know when to ask for help. “As Latinas we often have this ‘I can do it all’ pride –and we can– however, that does not mean you can’t have help along the way,” Selina reminds us. 

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Selina is grateful to all the women who saw her vision and helped her make her non-profit for young Latinas a reality.  

“I can not speak about the organization without shining a light on those that helped me start the venture,” she says. “Shelly Cassady was with me from the beginning and was the VP for 4 years. She helped bring insight from the perspective of an educator. Briana Reyes & Rikeisha Cunningham-Byrd were my two college students who were on our board of directors. They helped provide insight into the needs of their generation. Since then the faces of our organization have changed but the heart behind the mission has not.”

These women and others helped give Selina balance and clarity as she built Ethnic Perspective and together they also published a book, Rise Up to Greatness, to share their inspiring stories as women, entrepreneurs, and Latinas. 

Ethnic Perspective, Rise Up to Greatness, young Latinas

Rise Up to Greatness features the stories of 11 fiery women who have come together to create this compilation book and devotional. Not only do they speak about faith in God, but share their personal stories of tests, trials, and triumphs to encourage, uplift, and inspire young women.

We wanted other women to know no matter where you started, you have the power to change the narrative of your ending,” says Selina about the book. “In the process of all of this, my mother was fighting a battle with cancer. When I wrote the book, I was able to share with her my vision and stories about things that happened that she did not know about growing up. She was able to see my book be published, and I was able to hear her express her love and that she was proud.” 

Unfortunately, a year after Selina had begun this journey, her mother lost her battle with cancer. 

“There is something about the loss of someone who meant everything to you, that gives you the drive to succeed. She would have loved all that we were able to accomplish and I know would have been standing right there with me along the journey.”

Now, Selina continues her journey, helping other young Latinas succeed and reach their own dreams. 

Ethnic Perspective is dedicated to stepping up their efforts in addressing issues within Hispanic communities through cooperation and community empowerment. They strive to make a difference, and invite you to learn more here.